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Publication numberUS976495 A
Publication typeGrant
Publication dateNov 22, 1910
Filing dateSep 7, 1909
Priority dateSep 7, 1909
Publication numberUS 976495 A, US 976495A, US-A-976495, US976495 A, US976495A
InventorsPercy Reeves
Original AssigneeDietzer Sale Lithograph Company
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Advertising device.
US 976495 A
Abstract  available in
Previous page
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Claims  available in
Description  (OCR text may contain errors)


976,495. Patented Nov.22, 1910.




IIIIIIIIIIIIIIIIII PT. 7, 190e. Y 976,495. Patented NOV. 22, 1910.





Specicaton of Lettersl Patent.

Application filed September 7, 1909. Serial No. 516,419.'

`ments or produce different facial expressions of a human figure in different relative positions of the sections.'y

Theobject of my invention is the production of an attractive and amusing advertising device of this kind which can be cheaply manufactured. f

In the accompanying drawings consisting of 2 sheets: Figure 1 is a face view ofthe device in its normal contracted condition. Fig. 2 is a similar view showing the device extended. Figs. 3 and 4 are transverse vertical sections on the correspondingly numbered lines in Fig. 1.- Fig. 5 is a longitudinal section on line 5;-5, Fig. 2. Fig. 6 is a perspective rear view of the device. Fig. 7 is a face view of a modification of the. im rovement.

imilar letters of reference indicate corresponding parts throughout the several views.-

The device consists of a comparatively stif card A, of paper or other'suitable material bearing on its face a portion -of a suitable picture or advertisement, andaslide B in the form of a lap bearing the remaining or complementary part of thev picture or advertisement on the card. This Hap is preferably integral with the card and extends across the top of its face. In the construction shown in the drawings, this flap is connected with the upper edge of the card by two or more longitudinal folds c forming a double or multiple joint which permits the Hap to slide freely up'and down on the card. As shown in Figs. 3 and 4, `the cardboard is scored at c to form the double joint. The lower portion of the flap is guided on the Vcardv by a tongue d extending downwardly from its central portion and passing through longitudinal slits e cut in the card, the tongue being ylocated partly on the front and partly on the rear side of the card, as shown.

The flap is provided with a tab f for actuating it. In the preferred construction shown, this tab is arranged centrally at the top of the Hap and cut out of the adjacent top portions y,of the iap and the card, as f best shown in Fig. 6. The tab is of sufficient len th to extend above the top of the`A card in t e normal lowered position of the flap, so that it can be conveniently seized, as indicated by dotted lines on the upper part of Fig. 1.A

If desired, the tongue as well as the flap may bear complementary parts of the pic.

ture or Yadvertisement rinted upon the card A.y In the example lllustrated in Figs. 1 to 6, the card, flap, Atab .and tongue have printed thereon a picture of a boy seated at a table and about to eat a plate of pancakes. The card itself bearsf.` among other things, the representation of a table, an empty plate,

'the body of the 'figure and the lower part of the head, while the flap bears the remainder of the head. On the upper portion of the tongue is represented an extension d1 ofthe lower jaw of' the gure andon its lower portion is a. picture of a pile of pancakes. By this construction and arrangement, when theflap B is in itsI normal low-- ered position, as shown in Fig. l, the jaw extension d1 and the picture-part of the tongue are concealed, the mouth of the figure is closed and the plate is empty. When the flap is. raised, as shown in Fig. 2, the

portion of the tongue forming said jaw-extension iswithdrawn from behind the card A and exposed to View, opening wlde the 'mouth of theiigure and giving the face an expression of hearty laughter. At the same time,tl 1e picture of the panca-kes is displayed immediately above the plate, giving them the appearance of resting thereon. By the sliding movement of the flap B, the face Patented Nov. 22, 1910.

of the ligure is thus chan ed fromV one expression to another, an simultaneously with these changes the picture of thepan vcakes appears and disappears, producing a striking and amusing efect.

A suitable advertisement may be prlnted on the portion d2 of the tongue which is exposed when the latter is in the position shown 'in Fig. 1. The spaces or rpanels g on the upper portion of the card on opposite sides of the figure, may also contain ad- `1vertisements which are concealed when the Hap is lowered and displayed when the iap is raised. l

Fig. 1 illustrates a mod'iied embodiment of the invention in which the picture' of the table, plate &c., shown in the first-described4 device is replaced by the representation of a fence over which a grinning ne o peers. In this case the card A1 has i e slits e1 which receive the tongue d3 o the slidable- It is to be understood that the term picture used in the appended claims comprehends not only pictorlal representations,A

but also equivalents, such as advertising words, characters and expressions of various kinds.

I claim as my invention: 1. An advertising device, comprising a card b'earin a suitable picture, a slide bearing a comp ementary part of said picture and guided on the card, and a multiple joint connecting the slide with the card.

, 2. An advertisin device, comprising a card having guide-s its, a flap integral with said card and having a tongue guided 4in said slits, the card and the iap bearing complementary portions of a picture, and a multiple joint connecting the iap with the card.

3. An advertising device, comprising a. card bearing a part of a picture and a flap overlapping said card and bearing a com- Elementary part of said picture, said liap eing slidably connected with the card by a multiple joint and having an operatingtab adjacent to said joint.

4. An advertising device, comprising a card bearing a part of a picture and a flap overlapping said card and bearing a cornplementary part of said picture, said flap being slidably connected with the card by a multlple joint and havin@r an operating-tab wliich is cut out of the adjacent portions or' the card and said joint.

5. An advertisin device, comprisin a card having guide-Sits and an integral ap connected therewith by a multiple joint, said flap being provided at its free edge with :l tongue guided in said slits, and a tab cut out of the adjacent portions of the card and said joint and extending above the latter,thc card, ap and tab bearing complementary parts of a picture.

Witness my hand this 2nd day of September, 1909.

PERCY REEVES. Witnesses:


Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US2554098 *Nov 12, 1948May 22, 1951Jack EisnerChangeable picture
US3994091 *Jun 11, 1975Nov 30, 1976Franklyn Bruce ModellCard manipulatable to effect animation of a picture thereon
US4880404 *Aug 5, 1988Nov 14, 1989Prescott Durrell & CompanyPuppet having sliding face panels defining a mouth opening
US5871237 *Mar 19, 1997Feb 16, 1999Intervisual BooksEnhanced children's book having rotatable mechanical features
US7314179Jun 23, 2006Jan 1, 2008Target Brands, Inc.Stored-value card with movable graphic portion
US7717335Oct 3, 2006May 18, 2010Target Brands, Inc.Finger puppet stored-value card
US7766227 *Dec 27, 2007Aug 3, 2010Target Brands, Inc.Transaction card with movable member
US7861926Jun 13, 2008Jan 4, 2011Target Brands, Inc.Transaction card with movable member
US7905416Mar 15, 2011Target Brands, Inc.Mechanically convertible transaction product
US8038067Oct 18, 2011Target Brands, Inc.Transaction card with oscillating member
US8919018 *Jan 30, 2012Dec 30, 2014HJovic Design LLCMethod and apparatus for card image transformation and content securing
US20070295820 *Jun 23, 2006Dec 27, 2007Target Brands, Inc.Stored-value card with movable graphic portion
US20080063316 *Sep 1, 2006Mar 13, 2008Kai-Lai LiBag with displaying function
US20080078832 *Oct 3, 2006Apr 3, 2008Target Brands, Inc.Finger puppet stored-value card
US20080290177 *May 25, 2007Nov 27, 2008Target Brands, Inc.Mechanically convertible transaction product
US20090112711 *Oct 31, 2007Apr 30, 2009Target Brands, Inc.Transaction product with movable member
US20090166437 *Dec 27, 2007Jul 2, 2009Target Brands, Inc.Transaction card with movable member
US20090308919 *Jun 13, 2008Dec 17, 2009Target Brands, Inc.Transaction card with movable member
US20130167414 *Jan 30, 2012Jul 4, 2013David J. UdovicMethod and apparatus for card image transformation and content securing
Cooperative ClassificationA63H33/22