WO2006076581A3 - Targeted impression model for broadcast network asset delivery - Google Patents

Targeted impression model for broadcast network asset delivery Download PDF

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Publication number
WO2006076581A3
WO2006076581A3 PCT/US2006/001242 US2006001242W WO2006076581A3 WO 2006076581 A3 WO2006076581 A3 WO 2006076581A3 US 2006001242 W US2006001242 W US 2006001242W WO 2006076581 A3 WO2006076581 A3 WO 2006076581A3
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WO
WIPO (PCT)
Prior art keywords
assets
systems
broadcast network
programming
radio
Prior art date
Application number
PCT/US2006/001242
Other languages
French (fr)
Other versions
WO2006076581A2 (en
Inventor
Bruce J Anderson
Daniel A Boulet
Daniel C Wilson
Original Assignee
Invidi Tech Corp
Bruce J Anderson
Daniel A Boulet
Daniel C Wilson
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Invidi Tech Corp, Bruce J Anderson, Daniel A Boulet, Daniel C Wilson filed Critical Invidi Tech Corp
Priority to CA2594003A priority Critical patent/CA2594003C/en
Priority to ES06718329T priority patent/ES2796626T3/en
Priority to AU2006204872A priority patent/AU2006204872B2/en
Priority to CN2006800080495A priority patent/CN101180875B/en
Priority to JP2007551401A priority patent/JP5769357B2/en
Priority to PL06718329T priority patent/PL1842369T3/en
Priority to EP06718329.3A priority patent/EP1842369B1/en
Publication of WO2006076581A2 publication Critical patent/WO2006076581A2/en
Publication of WO2006076581A3 publication Critical patent/WO2006076581A3/en

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Abstract

Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.
PCT/US2006/001242 2005-01-12 2006-01-12 Targeted impression model for broadcast network asset delivery WO2006076581A2 (en)

Priority Applications (7)

Application Number Priority Date Filing Date Title
CA2594003A CA2594003C (en) 2005-01-12 2006-01-12 Targeted impression model for broadcast network asset delivery
ES06718329T ES2796626T3 (en) 2005-01-12 2006-01-12 Targeted Impression Model for Broadcast Network Resource Delivery
AU2006204872A AU2006204872B2 (en) 2005-01-12 2006-01-12 Targeted impression model for broadcast network asset delivery
CN2006800080495A CN101180875B (en) 2005-01-12 2006-01-12 Targeted impression model for broadcast network asset delivery
JP2007551401A JP5769357B2 (en) 2005-01-12 2006-01-12 Targeted impression model for broadcasting network asset delivery
PL06718329T PL1842369T3 (en) 2005-01-12 2006-01-12 Targeted impression model for broadcast network asset delivery
EP06718329.3A EP1842369B1 (en) 2005-01-12 2006-01-12 Targeted impression model for broadcast network asset delivery

Applications Claiming Priority (2)

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US64342105P 2005-01-12 2005-01-12
US60/643,421 2005-01-12

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WO2006076581A2 WO2006076581A2 (en) 2006-07-20
WO2006076581A3 true WO2006076581A3 (en) 2007-12-27

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EP (1) EP1842369B1 (en)
JP (3) JP5769357B2 (en)
CN (1) CN101180875B (en)
AU (1) AU2006204872B2 (en)
CA (2) CA2860960C (en)
ES (1) ES2796626T3 (en)
PL (1) PL1842369T3 (en)
PT (1) PT1842369T (en)
WO (1) WO2006076581A2 (en)

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