US 777658 A
Description (OCR text may contain errors)
No. 777.658. PATENTED DEC. 20, 1904. P. W. BIRD.
DISPLAY CARD HOLDER.
APPLICATION FILED PBB.26,1904. N0 MODEL.
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Patented December 20, 1904.
FREDERIC W. BIRD, OF VVINTHROP, MASSACHUSETTS.
SPECIFICATION forming part of Letters Patent No. 777,658, dated December 20, 1904. Application filed February 26, 1904| Serial No. 195,338.
To all whmn it may concern:
Be it known that l, FREDERIO W. BIRD, a citizen of the United States, residing in Winthrop, in the county of Suffolk and State of Massachusetts, have invented an Improvement in Display-Card Holders, of which the following description, in connection with the accompanying drawings, is a specification, like characters on the drawings representing like parts.
This invention relates to a holder for adisplay or advertising card especially designed to be used in the windows of stores, and has for its object to provide a simple, inexpensive, and eflicient holder with which a card, magazine, or like article it is desired to display can be supported in a substantially small space without impairing the effect of the display. For this purpose I employ a holder which is made from a strip of sheet metal of substantially uniform width, preferably of brass or soft steel, and provide the same at its opposite ends with slots, notches, or recesses, which are preferably inclined and extend from the upper edge of said strip toward the bottom edge thereof, and bend or fold said strip substantially at or near its longitudinal center, so that the notches or slots are substantially in the same plane with each other and incline in the same direction. The card or other article has its lower edge insorted into the slots in the said folded or bent metal strip and are supported by the rear Wall of the slot, notch, or recess, the front Wall of which may be cut off so as to leave a minimum amount of metal exposed in front of the card, so as not to render the holder unsightly.
Figure 1 is a front elevation of a displaycard supported by a holder embodying this invention; Fig. 2, a plan View of Fig. 1; Fig.
8, a perspective view of the card and holder shown in Fig. 1, and Fig. 4 a developed view of the holder.
Referring to the drawings, the holder shown in Figs. 1, 2, and 3 is made from a straight strip or piece a of brass, soft steel, or other sheet metal, which is provided at its opposite ends with slots, notches, or recesses Z) 0, extended from the upper edge of the strip toward the bottom edge, preferably beyond the transverse center of said strip. The notches Z) 0 may and preferably will be inclined rearwardly in opposite directions, and the strip a is then bent substantially at its longitudinal center to form arms 2 3, which enable the holder to be set in an upright position, resting on the lower edge of the strip. The arms 2 3 are of substantially the same length, so that the slots 7) c are in substantially the same plane, and the card or other article (Z to be displayed has its lower edge inserted into the slots Z) 0, as clearly represented in Figs. 1 and 3.
The card (Z when inserted into the slots 7) 0 rests against the rear walls of said slots, and the front Wall 4 may be cut off or reduced in height, as represented in Figs. 3 and 4:, so
that when the display-card is placed in the holder the portion of the holder appearing in front of the card is so small as not to render the holder unsightly or to detract attention from the card.
The holder referred to is substantially small, yet affords a firm support for the card, and a substantially small holder can be used to support a substantially large card.
The metal strip a is ductile and can be readily bent, and the arms 2 3 can be brought close together or carried away from each other to adjust the holder to cards of different sizes and widths.
I claim 1. A holder for cards, 850., consisting of a sheet-metal strip of substantially uniform width throughout its length and provided at its ends with slots extended from the upper edge of said strip toward the bottom edge thereof below the transverse center of said strip, said notched strip being bent to form supporting-arms, substantially as described.
2. A holder for cards, &c., consisting of a sheet-metal strip provided with slots or notches at its opposite ends inclined toward each other, and bent intermediate its notched ends to form supporting-arms having rearwardly-inclined. slots in substantially the same plane, substantially as described.
3. A holder for cards, &c., consisting of a sheet-metal strip provided at its opposite ends With slots or notches Which extend from one edge beyond the transverse center of said strip and the front Walls of which are smaller than the rear Walls, said strip being bent intermediate its ends to form supporting-arms, substantially as described.
In testimony Whereofl have signed my name to this specification in the presence of two subscribing Witnesses.
FREDERIC W. BIRD.
J AS. H. CHURCHILL, J. MURPHY.