WO2002035320A3 - Digitally marked objects and promotional methods - Google Patents

Digitally marked objects and promotional methods Download PDF

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Publication number
WO2002035320A3
WO2002035320A3 PCT/US2001/050930 US0150930W WO0235320A3 WO 2002035320 A3 WO2002035320 A3 WO 2002035320A3 US 0150930 W US0150930 W US 0150930W WO 0235320 A3 WO0235320 A3 WO 0235320A3
Authority
WO
WIPO (PCT)
Prior art keywords
triggering
recognition
response
time
items
Prior art date
Application number
PCT/US2001/050930
Other languages
French (fr)
Other versions
WO2002035320A2 (en
Inventor
Bruce L Davis
Geoffrey B Rhoads
Original Assignee
Digimarc Corp
Bruce L Davis
Geoffrey B Rhoads
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Digimarc Corp, Bruce L Davis, Geoffrey B Rhoads filed Critical Digimarc Corp
Priority to CA002422081A priority Critical patent/CA2422081C/en
Priority to JP2002538240A priority patent/JP2004512611A/en
Priority to EP01988889A priority patent/EP1330698A4/en
Priority to AU2002232934A priority patent/AU2002232934A1/en
Publication of WO2002035320A2 publication Critical patent/WO2002035320A2/en
Publication of WO2002035320A3 publication Critical patent/WO2002035320A3/en

Links

Classifications

    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F7/00—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus
    • G07F7/06—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by returnable containers, i.e. reverse vending systems in which a user is rewarded for returning a container that serves as a token of value, e.g. bottles
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D81/00—Containers, packaging elements, or packages, for contents presenting particular transport or storage problems, or adapted to be used for non-packaging purposes after removal of contents
    • B65D81/38—Containers, packaging elements, or packages, for contents presenting particular transport or storage problems, or adapted to be used for non-packaging purposes after removal of contents with thermal insulation
    • B65D81/3876—Containers, packaging elements, or packages, for contents presenting particular transport or storage problems, or adapted to be used for non-packaging purposes after removal of contents with thermal insulation insulating sleeves or jackets for cans, bottles, barrels, etc.
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/08—Insurance
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00—Decoration means, markings, information elements, contents indicators

Abstract

Physical items can be digitally watermarked, permitting their recognition by webcams or the like to trigger corresponding actions. Coffee cups and coffee cup jackets are exemplary of items that may be so watermarked. The action triggered by recognition of the item can vary, depending on the context in which the recognition occurred (e.g., store or office). The action likewise vary with time (e.g., triggering a first response when presented a first time, and triggering a second, different, response when presented a second time). Some such items may have multiple faces (e.g., tow side to a credit card ; six faces to a product carton) - each encoded with a different watermark and triggering a different response.
PCT/US2001/050930 2000-10-25 2001-10-25 Digitally marked objects and promotional methods WO2002035320A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CA002422081A CA2422081C (en) 2000-10-25 2001-10-25 Digitally marked objects and promotional methods
JP2002538240A JP2004512611A (en) 2000-10-25 2001-10-25 Digitally unique objects and promotion methods
EP01988889A EP1330698A4 (en) 2000-10-25 2001-10-25 Digitally marked objects and promotional methods
AU2002232934A AU2002232934A1 (en) 2000-10-25 2001-10-25 Digitally marked objects and promotional methods

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US09/697,009 US8103542B1 (en) 1999-06-29 2000-10-25 Digitally marked objects and promotional methods
US09/697,009 2000-10-25

Publications (2)

Publication Number Publication Date
WO2002035320A2 WO2002035320A2 (en) 2002-05-02
WO2002035320A3 true WO2002035320A3 (en) 2003-03-20

Family

ID=24799410

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/050930 WO2002035320A2 (en) 2000-10-25 2001-10-25 Digitally marked objects and promotional methods

Country Status (6)

Country Link
US (1) US8103542B1 (en)
EP (1) EP1330698A4 (en)
JP (1) JP2004512611A (en)
AU (1) AU2002232934A1 (en)
CA (1) CA2422081C (en)
WO (1) WO2002035320A2 (en)

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