WO2004093037A2 - Dynamic device and method for dispensing machines - Google Patents
Dynamic device and method for dispensing machines Download PDFInfo
- Publication number
- WO2004093037A2 WO2004093037A2 PCT/US2004/011186 US2004011186W WO2004093037A2 WO 2004093037 A2 WO2004093037 A2 WO 2004093037A2 US 2004011186 W US2004011186 W US 2004011186W WO 2004093037 A2 WO2004093037 A2 WO 2004093037A2
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- display
- content
- dispensing machine
- dynamic
- machine device
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
- G09F9/37—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being movable elements
- G09F9/372—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being movable elements the positions of the elements being controlled by the application of an electric field
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F9/00—Details other than those peculiar to special kinds or types of apparatus
- G07F9/02—Devices for alarm or indication, e.g. when empty; Advertising arrangements in coin-freed apparatus
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
- G06F3/1423—Digital output to display device ; Cooperation and interconnection of the display device with other functional units controlling a plurality of local displays, e.g. CRT and flat panel display
- G06F3/1446—Digital output to display device ; Cooperation and interconnection of the display device with other functional units controlling a plurality of local displays, e.g. CRT and flat panel display display composed of modules, e.g. video walls
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
- G06F3/147—Digital output to display device ; Cooperation and interconnection of the display device with other functional units using display panels
Definitions
- the present invention relates, in general, to dispensing machines and, more particularly, to dispensing machines capable of dynamic-content presentation and methods of using dynamic-content presentation on dispensing machines.
- Dispensing machines are used to display various messages typically consisting of a combination of text and graphics.
- the message has been provided by way of-fixed sheets that are attached to a backing or molded into structural components. This traditional approach suffers from the inability to quickly change the displayed message, because it requires the use of a crew to change the message, or replace an entire machine for upgrading.
- Electronic billboards are known that include the dot matrix type utilizing many individual bulbs or Light Emitting Diodes (LED's). Within stadiums, arenas and auditoriums there presently are electronic dot matrix display bvieesi • ⁇ used W instant replays, advertising and customer information.
- LED's Light Emitting Diodes
- Loban etal disclose a video billboard including a remote computer control with radio communications to the billboard display in US Patent No. 5,612,741 (741).
- the 741 patent discloses that display information is communicated from a master computer to a receiver in the billboard housing which, in turn, controls the light valve display of the 741 invention. Commands may also be communicated via shared or dedicated landlines.
- the 741 billboard is capable of providing complex video graphics with high contrast ratios. It can provide message changes on command through landline, cellular phone, satellite relay or other wireless communication links. Within the commercial advertising billboard industry it will allow the use of computer video control to change graphics easily and quickly, as desired.
- Information displays, public service announcements or traffic conditions can be displayed in near real time from remote locations since images can be downloaded via the communication links and displayed at pre-programmed time slots, if desired.
- Gofman et al. disclose a system and method for serving local and " global media content in PCT publication WO 00/52935 ('52935).
- the '52935 publication discloses a system and method for combining broadcast media content with additional content at a local site according to at least one locally determined characteristic of the audience to which the tu mfhiime OD tenH b served.
- the '52935 publication discloses a template containing information concerning the type of data objects to be displayed, their size and location on the display, as well as the timing of display and transitions to the display, such that the template describes how to process and display the data.
- New display materials are being developed that have the potential to expand advertising display technology, such as, for example, GYRICON a trade name of Xerox Corporation, Palo Alto Research Center, Palo Alto California. These new materials have the potential to expand the capabilities of dispensing machines.
- Another new material for displays is E-INK, a trade name of E Ink Corporation 733 Concord Avenue, Cambridge, MA.
- GYRICON technology is disclosed, for example, in US Patent Number 4,126,854.
- E-INK technology is disclosed, for example, in US Patent Number 6,120,588.
- a dynamic device and methods for dispensing machine displays are disclosed.
- a dispensing machine device in accordance with the present invention comprises a display controller adapted to receive and display dynamic-content. At least one content display unit is in communication with the display controller, wherein the content display unit visually displays the information from the dynamic-content.
- the dispensing machine display controller may also comprise a timing means, the display controller altering the visual display of the content display unit as a function of a signal from the timing means.
- the display controller may be adapted to receive, store, and display dynamic-content from a plurality of servers, wherein the display controller comprises a hierarchical control scheme, the hierarchical control scheme adapted to select dynamic- content from one server of the plurality of servers for display on the content display unit.
- the dispensing machine device may also comprise a plurality of display controllers in communication with a plurality of content display unit devices, each display controller from the plurality of display controllers having a type identifier, wherein each of the display controllers selects dynamic-content for display on its content display unit as a function of the type identifier.
- a method for dispensing machine advertising in accordance with one embodiment of the present invention includes the following steps: A)' ppovidtng .a- ⁇ ispewsing machine, wherein the dispensing machine
- a display controller wherein the display controller is adapted to receive, store, and display dynamic-content
- a content-display unit in communication with the display controller, wherein the content-display unit visually displays the information from the dynamic-content
- a method in accordance with the present invention may also include one or more of the steps of:
- step C the displaying step may be divided into a plurality of time segments, allowing the step of: displaying a first information display during a first time segment and displaying a second information display during a second time segment.
- a method for dispensing machine advertising in accordance with an aitent ⁇ r ⁇ emDotaimewi ⁇ it e present invention may include some or all of the following steps:
- A) providing a dispensing machine comprising: at least one server; at least one display controller, wherein the display controller is adapted to receive, store, and display dynamic-content from the server; and at least one content display unit in communication with the display controller, wherein the content display unit visually displays the information from the dynamic-content;
- step D the displaying step may be divided into a plurality of time segments, allowing the step of: displaying a first information display during a first time segment and displaying a second information display during a second time segment.
- step D the displaying step may be divided into a plurality of time segments, allowing the step of: displaying a first information display during a first time segment and displaying a second information display during a second time segment.
- step A selecting a group from the plurality of groups to display dynamic- content on the plurality of content display units having the group characteristic.
- a plurality of servers may be provided, and the method may further comprise:
- G selecting a hierarchy, the hierarchy defining a prioritization of the plurality of servers to at least one of the display controllers such that the display controller selects one server from the plurality of servers.
- Figure 1 is a block diagram of a dispensing machine system in accordance with the. present invention.
- Figure 2 is a block diagram of a dispensing machine system including a plurality of content-display units in accordance with the present invention
- Figure 3 is a block diagram of a dispensing machine device in accordance with the present invention.
- Figure 4 is a block diagram of a dispensing machine system with a fa'tefa ff idbi ⁇ a!' control to accordance with the present invention
- Figure 5 is a flow chart illustrating a method of dispensing machine information display in accordance with the present invention.
- Figure 6 illustrates a method in accordance with the present invention where a client selects content-display units for their information via the Internet;
- Figure 7 illustrates a plurality of dispensing machines in accordance with the present invention
- Figure 8 illustrates a plurality of dispensing machines in accordance with an alternate embodiment of the present invention.
- Figure 9 illustrates a plurality of dispensing machines in accordance with another embodiment of the present invention.
- the present invention relates, in general, to dispensing machines and, more particularly, to dispensing machines capable of dynamic-content presentation and methods of using dynamic-content presentation on dispensing machines.
- .ldaiWlcK :l,a ⁇ ,MI®re herein defined to include any visual display or portion of display on a dispensing machine capable of displaying information from dynamic-content such as, for example, video billboards, GYRICON, E-lnk, computer monitors, and other forms of electronic paper.
- Content display units are divided into two types, active content-display units and passive content-display units.
- Active content-display units are displays that only display dynamic-content when they are actively being addressed or written on, such as, for example, computer monitors, movie- theater screens, and L.E.D. displays.
- Passive content-display units are displays that, when not being actively written to or addressed, retain a viewable image such as, for example, GYRICON and E-INK.
- a suitabie material for a passive content-display media would be, for example, SMARTPAPER (Trademark of Gyricon Inc. Palo Alto, California) technology using an array of tiny (100 micron diameter or smaller) solid beads with one hemisphere of each bead one color (e.g. white) and the other a different color (e.g. black). These beads are embedded in a flexible plastic sheet in small cavities surrounded by a liquid. Each bead carries an electrical charge. When an external electric field is applied the bead rotates or gyrates. Adhesive forces between each bead and cavity wall require an electrical threshold be exceeded before it will rotate. This makes an image electrically "printed” onto the material stable and unchanging until “erased” by another transmission.
- SMARTPAPER Trademark of Gyricon Inc. Palo Alto, California
- SMARTPAPER has a
- Images can currently be displayed on SMARTPAPER with
- Dynamic-content is herein defined as information or data to be visually
- CTR cathode ray tube
- streaming video and ASCII or other codes.
- Display-time is herein defined as the actual display of dynamic-content
- Figure 1 is a block diagram of a dispensing machine system 20 in
- Dispensing machine system 20 Dispensing machine system 20
- a server 40 comprises a server 40 and a display controller 30 adapted to receive,
- controller 30 includes at least one content-display unit 25, a receiver 36,
- Transmission path 45, transmission media 50, and receiving path 55 may be any one or combination of data transfer such as, for example, telephone wire, internet link, radio communication, cellular telephony, microwave link, local area network, and satellite broadcast.
- Receiver 36 receives the dynamic-content 70 where it is either stored in storage means 33, or displayed on content-display unit 25.
- Storage means 33 may be, for example, dynamic RAM in a computer, videotape, display memory, and computer hard disk.
- the content-display unit 25 visually displays the information from the dynamic-content 70.
- the timing means 31 may be, for example, a clock, a Global Positioning System (GPS), timing trigger, or other means of detecting a timing event.
- the display controller 30 alters the visual display of the content-display unit 25 as a function of the time or position from the timing means 31. For example, if content-display unit 25 is located near a restaurant visible to customers, it may be desirable to display a first message on content-display unit 25 during lunch hours, and to display a second different message on content-display unit 25 at other times.
- FIG. 2 is a block diagram of dispensing machine system 20 including a plurality of content-display units 25 in accordance with the present invention.
- the dispensing machine system 20 may also comprise a plurality of display controllers 26, 27, 28, 29 in communication with a
- display controller 26 may have a type identifier of highway rest-area dispensing machine
- display controller 27 may have a type identifier of shopping mall dispensing machine
- display controller 28 may have a type identifier of the first machine in a series of dispensing machines
- display controller 29 may have a type identifier of a dispensing machine in Butler County in the state of Ohio in the United States of America.
- FIG. 3 is a block diagram of a content-display unit 25 in accordance with the present invention.
- Content-display unit 25 may display dynamic- content 70 that changes over time such as, for example, video, image morphing, sequential messages, or discrete time periods of static image.
- Figure 3 illustrates an example of discrete time periods of static image.
- An image 81 may be displayed on content-display unit 25 during the overnight period of a day
- an image 82 may be displayed on content-display unit 25 during the morning period of a day
- an image 83 may be displayed on content-display unit 25 during the afternoon period of a day
- an image 84 may be displayed on content-display unit 25 during the evening period of a day.
- Figure 4 is a block diagram of a dispensing machine system 20 with a hierarchical control in accordance with the present invention.
- the display icoHt ⁇ iWn ⁇ S3 ).» ⁇ i ⁇ ,MLdia )ted to receive, store, and display dynamic-
- Display controller 30 comprises a
- server 40 may be prioritized or heuristic.
- server 40 may be a national
- second server 41 may be a regional
- third server 42 may be a local host
- Figure 5 is a flow chart illustrating a method 21 of dispensing machine
- the display controller is
- At least one content-display unit in communication with the display
- step 61 P) Bsd ⁇ iri ' g; infonmistlsn from a source; (illustrated as step 62), ..
- step C the displaying step may be divided into a plurality of time segments, allowing the step of:
- one or more servers may be provided, each in communication
- a plurality of servers may be
- the method may further comprise:
- display controller selects one server from the plurality of
- Figure 6 illustrates a method in accordance with the present invention where a client selects content-display units 25 for their information display via the Internet.
- An order 607 to display dynamic- content on one or more content-display units 25 is placed by a purchaser at a client system 601 and received by a server system 602.
- the server system 602 receives purchaser information including identification of the purchaser, payment information, and dynamic-content location information from the client system 601.
- the server system assigns a client identifier 603 to the client system 601 and associates the assigned client identifier 603 with the received purchaser information.
- the server system 602 sends to the client system 601 the assigned client identifier 603 and an HTML document 604 identifying the content-display units 25 and including an order button 605.
- the client system 601 receives and stores the assigned client identifier 603 and receives and displays the HTML document 604.
- the client system 601 sends to the server system 602 a request 606 to purchase display-time on the content-display units 25.
- the server system 602 receives the request 606 and combines the purchaser information associated with the client identifier 603 of the client system 601 to generate the order 607 to display the dynamic-content on the content- is lay Ut ⁇ 25 ih iQr ⁇ dS i nce with the billing information, whereby the purchaser orders the display-time by selection of the order button 605.
- Server system 602 sends dynamic content 608 to content-display unit 25 for display-time according to order 607.
- Content-display units 25 such as, for example, a roadside dispensing machine, may have a camera 704 accessible via the Internet for viewing the dispensing machine and its surroundings, to verify display-time or for service and quality control purposes.
- FIG. 7 illustrates a plurality of dispensing machines 708 in accordance with the present invention.
- a storefront display 700 includes a first dispensing machine 701 , a second dispensing machine 702, a third dispensing machine 703, a fourth dispensing machine 704, a fifth dispensing machine 705 and a sixth dispensing machine 706 positioned at a storefront 708 having a door 707.
- Each of dispensing machines 701 through 706 has a display 709 through 7.14 respectively.
- First dispensing machine 701 may have a type indicator of first- machine-of-six
- second dispensing machine may have a type indicator of second-machine- ⁇ f-six
- sixth dispensing machine with a type indicator of sixth-machine-of-six.
- Dynamic content may be created to span all six displays, creating a larger-scale presentation for storefront 708. Alternately, dynamic content may span 2 or more dispensing machines, and may move across storefront 708 over time, traveling from display 709 to display 714 over time.
- Figure 8 illustrates a plurality of dispensing machines in accordance with an alternate embodiment of the present invention.
- First dispensing machine 701 through sixth dispensing machine 706 have a first image portion 801 through a sixth image portion 806 respectively, illustrating that a plurality of dispensing machines may perform as a single display or an advertising billboard 800. It is contemplated by the inventor that the dynamic content on the advertising billboard 800 may be totally unrelated to the contents of the dispensing machines, and may be used for emergency messages or other public service applications as well as commercial uses.
- Figure 9 illustrates a plurality of dispensing machines in accordance with another embodiment of the present invention.
- a geographical area 900 is segmented into a first segment 910 and a second segment 920.
- Dispensing machines 901 in the first segment 910 may have a type indicator of first segment 910, as well as one or more other type indicators.
- dispensing machines 902 in second segment 920 may have a type indicator of second segment 920, as well as one or more other type indicators.
- Dispensing machines 901 may differ from dispensing machines 902 only by their geographical location type indicators, and have all other type indicators equal, and through a hierarchical control structure, alter their displays based on location.
Abstract
Description
Claims
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CA002522693A CA2522693A1 (en) | 2003-04-11 | 2004-04-12 | Dynamic device and method for dispensing machines |
EP04759428A EP1620838A2 (en) | 2003-04-11 | 2004-04-12 | Dynamic device and method for dispensing machines |
JP2006509920A JP2007525688A (en) | 2003-04-11 | 2004-04-12 | Dynamic vending machine and dynamic vending machine advertising method |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
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US10/412,539 US7088352B2 (en) | 2002-06-19 | 2003-04-11 | Dynamic device and method for dispensing machines |
US10/412,539 | 2003-04-11 |
Publications (2)
Publication Number | Publication Date |
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WO2004093037A2 true WO2004093037A2 (en) | 2004-10-28 |
WO2004093037A3 WO2004093037A3 (en) | 2004-11-25 |
Family
ID=33298357
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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PCT/US2004/011186 WO2004093037A2 (en) | 2003-04-11 | 2004-04-12 | Dynamic device and method for dispensing machines |
Country Status (5)
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US (2) | US7088352B2 (en) |
EP (1) | EP1620838A2 (en) |
JP (1) | JP2007525688A (en) |
CA (1) | CA2522693A1 (en) |
WO (1) | WO2004093037A2 (en) |
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2003
- 2003-04-11 US US10/412,539 patent/US7088352B2/en not_active Expired - Fee Related
-
2004
- 2004-04-12 EP EP04759428A patent/EP1620838A2/en not_active Withdrawn
- 2004-04-12 JP JP2006509920A patent/JP2007525688A/en active Pending
- 2004-04-12 CA CA002522693A patent/CA2522693A1/en not_active Abandoned
- 2004-04-12 WO PCT/US2004/011186 patent/WO2004093037A2/en active Application Filing
-
2006
- 2006-07-27 US US11/460,501 patent/US20070018972A1/en not_active Abandoned
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Also Published As
Publication number | Publication date |
---|---|
US20070018972A1 (en) | 2007-01-25 |
JP2007525688A (en) | 2007-09-06 |
US7088352B2 (en) | 2006-08-08 |
CA2522693A1 (en) | 2004-10-28 |
US20030234777A1 (en) | 2003-12-25 |
WO2004093037A3 (en) | 2004-11-25 |
EP1620838A2 (en) | 2006-02-01 |
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