US4954699A - Self-administered survey questionnaire and method - Google Patents
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- US4954699A US4954699A US07/181,403 US18140388A US4954699A US 4954699 A US4954699 A US 4954699A US 18140388 A US18140388 A US 18140388A US 4954699 A US4954699 A US 4954699A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0032—Apparatus for automatic testing and analysing marked record carriers, used for examinations of the multiple choice answer type
Definitions
- the present invention relates to survey questionnaires and methods employing such questionnaires in which the survey may be self-administered.
- the total questionnaire form can be envisioned as a local "tree” structure in which respondents are manually taken down one or more "branches” by the interviewer, who must be carefully trained, depending on their answers to each question. There could also be sideways jumps from one branch to another, to follow this analogy, and even retracing of some paths.
- This progression through questions contingent on responses to other questions is reflected in what are called “skip patterns,” which normally relate uniquely to a given questionnaire and require great care by the interviewer to insure an efficient interview with as little respondent burden as possible.
- a computer In the computer-based interview system, which is an attempt to minimize respondent burden, a computer is specially programmed to reflect the complete questionnaire, including all possible skip patterns.
- the interviewer is guided by the computerized questions appearing, for example, on a CRT terminal screen and enters the respondent's answer, in each case, back into the computer via a keyboard.
- the computer having been programmed to respond in accordance with a given skip pattern for any given answer, then provides the next question to be asked on the CRT screen.
- the computer-based approach can be used in a personal interview situation, or in a telephone survey. In the latter case, the system is called CATI for Computer Assisted Telephone Interviewing.
- the computer based systems provide data immediately because the interviewer, in effect, completes the data entry function.
- bar coded questionnaires are well known in the art, such as disclosed in U.S. Pat. Nos. 3,203,116 and 3,820,067, by way of example, as are other bar coded identification approaches, such as disclosed in U.S. Pat. Nos. 3,676,644; 4,588,211; 4,605,846; 4,017,834; 4,358,017; and 4,586,711, there are no prior art methods or systems known to applicants in which the intelligence of the survey is built into a paper questionnaire per se in which bar code responses contain both the answers to the question being asked as well as the skip pattern to the next question to be prompted based on the selected bar code response, so that a common generic survey program can be used with a plurality of different questionnaires. Applicants' approach herein overcomes these disadvantages of the prior art and enables data to be collected from each site using a variety of questionnaires, the nature of which are not known in advance, using a common program.
- a method for providing a self-administered survey using a bar coded survey questionnaire having a plurality of survey questions and a plurality of selectable responses to the questions, with the selectable bar responses being scannable for storing the selected responses comprises providing a bar code scannable skip pattern prompt embedded in a scannable bar code pattern also containing the selectable response, the skip pattern prompt being dependent on the selected response; selecting a response to a particular survey question by scanning the bar code pattern associated with the selected response; storing the selected response based on the scanned bar code pattern, and displaying a prompt message indicating a next question to be answered in the survey questionnaire based on the same scanned bar code pattern, whereby a single scanning of the selected bar code pattern provides both the response selected and the skip pattern to the next question to be answered for providing branching directly from the scanned response.
- FIG. 1 is a diagrammatic illustration of a typical type of bar code response pattern in a bar code enhanced self-administered survey questionnaire in accordance with the present invention
- FIG. 2A and 2B comprise an illustrative example of a typical bar code enhanced self-administered survey questionaire in accordance with the present invention employing the type of bar code response pattern in accordance with FIG. 1;
- FIG. 3 is a diagrammatic illustration of a logic flow diagram representing the presently preferred survey program logic for use in accordance with the method of the present invention.
- FIG. 4 is an illustrative diagram of a typical scanner for use with the present invention.
- the presently preferred bar code pattern 10 comprises several items of information embedded in the bar code pattern 10 including a built in skip pattern prompt 12a, 12b which contains prompt information indicating the next question (NN2, NN7) to be answered based on the survey question, as well as information (A1, A2) indicating the answer or choice 14a, 14b selected to the given survey question.
- the bar code response pattern also contains the question number (QQ) being answered 16 and a check digit (C) 18 to ensure the accuracy of the data.
- FIGS. 2A and 2B which taken together comprise an illustrative example of a typical bar code enhanced self-administered survey questionnaire in accordance with the present invention employing the aforementioned bar code type response pattern 10, human readable numbers are printed near the bar code pattern 10 which relates directly to the value contents of the bar code pattern 10 itself.
- FIGS. 2A and 2B comprise a nine question self-administered survey questionnaire in accordance with the present invention.
- the two bar code patterns 10a and 10b which are the two possible choices for answering this question are represented by the codes 01-1-02 and 01-2-06, respectively, written as 01102 and 01206 in FIG. 2A, respectively.
- the first response indicates that question 1 (01) has been selected, the first choice (1) to the question has been chosen, and the next question to be answered (02) which will appear as a prompt on the computer as will be described hereinafter, in question 2.
- this bar code pattern 10b would provide the following information: question 1 (01), choice 2 (2) and a skip pattern prompt to question 6 (06).
- question 1 01
- choice 2 2
- a skip pattern prompt to question 6
- FIGS. 2A and 2B skip pattern prompts are provided in the second choice to question 2, 4, 6, and 7.
- the check digit has not been indicated.
- any type of bar code format may be employed in accordance with the present invention other than illustrated in FIGS. 2A and 2B by way of example.
- symbologies in generally accepted use, including, for example UPC, Code 39, 2 of 5, and so forth.
- Code 39 may be used in the practice of the present invention because it can efficiently record both numbers (numeric) and letter (alpha). Specifications of Code 39, for example, can be found in numerous reference books or articles with which a practitioner would be familiar, such as for example, in the 3rd edition of Readinq Between the Lines, An Introduction to Bar Code Technology published by Helmers Publishing, Inc.
- the bar code pattern 10 can be printed on the self administered survey questionnaire, for example, by use of a Hewlett-Packard Laser Printer, such as model HP2680A, HP2687A or HP2686A.
- the laser printer, or other printer prints the text of the survey questions, all the numbers, and the bar codes such as shown by way of example in FIGS. 2A and 2B.
- Applications software such as "Print Bar II" available from Bear Rock Software Company or bar code character fonts such as Hewlett Packard part number 92186T can be used in conjunction with the printers mentioned, by way of example, and a conventional word processing PC or a minicomputer to actually produce a master copy of a self-administered survey questionnaire in accordance with the present invention.
- the master copy is then preferably photocopied to produce it in quantity.
- a copy of the self-administered bar coded survey questionnaire is provided to the respondent in conventional fashion, such as through the mail or in person. While an interviewer could assist the respondent, it is normally not necessary.
- the respondent would preferably be supplied with or have already been supplied with a conventional hand-held bar code reader 20 such as, by way of example, the model PTC-620 "Portable Tel-Transaction Computer” manufactured by Telxon Corporation or the "Micro-Wand II” manufactured by Hand Held Products, Inc.
- the respondent preferably reads the presently preferred self-administered survey questionnaire and scans the desired bar code response with the conventional hand-held scanner 22. This is preferably accomplished by moving the pointer of the scanner, in contact with the paper, across the desired bar code pattern 10. This movement has been found to be easily carried out by otherwise untrained respondents. As will be explained in greater detail hereinafter with reference to FIG. 3, the scanner 20 then reads the selected bar code pattern 10, and as a result, provides a prompt to the next question to be answered while storing information relating to the choice or response that has been selected.
- the conventional hand-held computer 20 under control of pre-programmed instructions, preferably stores in its memory, such as a conventional solid state memory, the actual question number 16 being answered (QQ) and the answer 14 (A), this being done based on the pattern 10 of coded bars just scanned.
- the Next Question to Answer 12 (NN) on the target question number, is preferably recorded temporarily, such as in a solid state register, in the conventional hand-held computer 20 and preferably displayed visibly on the conventional display 24 provided as part of the conventional hand-held computer 20. Observing this display 24, the respondent is thus prompted to answer another specific question; for example, "Question 6" in the example of choice 2 to Question 1 in FIG.
- the respondent in response to the displayed skip pattern prompt, the respondent then reads the designated next question and scans the selected answer, such as one of the two choices to Question 6 in the above example, assuming the second choice to Question 1 was the previous selected answer.
- the hand-held computer 20 under program control, compares the question number (NN) to the desired target question number previously stored in the temporary register. If the question number being scanned is equal to the target question number temporarily stored, the scanned question number and answer is stored for subsequent transmission, and the new target question is written into the temporary register, replacing the number just previously there. If the target question number is not the same (does not agree) to the number stored in the temporary register, the hand-held computer 20 preferably indicates this condition, such as by emitting a warning beep sound, and re-displays the target question number.
- the process just described comprises a cycle, indicated in the logic diagram of FIG. 3, in which the questions can preferably be answered only in the pre-specified sequence and preferably only specified answers can be offered, i.e. only answers from pre-ordained sets of possible alternatives.
- the respondent is then preferably successfully at the next proper designated question and the process continues as shown in FIG. 3.
- more than one correct response may exist for a given question, for example, in "mark all that apply” type of questions.
- a respondent may be asked to identify from a list any and all places where product x is used in the home. In such an example, the respondent might mark all that apply as to kitchen, bathroom, bedroom, and/or garage.
- Each of these bar code responses would preferably have embedded therein a code making any of the same group of answers suitable. That is the target question number to be listed, in this case, is preferably the instant question number.
- This loop is preferably only broken when the respondent scans the one answer marked "No More Choices," this one answer preferably sending the respondent to the next pre-designated target question.
- multi-punch data in language familiar to survey researchers, can be collected, recorded and subsequently transmitted to a host computer.
- the respondent would preferably be instructed to enter the visible human readable series of numbers.
- These numbers comprise QQ (16), A (14), NN (12) and C (18) as shown in FIGS. 1, 2A and 2B, by way of example.
- the check digit 18, C is a one digit number preferably resulting from a certain mathematical manipulation of the previous five digits (QQANN). The mathematical manipulation which results in the single digit check digit 18 is called an algorithm.
- the respondent After an entry is manually keyed in via the keyboard 28, the respondent preferably hits the "ENTER" key.
- the hand-held computer 20 under program control, preferably makes its own computation of the check digit 18, using the programmed algorithm and based on the first five digits entered. It then preferably compares its calculated resulting check digit 18 with the sixth digit, the check digit 18 which was entered. Should they match, the hand-held computer 20 preferably stores the respondent data in its solid state memory for subsequent transmission. Should they not match, the hand-held computer 20 preferably provides an error signal to the respondent, such as the emission of a beep, and provides the instruction "RE-ENTER" on the visible display 24. When a correct sequence of digits, including the check digit 18, is successfully entered, the hand-held computer 20 preferably cycles to the next question as described in the general case above.
- the same control proqram is preferably used for all the hand-held computers 20.
- only one computer program is ever needed in the hand-held device 20. This obviates the time consuming need to upload and store in computer memory the various programs which would be associated with each separate questionnaire in other approaches.
- the self-administered questionnaire approach of the present invention also lends itself to easy termination of the interview or survey. For example, when the last question has been answered, the last question at the end of the last logical branch of the skip pattern logic tree as noted formerly, the survey is complete. This conclusion is preferably accomplished in the present invention by embedding in these "last question" positions, as shown in FIG. 3, in lieu of a target question code, at NN, instead a command which is preferably interpreted by the hand-held computer 20 as a terminating command. At that point, the respondent is preferably advised of the completion by a message in the display area 24 of the hand-held computer 20.
- a plurality of different surveys may be administered using a common survey program with the individual survey questionnaires having skip patterns embedded in the bar code pattern responses to the individual survey questions.
Abstract
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US07/181,403 US4954699A (en) | 1988-04-13 | 1988-04-13 | Self-administered survey questionnaire and method |
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US07/181,403 US4954699A (en) | 1988-04-13 | 1988-04-13 | Self-administered survey questionnaire and method |
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US07/181,403 Expired - Fee Related US4954699A (en) | 1988-04-13 | 1988-04-13 | Self-administered survey questionnaire and method |
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Cited By (49)
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US5198642A (en) * | 1990-03-06 | 1993-03-30 | Deniger David B | Response form processing system |
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