US 3596389 A
Description (OCR text may contain errors)
United States Patent lnventor Fred Drueck, Jr.  Reierences Cited 4941 W. Henderson SL, Chicago, Ill. 60641 UNITED STATES PATENTS Appl No. 853,163 701 73 4O 36 Filed Aug 26,1969 1, 9 2/1929 Ward Patented Aug. 3, 1971 Primary ExaminerLawrence Charles Assistant ExaminerJ. H. Wolff AltorneyDominik, Knechtel & Godula DISPLAY ABSTRACT: A point-of-sale display device includlng two 9 clamss prawmg Flgs' parallel panels which are pivotally operated to display adver- U.S. Cl 40/36, tising indicia and the like provided on each of the opposite 40/ 139,40/61 sides thereof, said panels being proportioned to overlap to Int. Cl (209i 11/30 close a window in the display and when so overlapped, the ad- Field of Search 40/28, 30, vertising indicia on each of the respective panels is positioned 36 to form a complete message.
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PATENTED AUG 3 1911 596] 389 ATTYS DISPLAY This invention relates to an improved point-of-sale advertising display.
Point-of-sale advertising displays are used to attract people's attention, and to convey a message to them, primarily to induce them to purchase the advertised product or products. These displays, therefore, preferably are or include different elements which are movable, again preferably in a unique or peculiar manner so that people have a tendency to stop and look at them. These displays also generally are of a temporary nature or use, so that they should be relatively inexpensive, or are of a construction to receive removable and replaceable display inserts so that the advertised product can be easily changed.
Accordingly, it is an object of the present invention to provide an improved point-of-sale advertising display.
Another object is to provide an improved point-of-sale advertising display which can be inexpensively fabricated of a heavyweight paperboard.
Still another object is to provide an improved point-of-sale advertising display having a movable element for attracting attention to the display.
A still further object is to provide an improved point-of-sale advertising display of the above-described type which is constructcd in a fashion such that the message portion thereof can be easily and quickly changed.
Other objects of the invention will in part be obvious and will in part appear hereinafter.
The invention accordingly comprises the features of construction, combination of elements, and arrangement of parts which will be exemplified in the construction hereinafter set forth, and the scope of the invention will be indicated in the claims.
For a fuller understanding of the nature and objects of the invention, reference should be had to the following detailed description taken in connection with the accompanying drawing in which:
FIG. 1 is a front plan view of a point-of-sale advertising display exemplary of the invention;
FIG. 2 is a top plan view of the display of FIG. 1, with the cover which conceals a portion of the actuating mechanism thereof removed;
FIG. 3 is a side plan view of the display of FIG. 1;
FIGS. 4 and S are a top and a side plan view of the movable display panel;
FIG. 6 is a top plan view of the display, generally illustrating the manner in which the movable display panel is pivoted back and forth;
FIG. 7 is a front plan view of the display, generally illustrating the movable display panel in a position to display a first message; and
FIG. 8 is a front plan view of the display generally illustrating the movable display panel in. a second position to display a second message.
Similar reference characters refer to similar throughout the several views of the drawing.
Referring now to the drawing, there is illustrated a point-ofsale advertising display 10 exemplary of the invention including a vertically supported main panel 11 having a rectangularshaped window 12 formed in it. The main panel 11 can be formed of a heavyweight paperboard material, and can have its outer edges cut, scored and affixed together so as to form a decorative frame about it, as illustrated, if desired.
A divider panel 14 having a width established as described more fully below is disposed centrally of the window 12. Preferably the divider panel M is a separate panel having a length sufiiciently long to overlap the upper and lower edges of the window 12 so that it can be easily removably affixed to the rear of the main panel 11, by means of any suitable fastener means (not shown). Alternatively, the divider panel 14 can be integrally formed with the main panel 11 or a parts separate panel permanently affixed thereto, however, it is preferably removably afirxed to the main panel, for reasons set forth below. This divider panel 14 also can have some advertising indicia or message 15 provided on it.
A movable display panel 16, which can be best seen in FIGS. 4 and 5, is formed from a single blank of sheet material which is scored so as to form a rear panel section 17 and twoside panel sections 18 and 19. This movable display panel 16 is disposed within the window 12, with the side panel sections 18 and 19 disposed on opposite sides of the divider panel 14 and with the rear panel section 17 disposed behind the latter. The movable display panel 16 likewise can be advantageously formed of a heavyweight paperboard material, and preferably it is of a weight which can be printed so that the advertising material can be directly provided on it. In such a case, a stiffener panel 20 of the same dimensions as the rear panel section 17 is affixed to the latter to provide it with greater rigidity.
The rear panel section 17 and the divider panel 14 are of substantially the same width, the rear panel section 17 being just sufficiently larger than the divider panel 14 to permit the latter to be disposed between the two side panel sections 18 and 19. The side panel sections 18 and 19 also should extend parallel to one another, as illustrated in FIGS. 4 and 5. The side panel sections 18 and 19 each have upper and lower securement tabs 21 and 22 on them which are disposed to extend inwardly between the side panel sections, as can be best seen in FIG. 5. The movable display panel 16 is fixedly secured to the divider panel 14 by means of these tabs 21 and 22, the latter preferably being adhesively or otherwise affixed to the rear surface of the divider panel. These tabs 21 and 22 advantageously are cut and scored from the material forming the movable display panel, and when so formed, these tabs also function as integral hinges for permitting the movable display panel to be pivotally operated in the manner described below. The score lines defining the rear panel section 17 and the side panel sections 18 and 19 also function as hinges so that no additional hinge means or the like are required.
The main panel 11 is advantageously supported in a vertically disposed position by means of a box 25 which can be separately formed and affixed to the main panel. Alternatively, it can be integrally formed with the main panel 11. The box 25 has a top wall 28, and a removable cover 29 which is affixed thereto so as to overlie the top wall 28. In addition to supporting the main panel 11, the box 25 has a prime mover such as an electric motor 26 (FIG. 1) affixed within it, in a fashion such that its output shaft 27 projects through the top wall 28 of the box. A lever arm 30 is fixedly secured at one end thereof to the output shaft 27, and is rotated by the latter. The opposite end of the lever arm 30 has one end of a connecting rod 31 pivotally secured to it. The opposite end of this connecting rod 31 is pivotally to a pivot pin 32 which is pivotally secured to a lever arm 33 and which projects upwardly through an arcuate slot 34 formed in the top wall 28 of the box 25. The lever arm 33 is secured beneath the top wall 28, by means of a pivot pin 35 affixed to its one end and to the top wall. With this arrangement, it can be seen that the lever arm 33 is pivotally rotated back and forth as the lever arm 30 is rotated by the output shaft 27 of the motor 26.
The box 25 has a cover 29 removably affixed to it so as to overlie the top wall 28. The cover 29 functions to conceal the lever arms and the connecting rod, and furthermore, protectively enclose them.
The lever arm 33 extends out of the rear of the box 25, and has an elongated guide slot 38 formed in it which extends along its longitudinal length. A connecting rod 40 has its one end slidably affixed within this guide slot 38, and its opposite end is removably secured to the back of the rear panel section 17, or to the stiffener panel 20, as can be best seen in FIG. 3. As the lever arm 33 rotatably pivots back and forth, the connecting rod 40 is slidably displaced in the guide slot 38 and, in turn, causes the movable display panel 16 to rotatably pivot backand forth, between limits, as generally illustrated in FIG. 6.
The lever arms 1W and 33 and the connecting rod 31 all are proportioned so that the side panel sections 17 and ill; of the movable display panel 16 lie substantially parallel to the main panel 11 at the extreme limits of pivotal movement. Also, the side panel sections 18 and 19 are of a length and the securement tab 21 and 22 are formed thereon so that in these extreme limits the window 12 is completely closed, as generally illustrated in FIGS. 7 and 8. in the one extreme limit of movement illustrated in FIG. 7, it may be noted that the side panel section 19 closes that portion of the window 12 in which it is secured and also overlaps the divider panel 14 so as to conceal the latter. The portion of the window 12 in which the side panel section 13 is secured is closed by a portion of the side panel section 118. The edge of the rear panel section 19 also may slightly overlap the edge of the rear panel section 13. Ad vertising indicia 41 and d2 can be provided on each of the exposed sides of the side panel sections 18 and 19, to convey one message to the viewer.
As the. movable panel display 16 is rotatably pivoted from the extreme limit illustrated in H6. 7 to the extreme limit illustrated in FIG. d, the side panel sections 18 and 19 pass through a position in which they are parallel to one another, on opposite sides of the divider panel M, as illustrated in FIG. 1. At this time, the advertising indicia 115 on the divider panel 14, is made visible to the viewers, so that a second message is conveyed to them.
When the movable display panel 16 reaches the extreme limit illustrated in FIG. it may be noted that the positions of the side panel sections 18 and 19 are now reversed, and the side panel section 1% overlaps and conceals the divider panel 14. These sides of side panel sections 18 and 19 can have still additional advertising indicia 43 and M provided on them, respectively, so that still another message can be conveyed to the viewer.
As indicated above, the divider panel 14 preferably is removably secured to the main panel 11. The arrangement is preferred so that the divider panel M and the movable display panel 16 affixed to it both can be easily and quickly replaced, to provide a new display having different advertising indicia on it. The connecting rod 40, of course, also has to be disconnected and connected to the new movable display panel.
It will thus be seen that the objects set forth above, among those made apparent from the preceding description, are efficiently attained and certain changes may be made in the above construction. Accordingly, it is intended that all matter contained in the above description or shown in the accompanying drawing shall be interpreted as illustrative and not in a limiting sense.
Now that the invention has been described, what 1 claim as new and desire to be secured by Letters Patent is,
1. A point-of-sale display comprising: a main panel having a rectangular-shaped window formed in it; a divider panel of a preestablished width affixed centrally of said window; a movable display panel having a rear panel section and two side panel sections each of said side panel sections being pivotally connected to an opposite side of said rear panel section, said movable display panel being pivotally affixed to said divider panel with the rear panel section disposed behind said divider panel and said side panel sections disposed on opposite sides of said divider panel and parallel to one another; and drive means for rotatably pivoting said movable display panel between two extreme limits whereat said side panel sections are disposed substantially parallel to said main panel and substantially completely close said window, one of said side panel sections overlapping and concealing said divider panel in one of said extreme limits and the other one of said side panel sections overlapping and concealing said divider panel in the other one of said extreme limits.
2. The point-of-sale display of claim 1, wherein said side panel sections each having advertising indicia on each of the opposite sides thereof which is alternately displayed for viewing when said movable display panel is in each of said two extreme limits.
3. The point-of-sale display of claim 2, wherein said divider panel has advertising indicia provided on it.
4!. The point-of-sale display of claim 1, wherein said divider panel is removably affixed to said main panel, wherein said divider panel and said movable display panel can be removed and replaced by another divider panel and movable display panel.
5. The point-of-sale display of claim 1, wherein said drive means comprises a first lever arm, a prime mover affixed to and rotatably operating said first lever arm, a second lever arm pivotally affixed at its one end to support means so as to extend behind said main panel, an elongated guide slot in said second lever arm extending along its longitudinal length, a first connecting rod pivotally affixed at each of its opposite ends to said first and second lever arms, respectively so as to rotatably pivotally operate said second lever arm along said elongated guide slot and its opposite end affixed to said rear panel section of said movable display panel, said movable display panel thereby being rotatably pivotally moved back and forth between said two extreme limits as said second lever arm is rotatably pivotally operated.
6. The point-of-sale display of claim 1, wherein said movable display panel is formed from a single blank sheet material which is scored and folded to form said rear panel section and said two side panel sections, said material further being scored and folded so as to provide a pair of securement tabs of each of said side panel sections for affixing said movable display panel to said divider panel, said score lines defining said rear and side panel sections and said securement tabs functioning as hinges whereby no additional hinge means are required to rotatably pivotally affix said movable display panel to said main panel.
7. The point-of-sale display of claim 1, further including a boxlilte member having a top wall and a cover removably affixed atop said top wall, said drive means being affixed to said boxlilte member and generally substantially completely concealed by said cover.
b. The point-of-sale display of claim 7, wherein said main panel is affixed to and supported in a vertically disposed position by said boxlilre member.
9. The point-of-sale display of claim 6, wherein said rear panel section of said movable display panel has a stiffener panel affixed to it.