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Publication numberUS3520560 A
Publication typeGrant
Publication dateJul 14, 1970
Filing dateSep 4, 1968
Priority dateSep 4, 1968
Publication numberUS 3520560 A, US 3520560A, US-A-3520560, US3520560 A, US3520560A
InventorsIsaac Theodore N
Original AssigneeConsumers Circulation Co Inc
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Insert advertising sheet
US 3520560 A
Abstract  available in
Previous page
Next page
Claims  available in
Description  (OCR text may contain errors)

July 14, 1970 T. N. ISAAC; 3,520,560


} o N. SAAC 7 12.4 8) I THEQD RE I ATTU RNEYS United States Patent 3,520,560 INSERT ADVERTISING SHEET Theodore N. Isaac, Shawnee Mission, Kans., assignor to Consumers Circulation Company, Inc., Shawnee Mission, Kans., a corporation of Kansas Filed Sept. 4, 1968, Ser. No. 757,243 Int. Cl. B42d 15/00 US. Cl. 283-56 3 Claims ABSTRACT OF THE DISCLOSURE The present invention relates generally to an advertising sheet with removable coupons and postal cards, which may be inserted into a magazine and carried therewith or between inner and outer sections of newspapers, or folded inside a section of a newspaper. The sheet of paper is rectangular and has a main advertising front face and back and folded slightly off-center, and the larger section, or central section, has attached thereto by perforated lines a plurality of tabs consisting of coupons or return address postal cards or the like.

This invention relates to an advertising sheet having a main section and a lesser section which may be carried between pages of magazines or sections of newspapers and includes removable coupon tabs and postal cards temporarily secured to one edge of the central section of the insert.

Heretofore, with inserts of this character, they have been stuffed between inner and outer newspaper sections by apparatus, so as to frictionally hold the insert in the sections. Some such structures or inserts have included a removable return postal card or the like as a part of the main body of the insert, but none of them have included coupons or postal cards removably attached to a side section of the insert, for readily removal therefrom, and which, when the newspaper or magazine is opened, will unfold the insert so that the coupons will assume various positions to attract attention of the reader.

It is, therefore, the principal object of the present invention to provide an advertising insert sheet carrying advertising on the front and back faces thereof and which includes a fold line slightly off-center thereof, forming a center main section and a smaller or lesser section and a fold-over portion consisting of a plurality of detachable coupons or postal cards; to provide perforations between the coupons and the main section of the insert so that the coupons and postal cards will be readily removable from the main section; to provide the coupons disengaged from each other so that they will move or wave when the insert is unfolded to attract attention and be readily viewable by the reader; and to provide a device of this character simple and eflicient in operation.

Other objects and advantages of this invention will become apparent from the following description taken in connection with the accompanying drawings wherein are set forth by way of illustration and example certain embodiments of this invention.

FIG. 1 is a perspective view of the advertising insert in a magazine, with the coupons attached thereto.

FIG. 2 is a view showing the insert in folded relation with the coupons and postal card folded over the main section and underneath the lesser section.

FIG. 3 is a cross-sectional view taken on the line 33, FIG. 2.

FIG. 4 is an enlarged fragmentary view of the insert, with parts of the lesser section broken away and part of one of the coupons broken away to better illustrate the invention.

Referring more in detail to the drawings:


1 designates an advertising sheet generally of rectangular shape, having a front face 2 and a back face 3, top and bottom edges 4 and 5, and side edges 6 and 7. Extending transversely across the rectangular sheet is a fold line 8, and such fold line is spaced inwardly from the side edge 6 a lesser distance than the perforated line 9 extending transversely across the rectangular sheet and spaced inwardly from the side edge 7. The fold line 8 and perforated line 9 form a main central section 10, and the fold line 8 to the edge 6 forms a lesser section 11.

Attached to the side edge of the main sheet 10 by the perforation line 9 are a plurality of tabs in the form of coupons, as indicated at 12 and 13, and return postal cards or the like as indicated at 14 and 15. The coupons and postal cards are separated by slits 16, 17 and 18.

Both the main section 10 and lesser section 11 of the front face 2 of the sheet provide space for advertising as indicated, and also the back of the lesser section as shown at 19. It also provides for advertising on the back of the main section (not shown).

The tabs or extensions 12 and 13 are designated coupons and it will be obvious that the space on either side of the coupon tabs is for information so that when torn from the main section 10 and presented to a store or other place of business is worth money to the bearer.

The tabs 14 and 15 are designated as a postal card or the like, which may be removed from the main section on the perforated line 9 and on one face is stated the business reply card. It also contains the notice that postage will be paid by the recipient of the card, and on the back side is a place for the name and address of the sender and an order space, or data requested by the advertiser addressee. It will be obvious that any form of information may be supplied on the postal card and it is to be recognized that the paper of the postal cards must be of a weight that is capable of being sent in the mail. Actually, it is preferable that the entire rectangular sheet be of heavier weight than the ordinary newspaper or magazine paper, although this is not absolutely necessary so long as the postal cards are of suflicient weight to be sent without being enclosed in an envelope, i.e., paper stock of weight of lbs. or greater.

In FIG. 1 is illustrated the advertising sheet shown attached to a magazine 20 between pages thereof by fasteners as indicated at 21. As shown, the sheet is of lesser width than the magazine pages and the coupons or return cards when folded are within the outer edges of the magazine. However, the coupons when folded outwardly extend over the side edge 22 of the magazine.

The purpose of having the tabs 12, 13, 14 and 15 attached to the side edge 23 of the main sheet 10 is to attract attention of the reader of the magazine, and particularly the advertising sheet. When the reader first receives the magazine with the insert therein, it will be in the form shown in FIG. 4 of the drawings, and upon opening the lesser sheet 11 and the tabs 12, 13, 14 and 15, they will attract attention of the reader by the fact that they are not connected together and will take various forms, as shown in FIG. 1, and particularly move without actually the reader having hold thereof. Actually, they will wave when the main sheet 10 is moved, thus further attracting attention of the reader.

It will also be obvious that the advertising insert sheet may be used in connection with sections of newspapers by placing the same between the sections or in the fold of a single section, and the friction thereof holding the insert in place.

It will further be obvious that my advertising sheet may be used separately from a newspaper or magazine as a separate mailing piece.

If desired, the tabs may be connected together at their outer edges by perforations as shown at 24 (FIG. 4)

instead of having the slits 16, 17 and 18 extend to the edge 7. Upon tearing the perforations 24, the tabs will separate and assume various positions.

It is to be understood that while certain forms of this invention have been illustrated and described, it is not to be limited to the specific form or arrangement of parts herein described and shown except insofar as such limitations are included in the claims.

What I claim and desire to secure by Letters Patent is:

1. A single sheet advertising insert comprising:

(a) a generally rectangular sheet having a perforated line extending at least partially along one edge thereof, and

(b) a plurality of tabs secured respectively by one edge thereof to said sheet along said perforated line, said tabs being foldable over said sheet,

(c) said tabs being substantially disconnected from each other,

(d) whereby said tabs easily assume different rotational positions about said perforated line upon being completely disconnected from each other.

2. A single sheet advertising insert adapted when folded to be placed between pages of a magazine or the like,

(a) said sheet being of generally rectangular shape and having end edges,

(b) a fold line transversely of said sheet spaced from one end edge and a perforated line parallel with said fold line and spaced therefrom,

(c) said fold line and said perforated line forming a first section and a second section on said sheet and having front and back portions containing advertising messages thereon, and

(d) a plurality of tabs secured to the other end edge of said sheet by said perforated line and having printed information thereon, said tabs being separate from each other and foldable on said perforated line over at least one of said sections, and upon unfolding said sheet the tabs will assume different positions to attract attention of the reader.

3. The advertising insert as set forth in claim 2 including means for securing same between pages of said magazine.

References Cited UNITED STATES PATENTS 789,304 5/1905 Walker 283-63 1,096,565 5/1914 Shoonmaker 283-56 1,607,290 11/ 1926 McInerney 283-56 X 1,837,663 12/1931 Kadlec 4634 2,102,553 12/1937 Cohen 4634 2,114,824 4/1938 Watsky 46-34 25 LAWRENCE CHARLES, Primary Examiner US. Cl. X.R.

Patent Citations
Cited PatentFiling datePublication dateApplicantTitle
US789304 *Mar 30, 1903May 9, 1905Dudley WalkerAdvertising device.
US1096565 *Jul 7, 1913May 12, 1914William J SchoonmakerCombined trading-stamp-deposit and advertising book.
US1607290 *Oct 10, 1925Nov 16, 1926Mcinerney James LInstrument for facilitating sales of merchandise
US1837663 *Nov 26, 1929Dec 22, 1931Edward S KadlecAutomatic advertising display book
US2102553 *Aug 14, 1936Dec 14, 1937Paper Novelty Mfg CoGreeting card
US2114824 *Oct 16, 1936Apr 19, 1938James WatskyPop-up menu and the like cards
Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US3807771 *May 30, 1972Apr 30, 1974Graphos Techni Services IncAdvertising insert
US3930700 *Sep 30, 1974Jan 6, 1976Figueres Maurice CInformation storage system
US4195864 *Oct 10, 1978Apr 1, 1980Promotional Marketing CorporationMulti-product coupon
US4296945 *Dec 5, 1979Oct 27, 1981Pavlik Kathleen WPocket secretary or the like
US4305605 *Apr 7, 1980Dec 15, 1981Joseph VineSoft cover for book and method for making same
US4307900 *Nov 19, 1979Dec 29, 1981The Cooperative Marketing Co.Promotional coupon vehicle
US4614364 *Dec 21, 1984Sep 30, 1986Bortner Allen AFree standing insert with coupon flaps
US4717176 *Sep 17, 1985Jan 5, 1988Lowell MatthewsBooklet
US6053855 *Aug 14, 1998Apr 25, 2000Kurt H. Volk, Inc.Direct mail article with cover and one or more interior sheets and integral business reply envelope
US6511097 *Feb 17, 2000Jan 28, 2003Sleepeck Printing CompanyCoupon booklet and method
US7108287Jul 22, 2003Sep 19, 2006Moore Wallace North America, Inc.Method and personalized label and note paper booklet for direct mail
US7543853 *Jun 8, 2005Jun 9, 2009C.G.H. Corporation D/B/A Refrigerator Media AdvertisingChronologically stacked coupon mailer
US7793822 *Oct 14, 2005Sep 14, 2010Thomas BeckerDirect mailing device
US20040113419 *Sep 5, 2003Jun 17, 2004Alberto SilvestriMulti-panel advertisement display
US20040135363 *Jul 22, 2003Jul 15, 2004Vanderheiden JohnMethod and personalized label and note paper booklet for direct mail
US20050091887 *Oct 29, 2004May 5, 2005Dealworks Group, LlcFolding annotation device
US20050258638 *May 24, 2004Nov 24, 2005Morton Daniel JReducing a book's resale value
US20060017278 *Mar 5, 2004Jan 26, 2006Wood Cynthia ABound print media advertising booklet with detachable perforated segments
US20060036492 *Oct 14, 2005Feb 16, 2006Thomas BeckerDirect mailing device
US20080023350 *Jul 25, 2006Jan 31, 2008Johan LiljencrantsDisc case booklet
USRE43512Jun 9, 2011Jul 17, 2012C.G.H. Inc.Chronologically stacked coupon mailer
DE3325584A1 *Jul 15, 1983Jan 24, 1985Vogel Widmann Monica Dipl DesiPrinted insert
DE19746603A1 *Oct 22, 1997Apr 29, 1999Pocket Card Miniprints Gmbh AgPrinted product with cover sheet and at least one insert sheet
EP0011917A1 *Oct 8, 1979Jun 11, 1980Robert S. MortonMulti-product coupon and method for manufacturing it
U.S. Classification283/56, 283/63.1, 281/15.1
International ClassificationG09F23/00, G09F23/10, B42D7/00
Cooperative ClassificationG09F23/10, B42D7/00
European ClassificationG09F23/10, B42D7/00