WO2005081717A3 - Method and system for sharing brand information - Google Patents

Method and system for sharing brand information Download PDF

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Publication number
WO2005081717A3
WO2005081717A3 PCT/US2004/040066 US2004040066W WO2005081717A3 WO 2005081717 A3 WO2005081717 A3 WO 2005081717A3 US 2004040066 W US2004040066 W US 2004040066W WO 2005081717 A3 WO2005081717 A3 WO 2005081717A3
Authority
WO
WIPO (PCT)
Prior art keywords
consumers
brand
graffitiwall
consumer
sponsor
Prior art date
Application number
PCT/US2004/040066
Other languages
French (fr)
Other versions
WO2005081717A2 (en
Inventor
Linda Gottfried
Original Assignee
Linda Gottfried
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/773,861 external-priority patent/US7685234B2/en
Application filed by Linda Gottfried filed Critical Linda Gottfried
Publication of WO2005081717A2 publication Critical patent/WO2005081717A2/en
Publication of WO2005081717A3 publication Critical patent/WO2005081717A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Abstract

An interactive, computer network based system presents consumers with multimedia brand information via a browser-based interface called the GraffitiWall®. Consumers can use the GraffitiWall® to modify and display a sponsor's brand information in any way desired, including use of avatars. Consumer modifications are immediately communicated to the other member consumers and the advertiser/sponsor. Consumers can rate the GraffitiWall®, or portions thereof, and email the GraffitiWall®. An archive of GraffitiWall® is maintained by the system. Consumers participate in online focus groups, one-to-one interviews and discussions, as well as games and promotions pertaining to the brand. Interaction with consumers through focus groups, one-to-one interviews, discussions, games and promotions allows the hosting company to reinforce brand equities; speak directly to their target audience; test new and updated products and services; and encourage participation to a brand via purchases and signups by rewarding the participant with coupons, samples, gift certificates, and the like. An ongoing dialogue between business and consumer, as well as consumer-to-consumer, nurtures customer participation, loyalty and satisfaction, and builds a community housed within the company's brand.
PCT/US2004/040066 2004-02-06 2004-12-01 Method and system for sharing brand information WO2005081717A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US10/773,861 2004-02-06
US10/773,861 US7685234B2 (en) 2002-06-20 2004-02-06 Multimedia system allowing consumers using multimedia interface to modify and share product information
US10/993,763 2004-11-19
US10/993,763 US7568004B2 (en) 2002-06-20 2004-11-19 Method and system for sharing brand information

Publications (2)

Publication Number Publication Date
WO2005081717A2 WO2005081717A2 (en) 2005-09-09
WO2005081717A3 true WO2005081717A3 (en) 2005-12-29

Family

ID=34915768

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/040066 WO2005081717A2 (en) 2004-02-06 2004-12-01 Method and system for sharing brand information

Country Status (2)

Country Link
US (2) US7568004B2 (en)
WO (1) WO2005081717A2 (en)

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Also Published As

Publication number Publication date
US20100185520A1 (en) 2010-07-22
US8725803B2 (en) 2014-05-13
US7568004B2 (en) 2009-07-28
WO2005081717A2 (en) 2005-09-09
US20050251553A1 (en) 2005-11-10

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