WO2000023932A3 - Marketing systems and methods that preserve consumer privacy - Google Patents

Marketing systems and methods that preserve consumer privacy Download PDF

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Publication number
WO2000023932A3
WO2000023932A3 PCT/US1999/024607 US9924607W WO0023932A3 WO 2000023932 A3 WO2000023932 A3 WO 2000023932A3 US 9924607 W US9924607 W US 9924607W WO 0023932 A3 WO0023932 A3 WO 0023932A3
Authority
WO
WIPO (PCT)
Prior art keywords
methods
systems
offers
consumers
marketing
Prior art date
Application number
PCT/US1999/024607
Other languages
French (fr)
Other versions
WO2000023932A2 (en
WO2000023932A9 (en
Inventor
Elwyn D Jenkins
Original Assignee
Lend Lease Corp Ltd
Elwyn D Jenkins
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Lend Lease Corp Ltd, Elwyn D Jenkins filed Critical Lend Lease Corp Ltd
Priority to AU12158/00A priority Critical patent/AU1215800A/en
Priority to EP99970765A priority patent/EP1131763A2/en
Publication of WO2000023932A2 publication Critical patent/WO2000023932A2/en
Publication of WO2000023932A3 publication Critical patent/WO2000023932A3/en
Publication of WO2000023932A9 publication Critical patent/WO2000023932A9/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Abstract

Real-time marketing systems and methods are provided for creating marketing profiles and for directing customized offers to consumers while preserving consumer privacy. The systems and methods permit marketers to communicate offers directly to consumers without marketer knowledge of consumer identity. The systems and methods abstract from consumer profile records and securely index the class records created thereby to individual consumers. Without knowledge of consumer identity, marketers can frame real-time offers according to a marketing profile describing elements of the class records and then direct those offers to individual consumers.
PCT/US1999/024607 1998-10-21 1999-10-21 Marketing systems and methods that preserve consumer privacy WO2000023932A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU12158/00A AU1215800A (en) 1998-10-21 1999-10-21 Marketing systems and methods that preserve consumer privacy
EP99970765A EP1131763A2 (en) 1998-10-21 1999-10-21 Marketing systems and methods that preserve consumer privacy

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US10506398P 1998-10-21 1998-10-21
US60/105,063 1998-10-21
US09/272,123 US6285983B1 (en) 1998-10-21 1999-03-19 Marketing systems and methods that preserve consumer privacy
US09/272,123 1999-03-19

Publications (3)

Publication Number Publication Date
WO2000023932A2 WO2000023932A2 (en) 2000-04-27
WO2000023932A3 true WO2000023932A3 (en) 2000-09-14
WO2000023932A9 WO2000023932A9 (en) 2000-10-26

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1999/024607 WO2000023932A2 (en) 1998-10-21 1999-10-21 Marketing systems and methods that preserve consumer privacy

Country Status (4)

Country Link
US (1) US6285983B1 (en)
EP (1) EP1131763A2 (en)
AU (1) AU1215800A (en)
WO (1) WO2000023932A2 (en)

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