WO2005074443A3 - System and method of information filtering using measures of affinity of a relationship - Google Patents

System and method of information filtering using measures of affinity of a relationship Download PDF

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Publication number
WO2005074443A3
WO2005074443A3 PCT/US2004/038703 US2004038703W WO2005074443A3 WO 2005074443 A3 WO2005074443 A3 WO 2005074443A3 US 2004038703 W US2004038703 W US 2004038703W WO 2005074443 A3 WO2005074443 A3 WO 2005074443A3
Authority
WO
WIPO (PCT)
Prior art keywords
affinity
subscribers
relationship
behaviors
portal system
Prior art date
Application number
PCT/US2004/038703
Other languages
French (fr)
Other versions
WO2005074443A2 (en
Inventor
Mark Everett Hull
F Randall Farmer
Ellen Sue Perelman
Original Assignee
Yahoo Inc
Mark Everett Hull
F Randall Farmer
Ellen Sue Perelman
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc, Mark Everett Hull, F Randall Farmer, Ellen Sue Perelman filed Critical Yahoo Inc
Publication of WO2005074443A2 publication Critical patent/WO2005074443A2/en
Publication of WO2005074443A3 publication Critical patent/WO2005074443A3/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21Monitoring or handling of messages
    • H04L51/212Monitoring or handling of messages using filtering or selective blocking

Abstract

A system, apparatus, and method are directed towards enabling information filtering using measures of an affinity of a relationship between subscribers of an online portal system. The affinity of a relationship may be determined based, in part, on the tracking of various online behaviors of and between subscribers of the portal system. Any of a variety of behaviors may be tracked, including message communications between subscribers, participation in instant messaging groups, purchases, activities, categories, and so forth. Such behaviors may be employed to determine a level of trust (or affinity) between subscribers of the portal system. This affinity measurement may be used to filter various information, including, but not limited to, product recommendations, ratings, polling queries, advertising, social network communications, personal ads, search results, and the like. Moreover, this affinity measurement may also be employed to perform message spam detection.
PCT/US2004/038703 2004-01-29 2004-11-17 System and method of information filtering using measures of affinity of a relationship WO2005074443A2 (en)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US54050504P 2004-01-29 2004-01-29
US60/540,505 2004-01-29
US54463904P 2004-02-13 2004-02-13
US60/544,639 2004-02-13
US10/946,636 US7707122B2 (en) 2004-01-29 2004-09-21 System and method of information filtering using measures of affinity of a relationship
US10/946,636 2004-09-21

Publications (2)

Publication Number Publication Date
WO2005074443A2 WO2005074443A2 (en) 2005-08-18
WO2005074443A3 true WO2005074443A3 (en) 2006-12-21

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/038703 WO2005074443A2 (en) 2004-01-29 2004-11-17 System and method of information filtering using measures of affinity of a relationship

Country Status (2)

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US (1) US7707122B2 (en)
WO (1) WO2005074443A2 (en)

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