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Publication numberUS3861528 A
Publication typeGrant
Publication dateJan 21, 1975
Filing dateApr 27, 1973
Priority dateApr 27, 1973
Publication numberUS 3861528 A, US 3861528A, US-A-3861528, US3861528 A, US3861528A
InventorsK Joseph Damuth
Original AssigneeGen Electric
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Invertable carded blister package
US 3861528 A
An improved package for high density display of articles on display cards is provided by mounting a product on a card so that it is equally visible from both sides of the card and by providing a mounting hole for pegboard mounting and display of the card and article at each end of the card. In order to facilitate display of the card with either end up, the printed information on the face of the card is inverted on one side of the card with reference to that on the other side.
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Description  (OCR text may contain errors)

United States Patent 1 [111 3,861,528 Damuth Jan. 21, 1975 1 INVERTABLE CARDED BLISTER 3,307,693 3/1967 Bittner 206/461 PACKAGE 3,721,339 3/1973 Seyer 206/463 Inventor: K. Joseph Damuth, Cranston, RI.

Assignee: General Electric Company, New

York, N.Y.

Filed: Apr. 27, 1973 Appl. No.: 355,219

US. Cl 206/463, 206/459, 206/486 Int. Cl 865d 73/00 Field of Search 206/461-471, 206/476, 477, 485, 486, 493, DIG. 29;

References Cited UNITED STATESPATENTS 9/1954 Francois 206/303 Primary Examiner-William 1. Price Assistant ExaminerDouglas B. Farro Attorney, Agent, or FirmPaul E. Rochford; P. L. Schlamp [57] 7 ABSTRACT An improved package for high density display of articles on display cards is provided by mounting a product on a card so that it is equally visible from both sides of the card and by providing a mounting hole for pegboard mounting and display of the card and article at each end of the card. In order to facilitate display of the card with either end up, the printed information on the face of the card is inverted on one side of the card with reference to that on the other side.

8 Claims, 5 Drawing Figures SOCKET PATENTEUJAHZI i975 B 16 4 6 2 2 j m! .Y

Q 1 3 4 m WI S Q QU PM.

m J 2 I E R U 6 F FIGURE 5 FIGURE 4 try.

1 INVERTABLE CARDED BLISTER PACKAGE BACKGROUND OF THE INVENTION The present invention relates to improved display of articles for sale to customers in self service types of merchandise displays. More particularly, it relates to a novel package for use in carded merchandise display where the cards are hung from elongated hooks extending out from a supporting surface, usually a pegboard surface. 7 I i It is well'known that there is a great convenience to shoppers in self serviceretail stores where the merchandise and the information relating to the merchandise, such as the description of the product and the catalog and other identifying numbers, are readily visible to the prospective purchaser. Numerous packages have been provided whichcontain the articles tobe offered for sale'and also have imprinted on the packages some information which is helpful to the prospective purchaser and which'is readilyevident because of the verof needed information regarding the article which he seeks without consuming the time of a clerk or store attendant who could otherwise devote his time to stocking andpricing and the related duties with which detail store employees'are normally concerned. Moreover, the diversity of merchandise in many stores is such that a retail clerk cannot be well informed on all of them and thecarded information is often more reliable than that available from a store attendant.

The value of packages which place in ready view of the purchaser both the article-to be purchased and information pertaining thereto, has been demonstrated over aperiod ofyears to beveryvaluable to the consumer, and{ displays of this type have proliferated in many mass merchandising stores throughout the coun- In general, it is known that the storage of a larger number of articles on a hook is advantageous both to the store owner and to the consumer inasmuch as it permits the store, owner to. spend less time in stocking the merchandise display .and it enables the consumerpurchaser tofmd thearticle which he seek more readily, i.e., there is a lower incidence of empty hooks. However, where the article to be displayed is itself quite thick or bulky, there is a limit on the number of the carded articles which can be mounted on a display hook of the conventional size employed in stores. For example, where a hook of some 10 inches in length is employed, it is possible, to stack ten cards on the hook where each of the articles mounted on the individual cards is itself about 1 inch in thickness.

The problem of loading more merchandise on'a display hook has been solved in part by placing the article to bedisplayed off center and to one side of the card, and alternating the side tow hich the, article is mounted when the card is mounted on the hook. One problem with this type of display is'that where the article is off center, and. the holev in the card is centered, the card tends to hang at an angle to bring the article by force.

of gravity under the point of support on the hook unless it is nested with and opposed by a second, alternated item. Wherethe hole is provided, over the article, the

ther casethere is some disadvantage to using the sideto-side off-center article display of the prior art.

OBJECTS OF THE INVENTION It is accordingly one object of the present invention to provide a package which permits higher density packing and display of articles as displayed on merchandise hooks.

Another object is to provide a merchandise display in which a larger number of articles are displayed on a merchandise rack hook.

Still another object is to provide a low cost packaging for articles which facilitates ready identification by prospective purchasers'of the nature, quantity and qualities of the articles displayed.

Still other objects will be in part apparent from, and in part pointed out in, the description which follows.

SUMMARY OF THE INVENTION The present invention provides a card having printing matter on each side of the card where the printed matter is inverted on one side with reference to the other. It also includes two hang-holes through which the display hook is-inserted. in mounting the cards for display. The package also includes a window in the card which may have a silhouette of the article to be displayed. The package also includes means for retaining the article readily visible from each side of the card.

Such a package may have a-blister holding the article in-place in the window so that the article can be seen well from either side and means for holding the blister to the card.

Also two cards maybe sandwiched together to hold I BRIEF DESCRIPTION OF THE DRAWING The description of the invention which follows will be made clearer by reference vto the accompanying drawing in which:

FIG. 1 is a front elevational view of-a card package as provided by the present invention.

FIG. 2 is a side elevation of acard as illustrated in FIG. 1 taken along the line 2-2 of FIG. 1.

FIG. 3 is a rear elevation of the card package as illustrated in FIG. .1 but with the card inverted relative to the position shown in FIG. 1.

FIG. 4 is a side elevation of packages as provided by this invention mounted on a merchandise display hook advantage of alternating the cards is lost so that in eiwith alternate cards being inverted relative to each other. I

FIG. 5 is a perspective view of the merchandise display generally as shown in FIG. 4 with the front cards of the display spread out for clarity of illustration.

' DESCRIPTION OF THE PREFERRED EMBODIMENTS inverted position in FIG. 3 with reference to the posi-- tion shown in FIG. 1.

Where a single card is employed, the card can be of conventional card stock such as a sulphite board or the like and should have two surfaces capable of receiving printed matter. The card has an upper section 16, as seen in FIG. 1, in which printed matter is applied on a first surface 11, and a lower section '18 to which the article to be displayed may be mounted. Conversely as viewed in FIG. 3, the section 16 in which a panel of printed matter is applied on a second surface 13, is at the lower portion of the card and the section 18, where the product is to be mounted, is at the upper portion of the card. Actually the product itself is not displayed with the card in the drawing but one form of packaging which permits the product to be held in place in the card is illustrated. This packaging may illustratively include two blisters although alternative modes of package construction referred to above and below may be employed.

In the double blister form of such a package, one such blister is illustrated in FIG. 1 to have a flat apron 20 surrounding a formed mid-portion 22. The flat apron extends around an opening or window through the card, which window conforms generally to the raised portion 22 of the blister in the form of package illustrated. The apron 20 is sealed to a surface 11 of card over at least a portion of the area where the flat surface of the apron and the flat surface of the card 10 are in contact.

An article which may be contained within the package may be, as illustratively described in the printed panel of the figures, a three-way socket for a lamp. Such a socket would include a main barrel or body to be housed within the larger cylindrical raised midportion 22 of the blister. It may also include a handle or knob portion housed within the knob shaped raised portion 24 of the blister, and it may further include a narrower cylindrical endportion housed within the conforming narrower cylindrical end portion 26 of the blister.

In FIG. 3 portions 22', 24' and 26' of a blister are seen extending from the opposite face 13 of card 10 and corresponding generally to the like numbered portions 22, 24 and 26 .as described with reference to the blister of FIG. 1 extending out from face 11 of card 10.

It will beseen from FIGS. 1 and 3 that anapron for the blister ofFlG. l is evident in the FIG. 1 but that no similar apron is evident in FIG. 3. This package structure illustrated in the drawing is only one of several alternative modes of package construction. In this particular mode of construction aprons for two blisters used in housing a product are present on one side 11 of the card. In the construction illustrated and particularly that illustrated in FIG. 1, both blisters have aprons and both aprons are sealed to theone side 11 of the card and accordingly the same side. The raised portions 22', 24' and 26' extending through the card and apparent in FIG. 3, does not show an apron as the apron is actually on the opposite side 11 of the card and under apron 20.

Others can be used in place of the construction shown and will work just as well for packages of this invention. As a further alternative, the construction can include a single blister on one side of a card such as 10 but with no blister on the opposite side. The displayed product is retained in place at its window by use of an undersized window in the card. In this fashion the product can be retained on the card so that the product is held on one side of the card by the blister, and is restrained from passing through to the other side of the card' by the undersized window in the card. A slight reduction in visibility of the product resutls when the carded product is viewed from the side of the card with the restricted window, but the use of packages in high density stacking according to the present invention remains feasible.

Turning now to FIG. 4, there is illustrated a side elevational view of a conventional pegboard 30 having a conventional merchandise rack hook 32 extending from the board and held to the board by a hook bracket 34. Also illustrated are a grouping of some six carded packages similar to those described and illustrated with reference to FIGS. 1 through 3. As will be evident from the drawing, the first such package 36 is seen to be hanging with the product container 38 at its lower section and accordingly with the inprinted panel of information at its upper section 40. Proceeding out along the hook 32 from pegboard 30 a second package 42 is seen to be inverted with respect to package 36 so that its merchandise container 44 is at the upper portion of the card close to hook 32 and the imprinted panel of information is at the lower portion 46. Each of the other carded packages 48, 50, 52 and 54 are likewise inverted relative to the adjacent cards so that the actual number of cards which are on the rack is larger than would be afforded it, for example, each card was hung with its merchandise container in an upper position, or was hung with its merchandise container in a lower position.

Referring next to FIG. 5 there is shown in perspective view a similar arrangement of the carded packages which illustrates in better detail the relationship between the merchandise display container and the panel of information which is associated with the merchandise on each .of the packages. The packages are illustrated as separated along the hook 56 to show the panels of printed material of adjacent'cards, allsuch panels being upright in the sense that they can be readily read by a prospective purchaser.

As is also evident from the drawing, all of the cards are hung from a single hook 56 but the first card 58 has the imprinted information at its upper portion and the container package for display of products at its lower portion. By contrast the immediately adjacent card 60 has the imprinted information at its lower portion and its container for display of products'at its upper portion. Thus, for each package the panel of printed information is readily visible and the container for the product to be displayed is also readily visible. When the merchandise is closely arrayed on the rack, as for example in the manner illustrated in FIG. 4, there is a greater density of packing of the articles than is feasible by the prior art methods. With this greater density of packing there is no reduction in the, visibility of the panel'or of the informative value of the information displayed with the article and pertaining to the article. Also, for each of the cards 58, 60 and the others on the rack of FIG. 5 that there is a hang-hole at the lower margin of the card as well as at the top so that each card can be hung in either its container-up or container-down position.

For the purposes of this invention the end of the card is that portion in which a hang-hole is formed and/or located. Accordingly the ends of a card of generally square configuration are the portions of the card at which the opposite hang-holes are located. Also, each hang-hole is centrally located with respect to its respective end so that the package will hang straight downward from the hook 56. However, depending upon the product displayed and the weight distribution thereof on the card, the hang-hole can be predeterminedly located to insure satisfactory straight hanging of the card from the hook.

What is claimed as new and desired to be secured by Letters Patent of the United States-is:

l. A package for display of articles on merchandise display hooks which comprises,

a card having a product display window therein,

means for supporting the product in the window in said card so that it can be viewed from either side of said card,

a panel of product information imprinted on each side of said card, the panel being inverted on one side with reference to that on the other,

and a hang-hole located at each end of said card.

2. The package of claim 1, wherein the product display window conforms generally to the outline of a cross-section of the product to be displayed.

3. The package of claim 1, wherein the product display window is smaller than the product to be displayed but permits a substantial portion of the product to extend through said product display window.

4. The package of claim 1, wherein the supporting means is at least one transparent blister affixed to the card to support the packaged product to said card.

5. The package of claim 1, wherein the supporting means includes two blisters affixed to the card to retain the product in place.

6. The package of claim 1, wherein the supporting means comprises two transparent plastic blisters, each having a formed portion conforming to the general outline of one half of the product to be contained.

7. The package of claim 6, where the blisters have aprons extending therefrom for attachment to said card 8. The package of claim 7, wherein the aprons are both attached by bonding to one side of said card.

Patent Citations
Cited PatentFiling datePublication dateApplicantTitle
US2690253 *Feb 19, 1951Sep 28, 1954Paul L FrancoisPackaged endless drive belt
US3307693 *Dec 18, 1964Mar 7, 1967Bittner ErnstTransparent small commodity pack for mounting on a supporting frame for display purposes
US3721339 *Jul 1, 1971Mar 20, 1973Warner Lambert PharmaceuticalBlister card package
Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US4842141 *Mar 31, 1988Jun 27, 1989Mr. Gasket CompanyPackage for a number of products and method of using same
US4986421 *Jan 2, 1990Jan 22, 1991Larry LipsitzBlister card set
US5090570 *Jul 9, 1990Feb 25, 1992Todd Alvin EPackage for a small fragile item
US5242054 *Jul 30, 1992Sep 7, 1993Todd Alvin EMethod for shipping a display rack for packaged small fragile items and shipping assembly
US5407066 *Jan 18, 1994Apr 18, 1995Warner-Lambert CompanyPacking unit
US5469866 *Sep 6, 1991Nov 28, 1995Adell; Loren S.Packaging for a consumer product
US5485919 *Oct 14, 1994Jan 23, 1996Nantucket Industries, Inc.Clamshell package and packaging system
US5494177 *Sep 3, 1993Feb 27, 1996Todd, Jr.; Alvin E.Display rack
US5505319 *Dec 17, 1993Apr 9, 1996Todd, Jr.; Alvin E.Display rack
US6059106 *Oct 21, 1998May 9, 2000Gillette Canada Inc.Toothbrush display and storage package
US7032755 *Jan 22, 2004Apr 25, 2006Rickey MartinsDouble capacity hook and card system
US7213709Jul 20, 2004May 8, 2007Colgate-Palmolive CompanyEasy open package
US7584846Dec 21, 2007Sep 8, 2009S.C. Johnson & Son, Inc.Shaped packaging for a refill
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US20060016704 *Jul 20, 2004Jan 26, 2006Robert MoskovichEasy open package
US20070158512 *Jan 12, 2006Jul 12, 2007Rick MartinsPegboard hook, mounting bracket and graphic strip holder
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US20090159486 *Dec 21, 2007Jun 25, 2009Senter L NicholasShaped Packaging for a Refill
US20110155594 *Dec 29, 2009Jun 30, 2011Philip Morris Usa Inc.Cigarette pack with attached promotional sample
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U.S. Classification206/463, 206/459.5, 206/486
International ClassificationB65D75/36, B65D75/28
Cooperative ClassificationB65D2203/02, B65D75/36, B65D2203/04, B65D2203/00, B65D75/322
European ClassificationB65D75/32B1, B65D75/36