|Publication number||US3591942 A|
|Publication date||Jul 13, 1971|
|Filing date||Aug 3, 1967|
|Priority date||Aug 3, 1967|
|Publication number||US 3591942 A, US 3591942A, US-A-3591942, US3591942 A, US3591942A|
|Inventors||Swearingen Earl C Van|
|Original Assignee||Swearingen Earl C Van|
|Export Citation||BiBTeX, EndNote, RefMan|
|Patent Citations (5), Referenced by (27), Classifications (7)|
|External Links: USPTO, USPTO Assignment, Espacenet|
1 United States Patent lnventor Earl C. Van Swearingen 5714 Swiftwood Parkway, Cape Coral, Fla. 33904 Appl. No. 662,560
Filed Aug. 3, 1967 Patented July 13, 1971 REPRODUCTION OF PICTURES 15 Claims, 8 Drawing Figs.
Primary Examiner-Robert W. Michell Assistant Examingr-Wenceslao .I Contreras Attorney'Robert Kemp 40]] 34, 40/ 125 ABSTRACT: A pictorial illustration is printed in several Int. Cl G091 7/00 colors one of which is a daylight activated fluorescent material Field of Search 40/ 134, backed by a reflective layer so as to enhance the brilliance of 135, 125 -the daylight activated daylight fluorescent material.
4' 3 2 5 sgr' 4d I F i 40 I w glagg 1 f) t q ./-8 8 0 8 PATENTED JUL 1 3 I971 SHEET 2 [IF 2 Zl EmlCVan Swedring fl, I ventor.
REPRODUCTION OF PICTURES My invention relates to a method and a means of reproducing a picture, to the picture thus reproduced, and to the manufacture of many of said same pictures, by my present process.
it deals primarily with colored pictures, wherein my colors remain bright, vivid and beautiful, not revealing the so-called muddy appearance, so often associated with the reproduction of colored photography in long extended multiples.
Part of my present process has been previously disclosed in my copending U.S. Pat. application Ser. No. 614,404. This instant presentation is in part, an elongation of said previous application, in its description of further improvements heretofore not included therein.
In carrying forward my process, I pay special attention to the background layer of ink or paint or the covering of white or near white paper, since it is this background that takes the daylight, after it has penetrated my inks, paints or colors and then by reflecting this daylight back through my coloring agents reveals to the eye of the observer, the vivid color effects, that I desire to reproduce.
So, the most luminescent or fluorescent layer of my picture coloring agent is laid upon a white or light colored background surface, preferably also of a fluorescent character, such as is found in many of the highly finished white papers (printing papers) at the present time. My background, on a wall (an exterior wall) can be a white or near white paint, again preferably of a fluorescent nature, to accent and produce the pictorial results I desire to achieve. When I am printing or silk screening on a transparent surface, I may, in accordance with my invention, first lay down one or more layers of brilliant white paint or ink (or other white or near white coloring material) desirably fluorescent in its makeup for the best results. It is understood that when the background white" as we shall term it, needs intensification, more than a single layer is then required. Thus do I attain what I call single back lighting effect, from said background surface or surfaces." To achieve my double back lighting effect" I place my white fluorescent coloring agent on a highly reflective (light reflective) metallized or metallic surface, that makes the white even more vividly white, where it (the light or white) shows through my reproduced picture.
Where the metallic or metallized surface (in back of my white or light surface), is allowed to show through my finished picture, it may in its plain unvarnished or in its varnished condition, lend accent to the other colors of which my pictorial result is composed, in its entirety.
For example, it is well known, that metallized (or aluminized films), on which aluminum vapor has been deposited in a vacuum chamber, that these metallized films, thus presenting a silvery appearance, can be made to offer a brilliant golden surface, merely by being varnished with a delicate tan varnish to yield the required simulated golden result.
So it is well within the purview of this invention to employ these shiny metallized surfaces to give my pictures my double back lighting efiect" and at the same time be pennitted to directly reach the eye of the observer, by their silvery or golden surfaces being bared as a part of my illustrative final design.
Here I still may frame my finished picture, in a surrounding encirclement of a dark, or light absorbing color, a dark red, dark blue, a dark green, a dark purple, (or violet), or black. This enhances the desired contrast, and focuses the eyes of the observer on the colors of my picture, and their special vivid colorful intensity.
if I desire, I can dispense with my white or light-colored background, and use a shiny metallic background, as and when this seems to be required. In that case the shiny metal or metallized surface becomes the only light reflective surface back of my fluorescent surface or surfaces (as detailed in said copending Pat. application, Ser. No. 614,404). The then application of my various colored surfaces, proceed as previously detailed in said copending case.
My first colored surface or surfaces laid onto my background surface (white, light-colored metal or metallized, and therefore light reflective), is a daylight activated fluorescent colored surface or, as stated in said copending case, or it may be a plurality of fluorescent surfaces, preferably of certain contrasting daylight-activated fluorescent colors.
On or beside said fluorescent surface or surfaces, I may, in accordance with my above-mentioned process for shading purposes, lay on the nonfluorescent color By leaving spaces in the applied fluorescent and nonfluorescent colors for the background surface, either white or light-colored or shiny metal,.to peek through (the fluorescent and nonfluorescent color areas), I definitely thus highlight my pictorial concept, thereby increasing its interest to the observer.
in the Applicant's work as a designer of large 30 sheet bill posters, it became necessary to create a design that could be seen at exceptionally long distance from the observer. in his U.S. Pat. No. 2,4l7,384, the inventor, Robert C. Switzer, emphasizes that his daylight activated fluorescent colors can be seen much more plainly and at far greater distances (from the observer) and with far greater vividness, even when the sky is overcast, than can signal flags (or signal systems) using ordinary nonfluorescent colors, which were then in customary use, especially in military flag signal applications. In this same patent, the inventor Switzer, considers in detail just how his fluorescent dyes are produced in brilliant colors such as a very bright and fluorescent (daylight fluorescent cerise) that, is, as he states, visible light responsive fluorescence to a pronounced degreeff To achieve this result he dyes a 6 02. white cellulose acetate satin (which of itself offers an extremely glossy white light reflecting surface) with a dye bath composed of formic acid and Meta diethylaminophenol phthalein hydrochloride. He also states that fastness to light and weathering is somewhat improved by an after treatment consisting of passing the dried dyed surface through an acqueous solution of formic acid and zinc chloride. This process procedure he sets forth as Example 1.
In his Example 2, Switzer obtains a strong fluorescent red more orange than the cerise obtained in Example 1.
ln Example 3 he explains how he produces a bright visible light responsive fluorescent orange.
In Example 4, Switzer details how, by reducing the dye concentration of Example 2, he obtains a bright visible light responsive fluorescent yellow.
In Example 5, he shows how, still using his 6 oz. white cellulose acetate satin (which is highly light reflecting itself) how he creates a bright visible light responsive-fluorescent green.
And in Example 6, how, by using 4 oz. real white silk crepe he obtains a silk that exhibits a blue fluorescence.
Since red, yellow and blue are the primary colors, and orange, green and violet are the secondary colors of the rainbow color spectrum, it appears that inventor Switzer has mastered the production of the rainbow colors in visible light responsive brilliant fluorescent colors. He then adds that these same fabrics so separately dyed, can be made substantially waterproof by being served with a clear lacquer, and if the fabrics are coated with oil resistant and water resistant coatings, such as the vinyl resins or cellulosic lacquers, the general serviceability of his signal devices are thereby materially increased.
Now, it appears possible, to cut these fabrics, after their Switzer dye treatments, into fine confetti, and then grind them to the fineness of face powder. If this is done, after they have been lacquered, a fluorescent pigment results, that can be made the basis of fluorescent paints and inks...(especially silk screen inks).
It is at this point where your Applicant's picture producing begins. It is with just such inks and paints, unmixed with any nonfluorescent colors or black (which is, nonfluorescent,), that a highly colorful picture can be produced, and reproduced repeatedly, especially for outdoor use where the picture that results is to be viewed from a considerable distance.
Up until the present fluorescent inks and paints have been used, but mainly in flat, for posters and the like. There has been but little efforts to achieve a concept close to that revealed in a colored photograph, until this Applicant commenced to achieve his vividly pictorial fluorescent picture reproduced on a billboard poster, particularly on several sheets of that same poster. Then it became possible to see billboard pictures at a much greater distance, and thus increase the usefulness of billboard advertising.
It is for this reason, that the Applicant has decided not to admix black or any other nonfluorescent color with any of his fluorescent colors, or with his light reflective background. The Applicants colors, if they are to be shaded, are shaded by the direct application of his nonfluorescent colors, on top of or positioned next to his fluorescent color or colors layer. In this way he avoids any muddy appearance in his work. The overall result is much superior to any printing or lithographic result, when the more dull, and lifeless colors of diluted or muddied fluorescent inks or paints or colors are employed.
It has long been desired in the making of billboard posters, whether they are done by being printed or lithographed or silk-screened on paper (or any other sheet material) to achieve a much more realistic result in the item being thus advertised (on a billboard). The saving in time and money in painting the billboard can be substantial, while at the same time the pictorial result can be of far better quality, and much more uniform in each of several installations put up.
As in my previous application No. 614,404 filed Feb. 7, 1967 in the US. Pat. Office, l preferably employ a light reflecting surface as a background surface, that reflects light by reason of its light color. It may be luminescent or nonluminescent, white or of light color. lt may also, as an alternative, be a shiny metallic surface, either a sheet of shiny metal or a sheet having a shiny metallic coating.
My colored daylight-activated luminescent surface may be either a single surface (luminescent surface), or a multiplicity of luminescent surfaces, which, when taken together and placed next to my reflective surface background surface presents a colored medium for catching light from two directions, namely direct light coming to it from in front, and, reflected light coming to it from my light reflecting surface background surface.
My third surface laid upon these two previous surfaces, is a colored surface positioned where it can shade the fluorescent surface aforementioned. This third surface may be a darker fluorescent surface. It may also be a darker nonfluorescent surface (laid near or upon said fluorescent surface).
Peeking through either one or both of these two latter surfaces (either the darker fluorescent surface or the darker nonfluorescent surface) are areas of the first, or the original reflective surface, that may highlight the entire picture, here and there.
Returning to the third, or darker surface, be it noted that this is my darker surface of considerably reduced light reflecting power. lts edges are in many instances not definite demarkations, but are gradual half tone shadings from lighter to darker, to emphasize a curve, for example, around the side of a cylindrical bottle (if that is what the subject of the picture happens to be). To give said bottle an outline, and to distinguish all its outer curves (edge curves) from the dark frame around it, it is with the substance of my inventive concept to leave a fine fluorescent color or other line disclosing the general shape of the object being pictured (as for example said bottle) said fine line denoting the outer contour of the bottle (or other object) which fine line may be either the reflective surface with no color over it, or it (the fine line) may be the fluorescent surface (laid over the background or reflective surface).
The third surface, as l have described it in my said copending patent application, may be either singular or plural (one or more surfaces), to gain the pictorial effect l desire. It can be either lighter and darker shades of the same color, or it can be colors, darker than my fluorescent surface colors, but colors, themselves that are distinct and different from each other.
Their shading in each instance may be from lighter to darker shades as my picture calls for. So this third surface may be either luminescent (or fluorescent) or it may be nonfluorescent, or a combination of the two....and may be singular or plural, as to the layers l apply (or lay on), and may be singular or plural, as to the various distinct and different colors I employ.
ln carrying out my process of picture reproduction, l first establish my background reflective surface as abovedescribed. Then, next to this background surface, I lay, my above-described fluorescent surface (or surfaces) of one or more bright colors, as well as one or more layers of the same color. In other words, they are yellows, orange (which is red and yellow), or bright green, (which is bright yellow with a bit of green), or bright red, or a bright pink. None of these colors laid on the background or light reflective surface, are shades of colors, they must be light, (light reflecting) brilliant and contributing to the lighting up of the picture as a whole.
On or along side of this second surface (or combination of brilliantly light surfaces that are all fluorescent), l place my darker surface or surfaces, that may be fluorescent or nonfluorescent, as the case demands. This is my third surface, that I use for shading my fluorescent bright surface or surfaces underneath.
Then there may be two peek through surfaces....either the original white or metal or metallic light reflecting background surface....and second....the thin line outlining the object pictured that separates the picture from the often employed dark color frame around my pictured object.
The first peek through surface" may appear back and forth across the picture to highlight said picture.
The second peek through line surface has for its object to outline the subject, and the prevention of the dark portions of the picture, completely merging into the much darker frame surrounding the entire pictorial effect....that which embodies the three aforementioned surfaces.
So, as an additional step in my process of picture reproduction, ll prefer in some instances to surround my picture with a much darker surrounding area, that in its effect, causes the observer's attention to focus directly on the particular colored areas that I desire him to see, and see plainly. These surrounding surfaces may be dark red (burgundy, for instance), a dark green (that is definitely a dark shade of green), dark blue (navy blue for exarnple)....or dark purple or dark violet. Again the surrounding (or picture framing) surface may be a dull black or a glossy black....thoroughly nonlight reflecting. This treatment also tends to concentrate the light the picture itself is directly receiving, from in front of the picture, or from its light reflecting background surface, and the picture being within this darker frame, captures to the utmost and gives to the passing observer the above-mentioned artistic effect desired.
All this is needed when my picture is part of an outdoor display. The observer may be in a rapidly passing vehicle. it is therefore necessary that he see the picture and see it quickly, and get the point or story it seeks to convey almost instantaneously.
If the picture is to be outdoors, and subject to the weather and its various elements, l may, still further, and in full accordance with my invention (as a pictorial process and reproduced result, as an article of manufacture), cover my picture, and its surrounding dark framework, with a clear substance to decrease its perishability out in the open.
This clear substance may be a lacquer, or clear varnish. It may also be a clear film with an adhesive backing....so that when it is applied to the entire picture presentation, it makes the whole far more weatherable than it would otherwise tend to be. This outer surface may also be glass, or a sheet of thin glass fabric or glass textile, which, when served with a clear covering material (lacquer, varnish, plastic) will become practically transparent, for the purpose of having the observer see through it. In this case, I may, after my billboard is posted, apply my adhesive to the entire surface to be covered, then lay or spread the transparent covering over it, depending on the adhesive underneath to hold the outer transparent surface, tight to the picture until it is eventually peeled off.
The fluorescent or luminescent surface or surfaces as set forth above, are produced by a substance known in the picture producing trade as either Day-Glow or Velva Glow. Here the sensation of color is produced substantially by any segment of white light which composes the visible spectrum. Color pigments of normal brightness selectively reflect some segments of white light while absorbing and dissipating the rest as heat. Daylight fluorescent pigments similarly reflect segments of visible light and absorb the rest. However, much of the absorbed portion of light is not dissipated as heat by the daylight fluorescent pigments, but instead, is transformed into emitted light of the same hue as that being reflected. Reflected color is thus reinforced with emitted color, producing hues that appear extraordinarily bright to the eye of the observer. Certain substances, especially a number of organic dyes, beside fluorescing under the effect of ultraviolet light, also have the property of fluorescing when activated by visible light of the blue end of the spectrum-that is, wave lengths in the violet, blue and blue-green which compose a large portion of daylight. This particular type of fluorescence is called daylight fluorescence.
Whether an organic compound or dye is fluorescent or not depends upon certain atoms or groups of atoms being present in its molecular structure in a certain way. All fluorescent organic compounds contain an extended series of conjugated double bonds, most of which are present in the form of benzene or hetrocyclic rings. They also contain a group of atoms which are electron accepters and another group, ortho, or para to the first, which can act as electron donors.
Under the stimulus of energy in the fonn of light, electrons are shifted from the donor group to the benzene ring which, in turn, give up electrons to the acceptor group. This state of affairs is stable only while each molecule is under the effect of, or is absorbing a photon of light energy. Temporarily the entire molecule is in a higher energy state. If the molecule is not immediately struck by more light, the electrons drop back to their original unactivated state, and in doing so, most of the absorbed energy is given off as light of a longer wavelength. The normal time required for the electrons to return to, their unactivated or lower energy state is very short, seconds or less.
The fluorescence of organic dyes is associated with the individual molecules of the dyes and in order for them to fluoresce efficiently, they must be molecularly dissolved in fairly low concentrations. Since the dyes are organic in nature it is necessary to have an organic medium or carrier to put them into solution, and in order to have a pigment, it is necessary that this medium be a solid. The type of material which meets these requirements for a carrier or matrix for the dyes is an organic resin, and the daylight luminescent pigments actually are transparent organic resin particles containing dyes in solid solution which are capable of fluorescing.
Day Glo or Velva Glo pigment materials behave as fluorescents (or fluorescent pigments) in daylight, and have been successfully used in making the following high-brightness color combinations and compositions such as, paper coatings, rotogravure and silk screen inks, vinyl plastisols and organosols, textile coatings, printing inks, paints, lacquers, plastic molding compounds, and many others.
My present process of picture reproduction comprehends the utilization of any or all of these above day-glo and velva glo pigment materials, and the employment at the same time of lithography, offset or letter press printing.
According to other experts in the outdoor advertising trade, the Applicants process of Picture Reproduction produces signiflcant advancement, giving an effect of looking through a color transparency. Others have stated it produces a three dimensional effect. It is said to heighten the visual impact of the observer by creating an effect much like that of looking through a color transparency. One expert noted that the new Van Swearingen process contributes significantly to the awareness and effectiveness of liquor poster advertising whose sales and copy messages are limited by a wide variety of restrictions....To quote....ln this highly competitive field, it is necessary to create the strongest possible eye appeal to attract the greatest attention. The new process does just that. Tests have shown that posters utilizing the process are proving to have an exceptionally high degree of recall and remarkable visual impact."
In fact, the Applicant was cited by the Printing Industries of Metropolitan New York, Inc., as follows...
This significant advancement in the art of communications is an outstanding example of the continuing research and development now taking place in the printing, advertising and graphic arts fields to perfect and provide new products and new services....the use of this new technique in an outdoor advertising program offers a dramatic opportunity for the demonstration of this forward step in graphic arts to the widest possible audience."
I, in one instance, secure excellent results, silk screening my fluorescent layer or layers, on my white or near white surface, then printing my nonfluorescent color or colors, as a halftone on top of the silk screened fluorescent surface or surfaces. When I am producing the picture of a bottle, highlights of the light reflecting background show through the other surfaces, and yet a thin line of fluorescent color shows all around the label on the bottle. My process also includes such white or near white highlights affixed in position by adding white or near white color here and there to my picture.
In the drawings:
FIG. 1 discloses a billboard, in front elevation, on which is mounted, a 30 sheet bill poster, displaying the utilization of my process, as it is used for outdoor advertising purposes.
FIG. 2 shows the light reflective background surface, being white, near white (a light cream color, for example), or a shiny metal, or metallized surface, which I use in commencing the production (or reproduction) of one or more of my colored pictures in accordance with my process of picture reproduction.
FIG. 3 illustrates how I apply my darker light absorbing surface to frame the light reflective background area, (in this instance) before laying in, over the light reflective surface, my fluorescent or luminescent color or colors.
FIG. 4 indicates how the fluorescent surface (the first one) is applied, over the light reflective background, wherein a portion of the light reflective background peeks through the fluorescent surfaces to highlight certain areas of the picture (in this instance the letter e) in direct accordance my process procedure. Here the fluorescent color used is yellow.
FIG. 5 portrays the arrival of nonfluorescent color brown, shading the letter e at various places in the letter where this is needed to gain the prismatic effect.
FIG. 6 shows the next step in my picture producing process, wherein I lay upon my fluorescent yellow, small areas of fluorescent orange to commence the building of the three dimensional effect (in this case, in the form of the prismatic letter e")....the light reflective background peeking through the double fluorescent color (yellow and orange arrangement), to highlight the peak (middle peak) of the letter, making this portion of the letter, stand out, to the eye of the observer.
FIG. 7 shows how the nonfluorescent color brown is more widely distributed across the fluorescent orange and yellow areas of the same letter e.
FIG. 8 details the shading of the brown areas of the same letter e" to complete the light reflective background effect, the pure light reflective background still peeking through the whole central portion of the letter as a light line as and where it is needed.
In the various figures of the drawings, like numerals reveal similar color layers, also the light reflectivebackground, as it appears in these same figures.
The letter e is taken as characteristic, to all the other let-- ters in the wording Seagrams VO" as it appears on the 30 poster (or rather 30 sheet poster) advertising (outdoor advertising) message, here mounted on the billboard with legs under it.
In FIG. 1, numeral 1, designates a stand type of poster board (or 30 sheet sized billboard, as the public calls it). Numeral 2 is the letter e the exact color construction of which is shown more in detail in FIGS. 2 to l'] inclusive. As previously stated, all the other letters on this poster board are made up as the letter e" is shown here to be.
The board is bounded by a surrounding frame 3, the main portion of the board (to which the 30 sheets are pasted) is marked by numeral 4.
It will be noted that most of the letters on the board occupy one or more sheets (usually several) of the 30 sheets marked out as constituting the complete poster. In the case of the V for example, this series of letters extends over eight separate sheets.
The billboard is supported in its upright position by three legs designated here by numerals, 8, 8, and B. The ground line is marked by the initials GL, on sheet one.
While the surrounding (letter surrounding) color is here in FIG. 1, shown as black, its color as indicated in FIGS. 2 to 3 is actually blue (dark blue) a light absorbing nonfluorescent dark color, to emphasize the other much brighter colors making up the Seagram's VO message as it is herein set forth.
In FIGS. 2 to 8 inclusive the following layers of color are noted as follows...10 the light reflecting background, as listed in my copending patent application previously referred to. The fluorescent colors are 20 and 22 (namely yellow and orange). The nonfluorescent color brown is here the numeral 30 while the nonfluorescent darker brown is here under numeral 31 as it appears in FIG. 8. Numeral 21 in FIG. shows the intensified yellow before it is covered with the brown 30 and the darker brown 3ll. Numeral 40 is the dark blue surrounding color where it is shown in FIGS. 2 to 8 inclusive.
When seen from a distance the fluorescent colors stand out against the darker letter surrounding color. The Applicant believes he is the originator of surrounding fluorescent letters (or a fluorescent picture) with a surrounding nonfluorescent light absorbing darker shade, and then moulding the colors (both fluorescent and nonfluorescent) to give the letters or the picture thus surrounded (with a darker color) the effect similar to a color transparency," that the outdoor advertising display experts have noted as being an outstanding message delivering color procedure.
To do this on a poster board to which a multiplicity of sheets were fastened, the sheets carrying the Applicant's prepared picture, prepared by his own picture producing process as set forth in detail herein, is what the Applicant here desires to protect. The 30 sheets, in FIG. 1, are shown by white horizontal and vertical lines, although in actual practice, it is impossible, even at a short distance to see that the message to be conveyed to the observer, is on 30 separate sheets (or sections). When mounted together they make a completely undivided whole piece of outdoor advertising.
More than often it takes all of 25 years for an invention to reach general public acceptance. So it has been with the pictorial development of fluorescent or so-called luminescent colors.
In other words, prior to the Applicant's experiments in the molding of fluorescent and nonfluorescent colors, separately, within the same picture, without in any way sacrificing the vivid brilliance of his fluorescent or luminescent coloring (particularly at points where it is needed) and highlighting his pictures here and there, either by allowing his basic light reflective surface, or his next (to the light reflecting surface) luminescent surfaces, to shine through, or in between the third nonfluorescent surfaces (that cover the fluorescent surface or surfaces), in order to achieve his so-called back lighting effect" that makes his (the Applicant's) results similar to a photographic color transparency, thus attaining almost a three dimensional pictorial result, that can be reproduced in many uniformly perfect pictorial reproductions; before the Applicants inventions (as they appear in his process Pat. application, Ser. No. 614,404, and in this present patent application), there has been a notable absence of experiments elsewhere along those same lines, combining the talents of the artist, the silk screen operators, the lithographcrs (or printers) and those who prepared and made the light reflecting sheets, used in back of the fluorescent and nonfluorescent colors. Moreover, it is believed, that this absence of prior inventive efforts along these same lines (and with these same vividly brilliant results) will clearly entitle the Applicant to patented recognition for the picture color molding work he has done, and for the results he has accomplished.
That the public are attracted by added brilliance, to this it is not difficult to secure general agreement...People enjoy bright colors and brightly lighted places. Let a store increase the brilliance of its artificial lighting, merely by the addition of more lighting units, and it finds it is attracting many more patrons. This result is well known.
Where a business is prospering, by producing in ever larger quantities that which it makes and sells, such a business often has little or no time for research and development. The added expense and time involved, and, as its figures, the interference with its manufacturing and sales operation, do not warrant the added financial outlay which such extra experimental work is bound to entail. Therefore, it is neither undertaken, or successfully carried forward. Such, apparently, has been the general situation in the fluorescent color pigment, ink, paint and color industry. They seemed to have so much business, doing what they were doing, they had no immediate urge to embark on inventive or experimental efforts of the kind the Applicant has here been indulging in.
However, as well as discovering a new way to use fluorescent and nonfluorescent colors to gain a uniformly perfect result when his pictures are multiplied many times, he (the Applicant) has discovered a new market for his work, that of using it in outdoor advertising displays, where the observer is often at quite some distance from the billboard (on which the posters are fastened). Fluorescent colors are especially valuable in outdoor advertising because they are visible at a much greater distance, than ordinary nonfluorescent colors happen to be. From this marketing point the Applicant is being steadily led by the public into the various other fields of use for his coloring pictorial process, as these uses (newer uses) are herein indicated.
Developing an invention of this sort to a successful conclusion is something like the work background behind the highly perfected rendition of a complicated musical symphony. The inventor, like the musical symphony conductor, must lead those who are helping him, through almost innumerable experiments before he, and they, achieve the final result that they both desire.
Prospective infringers of my process, and of the new pictorial article of manufacture that my process produces, may seek prospective infringers to avoid my heretofore recited color application procedures, by applying white or near white or light colored highlights to my picture, instead of having portions of my background light reflecting surface peek through the fluorescent and/or the nonfluorescent color surfaces as they appear thereon.
Therefore let it be noted, that my present invention herein clearly also contemplates just such a process plan, and the finished picture so produced, even though it might be somewhat more costly and accordingly take more time to accomplish.
Consequently, it is here understood, that it is clearly within my present pictorial method, to apply such white or light colored higlilights, at any time during my production of a picture, and that the final result (article of manufacture) so obtained, is likewise clearly my own invention.
l. A picture reproducing process, comprising the steps of placing a daylight-activated daylight luminescent surface, next to a background light reflecting surface, placing next to said luminescent surface a nonluminescent surface, allowing at certain points and in certain places, a much smaller lighter surface to highlight a darker surface.
2. The process as claimed in claim 1, wherein said nonluminescent surface is partially placed on top of said luminescent surface.
3. The process as claimed in claim 2, whereby all said surfaces are surrounded by a much darker contrasting color.
4. The process as outlined in claim 1, whereby said nonluminescent surface is placed in part over said luminescent surface and protected with a transparent surface.
5. The process as claimed in claim 4, whereby all said surfaces are surrounded by a much darker contrasting color.
6. The process as claimed in claim 1, wherein the much smaller lighter surface peeking through a darker surface is the original light reflecting surface mentioned in said claim 1.
7. The process as claimed in claim 1, wherein the smaller lighter surface peeking through the darker surface is the daylight-activated luminescent surface peeking through the darker nonluminescent surface.
8. The process as claimed in claim 1, whereby all said surfaces are intensified by contrasting them with a much darker light absorbing surface surrounding them.
9. A picture comprising a light reflecting surface, a daylightactivated daylight luminescent surface covering said light reflecting surface, a nonluminescent surface next to said luminescent surface, with a much smaller lighter surface appearing through said nonluminescent surface, to highlight said picture.
10. The picture as claimed in claim 9, wherein the much smaller lighter surface appearing through said nonluminescent surface is said light reflecting surface.
11. A picture as claimed in claim 10, wherein isincluded a much darker contrasting surface positioned around all of said other surfaces, and a clear transparent surface protecting all of said surfaces from weathering.
12. A picture as claimed in claim 10, wherein is included a much darker contrasting surface positioned around all of said other surfaces, said picture appearing in its various parts on several sheets of flexible light reflecting material.
13. The picture as claimed in claim 9, wherein the much smaller lighter surface appearing through the said nonluminescent surface is said daylight-activated luminescent surface.
14. The picture as claimed in claim 9, wherein is included a much darker contrasting surface around all of said surfaces.
15. A picture as claimed in claim 9 spread over several sheets of a light-colored flexible sheet material.
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|U.S. Classification||40/615, 40/624, 101/211, 40/542|