|Publication number||US7930847 B2|
|Application number||US 11/986,663|
|Publication date||Apr 26, 2011|
|Filing date||Nov 26, 2007|
|Priority date||Nov 26, 2007|
|Also published as||US20090133304|
|Publication number||11986663, 986663, US 7930847 B2, US 7930847B2, US-B2-7930847, US7930847 B2, US7930847B2|
|Inventors||Roger Mark Lepley, Eastan James Bakka|
|Original Assignee||Consort Corporation|
|Export Citation||BiBTeX, EndNote, RefMan|
|Patent Citations (22), Classifications (12), Legal Events (3)|
|External Links: USPTO, USPTO Assignment, Espacenet|
There exists a routine and recurrent need for persons to display information to the general public. This need can include purposes of informing others such as to promote a vendor's products or services and provide directions for performing a specific task. Other needs can include the desire of a person to present decorative embellishments or items of personal importance such as pictures, writings, or artwork.
The display information is often preprinted so as to support ease of replication and to allow for displayed information to be changed as warranted or desired. Often, a combination of a computer and a printer is suitable for creating such display information. Due to the ubiquitous nature of computers and the ready availability of diverse software to scan, create, and produce quality printings, there is a growing desire by users of such equipment to have means for displaying their printed works.
In and of itself, printed material is not suitable for protracted exposure to an environment. Environmental conditions often include elements that will soil printed material, such as fingerprints, contamination with food stuffs, and deposition of particulates, thus resulting in degradation of the quality of the printed material and loss of general attractiveness. This loss of quality issue has been noted and prior art attempts made to address means for maintaining the original state of the printed material while further enhancing the ability to display that printed material to the public. U.S. Pat. No. 4,505,059 to Morris is directed to a reusable display for business cards in a restaurant environment. The Morris display apparatus is designed to advantageously present business card information to diners, while requiring use of internal inserts within the display itself to maintain the printed material in the viewing face of the display. U.S. Pat. No. 4,534,126 to Gilman addresses the opportunity to display small format printed material in the form of a hollow tube check-out counter divider having removable ends and wherein the divider resides on one of the faces comprising the hollow tube allowing presentation of limited information in an elongate profile. U.S. Pat. No. 5,456,033 to Sachnoff describes a flat planar display wherein printed materials are captured between parallel faces in close proximity to one another. The aforementioned display apparatuses each offer a means for displaying printed material while offering protection of the printed material against environmental contamination. However, there remains an unmet need for a display apparatus that is simple to use, durable, stable, resistant to casual tampering and offers the ability to easily incorporate additional and integral attention garnering capabilities.
The present invention is directed to an advertising display apparatus comprising a hollow receiving tube with an essentially closed distal end and an essentially open proximal end enclosed within a base region, means for retaining a preprinted material inserted through said base region, wherein the hollow receiving tube comprises a plurality of faces where at least one face is transparent and through which said preprinted material may be viewed. The hollow receiving tube in conjunction with the essentially closed distal end and the proximal base end act to retain the preprinted material in a protected environment which aids in ensuring a clean, quality representation of the preprinted advertisement for protracted time periods, especially in environments where people may come into repeated contact with the display apparatus, such as restaurants, trade shows and retail sales stores. The plurality of faces comprising the hollow receiving tube are preferably of a convex shape for enhancing retention of the preprinted material and ensuring positive engagement of the preprinted material up to and against the respective face. Included within the base region is a printed material retention lip which extends into and partially occludes the essentially open proximal end of the hollow receiving tube. The base region is designed to allow the display apparatus to remain stable when set upon a flat horizontal surface and may optionally include additional fitments to allow for attachment of the display apparatus to surfaces not of a flat horizontal orientation. The base region may further include means for producing light or sound so as to enhance the attractive attention value of the display apparatus.
It is specifically within the purview of the present invention that the hollow receiving tube is proportioned to receiving a standard sheet of printed material. For example, the height and the width dimensions of the hollow receiving tube is equivalent to an eight and one half inch by eleven inch sheet of paper folded in half and positioned in a profile orientation. Alternate display apparatus dimensions can include other standard paper sizes in either profile or landscape orientations. A preferred embodiment of the present invention includes a hollow receiving tube comprising an optically clear composition having a front and back side, wherein the front and back faces of a folded eight and one half inch by eleven inch sheet are displayed through the respective front and back sides of the hollowing receiving tube. It is of further benefit that the hollow receiving tube and distal essentially closed end be formed into a monolithic structure at the time of manufacture so as to afford tamper resistance to the inserted printed material and provide the overall display apparatus enhanced structural durability through the reduction of pieces and joins. As will be noted in the attached diagrams, the durability of the preferred embodiment of the display apparatus is further enhanced through minimization of stress focal points as represented by the reduction of right angles in the construction of the apparatus and utilization of stress tolerant radii.
The base region of the display apparatus includes a flared aspect wherein the flared aspect resides against a surface during display of printed material and acts to provide stability to the display against inadvertent toppling caused by bumping into, or swaying of, the supporting surface. The base region may be integral to the hollow receiving tube or a separately formed piece that is permanently or temporarily affixed to the hollow receiving tube. The use of a snap in place base region is particularly preferred due to the ability to attach, remove and reattach the base for purposes of repeated transport or shipping of the display apparatus. The base region may also include additional ballasting; such as by application of a dense material (steel plate) to further improve tip-over resistance of the overall display apparatus.
The base region further affords an opportunity to incorporate active devices which increase the attention attracting attributes of the display apparatus. Devices can include such attributes as lighting, motion, smell and sound elements that enhance the attractive nature of the display. The device function can be predefined at the time of manufacture, selectable by the user so as to tailor the function commiserate with the desired advertising or information presentation, or selectable by the viewer of the display apparatus, such as the desire to indicate to others that additional service is required.
Other features and advantages of the present invention will become readily apparent from the following detailed description, the accompanying drawings, and the appended claims.
The invention will be more easily understood by a detailed explanation of the invention including drawings. Accordingly, drawings which are particularly suited for explaining the inventions are attached herewith; however, it should be understood that such drawings are for descriptive purposes only and as thus are not necessarily to scale beyond the measurements provided. The drawings are briefly described as follows:
While the present invention is susceptible of embodiment in various forms, there is shown in the drawings and will hereinafter be described a presently preferred embodiment of the invention, with the understanding that the present disclosure is to be considered as an exemplification of the invention, and is not intended to limit the invention to the specific embodiment illustrated.
The hollow receiving tube 10 is produced from a base composition selected from the group consisting of thermoplastic polymers, thermoset polymers, and combinations thereof. Suitable compositions include acrylic, polycarbonate, and polystyrene polymers. While the front face 20, rear face 22 and closed distal aspect 12 may be composed of differing base chemistries, it is preferred that a single base chemistry be used throughout the fabrication of the hollow receiving tube. The polymer composition can be readily formed into a hollow receiving tube through various moulding technologies, including exemplary technologies such as: continuous extrusion of a parison with a suitable cleaving and distal closure forming separation, such as taught in U.S. Pat. No. 7,261,854 to Arai et al., incorporated herein by reference; pressure moulding of the base composition into a defined mould, such as taught in U.S. Pat. No. 3,832,437 to Taylor, incorporated herein by reference; and, blow moulding, such as taught in U.S. Pat. No. 5,137,443 to Munoz et al., incorporated herein by reference. A preferred method of manufacture involved casting the entirety of the hollow receiving tube in a monolithic structure so as to improve durability through reduction of joins between separate components comprising the display apparatus. The essentially closed distal aspect 12 may contain an aperture vent 18 such as is sufficient for purposes of manufacturing and allow for equilibration of the environment within the hollow insertion volume 30 with the ambient environment in which the display apparatus is positioned. It is within the purview of the present invention that aesthetic and performance modifying admixtures and chemistries can be combined with the base composition so as to achieve attributes beyond those inherent to the base composition itself.
For the hollow receiving tube 10 to be suitable in performing the display attribute of the apparatus, at least one face includes an optically transparent area having an optical clarity index as measured by percent light transmittance per ASTM D1003 of at least 85%, thus forming a viewing face. The viewing face may have a surface area that is entirely optically transparent, or in the alternative, the viewing face may comprise one or more optically transparent areas that constitute a cumulative surface area less than the total surface area of the viewing face. Should the viewing face be comprised of one or more optically transparent areas, the intervening surface areas circumscribing the optically transparent areas may have alternate levels of opacity, coloration, tinting, or other visual delineation, wherein such intervening surface areas may be created through implementation in the fabrication process, such as altered moulding surfaces in those described regions, or through most fabrication modification such as printing or etching.
The dimensions of the hollow receiving tube 10 are defined in part by the lengths and dimensions of the printed material to be inserted there into and the fractioning of that printed material by folding of the printed material to display through the viewing faces of the hollow receiving tube. For example, a display apparatus in accordance with the present invention designed to specifically receive printed material on a standard letter format in profile orientation of eight and one half inches wide by eleven inches tall, folded into equal long halves at the four and one quarter inch midpoint, would have a nominal display height equal to at least eleven inches and a display width of at least four and one quarter inches. In reference to
The base region 20 is produced from a base composition selected from the group consisting of thermoplastic polymers, thermoset polymers, and combinations thereof. The composition of the base region is not necessarily the same as used in the hollow receiving tube 10. The base region may be optically transparent or opaque and can include aesthetic and performance modifying chemistries. The base region may be formed as a separate piece in accordance with pressure moulding of the base composition into a defined mould, such as taught in the referenced Taylor patent; or in the alternative the base region can be formed integral with the hollow receiving tube 10. In order to attain suitable stability when set upon in a freestanding position on a surface, the surface area encompassed by the base region should be equal to or greater than the two (2) times the average cross sectional area of the hollow receiving tube 10. The performance of the display apparatus is not constrained by the exact profile of the base region so long as the aforementioned surface area requirement is met.
The base region 20 affords an opportunity to incorporate devices which increase the stability of the overall display apparatus and attention attracting attributes of the overall display apparatus. Devices can include passive functions such as printing, stamping or embossing of logos or messages into or upon the base region 20, and/or the inclusion of active functions such as lighting/motion (visual), smell (olfactory) and sound (aural) elements that enhance the attractive nature of the display. The device function can be predefined at the time of manufacturer, selectable by the user so as to tailor the function commiserate with the desired advertising or information function, or selectable by the viewer of the display apparatus, such as the desire to indicate to others that additional service is required. Exemplary devices include, but are not limited to; light emitting diodes with associated circuitry and power source or connection; sound emitting siren to promote anti-handling of the display apparatus; and, thermal generating properties for a pre-scented strip or insert.
The base region 20 may optionally include various means for setting or affixing the display apparatus to a surface, particularly a surface that is either in motion or does not provide sufficient stability to the base region to maintain the display apparatus in an upright orientation in a display environment (particularly in windy, moving, or outdoor environs). A high density material, which includes any material of or greater than a density of 1.5, can be attached to or contained within the base region 20 so as to act as ballast and lower the effective center of gravity of the overall display apparatus, thus improving stability of the display apparatus against stimuli that might otherwise topple the display apparatus. For use in display environments that are especially conducive to toppling of the display apparatus, the base region 20 can be affixed directly to the support surface. Suitable affixing means include those that allow for replacement of the inserted printed material such as by affixing the base region 20 to a surface so that the hollow receiving tube 10 can be repeatedly reattached or by having an engagement within the base region 20 itself which allows for the entire display apparatus to be repeatedly reattached.
A display apparatus in accordance with the present invention was fabricated having a separable hollow receiving tube and base region, wherein the following dimensions:
Hollow Receiving Total Height: 11.6 inches (295 mm) Tube- Total Width: 4.4 inches (112 mm) Total Depth: 1.3 inches (33 mm) Profile Description: Two, convex opposed faces in edge to edgeorientation D(sub) Total to W(sub) Total Ratio: 1:3.4 Total Cross Sectional Area: 6.4 inches2 (4126 mm2) Average Face Thickness: .078 inch (2.00 mm) Face Surface Area (height × width): 51.0 in2 (33,000 mm2) Composition: Polycarbonate Percentage Light transmittance: >95% Means for engaging Base Region: Ramp tab Mode of Fabrication: High pressure injection moulding with removable central mandrel; monolithic casting on front and back faces with essentially closed distal end Base Region- Total Height: 0.59 inch (15 mm) Total Width: 3.6 inches (91 mm) Total Length: 4.72 inches (120 mm) Total Base Surface Area: 14.8 inches2 (9585 mm2) Ratio of Hollow Receiving Tube Cross-sectional Area to Total Base Surface Area: 1:2.3 Access Portal Dimension Composition: Polycarbonate Percentage Light transmittance: Opaque Display Apparatus Total Height: 11.9 inches (303 mm) (Hollow Receiving Tube inserted into Base Region)-
The example display was optimally designed to receive preprinted material as formatted onto a standard letter size sheet of paper having the dimensions of eight and one half inch width and an eleven inch height. The preprinted sheet is folded in to two equal halves at the width midpoint (four and one quarter inches) as shown in
An impact test was run wherein a hollow receiving tube comprising front and back faces integrally formed with an essentially closed distal end in accordance with the present invention was dropped from various heights to test the durability of the monolithic casting. A single test sample of the monolithic casting was evaluated at increasing heights ranging from four (4), seven (7) and ten (10) feet, with three subsequent tests run at each test height. The sample was then allowed to free fall with the essentially closed distal end leading onto a smooth, solid, horizontal concrete surface. The sample was retrieved post impact and closely examined for any structural failure or cracking. If no structural failure was found, the test was repeated. A prior art sample of a polycarbonate display apparatus of similar dimensions to Example 1 wherein the distal end is a separate and removable piece was included in the drop test for comparison (with the end cap inserted). The results are provided in Table 1.
TABLE 1 Drop Height Sample Drop #1 Drop #2 Drop #3 Example 1 at 4 feet Pass Pass Pass Example 1 at 7 feet Pass Pass Pass Example 1 at 10 feet Pass Pass Pass Prior Art Sample at 4 feet Failure — — Prior Art Sample at 4 feet Failure — — (Repeat)
Static Load Testing
A static test was run wherein a hollow receiving tube comprising front and back faces integrally formed with an essentially closed distal end in accordance with the present invention was loaded with weight to test the compressive strength of the monolithic casting. A test sample of the monolithic casting was set onto its back face upon a smooth, solid, horizontal concrete surface so that the front face was oriented upwards. A defined weight was loaded onto the front face and closely examined for any structural failure or cracking. If no structural failure was found, the test was repeated with an increased weight. A prior art sample of a polycarbonate display apparatus wherein the distal end is a separate and removable piece was included in the drop test for comparison (with the end cap inserted). As will be noted, the prior art sample had to be tested at a reduced load in order to pass initial testing. The results are provided in Table 2.
Prior Art Sample
Prior Art Sample
From the foregoing, it will be observed that numerous modifications and variations can be affected without departing from the true spirit and scope of the novel concept of the present invention. It is to be understood that no limitation with respect to the specific embodiments illustrated herein is intended or should be inferred. The disclosure is intended to cover, by the appended claims, all such modifications as fall within the scope of the claims.
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|U.S. Classification||40/661, 40/606.06, 40/649, 40/606.12, 40/606.18, 40/650|
|Cooperative Classification||G09F3/20, G09F15/0075, G09F23/06|
|European Classification||G09F23/06, G09F3/20|
|Dec 5, 2014||REMI||Maintenance fee reminder mailed|
|Mar 12, 2015||FPAY||Fee payment|
Year of fee payment: 4
|Mar 12, 2015||SULP||Surcharge for late payment|