US 3866900 A
A magazine insert and method for forming same, the insert being in the form of a twelve-page signature with a maximum spread of four fold-out pages. The method includes the step of forming a first fold at approximately one-third the distance from one edge of a printed sheet, after which the once-folded sheet is folded over itself along a central fold line. The twice-folded sheet is thereafter folded along a central vertical fold line and then sliced along one horizontal edge.
Description (OCR text may contain errors)
United States Patent 1 Kebba [451 Feb. 18,1975
[ METHOD FOR FORMING SPECIAL INSERT FOR ADVERTISING BROCHURES, MAGAZINES AND THE LIKE  Inventor: John J. Kebba, 1270 Avenue of the Americas, New York, NY. 10020  Filed: Aug. 15, 1973 21 Appl. No.: 388,355
Related US. Application Data  Continuation-impart of Ser. No. 220,583, Jan. 25,
 US. Cl 270/5, 270/8, 270/32, 270/37, 270/53.
 Int. Cl 1341f 13/58  Field of Search 270/5, 32, 8, 37, 53, 61, 270/62; 281/38; 93/84  References Cited UNITED STATES PATENTS 2,316,786 Gottlieb 35/40 2,631,845 3/1953 Zuckerman 270/5 2,914,313 11/1959 McGarvey 270/32 3.697.061 10/1972 Levine 270/5 Primary Examiner-Robert W. Michell Assistant Examiner-A. Heinz Attorney, Agent, or FirmSandoe, Hopgood & Calimafde  ABSTRACT A magazine insert and method for forming same, the insert being in the form of a twelve-page signature with a maximum spread of four fold-out pages. The method includes the step of forming a first fold at approximately one-third the distance from one edge of a printed sheet, after which the once-folded sheet is folded over itself along a central fold line. The twicefolded sheet is thereafter folded along a central vertical fold line and then sliced along one horizontal edge.
1 Claim, 8 Drawing Figures 1 METHOD FOR FORMING SPECIAL INSERT FOR ADVERTISING BROCHURES, MAGAZINES AND THE LIKE This application is a continuation-in-part of application Ser. No. 220,583, filed on Jan. 25, 1972 and now abandoned.
The present invention relates to inserts, and more particularly, to a method for forming a fold-out advertising insert such as for insertion in a magazine.
In recent years the use of inserts in magazines, particularly for advertising purposes, has become widespread, since the material depicted in the insert is readily distinguishable from that in the remainder of the magazine and is thus better able to attract the attention of the reader, a prime consideration for advertisers. Most inserts, to further enhance their ability to present the advertisers message, are of the fold-out type, such that an increased area can be provided for the display of the advertisers message.
Heretofore, 12 page inserts have been made available to advertisers. These inserts, however, can only be formed by a relatively complex and costly process that requires at least two runs of the web or sheet through the printing press, as well as two separate folding operations. Thereafter, the two thus-formed six-page signatures are collected and stitched together to form the complete 12 page insert.
In addition, in the known method for forming 12 page inserts, the contiguous pages of the finished insert are not printed on the same side of the sheet, so that care must be taken during the printing and assembly operations to ensure proper color matching in the completed insert. In addition, the double gate 12 page inserts formed according to conventional methods can be secured only to the center of the magazine in which they are inserted, and the flexibility of the use of the insert is thus limited. As a result of the cost and time required to form 12 page inserts according to the known methods, the use of such inserts has heretofore been limited to advertisers who have sufficient funds for their production and printing. Other advertisers lacking such funds have had to reluctantly forego the use of these inserts.
It is a general object of the invention to provide an improved method for forming a magazine insert which obviates the aforesaid disadvantages of the known insert-forming techniques.
It is a further object of the invention to provide an improved method for forming an insert of the type described which requires only one pass of the web or sheet through the press. 1
It is another object of the invention to provide an improved method of forming a full-color, fold-out insert of the type described in which all contiguous pages on the completed insert are printed on the same side of the web so that color matching problems are avoided.
It is a general object of the invention to provide a method for forming a full-color fold-out insert of the type described in a manner which is quicker and less costly than any method heretofore known or employed.
In accordance with this invention, a 12 page fold-out insert is formed by a novel folding sequence. The insert can be printed and formed by a single pass of the web or sheet through a conventional printing and folding equipment, the latter being adapted to perform the novel folding and insert forming sequence. l-leretofore,
the formation of an insert of this type required the formation and printing of two separate signatures which are thereafter joined to form the completed insert.
The folding sequence according to the invention is basically a three-step folding operation; the first step includes the folding of the web on itself along a vertical fold line arranged at a distance inward from one edge of the sheet that is less than one-third the width of the sheet. The thus-folded sheet is thereafter folded over itself along a central horizontal fold line after which the opposite edge of the thus twice-folded sheet is folded over along a central fold line. The thus three times folded sheet is stapled and stitched along the lastmentioned vertical fold line and the folding sheet is trimmed along one of its horizontal edges. The resulting insert has the desirable features set forth above.
To the accomplishment of the above and to such further objects as may hereinafter appear, the present invention relates to a method for forming a special insert for advertising brochures, magazines and the like substantially as defined in the appended claims and as described in the following specification taken together with the accompanying drawings in which:
FIG. 1 is a schematic diagram of a typical printing and apparatus for use in the practice of the invention;
FIG. 2 is a plan view of a sheet prior to the folding sequence of the invention;
FIG. 3 is a perspective view, illustrating the first fold in the folding sequence;
FIG. 4 is a perspective view illustrating the next fold in the folding sequence;
FIG. 5 is a perspective view illustrating the next step in the folding sequence;
FIG. 6 is an elevation illustrating the edge trimming step in the insert forming sequence;
FIG. 7 is a perspective view of the unfolded completed insert; and
FIG. 8 is an elevation of the completed insert in the folded position.
The apparatus employed in the practice of the method of forming an insert in accordance with the invention is shown schematically in FIG, 1. As therein shown a quantity of paper is arranged on a roll 10. One end of the paper sheet is taken off the roll and is passed through a series of four-color printing units shown at 12 which print on the lower and upper surfaces of the web in a known manner. The printed web is then passed through an oven 14 and through a series of cooling rollers 16 and thence to a folder 18 in which the printed web is formed into a 12 page insert by the method of the invention.
All of the apparatus shown in FIG. 1 is conventional and well known to those engaged in the printing art. The insert-forming method of the invention is carried out in folder 18 which may be any commercially available folder such as a web-press former and jaw folder, the conventional operation of which is modified as hereinafter described to perform the method. The construction of the former and folder is well-known and is thus not further disclosed in detail herein.
The insert-forming method of the invention is illustrated in FIGS. 2-6, the completed insert being shown in FIGS. 7 and 8 in the open or unfolded and closed or folded condition, respectively. FIG. 2 illustrates a blank, to wit, unprinted web or sheet 20 prior to the folding operation, it being understood that in an actual folding sequence performed as herein described, both the upper and lower surfaces of the sheet would have color printing material formed thereon.
In the first step in the folding sequence, as shown in FIG. 3, sheet 20 is folded over itself along a vertical fold line 22, located at a distance less than one-third the width from the left-hand edge of the sheet (as viewed in FIG. 3). As shown, fold line 22 is located approximately one-third of the distance inwardly from the left-hand edge of the sheet such that a folded portion 24 overlies approximately one-half of the remainder 26 of the sheet. Thereafter, as shown in FIG. 4, the oncefolded sheet is again folded over itself along a central horizontal line 28 so that the upper section of the folded sheet overlies the lower section of the sheet.
The folded sheet of FIG. 4 is thereafter again folded, as shown in FIG. 5, along a vertical line 30 formed approximately at the middle of the previously folded sheet in the direction of the arrow 31. The thus folded sheet is then stapled or stitched along line 30 as indicated by staples 32. Thereafter, as shown in FIG. 6, the folded sheet of FIG. is sliced along its upper and lower edges as shown in FIG. 6, the upper edge corresponding to the fold line 28, to complete the formation of the insert having an upper edge 28a.
The completed insert includes twelve pages including two two-page fold-outs 34 and 36 which, as shown in FIG. 7, can be unfolded to create a four-page spread. Interestingly, the center fold line of each two-page foldout is the single vertical fold line 22 formed in the first folding step of the invention shown in FIG. 3. The use of the four-page display as well as the other eight pages permits the advertiser great flexibility in the manner of presenting his message, as well as attracting the readers attention by the use of the maximum spread of the four-page fold-out.
Significantly, the entire insert of FIG. 7 can be formed by a single pass through the printer and folder of FIG. 1, and contiguous areas on the finished insert are printed on the same surface of the unfolded sheet, thus simplifying the printing operation by avoiding the problem of color matching on both surfaces of the sheet.
When the folding process of the invention is carried out with a web press, the folding operations depicted in FIGS. 3, 4 and 5 are advantageously and respectively performed on a former folder, a tabloid or jaw folder, and a chopper folder which are incorporated in the folder designated 18 in FIG. 1. These types of folders are known in the printing art and are manufactured, for
example, by the American Type Founders Corporation and the Harris-Cottrell Corporation. The first folding sequence in which the one-third fold is formed is performed in the former folder. In the conventional use of these devices, the web or sheet is fed in or inserted into the center of the folder such that the initial fold is formed along the center line of the sheet. To form the one-third fold, the sheet is inserted off-center and toward the work side of the press. When the web is inserted into the former folder in this manner and is properly dimensioned and positioned, the initial fold is formed in the web less than one-third from the edge of the web as desired. The subsequent folds of the method are performed in a jaw folder and a chopper folder in a conventional manner.
When the method if practiced in conjunction with a sheet fed press, the folding operations described in FIGS. 3, 4 and 5 are advantageously performed in a buckle folder such as that manufactured by the Baum Folder Corporation.
Several modifications to the invention described hereinabove can be made depending on the intended end use of the completed insert. For example, instead of completing the final fold of FIG. 5 so that the edges fall flush with one another, the fold may be effected somewhat less than to the edge to thereby leave a vertical border that extends beyond the folded-over fourpage fold-out.
In addition, the two end pages of the four-page foldout, shown best in FIG. 7, can be formed as a plurality of detachable reply cards for use in permitting the reader to respond to the advertising material contained in the remainder of the insert. In this manner, the removal of the reply cards does not in any'manner destroy the advertising material.
The completed insert may be advantageously used in a magazine in which case the stitching of the edge as in FIG. 5 is performed simultaneously with the stitching of the magazine. The signature formed according to the invention may also be employed to advantage as a freestanding signature and additional conventionally formed signatures may be added to the signature formed by the invention to provide additional pages.
Thus, while only a single embodiment of the invention has been herein specifically disclosed, it will be apparent that modifications may be made therein all without departing from the spirit and scope of the invention.
1. A method for forming a l2-page double gate insert of the type suitable for advertising, said method comprising the steps of (a) providing a sheet having printed material on at least one surface thereof, (b) in a folding machine, folding one edge of said sheet over a first fold line formed at a distance from said one edge that is less than or equal to one-third the width of said sheet, (c) thereafter folding in said machine said once-folded sheet over itself along a second central fold line perpendicular to said first fold line, (d) thereafter folding in said machine said twice-folded sheet along a centrally formed third fold line parallel to said first fold line, (e) thereafter applying securing means along said centrally formed third fold line while leaving said one edge unfastened to any other portion of said thricefolded sheet, and (f) thereafter cutting said thus-folded sheet along at least said second central fold line.