Search Images Maps Play YouTube News Gmail Drive More »
Sign in
Screen reader users: click this link for accessible mode. Accessible mode has the same essential features but works better with your reader.

Patents

  1. Advanced Patent Search
Publication numberUS3161295 A
Publication typeGrant
Publication dateDec 15, 1964
Filing dateJan 24, 1963
Priority dateJan 24, 1963
Publication numberUS 3161295 A, US 3161295A, US-A-3161295, US3161295 A, US3161295A
InventorsChesley Robert G
Original AssigneeChesley Ind Inc
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Display device for merchandise
US 3161295 A
Abstract  available in
Images(1)
Previous page
Next page
Claims  available in
Description  (OCR text may contain errors)

R- G- CHESLEY DISPLAY DEVICE FOR MERCHANDISE Filed Jan. 24, 1963 ROBERT G. CHESLEY BY United States Patent 3,161,295 DISPLAY DEVICE FOR MERCHANDISE Robert G. Chesley, Farmington, Mich, assignor to Chesley Industries Inc, Southfieid, Mich, a corporation of Michigan Filed Jan. 24, I963, Ser. No. 253,565) 1 Claim. (til. 2Il49) This invention elates to a display device for merchandise, and more particularly to a display device for a retail store in which small packaged items are loaded and which has means for constantly urging the items towards the front or customer end of the device, the foremost item being forced upwardly for easy removal by a customer.

Modern retailing, particularly supermarkets, discount stores, and five-and-ten cent stores, have created a demand for efficient mechanisms of the self-serve type for the loading of merchandise. Basically, suitable devices must present the merchandise in a way which attracts the customer and which permits ready removal of items by the customer. Additionally, from the retailers point of view, such devices should be easily stocked and preferably in a manner which will encourage the customer to take the oldest item first. This latter point is particularly applicable to the sale of perishable merchandise.

The present invention provides a display device in which the items are constantly urged towards the front of the device by resilient means. Devices in which the merchandise is spring-loaded have been proposed in the past. However, one major shortcoming of such devices has been that it is diflicult for the customer to remove an item from the device because the items are firmly wedged in place by the resilient means. The present invention overcomes this difiiculty by providing structure for popping up the foremost items. This serves a dual purpose. Firstly, it is easy for the customer to remove the raised item. Additionally, the customer is encouraged to take the foremost or oldest items because of its ready accessibility. Another important feature of the invention is that the display device may be loaded either from the front or from the rear. Rear loading is desirable in some applications, such as the meat department of large supermarkets, where the meat display counters are stocked from behind the counters from an area which is readily accessible to the meat cutting and packaging area.

It is, therefore, an object of the invention to provide a display device for merchandise.

Another object of the invention is to provide a displa device in which the items are resiliently loaded and constantly urged towards the customer end of the device.

Another object of the invention is to provide such a display device in which the foremost item is raised upwardly from the remainder of the items for easy removal by a customer.

A further object of the invention is to provide a display device having means thereon for locking the resilient means in a position which permits either rear or front loading of the device.

A still further object of the invention is to provide a display device having a compact, low cost construction which is nevertheless extremely durable.

Other objects of this invention will appear in the following description and appended claim, reference being had to the accompanying drawing forming a part of this specification wherein like reference characters designate corresponding parts in the several views.

In the drawing:

FIGURE 1 is a view in perspective of one embodiment of the present invention showing the resilient means locked in a position to permit loading of the mechanism;

FIGURE 2 is a sectional view taken substantially along I the line 22 of FIGURE 3 looking in the direction of the arrows; and

FIGURE 3 is a side elevational view of the mechanism of FIGURE 1 showing the device partially stocked with merchandise.

Before explaining the present invention in detail, it is to be understood that the invention is not limited in its application to the details of construction and arrangement of parts illustrated in the accompanying drawing, since the invention is capable of other embodiments and of being practiced or carried out in various ways. Also, it is to be understood that the phraseo-logy or terminology employed herein is for the purpose of description and not of limitation.

Referring to FIGURES 1 and 2, it may be seen that the display device 1% includes a Wire rod frame 12. The frame 12 comprises a continuous wire rod formed into a pair of spaced apart parallel longitudinally extending portions 14, to having U-shaped portions 18, 2t) depending from the ends thereof. Normally, the device 10 is utilized with the rod portions 14, 16 extending horizontally and the U-sh-aped portions 18, 20 extending downwardly therefrom to form a trough-like structure. However, tne device may be utilized in other orientations such as vertical or at some intermediate angle between the vertical and horizontal planes.

A laterally extending rod 22 is secured to the U-shaped portion 2i) adjacent to the web member 24. The method of securement of the various wires and rods in the device it) is preferably by welding. A second laterally extending rod element 25 is secured to the U-shaped portion 18 adjacent to the longitudinally extending rod portions 14, 16.

A generally U-shaped wire element 28 extends between the U-shaped frame portions 18, 20. The member 28 comprises parallel rods 30, 32 which have their free ends 34, 36 secured to the web 38 of the U-shaped portion 13. The rods 3%, 32 then continue towards the second U-shaped portion 2d. At a point near the U-shaped portion 29, the rods 30, 32 are angled upwardly to form inclined portions 40, 42 which extend above the rod element 22 and terminate at a point slightly beyond the U-shaped portion 20. The inclined portions til, 42 are secured to the rod 22. Extending upwardly from the inclined portion 46, 42 is a U-shaped portion 44.

A second longitudinally extending U-shaped portion 46 is provided within the U-shaped portion 28. The element as comprises a pair of spaced apart parallel rods 4 8, So having their free ends secured to the web 38. The other ends are joined together by a web 52 which extends slightly beyond the web 24. The rods 48, are secured to the web 24.

A bracket 54 is slidably mounted on the rods 48, 50. The bracket 54 comprises a horizontal plate portion 56 which extends across the rods 48, 54). Each end of the plate 56 is bent over to engage one of the rods 43, 5% to thereby secure the bracket 54 in place. Extending upwardly at substantially right angles from the plate portion 56 is a second plate pontion 58. The plates 56, 58 are structurally reinforced by an angularly inclined U-shaped brace fill which extends therebetween. It will be noted that th plate portion 58 is not quite as wide as the spacing between the rods 30, 32. This permits the plate 58 to move between the upwardly inclined portions 49, 2 when it reaches the U-shaped portion 29.

A small plate 62. is secured to the under side of that portion of the element 46 which extends beyond the U-"haped portion 25). A flat spring 64, which is fabricated to coil upon itself, has one end 66 secured to the larly desirable from the commercial standpoint;

the p0p=up feature, the mantis not suitable for a great plate 62-by nut and bolt structure 68. The spring 64' extends from the plate 62 between the rods 48, 50. The

spring passes throughv an opening in the bracket 54 and terminates in coiled portion '72. The coiled portion 72 abuts'against the plate 58, constantly urging the bracket towards the U-shaped portion 20. i

The bracket 54 is shown in FIGURE 1 locked in a position adjacent to the U-shaped portion 18. This per-f mits the display device to be loaded from either the front end or rear end without the necessity for using one hand to hold the bracket out of the way. Thelocking means comprises a wire element 74 having a hofokportion 76 at one end for engagement with the rod'26 and ahook portion- 78 at the other end for engagement with'the plate 58.

Referring to FIGURE 3, it will be noted that tlie'device A display device formerchandise comprising a troughlike receptaclev for containing a pluralityof items of merchandise, said receptacle comprising a bottom wall, \a pair of upstanding side Walls'and a front wall, said bottom Wall including longitudinally extending guide meansfor a bracket, said receptacle bottom wall including longitudinally extending wire, elements on each side of the,

guide means forminga surface for the items of merchandise to slide upon said wire elements having an inclined portion adjacent the receptacle front wall upon which the foremost item slides to a position out of alignment with the other items to permit easy removal there- I of from the display device,*=a-bracket slidingly mounted on said guidemeans; said bracket having an upstanding wall for abutment with the rearmost item ofrnerchandise,

, a fiat coiled spring having oneend securedto the front 10- has beenloaded with packaged items 80. The packages may contain, for example, sliced lunch meat. 1 The items 80 rest on the rods 30, 32, 48, 50 and are maintained in an upright pos-ition and guided'by the rods 14,

16 which act as side wall structures. The foremost package 80 abuts against the U-shaped portion 44 of the member 28. The plate 58'abuts against the rearrnost package, thus urging the entire unit forwardly. The

' spring 64; of course, coils'and uncoils iwhen packages are many retail applications. Having thus described'my inventioam, I claim:

end of the receptacle, such springcontinuing from the front'end-of the receptacle, passing through an opening in the bracket and terminating in a portion coiled upon itself and in abutment with the rearward surface of .said bracket wall to constantly urge the bracket and items of merchandise towards the receptacle front wall, the said wire elements of the bottom wall being spaced apart a distance greater than the width of said bracketto permit the bracket to pass between the inclined portions of the wire} elements and move the rearmost item of men chandise tothe front wall of the receptacle.

References Cited, by the Examiner UNITED STATES PATENTS 2,308,851 V 1/43 Anderson a 211--49 2,934,212 4/60 Jacobson l 211--49 2,954,128 '9/60 Gordon 211-49 3,007,580 11/61Dickson 211-49 3,028,014 4/62 Southwick .21151 X CLAUDE A.Y;VLEV ROY, Primary Examiner.

Patent Citations
Cited PatentFiling datePublication dateApplicantTitle
US2308851 *Dec 12, 1940Jan 19, 1943New Monarch Machine & StampingCarrier member for display racks
US2934212 *Dec 16, 1957Apr 26, 1960James J JacobsonDisplay and dispensing racks
US2954128 *May 20, 1959Sep 27, 1960Ekco Products CompanyArticle display and dispensing device
US3007580 *Jul 24, 1959Nov 7, 1961Indiana Wire And Specialty CoMerchandise display and feeding device
US3028014 *Oct 15, 1959Apr 3, 1962Harold SouthwickDispensing apparatus
Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US3308961 *Mar 3, 1965Mar 14, 1967Chesley Ind IncPackage display-dispenser
US3570680 *Mar 17, 1969Mar 16, 1971John KlassenFrameless shelf and feeding apparatus for beverage refrigerators
US3900133 *Mar 25, 1974Aug 19, 1975Levelator CorpPlate separator for self-leveling plate dispensing
US4238022 *Apr 4, 1979Dec 9, 1980The Mead CorporationAutomatic forward-feed shelf
US4300693 *Nov 15, 1979Nov 17, 1981The Mead CorporationAutomatic feed device for merchandise display
US4303162 *Aug 13, 1979Dec 1, 1981The Mead CorporationForward feed merchandising device for soft drink bottles
US4343405 *Mar 27, 1980Aug 10, 1982Union Carbide CorporationUniversal mountable display tray
US4351439 *Mar 11, 1980Sep 28, 1982Leggett & Platt, IncorporatedMerchandise display device
US4357973 *Jul 7, 1980Nov 9, 1982Pierrat Michel ALog splitter with counter-balanced wedge assembly
US4730741 *Oct 16, 1986Mar 15, 1988The Niven Marketing GroupPressure-feed tray system
US4836390 *Oct 15, 1987Jun 6, 1989Polvere Dennis JRack for dispensing articles
US4887737 *Jun 10, 1988Dec 19, 1989Thomas A. Schutz Co., Inc.Dispensing device with sensory alert
US4907707 *Apr 4, 1988Mar 13, 1990Oscar Mayer Foods CorporationMerchandiser assembly
US5012936 *Dec 15, 1989May 7, 1991Oscar Meyer Foods CorporationMerchandiser assembly
US5114021 *Jun 9, 1989May 19, 1992Imi Cornelius Inc.Self feeding display peg
US5123546 *Mar 19, 1991Jun 23, 1992Oscar Mayer Foods CorporationMerchandiser assembly
US5562217 *Oct 31, 1994Oct 8, 1996The Mead CorporationPusher unit for dispensing merchandise
US5634564 *Jun 13, 1995Jun 3, 1997The Mead CorporationPusher device for dispensing articles
US5671851 *May 2, 1996Sep 30, 1997Gamon International, Inc.Product display apparatus
US5878895 *Jun 30, 1997Mar 9, 1999Newell Operating CompanyFront loading package display system
US6227385Dec 3, 1999May 8, 2001Dci Marketing, Inc.Shelf tray system
US6484891Mar 26, 2001Nov 26, 2002Burke Display Systems, Inc.Adjustable track system for modular display systems
US6527127Aug 6, 2001Mar 4, 2003Tablex Inc.Universal shelving
US6772888Aug 24, 1999Aug 10, 2004Burke Display Systems, Inc.Adjustable forward feeding display system
US6830157 *Nov 27, 2002Dec 14, 2004Display Industries, Llc.Pie pusher merchandising display device
US6866155 *Dec 18, 2002Mar 15, 2005Trion Industries, Inc.Product display rack
US6889854Mar 11, 2002May 10, 2005Burke Display Systems, Inc.Snap-fit adjustable display system
US6923330Jun 27, 2003Aug 2, 2005Trion Industries, Inc.Pull strip actuated pusher for merchandise displays
US7063217Jul 21, 2003Jun 20, 2006Burke Display Systems, Inc.Modular display rack having horizontally separable front barrier
US7140499Dec 23, 2002Nov 28, 2006Burke Display Systems, Inc.Forward feeding modular display rack for rounded articles
US7168579Sep 5, 2003Jan 30, 2007Dci Marketing, Inc.Merchandising system
US7216770Oct 14, 2003May 15, 2007Fasteners For Retail, Inc.Adjustable shelving system
US7395938Feb 18, 2005Jul 8, 2008Jo A. MeritMethod and apparatus for selective engagement of shelf divider structures within a shelf management system
US7404494Feb 3, 2005Jul 29, 2008Rtc Industries, Inc.Kinetic inertial delivery system
US7451891Feb 25, 2005Nov 18, 2008Sandenvendo America, Inc.Vending machine and component parts
US7497342Oct 25, 2005Mar 3, 2009Rtc Industries, Inc.Product management display system
US7533784Jun 12, 2007May 19, 2009Rock-Tenn Shared Services, LlcTheft deterrent system hook
US7628282Apr 24, 2006Dec 8, 2009Rtc Industries, Inc.Product management display system
US7641057May 27, 2004Jan 5, 2010Fasteners For Retail, Inc.Adjustable shelving system
US7641072Sep 27, 2006Jan 5, 2010Rock-Tenn Shared Services, LlcTheft deterrent system
US7681744May 21, 2004Mar 23, 2010Dci Marketing, Inc.Merchandising system
US7681745Jan 29, 2007Mar 23, 2010Dci Marketing, Inc.Merchandising system
US7708154May 31, 2006May 4, 2010Rock-Tenn Shared Services, LlcDispensing system
US7784623May 18, 2006Aug 31, 2010Fasteners For Retail, Inc.Adjustable shelving system
US7792711Feb 3, 2004Sep 7, 2010Rtc Industries, Inc.System for inventory management
US7823734Apr 25, 2006Nov 2, 2010Rtc Industries, Inc.Product management display system with trackless pusher mechanism
US7823750Oct 30, 2007Nov 2, 2010Sanden Vendo America, Inc.Product delivery systems for vending machines
US7837059Oct 30, 2007Nov 23, 2010Sanden Vendo America, Inc.Product acquisition devices and methods for vending machines
US7854333May 7, 2008Dec 21, 2010Dci Marketing, Inc.Rear loading gate for merchandising system
US7886930Oct 30, 2007Feb 15, 2011Sandenvendo America, Inc.Modular cabinet for vending machines
US7891503Aug 21, 2006Feb 22, 2011Rtc Industries, Inc.Product management display system
US7904199Oct 30, 2007Mar 8, 2011Sanden Vendo America, Inc.Calibration systems for machines
US7913861Jul 30, 2007Mar 29, 2011Fasteners For Retail, Inc.Shelving system
US7922010Dec 8, 2009Apr 12, 2011Rtc Industries, Inc.Product management display system
US7931156Mar 16, 2007Apr 26, 2011Rtc Industries, Inc.Product management display system with retaining wall
US7971735Feb 16, 2006Jul 5, 2011Fasteners For Retail, Inc.Merchandising system
US8025162Jul 14, 2010Sep 27, 2011Rtc Industries, Inc.Product management display system
US8056734Oct 23, 2007Nov 15, 2011Rtc Industries, Inc.Merchandising system with flippable column and/or item stop
US8096427Feb 21, 2011Jan 17, 2012Rtc Industries, Inc.Product management display system
US8127944Nov 1, 2010Mar 6, 2012Rtc Industries, Inc.Product management display system with trackless pusher mechanism
US8162174Oct 30, 2007Apr 24, 2012Sandenvendo America, Inc.Retrieval systems for vending machines
US8177076Jun 1, 2007May 15, 2012Fasteners For Retail, Inc.Merchandising system
US8190289Sep 25, 2009May 29, 2012Rock-Tenn Shared Services, LlcDispensing and display system
US8215520Oct 31, 2008Jul 10, 2012Rock-Tenn Shared Services, LlcSecure merchandising system
US8312999Jun 8, 2007Nov 20, 2012Rtc Industries, Inc.Product management display system with trackless pusher mechanism
US8342340Feb 21, 2012Jan 1, 2013Fasteners For Retail, Inc.Merchandising system
US8353425Jun 2, 2010Jan 15, 2013Rock-Tenn Shared Services, LlcTime delay product pushing system
US8360253Mar 2, 2012Jan 29, 2013Rtc Industries, Inc.Product management display system with trackless pusher mechanism
US8386075Apr 26, 2012Feb 26, 2013Rock-Tenn Shared Services, LlcDispensing and display system
US8448792 *Oct 4, 2010May 28, 2013Meadwestvaco CorporationProduct dispensing system with biasing assembly
US8453850Jan 22, 2009Jun 4, 2013Rtc Industries, Inc.Product management display system with trackless pusher mechanism
US8469205Jan 29, 2013Jun 25, 2013Rtc Industries, Inc.Product management display system with trackless pusher mechanism
US8485391May 22, 2009Jul 16, 2013Rock-Tenn Shared Services, LlcTheft deterrent system
US8496126Jan 21, 2003Jul 30, 2013Fasteners For Retail, Inc.Shelving system
US8550262Aug 3, 2011Oct 8, 2013Rtc Industries, Inc.Product management display system with trackless pusher mechanism
US8579123Sep 21, 2011Nov 12, 2013Fasteners For Retail, Inc.Merchandising system
US8627965Mar 9, 2007Jan 14, 2014Rtc Industries, Inc.Multi-component display and merchandise systems
US8646621 *Mar 16, 2011Feb 11, 2014Meadwestvaco CorporationProduct biasing and dispensing system with security engagement
US8646650Jan 28, 2011Feb 11, 2014Rock-Tenn Shared Services, LlcProduct dispensing system
US8662319Jan 16, 2012Mar 4, 2014Rtc Industries, Inc.Product management display system
US8727179 *Oct 1, 2010May 20, 2014Rtc Industries, Inc.Merchandise dispensing apparatus providing theft deterrence
US8739984Jul 5, 2012Jun 3, 2014Rtc Industries, Inc.Product management display system with trackless pusher mechanism
US8812378Jul 29, 2011Aug 19, 2014Rtc Industries, Inc.System for inventory management
US20100108624 *Oct 6, 2009May 6, 2010Sparkowski Robert PSpring feed shelf display with lateral adjustment
US20110017763 *Oct 1, 2010Jan 27, 2011Colelli Robert PMerchandise dispensing apparatus providing theft deterrence
US20120080392 *Oct 4, 2010Apr 5, 2012John GelardiProduct Dispensing System With Biasing Assembly
US20120118840 *Nov 12, 2010May 17, 2012Frito-Lay North America, Inc.Dual plane self-adjusting shelf
US20120234851 *Mar 16, 2011Sep 20, 2012Zacherle Matthew EProduct Biasing and Dispensing System with Security Engagement
US20120255924 *Jun 18, 2012Oct 11, 2012Kologe Joseph FDisplay tray and bar, and mounting bracket therefor
WO1996013188A1 *Oct 26, 1995May 9, 1996Mead CorpPusher unit for dispensing merchandise
WO1997021369A1 *Nov 27, 1996Jun 19, 1997Warner Lambert CoDisplay unit
WO2009156599A1 *Jun 23, 2008Dec 30, 2009Shop NovationDevice for displaying products
Classifications
U.S. Classification211/59.3
International ClassificationA47F1/00, A47F1/12
Cooperative ClassificationA47F1/121
European ClassificationA47F1/12B