WO2001004780A8 - System and method for real-time reporting of advertising effectiveness - Google Patents

System and method for real-time reporting of advertising effectiveness

Info

Publication number
WO2001004780A8
WO2001004780A8 PCT/US2000/018606 US0018606W WO0104780A8 WO 2001004780 A8 WO2001004780 A8 WO 2001004780A8 US 0018606 W US0018606 W US 0018606W WO 0104780 A8 WO0104780 A8 WO 0104780A8
Authority
WO
WIPO (PCT)
Prior art keywords
call
data
advertising campaign
directory number
call data
Prior art date
Application number
PCT/US2000/018606
Other languages
French (fr)
Other versions
WO2001004780A2 (en
Inventor
Lonnie John Benson
Original Assignee
Whoscalling Com Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=23378171&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=WO2001004780(A8) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Whoscalling Com Inc filed Critical Whoscalling Com Inc
Priority to AU59205/00A priority Critical patent/AU5920500A/en
Priority to CA002380750A priority patent/CA2380750A1/en
Publication of WO2001004780A2 publication Critical patent/WO2001004780A2/en
Publication of WO2001004780A8 publication Critical patent/WO2001004780A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99931—Database or file accessing
    • Y10S707/99939—Privileged access

Abstract

L'invention concerne un environnement de télécommunication comprenant un commutateur destiné à connecter les appels passés par un appelant en réponse à une campagne publicitaire. La campagne publicitaire est identifiée par un numéro d'annuaire particulier (le "numéro de campagne"). Le commutateur surveille les données d'appel relatives à l'appel et transmet ces données d'appel à un enregistreur de données. Les données d'appel comprennent le numéro d'annuaire de l'interlocuteur passant l'appel, le numéro d'annuaire appelé, indiquent si l'appel était connecté, la durée de l'appel, etc. L'enregistreur de données passe les données d'appel pour chaque campagne publicitaire à un serveur web où sont accessibles ces données d'appel via Internet. Un abonné peut, de cette manière, se connecter au serveur web via Internet et demander un rapport sur l'efficacité de la campagne publicitaire.A telecommunications environment includes a switch for connecting calls made by a caller in response to an advertising campaign. The advertising campaign is identified by a specific directory number (the "campaign number"). The switch monitors the call data for the call and transmits this call data to a data logger. Call data includes the directory number of the party making the call, the directory number called, whether the call was connected, the duration of the call, etc. The data recorder passes the call data for each advertising campaign to a web server where these call data are accessible via the Internet. In this way, a subscriber can connect to the web server via the Internet and request a report on the effectiveness of the advertising campaign.

PCT/US2000/018606 1999-07-09 2000-07-07 System and method for real-time reporting of advertising effectiveness WO2001004780A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU59205/00A AU5920500A (en) 1999-07-09 2000-07-07 System and method for real-time reporting of advertising effectiveness
CA002380750A CA2380750A1 (en) 1999-07-09 2000-07-07 System and method for real-time reporting of advertising effectiveness

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US09/350,785 US6470079B1 (en) 1999-07-09 1999-07-09 System and method for real-time reporting of advertising effectiveness
US09/350,785 1999-07-09

Publications (2)

Publication Number Publication Date
WO2001004780A2 WO2001004780A2 (en) 2001-01-18
WO2001004780A8 true WO2001004780A8 (en) 2002-01-17

Family

ID=23378171

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/018606 WO2001004780A2 (en) 1999-07-09 2000-07-07 System and method for real-time reporting of advertising effectiveness

Country Status (4)

Country Link
US (2) US6470079B1 (en)
AU (1) AU5920500A (en)
CA (1) CA2380750A1 (en)
WO (1) WO2001004780A2 (en)

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