WO2005043344A3 - System and method for enabling an advertisement to follow the user to additional web pages - Google Patents

System and method for enabling an advertisement to follow the user to additional web pages Download PDF

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Publication number
WO2005043344A3
WO2005043344A3 PCT/US2004/036483 US2004036483W WO2005043344A3 WO 2005043344 A3 WO2005043344 A3 WO 2005043344A3 US 2004036483 W US2004036483 W US 2004036483W WO 2005043344 A3 WO2005043344 A3 WO 2005043344A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
enabling
follow
user
web pages
Prior art date
Application number
PCT/US2004/036483
Other languages
French (fr)
Other versions
WO2005043344A2 (en
Inventor
Ross Koningstein
Original Assignee
Google Inc
Ross Koningstein
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Ross Koningstein filed Critical Google Inc
Priority to EP04800604A priority Critical patent/EP1692589A4/en
Priority to AU2004286681A priority patent/AU2004286681B2/en
Priority to JP2006539607A priority patent/JP5279107B2/en
Priority to CA2544860A priority patent/CA2544860C/en
Priority to KR1020067010731A priority patent/KR101221221B1/en
Publication of WO2005043344A2 publication Critical patent/WO2005043344A2/en
Publication of WO2005043344A3 publication Critical patent/WO2005043344A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

Abstract

A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement (100) comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options (120) from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.
PCT/US2004/036483 2003-11-03 2004-11-03 System and method for enabling an advertisement to follow the user to additional web pages WO2005043344A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
EP04800604A EP1692589A4 (en) 2003-11-03 2004-11-03 System and method for enabling an advertisement to follow the user to additional web pages
AU2004286681A AU2004286681B2 (en) 2003-11-03 2004-11-03 System and method for enabling an advertisement to follow the user to additional web pages
JP2006539607A JP5279107B2 (en) 2003-11-03 2004-11-03 ADVERTISING SYSTEM AND METHOD USING USER TO BROWSE ADDITIONAL WEB PAGE
CA2544860A CA2544860C (en) 2003-11-03 2004-11-03 System and method for enabling an advertisement to follow the user to additional web pages
KR1020067010731A KR101221221B1 (en) 2003-11-03 2004-11-03 System and method for enabling an advertisement to follow the user to additional web pages

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US51628103P 2003-11-03 2003-11-03
US60/516,281 2003-11-03
US10/748,681 2003-12-31
US10/748,681 US7930206B2 (en) 2003-11-03 2003-12-31 System and method for enabling an advertisement to follow the user to additional web pages

Publications (2)

Publication Number Publication Date
WO2005043344A2 WO2005043344A2 (en) 2005-05-12
WO2005043344A3 true WO2005043344A3 (en) 2006-02-02

Family

ID=34556128

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/036483 WO2005043344A2 (en) 2003-11-03 2004-11-03 System and method for enabling an advertisement to follow the user to additional web pages

Country Status (7)

Country Link
US (5) US7930206B2 (en)
EP (1) EP1692589A4 (en)
JP (1) JP5279107B2 (en)
KR (1) KR101221221B1 (en)
AU (1) AU2004286681B2 (en)
CA (1) CA2544860C (en)
WO (1) WO2005043344A2 (en)

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