|Publication number||US5950820 A|
|Application number||US 09/152,705|
|Publication date||Sep 14, 1999|
|Filing date||Sep 14, 1998|
|Priority date||Jun 9, 1998|
|Also published as||US6047820|
|Publication number||09152705, 152705, US 5950820 A, US 5950820A, US-A-5950820, US5950820 A, US5950820A|
|Inventors||D. Heinze IIII Frank|
|Original Assignee||Heinze, Iiii; Frank D.|
|Export Citation||BiBTeX, EndNote, RefMan|
|Patent Citations (8), Referenced by (9), Classifications (16), Legal Events (4)|
|External Links: USPTO, USPTO Assignment, Espacenet|
The present application claims the benefit of U.S. Provisional Patent Application Ser. No. 60/088,554, filed Jun. 9, 1998, entitled: "Gift Box Display Configuration," the disclosure of which is incorporated herein.
The present invention relates in general to greeting card and gift merchandise, and is particularly directed to a readily displayed ensemble of materials including display case, greeting card, a `novelty` type gift associated with the message contained on the greeting card, and components for packaging and wrapping the gift and the greeting card together.
The greeting card and gift industry currently employs a wide variety of packaging and display schemes for facilitating customer selections. When purchasing a greeting card, the customer may typically peruse a card rack containing a substantial selection of diverse types of cards, and then make a selection based upon an emotional response to the message on the card and the purchaser's relationship with the intended recipient. When the card being purchased is to accompany a gift, not only may the customer's selection not necessarily be related to the gift, but the card is normally segregated from the gift when the two are presented to the recipient.
While common custom may include presenting the card and the gift together, the recipient will usually open and read the card first, and then open the gift. Because this is often an emotional occasion, if this sequence (card first, gift second) is interrupted, it may detract from the intent of the card and gift on the recipient, particularly where surprise is desired.
In accordance with the present invention, there is provided a new and improved greeting card and associated gift display ensemble or kit, that is configured to present a prospective greeting card and gift customer with a sense of surprise--since the gift itself is not immediately apparent when initially examining the ensemble. This sense of surprise makes the purchasing customer feel as though he or she is the recipient of the gift, so that the purchaser receives emotional enjoyment from examining the kit, and is thereby motivated to purchase the card and gift within the kit for someone else.
To this end, the greeting card and gift display kit of the present invention comprises a transparent display case that is sized to contain each of a gift and greeting card containing a message that associates or implies (e.g., humorously) a relationship with the gift. The display case also includes a gift box in which both the gift and the card are inserted, and wrapping materials for the gift box. The gift box has a lid and is retained upside-down within the transparent display case in an open condition, with the bottom of the gift box resting in its lid, so that the gift box is open upside-down facing a bottom or rear side of the display case.
The greeting card is placed on top of the lid facing the front side of the display case, so that the greeting expression on the greeting card is viewable through the front of the display case, and thereby immediately readable by the customer. The wrapping material is placed in a second portion of the display case alongside or adjacent to the upside-down gift box. A folded web of card stock material containing use instructions and an aperture for viewing the open gift box from the back side of the display case is inserted in the bottom of the display case.
A folded portion of the card stock material extends to a front side of the transparent display case and contains information, in the form of a suggestive phrase, for example, which `guides` a prospective purchaser to turn the display case over to its reverse side, so that the customer can be `surprised` by the gift that is viewable through the aperture in the card stock material. The display case further includes a container, such as a pouch, into which the gift is insertable and being sized to be placed with the gift inside the box.
The pouch is retained beneath the wrapping material in the second portion of said transparent display case. The pouch is closed by a drawstring that is attached to the greeting card. This not only ensures that both the greeting card and the gift will be hidden together in the box until the gift box lid is removed, but prevents them from becoming separated, when the gift box is unwrapped and opened by the recipient, so that the `suggestive` connection of the expression on the greeting card with the contents of the pouch (the gift) will not be lost on the recipient.
FIG. 1 is a diagrammatic front view of the greeting card and gift display ensemble/kit of the present invention;
FIG. 2 is a diagrammatic bottom or rear view of the greeting card and gift display ensemble/kit of the present invention; and
FIG. 3 is a diagrammatic side view of the greeting card and gift display ensemble/kit of the present invention.
Referring now to FIGS. 1-3, the greeting card and gift display ensemble/kit of the present invention is diagrammatically illustrated as comprising a transparent display case 10, of a type customarily used in the retails sales industry, in which each of a greeting card, box and wrapping components for its associated gift are packaged. As a non-limiting example, the display case 10 may comprise a standard transparent plastic display package or container, such as one that is generally rectangularly configured, as a generally tray-shaped storage shell or compartment 12, formed by parallel sidewalls 14 and 16 and endwalls 18 and 22 joined therewith, each sidewall and endwall extending from a floor or bottom 24 to define the depth of the shell 12.
The front side 11 of the display package 10 is recloseable by means of a transparent plastic lid or cover 26 integrally attached to the storage shell 12, as by means of a folded hinge joint 28 at endwall 22. The cover 26 is slightly oversized relative to the storage compartment 12 and may contain a perimeter rim 32, which is sized and shaped to engage an associated perimeter grooved lip 34, that is integral with and surrounds the top edges of the sidewalls 14/16 and endwalls 18/22. In addition, respective end portions 33 of the cover's perimeter rim 32 and the shell's grooved lip 34 have apertures 36 that become aligned with one another when the lid 26 is closed against the storage shell 12, so as to allow the display case to be readily hung on a support rod of a standard display rack (not shown).
A folded web of card stock material 40, the bottom side 42 of which contains use instructions 44 and an aperture 46, is inserted into the shell 12, so that folded portions 47 and 48 of the card stock 40 are adjacent to respective endwalls 18 and 22. A further folded portion 52, which may be shaped as a generally triangular shaped portion, as a non-limiting example, projects from the folded portion 47, so that it partially overlies the storage compartment 12 directly beneath the lid 26, when the lid is closed against the storage compartment 12. This further folded portion 52 of the card stock material 40 contains information, in the form of a suggestive phrase, for example the suggestive mark/logo "Flip-N-See," which `urges` or `inspires` an individual viewing the front of the display case to turn the display case over to its rear side 13, thereby revealing the interior portion of the storage shell 12 which is exposed through the aperture 46 in the folded web of card stock material 40. As pointed out briefly above, it is directly behind this aperture 46 that the gift is revealed, so that the customer may be `surprised` when he or she turns the display case over.
For this purpose, a gift box 60 is inserted into the display case 10 in an upside-down orientation, with the bottom 62 of the gift box resting in its lid 64, so that the gift box 60 is open. The open gift box is placed directly over the aperture 46 in the card stock web 40, thereby making the contents of the gift box viewable through the transparent bottom or floor 24 of the display case 10. Prior to placing the gift box 60 into the display case shell 12, the gift of interest 66 (a tea bag in the illustrated example) is placed in the gift box 60, thereby making the gift (e.g., `tea bag`) directly viewable to the customer through the aperture 46 in the web of card stock material 40 at the bottom of the shell 12, when the customer turns the display case over.
A greeting card 70, which is sized proximate to but slightly smaller than the gift box lid 64, is placed on top of the lid facing the front side 11 of the display case 10, so that the greeting expression on the greeting card (e.g., "I wouldn't-- for all the tea in China|") is viewable through the front side of the display case, and thereby immediately readable by the customer, when the display package is placed for display on a retail gift/card shop rack or the like. A folded arrangement of wrapping materials 72, which may include wrapping paper, adhesive, bow 74 and the like, is placed beneath the further folded portion 52 of the card stock, so that it is adjacent to the (upside-down) gift box 60.
Also included as part of the display case packaging is a gift container, such as a (felt) pouch 80, into which the gift 66 is insertable when placed in the gift box 60 by the purchaser for presentation to the gift recipient. The pouch is retained within the display case 10 beneath the wrapping materials 70, and is closed by a drawstring 82 that is attached to the greeting card 70. By placing the gift in the pouch and having the greeting card attached to the pouch within the gift box, the purchaser is assured that both the greeting card and the gift will be hidden together in the gift box until the gift box lid is removed by the recipient. It also prevents them from becoming separated, when the gift box is unwrapped and opened, so that the recipient is assured of experiencing the desired surprise of associating the expression on the greeting card with the contents of the pouch (the gift). The use of a pouch also allows the purchaser to `hide` or include another gift, such as a piece of jewelry, purchased separately, for the occasion.
As will be appreciated from the foregoing description, the greeting card and associated gift display kit of the present invention is configured to present a prospective greeting card/gift purchaser customer with a sense of surprise in the course of examining the display kit--as the gift itself is not immediately apparent, when initially viewing the front side of the display case. This sense of surprise makes the purchasing customer feel as though he or she is the recipient of the gift, so that the purchaser receives emotional enjoyment from examining the kit and is thereby encouraged to purchase the card and gift within the kit for a recipient. Since the kit includes a gift pouch attached to a greeting card that is sized to fit within the gift box, the purchaser is assured that both the greeting card and the gift will be hidden together in the gift box until the gift box lid is removed by the recipient. This serves to have the recipient of experience the desired surprise of associating the expression on the greeting card with the contents of the pouch (the gift).
While I have shown and described an embodiment in accordance with the present invention, it is to be understood that the same is not limited thereto but is susceptible to numerous changes and modifications as are known to a person skilled in the art, and I therefore do not wish to be limited to the details shown and described herein, but intend to cover all such changes and modifications as are obvious to one of ordinary skill in the art.
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|U.S. Classification||206/232, 206/459.5, 206/470, 53/474|
|International Classification||B65D75/56, B65D75/32, B65D75/54|
|Cooperative Classification||B65D75/54, B65D2575/565, B65D75/366, B65D75/566, B65D75/32|
|European Classification||B65D75/54, B65D75/32, B65D75/36F, B65D75/56C|
|Mar 5, 2003||FPAY||Fee payment|
Year of fee payment: 4
|Apr 4, 2007||REMI||Maintenance fee reminder mailed|
|Sep 14, 2007||LAPS||Lapse for failure to pay maintenance fees|
|Nov 6, 2007||FP||Expired due to failure to pay maintenance fee|
Effective date: 20070914