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Publication numberUS635098 A
Publication typeGrant
Publication dateOct 17, 1899
Filing dateAug 28, 1899
Priority dateAug 28, 1899
Publication numberUS 635098 A, US 635098A, US-A-635098, US635098 A, US635098A
InventorsGeorge Henckel
Original AssigneeBernheim Brothers
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Show or display card or label.
US 635098 A
Abstract  available in
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Claims  available in
Description  (OCR text may contain errors)

No. 635,098. Patented Oct. I7, 1899.



(Application filed Aug. 28, 1899;),

(No Model.)

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SPECIFICATION forming part of Letters Patent No. 635,098, dated October 17, 1899. Application filed August 28, 1899. Serial No. 728,6 99. (No model.)

To ctZZ whom it may concern:

Be it known that I, GEORGE HENCKEL, a citizen of the United States, residing at Oincinnati, in the county of Hamilton and State of Ohio, have invented certain new and use ful Improvements in Show or Display Cards or Labels, of which the followingis a full and exact specification.

Myinvention relates to show cards or labels, and more especially to that class of cards or labels adapted to be affixed to bottles or other similar transparent vessels and also to the method of affixing said labels thereto, as will be more fully hereinafter described, and for the purpose of exemplification I have illus-i trated in the accompanying drawing, which forms a part of this specification, a side elevation of the body portion of a glass bottle with my improved display cards or labels affixed thereto.

My invention consists in providing a label or display card which may contain anydisplay or printed matter desired and which is especially to be affixed to bottles or other transparent vessels adapted to contain liquids, such as whisky and the like, which is pervious to light, the one label preferably having thereon the illustration of a glass and the label being cut away at a point with in the outlines of the sides and bottom of the glass illustrated, so that the contents of the bottle are visible at this point, thus giving the appearance of a glass partially filled with the liquid contents. Affixed to the opposite side of the bottle is another label provided with advertising matter and this label so affixed to the opposite side of the bottle or vessel that the printed matter or design may be read or seen from the other side of the bottle through the cut-out portion of the label opposite, as illustrated in the accompanying drawing, in which the words Shaws Pure Malt, printed on the representation of an acorn on the label affixed to the opposite side of the bottle, are visible through the cut-out portion of the label containing the representation of a glass.

Instead of using two or more labels, as above specified, one label or card may be used which will entirely encircle the bottle or other vessel, to which it may be affixed and arranged as above set forth, so that any design or printed matter which may be on the label, preferably on the side adjacent to the bottle, may be read from the opposite side of the bottle through a cut-out portion of the label on said opposite side. So, also, instead of the representation of a glass on the label a decanter or any other suitable illustration may be shown, and the cut-out portion instead of being rectangular, as shown, may be circular or otherwise, as desired, or it may be desired instead of cutting away a portion of the label, as above specified, to provide it with perforations at the desired point through which the printed matter or design on the opposite side of the bottle may be visible, and I do not wish to limit myself to the exact form shown in the drawing; but

What I do claim, and desire to secure'by Letters Patent, is-

1. A show card or label to be affixed to a transparent vessel containing any transparent substance, comprising a main label containing any desired advertising matter and affixed to one side of said vessel, said label provided with a cut-out or perforated portion, and a secondary label or card provided with suitable advertising matter and affixed to the opposite side of said vessel and so arranged that the advertisement or printed matter thereon may be read through the cut-out or perforated portion of the main label and through the transparent vessel, substantially as specified.

2. The art or method of applying display cards or labels to bottles or other transparent vessels, which consists in affixing a label to the transparent vessel and containing thereon the representation of a glass or other desired object, said label being cutaway or perforated at a point within the outlines of said representation on one side of thetransparent vessel, and providing any desired adver tisement or printed matter on said label at a point opposite said cut-away or perforated portion of the label on the opposite side of said transparent vessel, thereby permitting the same to be read therethrough, substan tially as shown and described.

3. The art or method of affixing display to said vessel, and so affixed to the opposite 10 cards or labels to glass bottles or other transside of the vessel that its design is visible parent vessels, which consists in aflixing the through said cut-away or perforated portion, labels to said transparent vessel, one of said substantially as shown and specified. labels provided With any desired advertisement on its face and having a portion out GEORGE HENOKEL'- away or perforated and aflixed to one side of WVitnesses: said vessel, and another label having any de- GEORGE MILLER GIBSON, sired design, preferably on its side adjacent 1 NVILLIAM KAULBAOH ACHERT.

Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US2580305 *Jan 16, 1948Dec 25, 1951John KremerDisappearing image in bottle
US2810978 *Apr 6, 1954Oct 29, 1957Dave ChapmanContainers for liquids
US3256627 *Nov 18, 1964Jun 21, 1966Fishlove & CoOrnamented drinking glass
US4115939 *Oct 4, 1976Sep 26, 1978Cedric MarksBottle with a multiple part label
US4559729 *Nov 12, 1981Dec 24, 1985The Continental Group, Inc.Container having prize indicia on the interior thereof
US5758440 *Jul 21, 1993Jun 2, 1998Yudin; CalTransparent liquid product display method and container
US5937554 *Jul 15, 1996Aug 17, 1999Colgate-Palmolive CompanyContainer with three dimensional designs
US6272777 *Jul 2, 1999Aug 14, 2001Chester A. SwensonPackaging system for clear bottled liquids
US6848205 *Nov 26, 2002Feb 1, 2005Eastman Kodak CompanyTransparent label with enhanced sharpness
US20050218025 *Mar 30, 2004Oct 6, 2005The Procter & Gamble CompanyPackaged article comprising a lenticular label
US20090320338 *Jun 25, 2008Dec 31, 2009Fabienne Marie-Ange DavidBottle Back Label Burst
USD746378 *Jan 28, 2014Dec 29, 2015Celon Pharma S.A.Label for an inhaler
USD759163 *Jan 28, 2014Jun 14, 2016Celon Pharma S.A.Label for an inhaler
Cooperative ClassificationG09F3/04