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Publication numberUSRE13109 E
Publication typeGrant
Publication dateMay 3, 1910
Publication numberUS RE13109 E, US RE13109E, US-E-RE13109, USRE13109 E, USRE13109E
InventorsAlexander S. Spijgel
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
A cobpobation
US RE13109 E
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Description  (OCR text may contain errors)

A. S. SPIEGEL.

ADVERTISING APPARATUS.

APPLIUATION FILED MAR. zo, 1909.

' Reissued May 3, 1910.

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ALEXANDER S. SPIEGEL, F CHICAGO, ILLINOIS,ASSIGNOR T0 THE ATTRACTOGRAI? COMPANY, 0F CHICAGO, ILLINOIS, A CORPORATION.

ADVERTISING APPARATUS.

Reissued May 3, 1910.

Original No. 911,561, dated February 2, 1909, Serial No. 424,860.v Application for reissue liled March 20,

1909. Serial Nelis-1,832.

To all 'whom it may concern:

Be it known that I, ALEXANDER S. SPIEGEL, a citizen of the United States, and a resident of Chicago, in the county of Cook and State of Illinois, have invented certain new and useful Improvements in Advertising Appaand disappear advertisements or designs;v

but in addition thereto there will appear a background of many colors, .which colors, at any given point on the background, will constantly change.r thereby producing a dissolving or melting effect, which is apparently independent of the change in advertisements or designs.

A further object ofthe invention is to obtain a device of the character described which, in its initial cost, will not be ex* pensive, and which will not be expensive to maintain in operation.

A further obj ect of this invention is to obtain a device of the character described, wherein the many changes in appearance of the colors in the background are made without betraying to an observer the meansby which the same are obtained.

A further object of this invention is to obtain a device wherein the same advertisement or design will for a `given time be exposed to view to all observers of the device or to one observer who may change his position relative to the device during such time.

In the drawings referred to as forming a part hereof z-Figure l is a front elevation of a device embodying this invention, as the same appears at a given moment. Fig. 2 is a front elevation of a ortion of the device embodying this invention as the same appears at a different moment. Fig. 3 is a front elevation of a portion of the device embodying this invention as the same appears at a still different moment. Fig. 4; is a front elevation of the screen forming an element of the device. Fig. 5 is a front elevation of the movable plate of the device. Fig. 6 is a rear elevation of an advertising apparatus embodying this invention with the back removed; to expose the operative parts to view. Fig. 7 is a vertical sectional view on line 7-7 of Fig. 6, viewed in the direction indicated by the arrows. Fig. 8 is a front elevation of a portion of the immovable plate of the device and of a modification of the movable plate thereof, and Fig. 9 is an elevation of a portion of a modification of the immovable plate of the device and. of a portion of the movable plate thereof. y

In Figs. l, 2, 3, 5, 8, and 9, only so. much of the screen of the device is shaded as is required for a proper` understanding of the description.

A reference letter applied to designate a give-n part is used to designate such part throughout the several figures of the drawings wherever the same appears.

A is a screen' consisting of a transparent or translucent plate as giass or Celluloid having a series of opaque parallel bars or strips B, on the back thereof with intervening clear spaces C, C.

D, is a plate of transparent or translucent material as glass or Celluloid.` The several advertisements or designs on plate D, represented by the letters A, S, S, in the draw ings, are placed on the front of such plate and as the several strips B, on plate A, are placed on the back of the latter plate the screen and design are in Contact or substantially so.

I have found, that in order to present the same advertisement or design to an observer viewing the device from different positions, or to different observers, it is necessary to have the strips B, and the design on the plate D, in contact or very near to Contact and it is for such reason that the strips B, are painted, printed or otherwise put on the back of such plate A, and the marks by means of which, (when'viewed through the clear spaces C of the plate A), the desired advertisement or design is made to appear are painted, printed on or otherwise attached to the front face of the plate D.

Where plate D is ma de of transparent ma.-

I the late A, such plate is placed in frame terial, as (glass, the

rou hene on the ack thereof, as by the lamps back thereof when, as is usua ly done,

the advertisement, d lign andcolor scheme of the apparatus is art' ciall lllumlnated.

The several colors, as sa F, G, Fig. 5,

E', F', G', Fig. s, and E' F", G", Flg. 9, by means of which the color scheme o f the back ound is obtained, may be placed on the but or back of plate D.

To obtain the desired dissolving effect of the color scheme of the device which is hereafter termed the rainbow effect, I`ind it necessary to place curved color lines as E, F, G, Fig. 5, or straight color lines as E', F', G', arranged at an angle to the clear spaces C, Fig. 8, on the plate D, or to arrange such color lines straight land to make the stri s B, B, and correspondin clear s aces (E C, in the screen curved, as and Fig. 9.

A portion of the color scheme may consist o curved lines and a portion of straight lines,v arranged horizontally, per endicularly, or incllned, and in such case i say the curved lines be placed on the plate D, outside of the lin'es a, b, and the straight lines be inclined and placed within such lines, a dissolving color effect will be produced upon the entire background of the advertisement or design; but the color elect outside of-such lines will be so different from the eiect within the lines that -a border will be produced; such border remaining distinct from the body part of the background, although in both the border and body part a constant dissolving color effect appears. Where the color scheme is placed on the back of the plate D, an effect which may be termed depth 1s given to the background, and any movement of the observer will cause a change in the rainbow eect of the background, 1n addition to the change caused by the relative movement of the plates A, and D; and hence where the advertisements or designs are placed on the front of the plate D, with the color scheme on the back thereof, a very desirable result is obtained. By placing such advertisements or designs on the front and the color scheme on the back of plate D, the lines of color may extend entirely over the back plate D, without reference to the advrlertisements or designs on the front of such p ate.

Having properly prepared the screen on X so t at the lines B, B, are on the back of the plate; and having properly prepared or plate is either painted or an electricmotor provided with worm wheel I.

J is a rotatably mounted wheel provided with teeth intermeshing with worm wheel I.

K is a cam or eccentric mounted .on the shaft of Wheel J to turn therewith, and L is a connection, attached by pin' 1 to frame Y and arranged to engage with the cam K. Movement of the motor produces rotation of the cam and theV desired movement `to frame Y.

M, M, are electric lamps by means of which the advertisements or designs and the color scheme are illuminated, and m, m, are wliresdof the circuit in which such lamps` are p ace .y

The lines a, b, which limit what I have hereinbefore termed the border may be oval or circular. When such lines form a circle the movement of the plate D may be around the center of the circle, as a Yrelatively reciprocal motion is then given to the screen,

plate A, and I therefore term such arrangement thereof designs.,

`Where the color lines are arranged in any of the diierent ways hereinbefore described, so that a given line of color is viewed through more than one of the clear spaces C, at given time, there may be more lines of such color to the inch than there are clear spaces on plate A. y

Having thus described my invention, what I claim as new and desire to secure by Letters Patent is 1. The combination of a frame and a transparent fplate provided with a screen consisting o opaque lines or bars on the back face thereof, with an additional plate movably mounted back of the transparent plate, a plurality of designs on the front face of the additional plate a color scheme consisting of bars or lines of diierent colors on the additional plate, such designs and such bars and lines of color respectively formed of parts which are relatively associated the same as the lines or bars formin the screen are associated, and such additiona back face thereof, with an additional plate movably mounted back 'bf the transparent plate, a plurality of designs on the front face of the additional plate, a color scheme consist-ing of bars or lines of diilerent colors on the additional plate, such designs and such bars or lines of color respectively formed of parts which are relatively-associated the same as the lines or bars forming the screen are associated, and such color lines arranged so that a plurality of colors are exposed to view at a given time between any two of the lines or bars of the screen and such additional .plate constructed of material Which permits the passage therethrough of rays of light, means to diffuse the rays oflight, means to impart movement to the additional plate relative to the transparent plate, and means to obtain li ht back of the additional plate; substantial y as described.

3. The combination of a frame and a transparent plate, provided with a screen consisting of opaque lines or bars on the back face thereof, with an additional plate movably mounted back of the transparent plate, a ,plurality of designs on the front face of the additional late, a color sche-me consisting of a plurallt of designs of diferent colors on the additlonal plate, the designs on the front of the additional plate and the color design respectively formed 0f parts which are relatively associated the saine as the lines or bars formin the screen are associated, and such ad itional plate constructed of material which ermits the passage therethrough of ra s oi) light, means to diffuse the ra s of lig t which are transmitted throu lli the plates, means to lobtain light back o the plates and means to give motion to the additional plate, substantially as described.

plate, the designs on'the front of the additional plate respectively formed of parts which are relatively associated the same as the lines or bars forming the screen are associated and the color lines on the back thereof alternatin in regular order, and such additional late constructed rays of light, and means to obtain light back of the lates and means to give motion to the ad itional plate, substantially as described.

5. The combination of a frame and a plate provided With a screen consistin` of opaque parallel lines, with an additiona plate movably mountedback of the screen, the said i additional plate having a back ground composed of parallel lines of color covering the surface o said plate, said lines crossing the open s aces of the screen to give a dissolving coor eilect in the movement of the parts and a design independent of the backound and composed of parallel opaque kines carried by said additional plate, said design caused to appear and disappear by the movement of the parts, substantially as described.

ALEXANDER S. wSPIEGEL.

Witnesses:

CHARLES TURNER BROWN, Colm- A. ADAMS.

of material' Which permits the passage therethrough ,of

Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US2918743 *Dec 29, 1955Dec 29, 1959John SwarbrickAnimated display device having mechanical movement
US3082560 *Nov 18, 1959Mar 26, 1963Cinestat Advertising CorpDisplay device
US3484969 *Nov 27, 1967Dec 23, 1969Henry Alan NewlandDisplay device
US5901484 *Jun 9, 1998May 11, 1999Seder; Rufus ButlerFor displaying multiple images