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Publication numberUS3612292 A
Publication typeGrant
Publication dateOct 12, 1971
Filing dateAug 28, 1969
Priority dateAug 28, 1969
Also published asCA919622A1
Publication numberUS 3612292 A, US 3612292A, US-A-3612292, US3612292 A, US3612292A
InventorsNervig Charles H
Original AssigneeAmerican Greeting Corp
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Display rack and divider
US 3612292 A
Images(2)
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Description  (OCR text may contain errors)

lilnitie Stems ntnt Charies 11-11. Nervig Berea, Ohio [5 6] References Cited UNITED STATES PATENTS [72] inventor American Greeting Corpuiratinn m 9 1 %7 Q 1 9 i m i 8 9 2 h ,1 w %%m k ndAU C 0 de N mm d .W Wnme AFPA 1.1. 253 2247 [.l[[

[54] 1D1SPLA1 RACK AND DKVlIlDlEliR 1111 Qiaims, 6 Drawing Figs.

211/55 ABSTRACT: A display rack of the type used for displaying [51] int. A4715/1111, stationery items such as cards and the like. The rack c0m- A47f 7/00 prises troughlike shelves and associated divider members. The [50] Field ofSearch.........i.................................. 211/184, divider members and the shelves are arranged so that the 43, 162, 55, 50, 4-9; 108/61;'312/140 4, 304; members can be easily adjusted longitudinally of the shelves 248/225; 40/1242, 124.4 but cannot be readily removed.

PATETED um 1 21971 3,612,292 SHEH BF 2 INVENTOR. (MALES M. NEVIS ML M1" I g "H ATTO R N E Y 3,,til2,292

llDlldIPlLAil litACllt Ahlll) lDlli/llfillillt The present invention is directed toward the art of display stands and, more particularly, to an arrangement for dividing display shelves so as to maintain stationery items and the like in the proper relationship.

The invention is particularly suited for use in merchandising greeting cards and will be described with particular reference thereto; however, it will be appreciated that the invention is capable of broader application and can be used for displaying a wide variety of similar items.

In the merchandising of greeting cards and similar stationery items, it is the usual practice to use display racks comprised of troughlike shelves arranged in tiers. The cards are positioned so as to stand vertically in the troughs in side-byside groups. Generally, divider members are provided to separate adjacent groups and maintain the cards in a pleasing and orderly arrangement.

As can be appreciated, the divider members should desirably have certain characteristics. First, because of the nonuniform widths of greeting cards, the members should be easily adjustable longitudinally of the troughs. Secondly, together with the longitudinal adjustment, the members should preferably be connected to the troughs in a manner which makes unauthorized removal extremely difficult. Thirdly, the dividers must be simple and inexpensive to manufacture and use. And, finally, they should have a pleasing appearance and be very rugged and durable.

The subject invention overcomes the above problems and provides a divider member for use in a display rack of the type having a troughlike shelf including a bottom wall and opposed front and rear walls each having front and rear faces with at least the front face of the front wall having a recess formed inwardly thereof. According to the preferred embodiment of the invention, the divider member includes a retainer portion and a divider portion. The retainer portion comprises a plate portion adapted to engage the front face of the front wall and having a projection for engagement in the recess. The divider portion extends from the plate portion in the same direction as the projection and is configured so that at least a portion is spaced from the projection a distance less than the thickness of the front wall. The divider portion is related to the projection such that movement of the divider portion in a direction away from the bottom wall causes the projection to be forced into the recess increasing the engagement between the projection and the recess.

According to a more limited aspect of the invention the member is a unitary plastic structure and the divider portion extends perpendicularly to the plate portion.

A primary object of the invention is the provision of an improved divider member for use in a display rack for maintaining items such as greeting cards in proper position in the rack.

Another object is the provision of a divider member of the type described which is simple to manufacture and use.

Yet another object is the provision of a display rack and divider member arrangement wherein the divider members can be readily adjusted longitudinally of the rack but which cannot be removed by unauthorized persons.

These and other objects and advantages will become ap parent from the following description when read in conjunction with the accompanying drawings wherein:

FIG. 11 is a pictorial view of a section of a card display rack provided with divider members formed in accordance with the preferred embodiment of the invention;

FIG. 2 is a cross-sectional view taken on line 22 of lFIG. ll;

H6. 3 is an enlarged side view of one of the divider members;

FIG. i is an enlarged cross-sectional view showing one of the divider members engaged with a wall of the rack;

FIG. 5 is a top view of the divider element shown in FIG. 3, and,

FIG. 6 is a pictorial view of the divider element.

Referring more particularly to the drawings wherein the showings are for the purpose of illustrating a preferred embodiment of the invention only, and not for the purpose of limiting same, lFlG. B shows a pictorial view of the rack assembly of the present invention comprised of a plurality of troughlike shelf-forming units having divider members 112 connected thereto. This provides a plurality of card-receiving openings 14 in which the cards are positioned to stand vertically in groups 115. in the FIG. ll showing, only a portion of a card rack is shown, however, it is to be appreciated that the rack could be of substantial length so that any desired number of side-by-side card-receiving openings M is provided. Additionally, the number of tiers of troughs lltl is not of particular importance and any number can be provided.

Specifically, although they could be of a variety of differing constructions, extending walls 11th which, for example, are formed one-fourth inch thick plywood or hardboard. Each of the troughs Eltl, have a bottom wall 118 which is connected between the central portion of the rear face of the forward wall of the trough and the lower edge of forward face of the rear wall. It will be noted that each of the walls i6 is a rear wall for one trough and a forward wall for the next rearwardly positioned trough.

Although not shown, the ends of the troughs can be closed by vertically extending end portions or, alternately, left open. Additionally, although the walls 116 are shown as being inclined rearwardly, it is to be understood that the walls can be positioned so as to extend vertically or even inclined forwardly. Further, although the walls are shown as being parallel they could of course be positioned in slightly nonparallel relationship.

In accordance with the invention, at least the forward walls lid of each trough iii) are provided with a. recess 20. In the embodiment under consideration, each recess 20 extends continuously throughout the length of the walls lo and is spaced a short distance downwardly from the upper edge portion of the wall and is parallel thereto. Additionally, although not of importance to the invention, the upper edge of each wall 116 is rounded as shown at 22. As will become apparent hereafter, the recess 2t), although shown as continuous throughout the full length of the wall lid, could be discontinuous. Similarly, the recess could have many cross-sectional configuration; however, it is preferably as shown, that is, it is of rectangular cross section having an upper wall 24 a lower wall 26 and a rear wall 28. This relationship is best shown in FIG. d.

Referring particularly to H615. M, it will be seen that each of the divider members T2 is arranged to be received on and engaged with the upper edges of the walls 116. Each of the divider members is preferably molded from a high-strength plastic and comprises a divider portion 30 and an integral retainer portion 332. in the embodiment under consideration each of the retainer portions 32 is relatively platelike in shape and comprises a flat, rectangular plate portion 34 having a base 36 adapted to engage the forward face of the associated wall to. The plate portion 34 is provided with a projection 3% which extends laterally therefrom. The projection 38 is preferably of a height h which is no greater than the depth of the recess 2h. Additionally, the lower edge of the plate portion 3d is preferably smoothly tapered up to the innermost edge of the projection 33.

The upper end or edge of the plate portion 343 extends laterally in the same direction as the projection. This portion did is, in the embodiment under consideration, smoothly curved so as to engage a portion of the upper edge 22 of the wall 116, as well as, to present a pleasing appearance.

The divider portion 3% of the member 112 comprises a flat relatively thin section 42 which is formed integrally with the upper section Ali) of the plate portion 34. Referring in particular to FIGS. 3 and d, it will be noted that the section 4l2 is configured so as to define, in combination with the plate member 34, a recess 43 The recess 43 has a lower open portion 44 defined by the innermost edge of the projection 3d and the curved lower corner as of the section 42. The minimum distance d between the outermost portion of the projection 33 and the outermost point of the curved portion 46 is preferably less than the thickness 1 of the small section 16. Additionally,

at the upper or innermost portion of the recess 43 the width is preferably such that it is wider than the thickness 1 of the wall section 16. Further, referring to FIG. 3, it will be seen that, for reasons which will hereafter be discussed, the distance d between the inner face 36 of the plate 34, and the closest point on the curvilinear section 46, is slightly less than the thickness tof the wall 16.

The arrangement thus far described allows the divider members to be manually clipped into position on the upper edge of the walls 16. Note that to position the dividers on the wall sections it is only necessary to slide them downwardly in substantially their intended final orientation. The inclined lower lip or surface on the plate member 16 engages the upper rounded surface 22 on the wall section 16. The curved lower corner 46 on the thin section 42 engages the opposite side of the rounded surface 22. Downward pressure causes the plate portion to be sprung outwardly until the projection 38 passes into the recess 20. With the projection 38 in recess 20, any attempt to remove the divider element by pulling upwardly or twisting it causes the projection 38 to more firmly engage the recess 20. Additionally, referring to FIG. 2, it will be seen that the length of the divider portion 30 is such that it cannot be rotated in a clockwise direction. Note that the curvilinear portion 46 and the rightmost portion of the divider portion are such as to prevent this type of movement. Thus, the divider cannot be removed by rotating it about the edge 22.

Having thus described my invention, 1 claim:

1. ln :1 display rack having a bottom wall and opposed sidewalls in spaced and substantially parallel relationship to each other, each of said sidewalls having front and rear faces and an upper edge and at least one of said sidewalls having a recess extending inwardly from the front face thereof;

a divider member including a retainer portion and a divider portion, said retainer portion comprising a plate portion having an upper section engaging said upper edge of said one of said sidewalls and a projection including a free end extending laterally from one side thereof in engagement with said recess of said one of said sidewalls said divider portion being attached to said retainer portion and extending from said retainer portion in generally the same direction as said free end of said projection, said divider portion engaging the rear face of one of said sidewalls, so at least a portion of said divider portion being spaced from the edge of said projection a distance less than the thickness of said one of said sidewalls, said divider portion being so disposed from said projection that upon movement of said divider portion in a direction opposite to that of said bottom wall said projection is forced into said recess so as to increase the engagement between the projection and said recess.

2. An apparatus as defined in claim 1 wherein said projection extends from said plate portion generally at a right angle to a plane defined by said plate portion.

3. An apparatus as defined in claim 2 wherein said plate is of a generally rectangular shape and said projection takes the form of a rib which extends across said plate for a length substantially equal to the length of said plate.

4. An apparatus as defined in claim 3 wherein said plate is resilient to thereby cause said projection extending from said plate to releasably engage said recess.

5. An apparatus as defined in claim 3 wherein said divider portion is resilient to thereby cause said projection to releasably engage said recess.

6. An apparatus as defined in claim 3 wherein said divided portion converges toward said plate for at least a portion of the length of said divider portion.

7. An apparatus as defined in claim 6 wherein said divider portion diverges from said plate for at least a portion of the length of said divider portion.

8. An apparatus as defined in claim 7 wherein said convergent and divergent portions generally define an arcuate configuration wherein at least one point thereon is spaced from said projection said distance less than the thickness of said one of said sidewalls.

9. An apparatus as defined in claim 8 wherein said arcuate configuration engages the rear face of said one of said sidewalls so as to force said projection into said recess.

10. A divider member for use in a display rack for separating a plurality of objects positioned in said display rack and comprising a retainer portion and a divider portion, said retainer portion including a plate portion having a projection with a free end extending therefrom for engagement with an inwardly extending recess in the front side of a wall member of said display rack, said divider portion being attached to said retainer portion and extending from said retainer portion in generally the same direction as said free end of said projection, said divider portion adapted to engage the rear side of said wall member with at least a portion of said divider positioned normally spaced from the edge of said projection a distance less than the thickness of said wall member, said divider portion being further so disposed from said projection that upward movement of said divider portion forces said projection into said recess to thereby increase the engagement between said projection and said recess.

Patent Citations
Cited PatentFiling datePublication dateApplicantTitle
US3139186 *Oct 3, 1963Jun 30, 1964George VanSupport and divider for displaying greeting cards
US3298538 *Jul 23, 1965Jan 17, 1967Darrol Company IncDisplay rack divider
Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US3892450 *Feb 22, 1974Jul 1, 1975Hallmark CardsCombination storage and display rack
US3895720 *Oct 15, 1973Jul 22, 1975Presberg Charles DRack for tickets and the like
US4102072 *Mar 17, 1977Jul 25, 1978Display Corporation InternationalDisplay device for holding paint chip cards
US4615276 *Sep 16, 1985Oct 7, 1986Garabedian Aram GShelf divider assembly
US4703982 *Apr 1, 1986Nov 3, 1987Julius Blum Gesellschaft MbhHousehold furniture drawer including adjustable partitioning structure
US4776549 *Oct 2, 1987Oct 11, 1988Arjon Mfg. Corp.Visual effect magnet holder
US4796764 *Oct 22, 1987Jan 10, 1989American Greetings CorporationDivider for merchandise display
US5193891 *Feb 28, 1991Mar 16, 1993J. B. Engineering Co., Inc.Cartridge retaining means
US5346298 *Mar 16, 1993Sep 13, 1994J. B. Engineering Co., Inc.Cartridge retaining means
US5472100 *Jul 15, 1993Dec 5, 1995Hamilton Fixture CompanyGreeting card display rack
US5615781 *Sep 21, 1995Apr 1, 1997Janssen; Daniel A.Literature display system
US5620103 *May 5, 1995Apr 15, 1997American Greetings CorporationFor displaying greeting cards and the like
US6412648 *May 30, 2000Jul 2, 2002Eml LimitedDisplay apparatus
US7775379 *Oct 3, 2006Aug 17, 2010American Greetings CorporationRetail display for greeting cards
US7913862May 4, 2007Mar 29, 2011Hallmark Cards, IncorporatedDisplay tray with movable dividers
US7987999 *Jan 16, 2009Aug 2, 2011American Greetings CorporationProduct display highlighter
US8333284 *Jul 22, 2011Dec 18, 2012Hallmark Cards, IncorporatedClip for convertible card row
US8584872 *Aug 5, 2011Nov 19, 2013Denise EisemanFolding utility tray
US8671548Dec 17, 2012Mar 18, 2014Hallmark Cards, IncorporatedMethod for providing a convertible card row
US20110272374 *Jul 22, 2011Nov 10, 2011Hallmark Cards, IncorporatedClip for convertible card row
US20110309044 *Jun 21, 2011Dec 22, 2011Michael Phillip MorrowSnap on Shelf Slotting Tool and Lane Indicator
Classifications
U.S. Classification211/184, 211/55, 211/174
International ClassificationA47F7/14, A47B57/00, A47B57/58
Cooperative ClassificationA47F7/145, A47B57/586
European ClassificationA47F7/14D1, A47B57/58C2