WO2005017762A3 - Internet domain keyword optimization - Google Patents

Internet domain keyword optimization Download PDF

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Publication number
WO2005017762A3
WO2005017762A3 PCT/US2004/026318 US2004026318W WO2005017762A3 WO 2005017762 A3 WO2005017762 A3 WO 2005017762A3 US 2004026318 W US2004026318 W US 2004026318W WO 2005017762 A3 WO2005017762 A3 WO 2005017762A3
Authority
WO
WIPO (PCT)
Prior art keywords
domain name
data set
domain
keyword data
landing page
Prior art date
Application number
PCT/US2004/026318
Other languages
French (fr)
Other versions
WO2005017762A2 (en
Inventor
Frederick Weider Hsu
Lawrence Chun Ng
Original Assignee
Oversee Net
Frederick Weider Hsu
Lawrence Chun Ng
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Oversee Net, Frederick Weider Hsu, Lawrence Chun Ng filed Critical Oversee Net
Priority to EP04781063A priority Critical patent/EP1661018A4/en
Publication of WO2005017762A2 publication Critical patent/WO2005017762A2/en
Publication of WO2005017762A3 publication Critical patent/WO2005017762A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A computerized system and method for optimizing contents of a domain landing page for increased revenues for the domain name owner. A landing server (16) tracks user interactions with the domain landing page and generates an optimized keyword data set for the domain name. The keyword data set is used for selecting the information to be displayed on the domain name page. According to one embodiment, the keywords are associated with advertiser payment values. When a link to an advertiser bidding on a particular keyword is selected, revenue generated due to the click is shared with the domain name owner. Selection of links on pop-under pages displayed with a landing page are also shared with the domain name owner. Semantic analysis of keywords and domain names allows the generation of a related keyword data set when there is insufficient number of relevant user interactions for generating the optimized keyword data set.
PCT/US2004/026318 2003-08-15 2004-08-13 Internet domain keyword optimization WO2005017762A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP04781063A EP1661018A4 (en) 2003-08-15 2004-08-13 Internet domain keyword optimization

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US49563503P 2003-08-15 2003-08-15
US60/495,635 2003-08-15

Publications (2)

Publication Number Publication Date
WO2005017762A2 WO2005017762A2 (en) 2005-02-24
WO2005017762A3 true WO2005017762A3 (en) 2005-03-24

Family

ID=34193334

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/026318 WO2005017762A2 (en) 2003-08-15 2004-08-13 Internet domain keyword optimization

Country Status (3)

Country Link
US (2) US7281042B2 (en)
EP (1) EP1661018A4 (en)
WO (1) WO2005017762A2 (en)

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US20080027812A1 (en) 2008-01-31
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US7281042B2 (en) 2007-10-09
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US7945662B2 (en) 2011-05-17

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