US 3418748 A
Description (OCR text may contain errors)
Dec. 31, 1968 A. L. MARGOLIS 3,418,748
ANIMATED GREETING CARD Filed May 11, 1965 Fig; 6
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United States Patent 3,418,748 ANIMATED GREETING CARD Alan L. Margolis, South Euclid, Ohio, assignor to American Greetings Corporation, Cleveland, Ohio, a corporation of Ohio Filed May 11, 1965, Ser. No. 454,891 1 Claim. (Cl. 46-34) ABSTRACT OF THE DISCLOSURE An animated card is made up of superimposed front and back panels hinged together along a folded line. A pivotal movable element is sandwiched in-between the back panel and a rear cover panel. Tabs cut out of the back panel project through an aperture in the movable element to form a pivot for the movable element. A pull strip is glued to the back side of the front panel on its one end and is connected to the projecting leg of the movable element at its other end through a slit in the back panel. The movable element is completely hidden between the back panel and the rear cover panel when the card is closed, but when the card is opened the image portion of the movable element is pivoted into view beyond the edge of the card.
This invention relates to folded cards having movable elementsresponsive to the unfolding thereof and has particular application to animated greeting cards.
A primary object of the invention is the provision of an article of the aforesaid nature which is characterized by its structural simplicity, its inexpensive manufacturing costs, the ease of assembly of its parts, the attractive forms in which it may be made, and the particularly effective manner in which it performs its function.
More specifically, it is an object of this invention to provide an animated folded card having a movable element which appears unexpectedly when the card is unfolded.
Another object of the invention is to provide an animated greeting card wherein upon opening the card, the movable element appears unexpectedly from a side edge of the card.
Still another object is to provide a greeting card having the above features wherein the movable element will normally make contact with the hand of a person unfolding the card.
Further objects of the present invention and a number of its advantages will be referred to in or will be evident from the following description of one embodiment of the invention as illustrated in the accompanying drawings.
FIG. 1 of the drawings is a front elevation of a folded greeting card.
FIG. 2 is a front elevation of the greeting card of FIG. 1 in the unfolded position.
FIG. 3 is a top plan view of the greeting card as shown in FIG. 1.
FIG. 4 is a top plan view of the greeting card as shown in FIG. 2.
FIG. 5 is a back elevation of the greeting card as shown in FIG. 1, a portion of one panel thereof being broken away.
FIG. 6 is a back elevation of the greeting card as shown in FIG. 2, a portion of one panel thereof being broken away.
FIG. 7 is a section taken along the line 7-7 of FIG. 5.
Before the article illustrated is specifically described, it is to be understood that the invention here involved is not limited to the details or arrangement of parts shown since greeting cards embodying the present invention may take various forms. It is also to be under- 3,418,748 Patented Dec. 31, 1968 stood that the phraseology or terminology herein employed is for the purpose of description and not of limitation since the scope of the present invention is denoted by the appended claims.
Referring now to the drawings, the present invention as herein described and illustrated is embodied in a greeting card 10 preferably made from heavy paper or light cardboard and comprising a front panel 11, a back panel 12, and a rear cover panel 13 (FIG. 3). The panels 11-13 are all of vertically elongated rectangular shape with the front panel 11 being folded forwardly from left to right along a vertical fold line 14 and the rear cover panel 13 being folded rearwardly from right to left along a fold line 15, as seen from the front of the greeting card 10. As seen from the top, the card is folded in the form of a reversed S with each of the panels being of substantially the same width.
The front face of the front panel 11 (FIG. 1), in the form of the invention herein illustrated, is provided with pictorial or other graphic material, as designated at 16, and a suitable legend or greeting 17 incorporating the idea Keep in touch. The greeting may be worded in any suitable way, but for the purpose of illustrating one embodiment of the invention preferably includes the word touch.
The inner face of the front panel 11 carries an elongated, rectangular pull strip 20 having an end mounting portion 21 which is adhesively secured to said front panel a short distance away from the fold line 14. The remainder of the pull strip 20 comprises a flap 22 which is hinged to the mounting portion 21 along a vertical fold line 23. With the greeting card 10 in the open position and as seen from the front (FIG. 2), the flap 22 projects a substantial distance beyond the fold line 14 in the direction of the back panel 12 and projects through a vertical slit 25 in said back panel whereby the distal end portion of said flap is disposed behind said back panel. The arrangement is such that when the greeting card 10 is closed (FIG. 1), the flap 22 extends further into or through the slit 25, and when said greeting card is open, said flap is partially retracted from behind the back panel 12. Thus, the closing and opening movements of the card cause a horizontal reciprocating movement of the flap 22 between the position shown in FIG. 5 and that shown in FIG. 6.
The rear cover panel 13 is preferably adhesively secured along its distal, vertical edge portion to the back panel 12 adjacent to the fold line 14 as indicated at 13a (FIGS. 3 and 4). A movable element 30 is sandwiched in-between the back panel 12 and the rear cover panel 13, a portion of said movable element being adapted to project outwardly beyond the right-hand edge of the greeting card 10 through a slot 15a in the fold line 15. Said movable element comprises a body portion 31 having an upper image portion 32 and a downwardly directed leg 33. Said movable element is preferably cut from a piece of heavy paper or light cardboard, and the image portion 32, as herein illustrated, depicts a pointing hand with an index finger directed downwardly when said movable element is in the projected or extended position (FIGS. 2, 4 and 6). The body portion 31 of the movable element 30 is provided with a circular aperture 35, and the back panel 12 is provided with two generally semicircular tabs 36 which are cut out of said back panel, projected through the aperture 35, and disposed behind the body portion 31 (FIG. 7). The pair of tabs 36 project horizontally in opposite directions away from each other and serve as a pivot whereby the movable element 30 can be pivoted from completely inside the card between the panels 12 and 13 (FIG. 5) to a position whereby at least a substantial portion of the 3 image portion 32 projects laterally outwardly beyond the fold line 15 (FIG. 6).
The movable element 30 is pivoted by the straight line, horizontal motion of the flap 22, said movable element being connected to said flap by the leg 33 projecting through a horizontal slot 38 adjacent to the distal end edge of said flap. The lower end of the leg 33 is provided with a toe like projection 39 which projects horizontally beyond the slot 38 and prevents disengagement therefrom by said leg when the movable element 30 is in the fully retracted position (FIG.
The operation of the animated greeting card of this invention and the manner in which the movable element 30 complements the legend or greeting 17 will be readily understandable from the foregoing. The person receiving the card normally examines it in the position shown in FIG. 1 and at that time reads the greeting which, in the form of the invention illustrated, includes the idea Keep in touch. The next thing which the receiver naturally does is to open the front panel 11 by pivoting it forwardly from right to left in the normal manner of opening a book, folder or the like. The opening of the front panel 11 causes horizontal movement of the flap 22 thereby pivoting the movable element 30 from the position shown in FIG. 5 to the position shown in FIGS. 2, 4 and 6. The person receiving the card will normally hold it in his right hand adjacent to the lower right hand corner for viewing purposes, and this will cause the image portion 32 to touch the persons hand or finger with the index finger of said image portion. In this manner, the theme of the card as represented by the graphic material 16 and/ or the legend or greeting 17 is unexpectedly and humorously carried out by a physical touching of the receiver. It will be readily understood that other themes and motifs may be applied to a card of the construction herein described wherein an image unexpectedly appears at the edge of the card adjacent to the receivers hand.
It will further be understood that many changes in the details of the invention as herein described and illustrated maybe made without, however, departing from the spirit thereof or the scope of the appended claims.
What is claimed is:
1. An animated card comprising a single piece of sheet material having a portion folded forwardly from the lefthand edge along a vertical fold line to provide a front panel and having another portion folded rearwardly from the right-hand edge along a vertical fold line to provide a rear panel, an intermediate panel being provided between said fold line; means defining a slot in said righthand fold line; a movable member having an image portion at one end thereof disposed out-of-sight between said intermediate panel and said rear panel when said front panel is closed; means providing an aperture in said movable member; tab means cut out of said intermediate panel and projecting through and behind said movable member to provide a pivot therefor; a pull strip hingedly carried on the rear surface of said front panel at a point spaced away from said left-hand fold line, said pull strip projecting through a vertical slit in said intermediate panel and attached to said movable member; said pull strip being adapted to pivot said movable member whereby upon opening of said front panel, said image portion is caused to project through said slot and appear unexpectedly at the right-hand edge of said card.
References Cited UNITED STATES PATENTS 1,139,643 5/1915 Cross 4634 2,372,349 3/ 1945 Zaffo 4636 2,168,025 8/1939 Franke 46-36 2,749,657 6/ 1956 Lohnes 46-34 2,844,898 7/1958 Youngren 40126 LOUIS G. MANCENE, Primary Examiner.
S. NATIER, Assistant Examiner.
US. Cl. X.R. 40124. 1