Search Images Maps Play YouTube News Gmail Drive More »
Sign in
Screen reader users: click this link for accessible mode. Accessible mode has the same essential features but works better with your reader.

Patents

  1. Advanced Patent Search
Publication numberUS6912504 B1
Publication typeGrant
Application numberUS 09/560,458
Publication dateJun 28, 2005
Filing dateApr 28, 2000
Priority dateApr 28, 2000
Fee statusPaid
Also published asCA2407274A1, CA2407274C, CN1623153A, EP1277147A1, WO2001084418A2
Publication number09560458, 560458, US 6912504 B1, US 6912504B1, US-B1-6912504, US6912504 B1, US6912504B1
InventorsOleg B. Rashkovskiy
Original AssigneeBlackarrow, Inc.
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Distributing television advertisements over the internet
US 6912504 B1
Abstract
A client processor-based system may receive software from a web site server as well as information about when commercial advertisements will be distributed over video distribution systems. This information may be used by the client processor-based system to automatically record commercial broadcast from a video distribution system. The recorded commercial broadcast may then be automatically replayed in the course of using content or services received in return for playing the commercial advertisement.
Images(5)
Previous page
Next page
Claims(12)
1. A method comprising:
detecting an event;
in response to the detection of an event, automatically accessing an advertisement distributed over a first medium;
accessing content from a second medium;
displaying said advertisement in association with the content from said second medium; and
interrupting said content and displaying said advertisement.
2. The method of claim 1 wherein automatically accessing the advertisement includes accessing over the second medium, information about when the advertisement is to be distributed over the first medium.
3. The method of claim 2 wherein detecting the event includes comparing the current time with the time when the advertisement is to be distributed over the first medium.
4. The method of claim 1 wherein automatically accessing the advertisement includes automatically accessing the advertisement in response to an elapsed period of time.
5. The method of claim 1 wherein accessing said advertisement further includes automatically accessing the advertisement over a television distribution system.
6. The method of claim 1 wherein accessing content further includes accessing content over the Internet.
7. An article comprising a medium storing instructions that enable a processor-based system to:
detect an event;
access an advertisement distributed over a first medium in response to the event;
provide access to content from a second medium;
display the advertisement in association with the content from the second medium; and
interrupt the content and display the advertisement.
8. The article of claim 7 further storing instructions that enable a processor-based system to access information over a second medium about when the advertisement is to be distributed over the first medium.
9. The article of claim 7 further storing instructions that enable a processor-based system to access the content over the Internet.
10. A system comprising:
a first interface that automatically accesses an advertisement distributed over a first medium;
a second interface that accesses content over a second medium; and
a processor coupled to said interfaces to provide access to said content with said advertisement.
11. The system of claim 10 wherein the first interface includes an interface to a television distribution system.
12. The system of claim 11 wherein the second interface includes an interface to the Internet.
Description
BACKGROUND

This invention relates generally to the Internet and specifically to techniques for distributing advertising materials.

Currently, a large number of web sites on the Internet provide free access to all corners. Many of these sites are supported by banner advertisements that are displayed above the content contained on the web site. The web site owner earns a license fee for every user who selects the banner advertisement.

It is possible to provide a wide variety of electronic content over the Internet, including web site content. In addition to the content conventionally provided through access to web sites, users may be afforded opportunities over the Internet to download software, play games and to use services. Currently there is no effective way to profit from such activities other than through the imposition of banner ads. While banner ads are useful in connection with web sites, they become awkward in connection with other types of content such as software, games and the like.

Thus, there is a need for better ways to provide advertising over the Internet to support various services and content that may be received over the Internet.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic depiction of one embodiment of the present invention;

FIG. 2 is a flow chart showing software implemented on a web site server in accordance with one embodiment of the present invention;

FIG. 3 is a flow chart for software implemented on a client in accordance with one embodiment of the present invention; and

FIG. 4 is a block diagram of the client in accordance with one embodiment of the present invention.

DETAILED DESCRIPTION

Referring to FIG. 1, an advertisement distribution system 10 may include a web site server 12 coupled to the Internet 16. The web site server 12 may include an Internet interface 120 that may be a modem for example. The web site server 12 may be a processor-based system with a processor 122 coupled to a storage 123 storing advertising distribution software 22. The web site server 12 may also include an advertisement time database 14.

The advertisement time database 14 may store information about certain advertisements that are to be broadcast over video distribution systems. For example, the advertisement time database 14 may store the channels and times (in particular localities) when certain advertisements will be broadcast. The advertisements may actually be broadcast over a video distribution system such as an airwave broadcast, a satellite distribution or a cable distribution system.

The web site server 12 may be accessed over the Internet 16 by one or more client systems 18. The client system 18 may include an interface such as an antenna or other port 20 for receiving a video distribution. The client system 18 may also store software 34 for operating in conjunction with the web site server 12.

Client systems 18 may be set-top boxes, in accordance with one embodiment of the present invention. Conventionally, a set-top box uses a television receiver as a display and receives television programming through an interface, such as a television tuner/capture card. Moreover, the set-top box may also accomplish conventional computer functions such as accessing the Internet.

In accordance with one embodiment of the present invention, the client system 18 may access the web site server 12 and the advertisement time database 14 to obtain information about when certain commercial advertisements will be broadcast over a video distribution system. Having this information, the client system 18 may receive those advertisements through the port 20 and may record and store those advertisement broadcasts. The commercial broadcast may then be replayed in the course of using content downloaded from the Internet 16, such as content from the web site server 12.

The type of content that may be downloaded in return for interposing advertisements is essentially unlimited. It may include access to a given web site, the provision of services from a web site, the use of software applications, and access to games, to name a few examples.

Referring to FIG. 2, the software 22 on the web site server 12, in accordance with one embodiment of the present invention, begins upon receiving a request over the Internet 16 from the client system 18, as indicated in diamond 24. Once the request is received, a check at diamond 26 determines whether the client system 18 has been configured to insert advertisements into the content that may be provided by the web site server 12. The client system 18 may be configured using software, hardware or a port that receives instructions from a remote location, as examples.

In one embodiment of the invention, the check at diamond 26, determines whether the software 34 has been preloaded on the client system 18. If the software 34 has already been downloaded to the client system 18 requesting access to the web site server 12, then as shown in block 30, a schedule of advertisements may be automatically downloaded to the requesting client system 18. The software 34 may, for example, be in the form of a plug-in according to one embodiment of the invention.

If the software 34 has not been downloaded, software 34 may be downloaded to the client system 18, for example, by an Internet download, as indicated in block 28. The information for the software 34 may also be downloaded through a back channel, for example, a telephone network connection. In one embodiment, the software 34 is a browser plug-in.

Once the client system 18 has received the software 34, and in return for accepting the software 34, it is then authorized to access content or services, as shown at block 32. The software 34 enables advertisements broadcast at specific times over a video distribution system to be stored on the client system 18 and replayed at periodic intervals. The advertisements are replayed in return for continuing access to the content or services provided through the web site server 12.

Referring to FIG. 3, the software 34, resident on the client system 18, may be in the form of a plug in to an Internet browser. However, in some embodiments of the present invention, the software 34 may also be separate from the browser. The flow begins by initiating a timer, as indicated in block 34. At diamond 38, a check determines whether an advertisement broadcast time has arrived. This is determined by checking the information downloaded from the advertisement time database 14 and comparing it to the current time. If there is a match between the current time and the broadcast time of an advertisement, the broadcast advertisement is automatically stored on the client system 18, as indicated in block 42. The storage may be accomplished using a conventional video cassette recorder, as one example. However, it may be more advantageous to use a conventional broadcast pause and resume system that stores video information on a hard disk drive. One commercially available example of such a system is the system available from TiVo, Inc., Sunnyvale, Calif.

At periodic intervals, determined by a software timer, the ongoing receipt of content or services through the web site server 12 may be interrupted, as shown in block 44. At such times, the broadcast advertisement may be automatically displayed. In some embodiments of the present invention, it may be displayed as a reduced size picture-in-picture display with audio. In other embodiments, it is displayed full screen. When the broadcast commercial is being replayed, the content or services provided through the web site server 12 are automatically interrupted without loss of content or service. Thus, the advertisement may actually be played through an Internet browser in accordance with one embodiment of the present invention as shown in block 46.

Once the advertisement has been completely played, access to the content or services may be resumed, as indicated in block 48. Thereafter, the timer is again started. If the ad time had not yet arrived, as determined at diamond 38, the timer may be incremented as indicated in block 40 and the flow continues to wait until the advertisement broadcast time arrives.

Referring to FIG. 4, in accordance with one embodiment of the present invention, the client system 18 may be a set-top box. However, in other cases, any of a variety of other types of processor-based systems may be utilized.

A processor 78 may be coupled to an accelerated graphics port (AGP) (see Accelerated Graphics Port Interface Specification, Rev. 1.0, published Jul. 31, 1996 by Intel Corporation, Santa Clara, Calif.) chipset 80 for implementing an accelerated graphics port embodiment. The chipset 80 communicates with the AGP port 82 and the graphics accelerator 84. A television 85 may be coupled to the video output of the graphics accelerator 84. The chipset 80 also accommodates the system memory 86.

The chipset 80 may be coupled to a bus 88. The bus 88 is in turn coupled to an interface, such as a television tuner/capture card 94. The television tuner/capture card 94 is coupled to an interface such as an antenna or other port 20 including a cable input port, a satellite receiver/antenna or an airwave broadcast antenna as examples. The television tuner/capture card 94 selects a desired television channel and also performs a video capture function. One suitable video capture card is the ISVR-III Video Capture Card available from Intel Corporation.

The bus 88 is also coupled to a bridge 90 which may couple a storage device such as a hard disk drive 92. The drive 92 may store the software 34 as well as the commercial advertisements 93. It may also store the browser software 95.

The bridge 90 may also be coupled to another bus 106. The bus 106 may be in turn coupled to a serial input/output (SIO) device 110. The SIO device 110 may be coupled to an Internet interface 118. The SIO device 110 may also be coupled to an interface 112 such as an infrared interface. Alternatively, the interface 112 may be implemented by other airwave communication techniques as well. The interface 112 may communicate via infrared signals with an infrared interface 114 of a remote control unit 115. The remote control unit 115 may also include a controller 116.

While the present invention has been described with respect to a limited number of embodiments, those skilled in the art will appreciate numerous modifications and variations therefrom. It is intended that the appended claims cover all such modifications and variations as fall within the true spirit and scope of this present invention.

Patent Citations
Cited PatentFiling datePublication dateApplicantTitle
US3919479 *Apr 8, 1974Nov 11, 1975First National Bank Of BostonBroadcast signal identification system
US5515098Sep 8, 1994May 7, 1996Carles; John B.System and method for selectively distributing commercial messages over a communications network
US5661516Feb 16, 1996Aug 26, 1997Carles; John B.System and method for selectively distributing commercial messages over a communications network
US5668950Dec 13, 1994Sep 16, 1997Fujitsu LimitedNetwork service system and communication unit for game machine and game machine capable of using said network service system
US5761606 *Feb 8, 1996Jun 2, 1998Wolzien; Thomas R.Media online services access via address embedded in video or audio program
US5774664 *Mar 25, 1996Jun 30, 1998Actv, Inc.Enhanced video programming system and method for incorporating and displaying retrieved integrated internet information segments
US5794210Dec 11, 1995Aug 11, 1998Cybergold, Inc.Attention brokerage
US5816918Nov 14, 1996Oct 6, 1998Rlt Acquistion, Inc.Prize redemption system for games
US5823879Dec 3, 1996Oct 20, 1998Sheldon F. GoldbergMethod of playing blackjack
US5855008Aug 28, 1997Dec 29, 1998Cybergold, Inc.Attention brokerage
US5864823Jun 25, 1997Jan 26, 1999Virtel CorporationIntegrated virtual telecommunication system for E-commerce
US5918213Dec 22, 1995Jun 29, 1999Mci Communications CorporationSystem and method for automated remote previewing and purchasing of music, video, software, and other multimedia products
US5933811Aug 20, 1996Aug 3, 1999Paul D. AnglesSystem and method for delivering customized advertisements within interactive communication systems
US5961603Sep 22, 1997Oct 5, 1999Worldgate Communications, Inc.Access system and method for providing interactive access to an information source through a networked distribution system
US6002393Aug 22, 1995Dec 14, 1999Hite; Kenneth C.System and method for delivering targeted advertisements to consumers using direct commands
US6005599Dec 23, 1994Dec 21, 1999Hitachi, Ltd.Video storage and delivery apparatus and system
US6144944Apr 22, 1998Nov 7, 2000Imgis, Inc.Computer system for efficiently selecting and providing information
US6178446Dec 31, 1997Jan 23, 2001At&T CorpMethod and system for supporting interactive commercials displayed on a display device using a telephone network
US6186893Dec 18, 1996Feb 13, 2001Walker Digital, LlcSlot machine advertising/sales system and method
US6188398Jun 2, 1999Feb 13, 2001Mark Collins-RectorTargeting advertising using web pages with video
US6216112May 27, 1998Apr 10, 2001William H. FullerMethod for software distribution and compensation with replenishable advertisements
US6216129Mar 12, 1999Apr 10, 2001Expanse Networks, Inc.Advertisement selection system supporting discretionary target market characteristics
US6243375May 29, 1997Jun 5, 2001Gregory J. SpeicherInternet-audiotext electronic communications system with multimedia based matching
US6246441Jul 13, 1998Jun 12, 2001Sony CorporationControl device, control method, electric apparatus, control method of an electric apparatus, electric apparatus system, control method of an electric apparatus system, and transmission medium
US6246693Jan 22, 1999Jun 12, 2001Virginia Tech Intellectual Properties, Inc.One-way packet communication channel with retransmissions
Non-Patent Citations
Reference
1Gillen, Marilyn A., "Ads Begin to Pop Up In CD-ROMs, Games; Ads Begin in Video & Games and CD-ROM," Billboard, Mar. 25, 1995, pp. 58.
Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US7455586Sep 21, 2004Nov 25, 2008IgtMethod and system for gaming and brand association
US7519273Jan 19, 2001Apr 14, 2009Blackarrow, Inc.Content with advertisement information segment
US7661117 *Nov 27, 2001Feb 9, 2010Intellocity Usa Inc.Displaying full screen streaming media advertising
US7697068 *Nov 15, 2001Apr 13, 2010Canon Kabushiki KaishaApparatus and method with receiving of broadcast data signal, communicating with external device, and controlling image to be displayed in accordance with communication
US7997972Nov 12, 2008Aug 16, 2011IgtMethod and system for gaming and brand association
US8571935Jun 4, 2010Oct 29, 2013Viacom International Inc.Dynamic integration and linear presentation of advertising content and media content
US8571936Jun 4, 2010Oct 29, 2013Viacom International Inc.Dynamic integration and non-linear presentation of advertising content and media content
US20110082754 *Dec 14, 2010Apr 7, 2011Hoshiko, LlcMethod and apparatus for providing internet advertising service
Classifications
U.S. Classification705/14.68, 705/14.73
International ClassificationG06Q30/00
Cooperative ClassificationG06Q30/0277, G06Q30/02, G06Q30/0272
European ClassificationG06Q30/02, G06Q30/0277, G06Q30/0272
Legal Events
DateCodeEventDescription
Oct 29, 2012FPAYFee payment
Year of fee payment: 8
Sep 18, 2008FPAYFee payment
Year of fee payment: 4
Apr 26, 2005ASAssignment
Owner name: BLACKARROW, INC., CALIFORNIA
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:INTEL CORPORATION;REEL/FRAME:015949/0709
Effective date: 20041102
Owner name: BLACKARROW, INC. 1528 S. EL CAMINO REAL, SUITE 303
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:INTEL CORPORATION /AR;REEL/FRAME:015949/0709
Apr 28, 2000ASAssignment
Owner name: INTEL CORPORATION, CALIFORNIA
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:RASHKOVSKIY, OLEG B.;REEL/FRAME:010782/0971
Effective date: 20000418