WO2005078645A3 - System and method of using rfid devices to analyze customer traffic patterns in order to improve a merchant's layout - Google Patents

System and method of using rfid devices to analyze customer traffic patterns in order to improve a merchant's layout Download PDF

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Publication number
WO2005078645A3
WO2005078645A3 PCT/US2005/003886 US2005003886W WO2005078645A3 WO 2005078645 A3 WO2005078645 A3 WO 2005078645A3 US 2005003886 W US2005003886 W US 2005003886W WO 2005078645 A3 WO2005078645 A3 WO 2005078645A3
Authority
WO
WIPO (PCT)
Prior art keywords
merchant
layout
customer
improve
order
Prior art date
Application number
PCT/US2005/003886
Other languages
French (fr)
Other versions
WO2005078645A2 (en
Inventor
Daniel R Swanson Sr
Original Assignee
Capital One Financial Corp
Daniel R Swanson Sr
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Capital One Financial Corp, Daniel R Swanson Sr filed Critical Capital One Financial Corp
Publication of WO2005078645A2 publication Critical patent/WO2005078645A2/en
Publication of WO2005078645A3 publication Critical patent/WO2005078645A3/en

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute

Abstract

According to one embodiment, a method for managing a merchant layout is provided. A card having an enabled RFID device coupled to the first card may be provided to a customer. Demographic data regarding the customer may be obtained. The traffic pattern of the customer within a merchant location may be determined by automatically tracking the position of the RFID device over time using a plurality of RFID detection devices. The demographic data and the traffic pattern of the first customer may be analyzed and a modification of a merchant layout associated with the merchant location may be determined based at least on the analysis of the demographic data and the traffic pattern of the first customer. The determined modification to the merchant layout may then be made.
PCT/US2005/003886 2004-02-06 2005-02-07 System and method of using rfid devices to analyze customer traffic patterns in order to improve a merchant's layout WO2005078645A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/774,093 2004-02-06
US10/774,093 US7475813B2 (en) 2004-02-06 2004-02-06 System and method of using RFID devices to analyze customer traffic patterns in order to improve a merchant's layout

Publications (2)

Publication Number Publication Date
WO2005078645A2 WO2005078645A2 (en) 2005-08-25
WO2005078645A3 true WO2005078645A3 (en) 2005-12-22

Family

ID=34826907

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/003886 WO2005078645A2 (en) 2004-02-06 2005-02-07 System and method of using rfid devices to analyze customer traffic patterns in order to improve a merchant's layout

Country Status (2)

Country Link
US (1) US7475813B2 (en)
WO (1) WO2005078645A2 (en)

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Publication number Publication date
WO2005078645A2 (en) 2005-08-25
US7475813B2 (en) 2009-01-13
US20050177423A1 (en) 2005-08-11

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