US 3235986 A
Description (OCR text may contain errors)
Feb. 22, 1966 M. B. BLlSH 3,235,986
LABEL Original Filed Dec. 12, 1962 FROM:
United States Patent 3,235,986 LABEL Matthew B. Blish, Box 151, Oak Park, Ill. Continuation of application Ser. No. 244,177, Dec. 12, 1962. This application Jan. 28, 1965, Ser. No. 428,649 Claims. (Cl. 402) This invention relates to a new and novel type of label especially adapted for use with packages and commodities, and this application is a continuation of my copending application, Serial No. 244,177, filed December 12, 1962, now abandoned.
Such devices are usually made of flat paper stock with indicia and design printed thereon and adhesively secured to a package or commodity. The essential consideration is to secure a pronounced contrast of the indicia or design so that it will artistically stand out in a superimposed third-dimensional manner and thereby attract attention for point-of-sale advertising labeling, product identification, seasonal sales appeal combined with special designs, gift wrapped packages, premium deal merchandising and the like.
An object of the present invention is to provide a label of this type of essentially different and integrally formed construction, whereby the designs, indicia, or other selected portions on the face of the label stand out in very decided contrast and present .a unique appearance not heretofore obtainable.
Another object is to provide an inexpensive label of this type which is simple in construction.
Other objects and advantages of the present invention will be apparent from the detailed description taken in connection with the accompanying drawings which form a part thereof and illustrate preferred embodiments of the invention, in which:
FIG. 1 is a front face view of an adhesive backed label embodying the invention, positioned for application.
FIG. 2 is a side elevation of the label shown in FIG. 1.
FIG. 3 is a sectional view through the line 33 of FIG. 1.
FIG. 4 is a fragmentary view of FIG. 1 in fully open position.
FIG. 5 is a rear face view of FIG. 4.
FIG. 6 is a view similar to FIG. 5 embodying a slightly variant form of the invention.
The design and indicia chosen to illustrate the invention in FIG. 1 through FIG. 6 are shown in conjunction with a decorative label for attachment to a gift package and is formed of flat paper stock printed on the front face side 10. The body portion rear face side 11 has an adhesive coating 12 which may be of water-activated glue or pressure-sensitive adhesive.
As shown in FIG. 4, the projecting portion 13 which carries the ribbon bow design 14 is connected to the body portion 15 by the intermediate section 16. The label is produced normally flat and the intermediate section is folded inward toward the front face of the body portion at the fold line 17 and the projecting portion is reversely folded at the fold line 18 to overflap the intermediate section and become superimposed over the surface of the intermediate section as shown in FIGS. 2 and 3. The intermediate section is preferably formed of lesser peripheral dimensions with relation to the projecting portion providing concealment of the intermediate section when the structure is folded at both fold lines.
It is desirable that the label be marketed in its folded condition ready for use, and upon application to a package surface, the adhesive coated area of the projecting portion rear face at 19 in FIG. 5 directly contacts the surface to be bonded by means of admittance provided by the aperture 20, simultaneously with and upon application of the body portion. It will now be seen that the projecting portion secures the intermediate section in its compact state and that while the label is applied as a single unit, the superimposed projecting portion projects over and above the intermediate section and creates the dual appearance of being separately applied with respect to the body portion and produces a highly pronounced third-dimensional contrast of the outstanding ribbon bow design and the lower disposed body portion of the label.
The reference character 19a in FIG. 6 indicates the package surface adhesive contacting area admitted by the aperture 20. In the slightly variant FIG. 6 form of the label, the projecting portion rear face carries the adhesive coating 21 which bonds the outer edges of the projecting portion to the package surface if desired.
It is believed that a clear understanding of the invention will be readily apparent to those skilled in this art, in view of the foregoing descriptions taken in conjunction with the accompanying drawings and it should be obvious that a shaped or die-cut projecting portion such as the decorative ribbon bow carrying projecting portion 13 of the adhesive backed label may take the outline of numerou objects or designs desired for gift packaging, decorative packaging of fancy merchandise such as food specialties, cosmetics and other commodities which depend upon attractive ornamental packaging for sales promotions, for accentuating trade marks, and for various attention compelling advertising labeling. It should be further obvious to those skilled in this art that the structure provides means particularly advantageous for advertising labeling and trademark identifying of merchandise.
While a preferred embodiment of the invention is described herein and shown in the accompanying drawings in detail, other arrangements may be produced without departing from the scope of the invention.
It is to be understood that all matter contained in the foregoing descriptions or shown in the accompanying drawings shall be interpreted as illustrative and not in a limiting sense; that certain changes from the exact shapes or constructions shown, or materials described, and fully comprehended by the spirit of the invention may be made without affecting the scope and spirit of the invention as hereinafter claimed.
What is claimed is:
1. In a label adapted for adhesively bonding to the surface of a package or the like, having a body portion, an integrally formed intermediate section foldably joined outwardly of the body portion at one side edge, an integrally formed projecting portion foldably joined outwardly of the intermediate section at one side edge; the intermediate section disposed in face-to-face relation between a portion of the body portion and the projecting portion upon folding the projecting portion over the intermediate section and the intermediate section over a portion of the body portion front face, means securing a portion of the projecting portion to the surface of a package or the like upon folding the projecting portion over the intermediate section and said intermediate section over said portion of the body portion front face and bonding the label to the surface of a package or the like, whereby a portion of said projecting portion is disposed above the horizontal plane of the body portion front face upon bonding said label to said surface of a package or the like.
2. In a label as in claim 1 in which a portion of the projecting portion is disposed outward beyond a peripheral edge of thebody portion substantially horizontal and in face-to-face relation with the surface of a package or the like upon folding the projecting portion over the intermediate section and said intermediate section over a portion of the body portion front face and bonding said label to said surface of a package or the like.
3. In a label as in claim 1 in which the intermediat section peripheral dimensions are less than the peripheral dimensions of the projecting portion with which said intermediate section is associated in folded face-to-face relationship. V
4. In a label as in claim 1 in which a portion of the body portion is cut out and the projecting portion is provided securing means disposed in alignment with the body portion cut-out upon folding the projecting portion over the intermediate section and the intermediate section over a portion of the body portion front face, said securing means adapted to secure the projecting portion to the surface of a package or the like disposing a portion of the projecting portion above the horizontal plane of the body portion front face upon folding said projecting portion over the intermediate section and said intermediate section over said portion of the body portion front face and bonding said label to said surface of a package or the like.
5. In a label as in claim 4 in which a portion of the intermediate section is cut out and the intermediate section cut-out is alignable with the securing means of the projecting portion and the cut-out of the body portion upon folding the projecting portion over the intermediate section and the intermediate section over a portion of the body portion front face, whereby said projecting portion may be secured to the surface of a package or the like simultaneously through said intermediate section upon bonding said body portion to said surface of a package or the like.
References Cited by the Examiner UNITED STATES PATENTS 182,227 9/ 1876 Reynolds 4027 338,685 3/ 1886 Morrell 4027 1,492,552 5/1924 Behrman 40-2 X FOREIGN PATENTS 880,823 1/ 1943 France.
EUGENE R. CAPOZIO, Primary Examiner.