WO2002054639A3 - System and method for broadcasting advertisements - Google Patents
System and method for broadcasting advertisements Download PDFInfo
- Publication number
- WO2002054639A3 WO2002054639A3 PCT/IB2001/001918 IB0101918W WO02054639A3 WO 2002054639 A3 WO2002054639 A3 WO 2002054639A3 IB 0101918 W IB0101918 W IB 0101918W WO 02054639 A3 WO02054639 A3 WO 02054639A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- broadcast
- consumer
- interest
- content entity
- consumers
- Prior art date
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/28—Arrangements for simultaneous broadcast of plural pieces of information
- H04H20/30—Arrangements for simultaneous broadcast of plural pieces of information by a single channel
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/28—Arrangements for simultaneous broadcast of plural pieces of information
- H04H20/33—Arrangements for simultaneous broadcast of plural pieces of information by plural channels
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
- H04N21/41265—The peripheral being portable, e.g. PDAs or mobile phones having a remote control device for bidirectional communication between the remote control device and client device
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/002—Special television systems not provided for by H04N7/007 - H04N7/18
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/08—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17309—Transmission or handling of upstream communications
- H04N7/17318—Direct or substantially direct transmission and handling of requests
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
- H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
- H04H60/90—Wireless transmission systems
- H04H60/91—Mobile communication networks
Abstract
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2001294107A AU2001294107A1 (en) | 2000-12-29 | 2001-10-10 | System and method for broadcasting advertisements |
EP20010974593 EP1348269A2 (en) | 2000-12-29 | 2001-10-10 | System and method for broadcasting advertisements |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US09/752,127 | 2000-12-29 | ||
US09/752,127 US6961953B2 (en) | 2000-12-29 | 2000-12-29 | System and method for broadcasting advertisements |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2002054639A2 WO2002054639A2 (en) | 2002-07-11 |
WO2002054639A3 true WO2002054639A3 (en) | 2002-12-05 |
Family
ID=25024993
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/IB2001/001918 WO2002054639A2 (en) | 2000-12-29 | 2001-10-10 | System and method for broadcasting advertisements |
Country Status (4)
Country | Link |
---|---|
US (3) | US6961953B2 (en) |
EP (1) | EP1348269A2 (en) |
AU (1) | AU2001294107A1 (en) |
WO (1) | WO2002054639A2 (en) |
Families Citing this family (13)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20030029906A (en) * | 2001-07-03 | 2003-04-16 | 코닌클리케 필립스 일렉트로닉스 엔.브이. | Method and apparatus for displaying equivalent announcements |
US7930716B2 (en) * | 2002-12-31 | 2011-04-19 | Actv Inc. | Techniques for reinsertion of local market advertising in digital video from a bypass source |
US20070214049A1 (en) * | 2004-03-01 | 2007-09-13 | Richard Postrel | Broadcast television reward program and method of use for issuing, aggregating and redeeming sponsor's reward points |
US20070192784A1 (en) * | 2004-03-01 | 2007-08-16 | Signature Systems Llc | Broadcast television reward program and method of use for issuing, aggregating and redeeming sponsor's reward points |
US20070291747A1 (en) * | 2006-06-19 | 2007-12-20 | Stern Benjamin J | Method and system for user to user targeted advertising |
US20070300280A1 (en) * | 2006-06-21 | 2007-12-27 | Turner Media Group | Interactive method of advertising |
US20080092193A1 (en) * | 2006-10-17 | 2008-04-17 | The Video Load, Llc | Methods and systems for creating video files for a mobile device |
GB2443870B (en) * | 2006-11-09 | 2008-12-24 | Motorola Inc | Content item distribution |
US20080267589A1 (en) * | 2007-04-27 | 2008-10-30 | Gary Turner | Television bandwidth optimization system and method |
JP5306560B1 (en) | 2012-05-30 | 2013-10-02 | パナソニック株式会社 | Program information display device, program information output device, and program information display method |
JP2015111655A (en) * | 2013-10-29 | 2015-06-18 | 株式会社村田製作所 | Ceramic electronic component |
US20150150029A1 (en) * | 2013-11-26 | 2015-05-28 | Piksel, Inc. | Controlling Access to Content |
JP6752670B2 (en) * | 2016-09-30 | 2020-09-09 | タカノ株式会社 | Inspection method and equipment for transparent materials |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
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US4926255A (en) * | 1986-03-10 | 1990-05-15 | Kohorn H Von | System for evaluation of response to broadcast transmissions |
WO2000045599A2 (en) * | 1999-02-01 | 2000-08-03 | Emuse Corporation | Interactive system |
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US4814883A (en) * | 1988-01-04 | 1989-03-21 | Beam Laser Systems, Inc. | Multiple input/output video switch for commerical insertion system |
US6553178B2 (en) * | 1992-02-07 | 2003-04-22 | Max Abecassis | Advertisement subsidized video-on-demand system |
US6181335B1 (en) * | 1992-12-09 | 2001-01-30 | Discovery Communications, Inc. | Card for a set top terminal |
US5594493A (en) * | 1994-01-19 | 1997-01-14 | Nemirofsky; Frank R. | Television signal activated interactive smart card system |
US5537141A (en) * | 1994-04-15 | 1996-07-16 | Actv, Inc. | Distance learning system providing individual television participation, audio responses and memory for every student |
US5671267A (en) * | 1994-12-30 | 1997-09-23 | Lucent Technologies Inc. | Interactive system for communications between a cordless telephone and a remotely operated device |
CA2181781C (en) * | 1995-07-26 | 2000-02-29 | Seiji Iwafune | Television system for providing interactive television programs and server system for constructing the television system |
US5603078A (en) * | 1995-09-15 | 1997-02-11 | Spectravision, Inc. | Remote control device with credit card reading and transmission capabilities having multiple IR LEDs |
WO1997012486A1 (en) * | 1995-09-29 | 1997-04-03 | Boston Technology, Inc. | Multimedia architecture for interactive advertising |
US20020056136A1 (en) * | 1995-09-29 | 2002-05-09 | Wistendahl Douglass A. | System for converting existing TV content to interactive TV programs operated with a standard remote control and TV set-top box |
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US6529878B2 (en) * | 1997-03-24 | 2003-03-04 | De Rafael Carey A. | System for rewarding viewers of interactive commercial advertisements |
JP4616943B2 (en) * | 1997-05-21 | 2011-01-19 | コーニンクレッカ フィリップス エレクトロニクス エヌ ヴィ | Transmission and reception of television programs |
US6057872A (en) * | 1997-07-09 | 2000-05-02 | General Instrument Corporation | Digital coupons for pay televisions |
US6223348B1 (en) * | 1997-09-03 | 2001-04-24 | Universal Electronics Inc. | Universal remote control system |
US8781889B2 (en) * | 1997-12-01 | 2014-07-15 | Ebay Inc. | System for providing offers using a billing statement |
US7146627B1 (en) * | 1998-06-12 | 2006-12-05 | Metabyte Networks, Inc. | Method and apparatus for delivery of targeted video programming |
FR2781591B1 (en) * | 1998-07-22 | 2000-09-22 | Technical Maintenance Corp | AUDIOVISUAL REPRODUCTION SYSTEM |
US6607136B1 (en) * | 1998-09-16 | 2003-08-19 | Beepcard Inc. | Physical presence digital authentication system |
US8479251B2 (en) * | 1999-03-31 | 2013-07-02 | Microsoft Corporation | System and method for synchronizing streaming content with enhancing content using pre-announced triggers |
US6411992B1 (en) * | 1999-05-28 | 2002-06-25 | Qwest Communications Int'l, Inc. | Method and apparatus for broadcasting information over a network |
US20020010927A1 (en) * | 2000-01-14 | 2002-01-24 | Samsung Electronics Company, Ltd. | Methods and apparatus for banner information digital TV service and receivers therefore |
US6658389B1 (en) * | 2000-03-24 | 2003-12-02 | Ahmet Alpdemir | System, method, and business model for speech-interactive information system having business self-promotion, audio coupon and rating features |
US7979881B1 (en) * | 2000-03-30 | 2011-07-12 | Microsoft Corporation | System and method for identifying audio/visual programs to be recorded |
US7213254B2 (en) * | 2000-04-07 | 2007-05-01 | Koplar Interactive Systems International Llc | Universal methods and device for hand-held promotional opportunities |
US6954728B1 (en) * | 2000-05-15 | 2005-10-11 | Avatizing, Llc | System and method for consumer-selected advertising and branding in interactive media |
US7406508B1 (en) * | 2000-06-22 | 2008-07-29 | Lycos, Inc. | Capturing advertising requests from a user |
US20030163832A1 (en) * | 2000-06-26 | 2003-08-28 | Yossi Tsuria | Time shifted interactive television |
US7133837B1 (en) * | 2000-06-29 | 2006-11-07 | Barnes Jr Melvin L | Method and apparatus for providing communication transmissions |
US20020083435A1 (en) * | 2000-08-31 | 2002-06-27 | Blasko John P. | Method and system for addressing targeted advertisements using detection of operational status of display device |
US6944585B1 (en) * | 2000-09-01 | 2005-09-13 | Oracle International Corporation | Dynamic personalized content resolution for a media server |
US20060015904A1 (en) * | 2000-09-08 | 2006-01-19 | Dwight Marcus | Method and apparatus for creation, distribution, assembly and verification of media |
US8302127B2 (en) * | 2000-09-25 | 2012-10-30 | Thomson Licensing | System and method for personalized TV |
US7490344B2 (en) * | 2000-09-29 | 2009-02-10 | Visible World, Inc. | System and method for seamless switching |
US20060282319A1 (en) * | 2000-10-12 | 2006-12-14 | Maggio Frank S | Method and system for substituting media content |
CA2426995A1 (en) * | 2000-10-18 | 2002-04-25 | Opentv, Corp. | Push advertising model using multiple digital streams |
US20020082910A1 (en) * | 2000-12-22 | 2002-06-27 | Leandros Kontogouris | Advertising system and method which provides advertisers with an accurate way of measuring response, and banner advertisement therefor |
-
2000
- 2000-12-29 US US09/752,127 patent/US6961953B2/en not_active Expired - Lifetime
-
2001
- 2001-10-10 AU AU2001294107A patent/AU2001294107A1/en not_active Abandoned
- 2001-10-10 EP EP20010974593 patent/EP1348269A2/en not_active Ceased
- 2001-10-10 WO PCT/IB2001/001918 patent/WO2002054639A2/en not_active Application Discontinuation
-
2005
- 2005-06-24 US US11/165,994 patent/US20050240981A1/en not_active Abandoned
-
2012
- 2012-09-14 US US13/619,003 patent/US9032448B2/en not_active Expired - Fee Related
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US4926255A (en) * | 1986-03-10 | 1990-05-15 | Kohorn H Von | System for evaluation of response to broadcast transmissions |
WO2000045599A2 (en) * | 1999-02-01 | 2000-08-03 | Emuse Corporation | Interactive system |
Also Published As
Publication number | Publication date |
---|---|
US20050240981A1 (en) | 2005-10-27 |
US20130014183A1 (en) | 2013-01-10 |
WO2002054639A2 (en) | 2002-07-11 |
US6961953B2 (en) | 2005-11-01 |
US20020087977A1 (en) | 2002-07-04 |
AU2001294107A8 (en) | 2005-10-06 |
AU2001294107A1 (en) | 2002-07-16 |
US9032448B2 (en) | 2015-05-12 |
EP1348269A2 (en) | 2003-10-01 |
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