WO2003032640A8 - Method and apparatus for targeting of interactive virtual objects - Google Patents

Method and apparatus for targeting of interactive virtual objects

Info

Publication number
WO2003032640A8
WO2003032640A8 PCT/US2002/032129 US0232129W WO03032640A8 WO 2003032640 A8 WO2003032640 A8 WO 2003032640A8 US 0232129 W US0232129 W US 0232129W WO 03032640 A8 WO03032640 A8 WO 03032640A8
Authority
WO
WIPO (PCT)
Prior art keywords
virtual objects
virtual
targeting
information
virtual object
Prior art date
Application number
PCT/US2002/032129
Other languages
French (fr)
Other versions
WO2003032640A1 (en
Inventor
John S Hendricks
Alfred E Bonner
John S Mccoskey
Michael L Asmussen
Original Assignee
Discovery Communicat Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Discovery Communicat Inc filed Critical Discovery Communicat Inc
Priority to EP11007278.2A priority Critical patent/EP2398238B1/en
Priority to CA2462160A priority patent/CA2462160C/en
Priority to EP02776187A priority patent/EP1436995A4/en
Publication of WO2003032640A1 publication Critical patent/WO2003032640A1/en
Publication of WO2003032640A8 publication Critical patent/WO2003032640A8/en

Links

Classifications

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Abstract

A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects (1265) available for targeting categorized and categories are correlated to subscriber information (1210) to determine the optimum targeting of the virtual objects (1260). The virtual objects may be targeted (1220) based on individual subscriber information (1210) or on information related to a group of subscribers. When a frame of program includes a virtual object location, a default or an alternate virtual objects is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. The television terminals record which virtual objects were displayed and report this information back to the headends and the operations center. The reported information is used to generate billing for commercial advertisers and to analyze viewer watching habits.
PCT/US2002/032129 2001-10-12 2002-10-10 Method and apparatus for targeting of interactive virtual objects WO2003032640A1 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
EP11007278.2A EP2398238B1 (en) 2001-10-12 2002-10-10 Method and apparatus for targeting of interactive virtual objects
CA2462160A CA2462160C (en) 2001-10-12 2002-10-10 Method and apparatus for targeting of interactive virtual objects
EP02776187A EP1436995A4 (en) 2001-10-12 2002-10-10 Method and apparatus for targeting of interactive virtual objects

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US09/975,312 2001-10-12
US09/975,312 US7721307B2 (en) 1992-12-09 2001-10-12 Method and apparatus for targeting of interactive virtual objects

Publications (2)

Publication Number Publication Date
WO2003032640A1 WO2003032640A1 (en) 2003-04-17
WO2003032640A8 true WO2003032640A8 (en) 2003-05-15

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PCT/US2002/032129 WO2003032640A1 (en) 2001-10-12 2002-10-10 Method and apparatus for targeting of interactive virtual objects

Country Status (4)

Country Link
US (1) US7721307B2 (en)
EP (2) EP1436995A4 (en)
CA (2) CA2462160C (en)
WO (1) WO2003032640A1 (en)

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