WO2005098611A3 - Variable personalization of search results in a search engine - Google Patents

Variable personalization of search results in a search engine Download PDF

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Publication number
WO2005098611A3
WO2005098611A3 PCT/US2005/009340 US2005009340W WO2005098611A3 WO 2005098611 A3 WO2005098611 A3 WO 2005098611A3 US 2005009340 W US2005009340 W US 2005009340W WO 2005098611 A3 WO2005098611 A3 WO 2005098611A3
Authority
WO
WIPO (PCT)
Prior art keywords
search
results
user
information retrieval
search results
Prior art date
Application number
PCT/US2005/009340
Other languages
French (fr)
Other versions
WO2005098611A2 (en
Inventor
Taher H Haveliwala
Glen M Jeh
Sepandar D Kamvar
Original Assignee
Google Inc
Taher H Haveliwala
Glen M Jeh
Sepandar D Kamvar
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Taher H Haveliwala, Glen M Jeh, Sepandar D Kamvar filed Critical Google Inc
Priority to EP05725981A priority Critical patent/EP1741024A4/en
Priority to KR1020127012073A priority patent/KR101291291B1/en
Priority to KR1020127026436A priority patent/KR101296211B1/en
Priority to JP2007506227A priority patent/JP4664355B2/en
Publication of WO2005098611A2 publication Critical patent/WO2005098611A2/en
Publication of WO2005098611A3 publication Critical patent/WO2005098611A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/245—Query processing
    • G06F16/2457—Query processing with adaptation to user needs
    • G06F16/24578—Query processing with adaptation to user needs using ranking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99931—Database or file accessing
    • Y10S707/99933—Query processing, i.e. searching
    • Y10S707/99936—Pattern matching access

Abstract

A search engine provides personalized rankings of search results. A user interest profile identifies topics of interest to a user. Each topic is associated with one or more sites, and a boost value, which can be used to augment an information retrieval score of any document from the site. Search results from any search are provided to the user, with a variable control of the ranking of the results. The results can be ranked by their unboosted information retrieval score, thus reflecting no personalization, or by their filly or partially boosted information retrieval scores. This allows the user to selectively control how their interests affect the ranking of the documents.
PCT/US2005/009340 2004-03-29 2005-03-21 Variable personalization of search results in a search engine WO2005098611A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
EP05725981A EP1741024A4 (en) 2004-03-29 2005-03-21 Variable personalization of search results in a search engine
KR1020127012073A KR101291291B1 (en) 2004-03-29 2005-03-21 Variable personalization of search results in a search engine
KR1020127026436A KR101296211B1 (en) 2004-03-29 2005-03-21 Variable personalization of search results in a search engine
JP2007506227A JP4664355B2 (en) 2004-03-29 2005-03-21 Variably personalize search results in search engines

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US55778304P 2004-03-29 2004-03-29
US60/557,783 2004-03-29
US11/002,474 2004-12-01
US11/002,474 US7716223B2 (en) 2004-03-29 2004-12-01 Variable personalization of search results in a search engine

Publications (2)

Publication Number Publication Date
WO2005098611A2 WO2005098611A2 (en) 2005-10-20
WO2005098611A3 true WO2005098611A3 (en) 2007-03-22

Family

ID=34991347

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/009340 WO2005098611A2 (en) 2004-03-29 2005-03-21 Variable personalization of search results in a search engine

Country Status (6)

Country Link
US (4) US7716223B2 (en)
EP (1) EP1741024A4 (en)
JP (1) JP4664355B2 (en)
KR (3) KR101291291B1 (en)
CN (1) CN101814079B (en)
WO (1) WO2005098611A2 (en)

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