WO2006127645A3 - Digital advertising auction system - Google Patents

Digital advertising auction system Download PDF

Info

Publication number
WO2006127645A3
WO2006127645A3 PCT/US2006/019816 US2006019816W WO2006127645A3 WO 2006127645 A3 WO2006127645 A3 WO 2006127645A3 US 2006019816 W US2006019816 W US 2006019816W WO 2006127645 A3 WO2006127645 A3 WO 2006127645A3
Authority
WO
WIPO (PCT)
Prior art keywords
auction system
available
advertising space
digital advertising
advertising auction
Prior art date
Application number
PCT/US2006/019816
Other languages
French (fr)
Other versions
WO2006127645A2 (en
WO2006127645A9 (en
Inventor
Steven Klopf
Original Assignee
Steven Klopf
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Steven Klopf filed Critical Steven Klopf
Publication of WO2006127645A2 publication Critical patent/WO2006127645A2/en
Publication of WO2006127645A9 publication Critical patent/WO2006127645A9/en
Publication of WO2006127645A3 publication Critical patent/WO2006127645A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Abstract

An exemplary embodiment includes an advertising auction system that has an administration server for managing available advertising space and advertising auctions. One or more publishers can list available advertising space at the administration server and one or more advertisers can bid on the available advertising space. The winner can have an advertisement placed at the available advertising space made available by the one or more publishers for a period of time.
PCT/US2006/019816 2005-05-20 2006-05-22 Digital advertising auction system WO2006127645A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US68338805P 2005-05-20 2005-05-20
US60/683,388 2005-05-20
US70161505P 2005-07-21 2005-07-21
US60/701,615 2005-07-21

Publications (3)

Publication Number Publication Date
WO2006127645A2 WO2006127645A2 (en) 2006-11-30
WO2006127645A9 WO2006127645A9 (en) 2007-02-01
WO2006127645A3 true WO2006127645A3 (en) 2007-06-28

Family

ID=37452707

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/019816 WO2006127645A2 (en) 2005-05-20 2006-05-22 Digital advertising auction system

Country Status (3)

Country Link
US (3) US20070011050A1 (en)
KR (1) KR20070088537A (en)
WO (1) WO2006127645A2 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11954703B2 (en) 2021-09-08 2024-04-09 Viooh Limited Method for displaying contents and digital display system

Families Citing this family (125)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060271389A1 (en) * 2005-05-31 2006-11-30 Microsoft Corporation Pay per percentage of impressions
US8260679B2 (en) * 2005-08-31 2012-09-04 Unwired Nation, Inc. System and method of event triggered voice call origination
US20070071192A1 (en) * 2005-09-16 2007-03-29 Gnumber, Inc. System and method of event triggered voice call origination
US20070156382A1 (en) * 2005-12-29 2007-07-05 Graham James L Ii Systems and methods for designing experiments
US9009064B2 (en) 2006-03-31 2015-04-14 Ebay Inc. Contingent fee advertisement publishing service provider for interactive TV media system and method
US20070260514A1 (en) * 2006-05-05 2007-11-08 Microsoft Corporation Distributed architecture for online advertising
US20080004948A1 (en) * 2006-06-28 2008-01-03 Microsoft Corporation Auctioning for video and audio advertising
US20080004990A1 (en) * 2006-06-28 2008-01-03 Microsoft Corporation Virtual spot market for advertisements
US20080091497A1 (en) * 2006-07-27 2008-04-17 Patrick Julien Broadcast Days
US20080097824A1 (en) * 2006-07-27 2008-04-24 Patrick Julien Campaign Performance Report
US20080097848A1 (en) * 2006-07-27 2008-04-24 Patrick Julien Day Part Frame Criteria
US20080103904A1 (en) * 2006-07-27 2008-05-01 Patrick Julien Fine-Grained Criteria Targeting
US20080095052A1 (en) * 2006-07-27 2008-04-24 Patrick Julien Network Control Time Spans
WO2008021239A2 (en) * 2006-08-10 2008-02-21 Targetspot, Inc. System and method for targeted auctioning of available slots in a delivery network
US20080103897A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Normalizing and tracking user attributes for transactions in an advertising exchange
US20080103955A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Accounting for trusted participants in an online advertising exchange
US20080103900A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Sharing value back to distributed information providers in an advertising exchange
US20080103896A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Specifying, normalizing and tracking display properties for transactions in an advertising exchange
US20080103902A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Orchestration and/or exploration of different advertising channels in a federated advertising network
US20080103898A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Specifying and normalizing utility functions of participants in an advertising exchange
US20080103953A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Tool for optimizing advertising across disparate advertising networks
US20080103792A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Decision support for tax rate selection
US8788343B2 (en) * 2006-10-25 2014-07-22 Microsoft Corporation Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising
US20080103837A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Risk reduction for participants in an online advertising exchange
US8589233B2 (en) * 2006-10-25 2013-11-19 Microsoft Corporation Arbitrage broker for online advertising exchange
US20080103952A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Specifying and normalizing utility functions of participants in an advertising exchange
US20080103795A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Lightweight and heavyweight interfaces to federated advertising marketplace
US8533049B2 (en) * 2006-10-25 2013-09-10 Microsoft Corporation Value add broker for federated advertising exchange
US20090012868A1 (en) * 2006-11-09 2009-01-08 Deangelis Douglas J Systems And Methods For Real-Time Allocation Of Digital Content
US20080140493A1 (en) * 2006-11-09 2008-06-12 Lynx System Developers, Inc. Systems And Methods For Real-Time Allocation Of Digital Content
WO2008062150A1 (en) * 2006-11-24 2008-05-29 Mediaequals Ltd Automated electronic transactions
WO2008077078A1 (en) 2006-12-19 2008-06-26 Fox Interactive Media, Inc. Auction for each individual ad impression
US8831987B2 (en) 2006-12-19 2014-09-09 The Rubicon Project Managing bids in a real-time auction for advertisements
US8554683B2 (en) 2006-12-19 2013-10-08 Fox Audience Network, Inc. Content security for real-time bidding
US20080154703A1 (en) * 2006-12-20 2008-06-26 Microsoft Corporation Retailer competition based on published intent
US9098868B1 (en) 2007-03-20 2015-08-04 Qurio Holdings, Inc. Coordinating advertisements at multiple playback devices
US20080243601A1 (en) * 2007-03-27 2008-10-02 Google Inc. Advertisement inventory processing
US8756103B1 (en) * 2007-03-28 2014-06-17 Qurio Holdings, Inc. System and method of implementing alternative redemption options for a consumer-centric advertising system
US20080249834A1 (en) * 2007-04-03 2008-10-09 Google Inc. Adjusting for Uncertainty in Advertisement Impression Data
US7743394B2 (en) 2007-04-03 2010-06-22 Google Inc. Log processing of channel tunes and channel tune times generated from a television processing device
JP5579595B2 (en) * 2007-04-03 2014-08-27 グーグル・インコーポレーテッド Matching expected data with measured data
US8874468B2 (en) 2007-04-20 2014-10-28 Google Inc. Media advertising
US8560387B2 (en) 2007-06-07 2013-10-15 Qurio Holdings, Inc. Systems and methods of providing collaborative consumer-controlled advertising environments
US7778869B2 (en) * 2007-06-12 2010-08-17 Microsoft Corporation Fair discounting auction
US7949560B2 (en) * 2007-06-13 2011-05-24 Palo Alto Research Center Incorporated System and method for providing print advertisements
US20080313036A1 (en) * 2007-06-13 2008-12-18 Marc Mosko System and method for providing advertisements in online and hardcopy mediums
US20080319850A1 (en) * 2007-06-20 2008-12-25 Sekindo Ltd Method for managing website advertising space
EP2179393A4 (en) * 2007-07-03 2012-05-30 3M Innovative Properties Co System and method for generating time-slot samples to which content may be assigned for measuring effects of the assigned content
AU2008272901B2 (en) 2007-07-03 2011-03-17 3M Innovative Properties Company System and method for assigning pieces of content to time-slots samples for measuring effects of the assigned content
US20090012847A1 (en) * 2007-07-03 2009-01-08 3M Innovative Properties Company System and method for assessing effectiveness of communication content
US20090150405A1 (en) * 2007-07-13 2009-06-11 Grouf Nicholas A Systems and Methods for Expressing Data Using a Media Markup Language
US20090030788A1 (en) * 2007-07-27 2009-01-29 Boudah Karim L Method for providing on-line sale and management of advertising space on signs and billboards
US9111285B2 (en) 2007-08-27 2015-08-18 Qurio Holdings, Inc. System and method for representing content, user presence and interaction within virtual world advertising environments
US20090099910A1 (en) * 2007-10-11 2009-04-16 International Business Machines Corporation System and method for managing electronic advertising responsive to traffic congestion
US8863176B2 (en) 2007-11-13 2014-10-14 Adtv World Apparatus and method for continuous video advertising
US9497583B2 (en) 2007-12-12 2016-11-15 Iii Holdings 2, Llc System and method for generating a recommendation on a mobile device
KR100849041B1 (en) * 2007-12-26 2008-07-29 박연호 Auction system for possession of on-line advertisement area and operating method thereof
US20110047471A1 (en) * 2008-02-25 2011-02-24 Locamoda, Inc. Apparatus and Methods for Associating a User's Activity in Relation to a Physical Location with a Virtual Community
WO2009120873A2 (en) * 2008-03-26 2009-10-01 Google Inc. Frequency-aware spot selection for content campaigns
US20090276096A1 (en) * 2008-05-02 2009-11-05 Carrier Corporation Device and method for controlling a display using a virtual display buffer
US20090287537A1 (en) * 2008-05-14 2009-11-19 Eugene Villoso Dynamic bidding and ranking system
KR20090119564A (en) * 2008-05-16 2009-11-19 엔에이치엔비즈니스플랫폼 주식회사 System and method for merging small traffic to offer traffic and traffic merging system and auction system
US20090313060A1 (en) * 2008-06-13 2009-12-17 Xerox Corporation System and method for personalized printing and facilitated delivery of personalized campaign items
US20090319372A1 (en) * 2008-06-19 2009-12-24 Yahoo! Inc. Quality-based online advertisement trading system
AU2014221233B2 (en) * 2008-07-16 2015-11-19 Ebay Inc. Contingent fee advertisment publishing service provider for interactive TV media system and method
AU2009270855B2 (en) * 2008-07-16 2014-06-05 Ebay Inc. Contingent fee advertisment publishing service provider for interactive TV media system and method
KR20100010090A (en) * 2008-07-22 2010-02-01 차윤화 Sponsored commercial contents operating system and method
US8781968B1 (en) * 2008-08-25 2014-07-15 Sprint Communications Company L.P. Dynamic display based on estimated viewers
KR101028781B1 (en) * 2008-09-05 2011-04-14 엔에이치엔비즈니스플랫폼 주식회사 Method, system and computer-readable recording medium for selectively providing contextual advertisement service in consideration of advertiser's and publisher's intentions
KR100904858B1 (en) * 2008-12-05 2009-06-26 박연호 Auction system for raising advertisement efficiency by putting an advertisement in multitude internet medium and operating method thereof
US8255949B1 (en) 2009-01-07 2012-08-28 Google Inc. Television program targeting for advertising
US8250600B2 (en) * 2009-03-31 2012-08-21 Alcatel Lucent Advertisement scheduling in a packet-based media-delivery system
US20100257060A1 (en) * 2009-04-06 2010-10-07 Kountis William M Digital signage auction method and system
US20100293047A1 (en) * 2009-05-14 2010-11-18 Henry Schwarz System and method for optimizing purchase of inventory for online display advertising
US8073749B2 (en) * 2009-05-26 2011-12-06 Microsoft Corporation Digital content billing via multiple channels
US8959540B1 (en) 2009-05-27 2015-02-17 Google Inc. Predicting engagement in video content
US8112320B2 (en) * 2009-06-22 2012-02-07 Digitalscirocco, Inc. Multi-attribute web content auctions
WO2011016677A2 (en) * 2009-08-04 2011-02-10 엔에이치엔비지니스플랫폼 주식회사 Marketing message providing system and method
WO2011056609A1 (en) * 2009-10-26 2011-05-12 Wireless Services Corp. Real-time mobile advertising marketplace
CN102713816B (en) * 2010-01-12 2015-09-09 Lg电子株式会社 Digital signage equipment and using method thereof
US20110178874A1 (en) * 2010-01-18 2011-07-21 Rabih Salem Ballout Service for Providing an Interactive, Personalized Radio Network
US20110178878A1 (en) * 2010-01-18 2011-07-21 Rabih Ballout System for Providing an Interactive, Personalized Radio Network
US20110176397A1 (en) * 2010-01-18 2011-07-21 Rabih Salem Ballout Method for Providing an Interactive, Personalized Radio Network
MY159744A (en) * 2010-01-28 2017-01-19 Sedania As Salam Capital Sdn Bhd A telecommunication airtime trading system
US20110197220A1 (en) 2010-02-09 2011-08-11 Google Inc. Customized television advertising
US10311448B2 (en) * 2010-08-19 2019-06-04 William Eugene Urban Digital signage system
US8898255B2 (en) 2010-11-08 2014-11-25 Sony Corporation Network digital signage solution
US20120303464A1 (en) * 2011-05-26 2012-11-29 Microsoft Corporation Unified yield management for display advertising
US20170041649A1 (en) * 2011-06-14 2017-02-09 Watchwith, Inc. Supplemental content playback system
US9762967B2 (en) 2011-06-14 2017-09-12 Comcast Cable Communications, Llc System and method for presenting content with time based metadata
US20170041644A1 (en) * 2011-06-14 2017-02-09 Watchwith, Inc. Metadata delivery system for rendering supplementary content
US20130103467A1 (en) * 2011-10-14 2013-04-25 David Hills Real-Time Content Evaluation and Query Building Processes and Systems
US20130185625A1 (en) * 2012-01-18 2013-07-18 Skinected System and method for intelligently sizing content for display
WO2013187870A1 (en) 2012-06-11 2013-12-19 Intel Corporation Digital signage management system
US10482494B2 (en) 2012-06-14 2019-11-19 Lotlinx Canada Manitoba, Inc. Steering distributions for connections from online campaigns of uniquely identifiable objects (UIOs) based on predicted distributions
US10089649B1 (en) 2012-06-14 2018-10-02 Long Tail Ventures, Inc. Advertising of uniquely identifiable objects
US20140032327A1 (en) * 2012-07-24 2014-01-30 Gyan Prakash Communication system including digital signage and related mobile content
US9037592B2 (en) 2012-09-12 2015-05-19 Flipboard, Inc. Generating an implied object graph based on user behavior
US9712575B2 (en) 2012-09-12 2017-07-18 Flipboard, Inc. Interactions for viewing content in a digital magazine
US10289661B2 (en) * 2012-09-12 2019-05-14 Flipboard, Inc. Generating a cover for a section of a digital magazine
US10061760B2 (en) 2012-09-12 2018-08-28 Flipboard, Inc. Adaptive layout of content in a digital magazine
US20140149230A1 (en) * 2012-11-29 2014-05-29 Microsoft Corporation Programmatic buying of online display advertisements
EP2836976A4 (en) * 2013-02-19 2015-10-21 Oriole Media Corp System, method and computer program for providing qualitative ad bidding
US10275785B2 (en) 2013-03-15 2019-04-30 Commerce Signals, Inc. Methods and systems for signal construction for distribution and monetization by signal sellers
US10771247B2 (en) 2013-03-15 2020-09-08 Commerce Signals, Inc. Key pair platform and system to manage federated trust networks in distributed advertising
US11222346B2 (en) 2013-03-15 2022-01-11 Commerce Signals, Inc. Method and systems for distributed signals for use with advertising
US10803512B2 (en) 2013-03-15 2020-10-13 Commerce Signals, Inc. Graphical user interface for object discovery and mapping in open systems
US20170148048A1 (en) * 2015-11-25 2017-05-25 Commerce Signals, Inc. Graphical User Interface and Object Model for Quantitative Collaborative Cognition in Open Market Systems
US20140310103A1 (en) * 2013-04-15 2014-10-16 Flextronics Ap, Llc Creating targeted advertising profiles based on user behavior
US10614490B2 (en) 2013-08-15 2020-04-07 OpenX Technologies, Inc. Integrated architecture for performing online advertising allocation
US9990656B2 (en) * 2013-08-16 2018-06-05 OpenX Technolgoies, Inc. System architecture and methods for facilitating client-side real-time auctions of advertising inventory
WO2015024003A2 (en) * 2013-08-15 2015-02-19 OpenX Technologies, Inc. Integrated system architecture and methods for advertising inventory allocations
US11276088B1 (en) 2013-08-16 2022-03-15 OpenX Technologies, Inc. System architecture and methods for online real-time auctions of advertising inventory
CN103501311B (en) * 2013-09-02 2017-05-31 深圳市江波龙电子有限公司 Terminal, advertisement machine device, advertisement machine system and ad content update method
JP5936587B2 (en) * 2013-09-19 2016-06-22 ヤフー株式会社 Service providing apparatus, service providing method, and service providing program
WO2017132087A1 (en) 2016-01-25 2017-08-03 nToggle, Inc. Platform for programmatic advertising
US10089647B2 (en) 2016-06-21 2018-10-02 Sulvo, LLC Systems and methods for online ad pricing
KR101839933B1 (en) * 2016-08-04 2018-03-22 주식회사 노크 Method, system and non-transitory computer-readable recording medium for managing works used on digital signage
US10614485B1 (en) * 2016-08-17 2020-04-07 Amazon Technologies, Inc. Determination of financial impact of promotional activities
US20180101872A1 (en) * 2016-10-11 2018-04-12 Broadsign International Llc Method and computing device for optimizing placement of digital signage content based on audience segments
CA3041521A1 (en) * 2016-10-24 2018-05-03 The Imagine Group, Llc Marketing management system
US11176567B1 (en) * 2017-05-08 2021-11-16 Walgreen Co. Systems and methods for activating electronic coupons via third-party servers
US10832275B2 (en) * 2018-05-25 2020-11-10 At&T Intellectual Property I, L.P. System for management of requirements-based advertisements
WO2020014712A1 (en) 2018-07-13 2020-01-16 Pubwise, LLLP Digital advertising platform with demand path optimization
US11263665B2 (en) 2019-12-19 2022-03-01 Broadsign Serv Inc. Method and digital signage server for managing placement of a digital signage content based on metric thresholds

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6253189B1 (en) * 1997-09-15 2001-06-26 At&T Corp. System and method for completing advertising time slot transactions
US20020082983A1 (en) * 2000-12-27 2002-06-27 Nec Corporation Advertisement opportunity trading system, advertisement opportunity trading method, and recording medium
US20020111898A1 (en) * 2001-01-22 2002-08-15 Chisato Numaoka Advertisement space auction method, apparatus and storage medium
US20020116313A1 (en) * 2000-12-14 2002-08-22 Dietmar Detering Method of auctioning advertising opportunities of uncertain availability
US20050027594A1 (en) * 2003-07-28 2005-02-03 Elliot Yasnovsky Self-service platform for selling advertising
US20050033682A1 (en) * 2003-08-04 2005-02-10 Levy Douglas A. Method for facilitating purchasing of advertising via electronic auction

Family Cites Families (77)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5636346A (en) * 1994-05-09 1997-06-03 The Electronic Address, Inc. Method and system for selectively targeting advertisements and programming
US5566353A (en) * 1994-09-06 1996-10-15 Bylon Company Limited Point of purchase video distribution system
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
US5845265A (en) * 1995-04-26 1998-12-01 Mercexchange, L.L.C. Consignment nodes
US6026368A (en) * 1995-07-17 2000-02-15 24/7 Media, Inc. On-line interactive system and method for providing content and advertising information to a targeted set of viewers
US5920854A (en) * 1996-08-14 1999-07-06 Infoseek Corporation Real-time document collection search engine with phrase indexing
US5931901A (en) * 1996-12-09 1999-08-03 Robert L. Wolfe Programmed music on demand from the internet
US6285987B1 (en) * 1997-01-22 2001-09-04 Engage, Inc. Internet advertising system
CA2268571C (en) * 1997-02-07 2010-04-06 General Internet, Inc. Collaborative internet data mining system
US6247009B1 (en) * 1997-03-10 2001-06-12 Canon Kabushiki Kaisha Image processing with searching of image data
US6223163B1 (en) * 1997-03-21 2001-04-24 Walker Digital, Llc Method and apparatus for controlling offers that are provided at a point-of-sale terminal
US5974398A (en) * 1997-04-11 1999-10-26 At&T Corp. Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services
US6061659A (en) * 1997-06-03 2000-05-09 Digital Marketing Communications, Inc. System and method for integrating a message into a graphical environment
US6067570A (en) * 1997-10-20 2000-05-23 The Delfin Project, Inc. Method and system for displaying and interacting with an informational message based on an information processing system event
US6421675B1 (en) * 1998-03-16 2002-07-16 S. L. I. Systems, Inc. Search engine
US6044375A (en) * 1998-04-30 2000-03-28 Hewlett-Packard Company Automatic extraction of metadata using a neural network
US6078866A (en) * 1998-09-14 2000-06-20 Searchup, Inc. Internet site searching and listing service based on monetary ranking of site listings
US6324519B1 (en) * 1999-03-12 2001-11-27 Expanse Networks, Inc. Advertisement auction system
US6298348B1 (en) * 1998-12-03 2001-10-02 Expanse Networks, Inc. Consumer profiling system
US11109114B2 (en) * 2001-04-18 2021-08-31 Grass Valley Canada Advertisement management method, system, and computer program product
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US8813123B2 (en) * 2000-01-19 2014-08-19 Interad Technologies, Llc Content with customized advertisement
US6434747B1 (en) * 2000-01-19 2002-08-13 Individual Network, Inc. Method and system for providing a customized media list
US20010047297A1 (en) * 2000-02-16 2001-11-29 Albert Wen Advertisement brokering with remote ad generation system and method in a distributed computer network
US20020026359A1 (en) * 2000-02-22 2002-02-28 Long Kenneth W. Targeted advertising method and system
US20020055880A1 (en) * 2000-03-24 2002-05-09 Eric Unold System for facilitating digital advertising
US20020116717A1 (en) * 2000-04-20 2002-08-22 Marc Eller System and method for selling advertising space on electronic displays digital television using spectrum
US20010051911A1 (en) * 2000-05-09 2001-12-13 Marks Michael B. Bidding method for internet/wireless advertising and priority ranking in search results
US20020046104A1 (en) * 2000-05-09 2002-04-18 Geomicro, Inc. Method and apparatus for generating targeted impressions to internet clients
KR20050065683A (en) * 2000-05-31 2005-06-29 엔티티 도꼬모 인코퍼레이티드 Method and system for distributing advertisements over network
JP2002015217A (en) * 2000-06-30 2002-01-18 Fujitsu Ltd Digital content advertisement display system using auction
US20020002509A1 (en) * 2000-06-30 2002-01-03 Wagorn Paul E. Custom advertising and trade facilitation system for internet or e-mail implementation
US7599851B2 (en) * 2000-09-05 2009-10-06 Renee Frengut Method for providing customized user interface and targeted marketing forum
WO2002025538A1 (en) * 2000-09-18 2002-03-28 Icon One, Inc. Method and system for forming a list-based value discovery network
US7461024B2 (en) * 2000-09-27 2008-12-02 Montgomery Rob R Bidder-side auction dynamic pricing agent, system, method and computer program product
US20020099605A1 (en) * 2000-10-06 2002-07-25 Searchcactus, Llc Search engine with demographic-based advertising
AU2002251680A1 (en) * 2000-11-01 2002-08-19 Real Media, Inc. System and method for delivering plural advertisement information on a data network
JP3540740B2 (en) * 2000-11-21 2004-07-07 三洋電機株式会社 Digital broadcast reception advertisement information output device
US20020077891A1 (en) * 2000-12-15 2002-06-20 Castle Daniel C. Method and apparatus to maximize advertising revenue
US20020082913A1 (en) * 2000-12-22 2002-06-27 Weijun Li Advertising enabled digital content
US8001118B2 (en) * 2001-03-02 2011-08-16 Google Inc. Methods and apparatus for employing usage statistics in document retrieval
US8671046B2 (en) * 2001-03-09 2014-03-11 Miodrag Kostic System for buying and selling click-through traffic on internet web sites
US20020194062A1 (en) * 2001-04-19 2002-12-19 Leif Linde Method and system for simulating the distribution of targeted advertising
US6507228B2 (en) * 2001-05-03 2003-01-14 International Business Machines Corporation Method and apparatus for latching a clocked data signal
JP2002358455A (en) * 2001-05-31 2002-12-13 Matsushita Electric Ind Co Ltd Advertisement information distributing apparatus and charging apparatus
WO2002101587A1 (en) * 2001-06-06 2002-12-19 Sony Corporation Advertisement selection apparatus, advertisement selection method, and storage medium
US20030046162A1 (en) * 2001-06-08 2003-03-06 Nestel William Charles Private advertising, entertainment and informational digital networks for out-of-home and outdoor venues
US20040054589A1 (en) * 2001-06-14 2004-03-18 Nicholas Frank C. Method and system for providing network based target advertising and encapsulation
JP2003006085A (en) * 2001-06-20 2003-01-10 Nec Corp Contents distribution system, its method and contents distribution program
WO2003025823A1 (en) * 2001-09-18 2003-03-27 Jedd Adam Gould Online trading for the placement of advertising in media
US20030083937A1 (en) * 2001-11-01 2003-05-01 Masayuki Hasegawa Advertisement delivery systems, advertising content and advertisement delivery apparatus, and advertisement delivery methods
JP2005514708A (en) * 2001-12-28 2005-05-19 ファインドワット．コム System and method for pay-for-performance advertising over common media
US20030135460A1 (en) * 2002-01-16 2003-07-17 Galip Talegon Methods for valuing and placing advertising
US20030149618A1 (en) * 2002-02-01 2003-08-07 Microsoft Corporation Flexible dynamic advertising
JP3910177B2 (en) * 2002-02-04 2007-04-25 松下電器産業株式会社 Advertisement program providing system
US7716161B2 (en) * 2002-09-24 2010-05-11 Google, Inc, Methods and apparatus for serving relevant advertisements
US9235849B2 (en) * 2003-12-31 2016-01-12 Google Inc. Generating user information for use in targeted advertising
US7136875B2 (en) * 2002-09-24 2006-11-14 Google, Inc. Serving advertisements based on content
JP4007060B2 (en) * 2002-05-20 2007-11-14 日産自動車株式会社 Advertisement distribution processing system, advertisement distribution processing apparatus and method, communication terminal, and advertisement presentation method
US7752072B2 (en) * 2002-07-16 2010-07-06 Google Inc. Method and system for providing advertising through content specific nodes over the internet
US8050970B2 (en) * 2002-07-25 2011-11-01 Google Inc. Method and system for providing filtered and/or masked advertisements over the internet
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor
US8086559B2 (en) * 2002-09-24 2011-12-27 Google, Inc. Serving content-relevant advertisements with client-side device support
US20040059712A1 (en) * 2002-09-24 2004-03-25 Dean Jeffrey A. Serving advertisements using information associated with e-mail
US8311890B2 (en) * 2002-11-01 2012-11-13 Google Inc. Method and system for dynamic textual ad distribution via email
US20040119740A1 (en) * 2002-12-24 2004-06-24 Google, Inc., A Corporation Of The State Of California Methods and apparatus for displaying and replying to electronic messages
US7930716B2 (en) * 2002-12-31 2011-04-19 Actv Inc. Techniques for reinsertion of local market advertising in digital video from a bypass source
US8438154B2 (en) * 2003-06-30 2013-05-07 Google Inc. Generating information for online advertisements from internet data and traditional media data
US20050222989A1 (en) * 2003-09-30 2005-10-06 Taher Haveliwala Results based personalization of advertisements in a search engine
US8041601B2 (en) * 2003-09-30 2011-10-18 Google, Inc. System and method for automatically targeting web-based advertisements
US7930206B2 (en) * 2003-11-03 2011-04-19 Google Inc. System and method for enabling an advertisement to follow the user to additional web pages
US7873536B2 (en) * 2003-12-11 2011-01-18 Google Inc. Systems and methods for providing advertisements in a communications network
US20050144069A1 (en) * 2003-12-23 2005-06-30 Wiseman Leora R. Method and system for providing targeted graphical advertisements
US20050216335A1 (en) * 2004-03-24 2005-09-29 Andrew Fikes System and method for providing on-line user-assisted Web-based advertising
US20050222900A1 (en) * 2004-03-30 2005-10-06 Prashant Fuloria Selectively delivering advertisements based at least in part on trademark issues
US7533090B2 (en) * 2004-03-30 2009-05-12 Google Inc. System and method for rating electronic documents
US20050222903A1 (en) * 2004-03-31 2005-10-06 Paul Buchheit Rendering content-targeted ads with e-mail

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6253189B1 (en) * 1997-09-15 2001-06-26 At&T Corp. System and method for completing advertising time slot transactions
US20020116313A1 (en) * 2000-12-14 2002-08-22 Dietmar Detering Method of auctioning advertising opportunities of uncertain availability
US20020082983A1 (en) * 2000-12-27 2002-06-27 Nec Corporation Advertisement opportunity trading system, advertisement opportunity trading method, and recording medium
US20020111898A1 (en) * 2001-01-22 2002-08-15 Chisato Numaoka Advertisement space auction method, apparatus and storage medium
US20050027594A1 (en) * 2003-07-28 2005-02-03 Elliot Yasnovsky Self-service platform for selling advertising
US20050033682A1 (en) * 2003-08-04 2005-02-10 Levy Douglas A. Method for facilitating purchasing of advertising via electronic auction

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11954703B2 (en) 2021-09-08 2024-04-09 Viooh Limited Method for displaying contents and digital display system

Also Published As

Publication number Publication date
WO2006127645A2 (en) 2006-11-30
US20110270689A1 (en) 2011-11-03
KR20070088537A (en) 2007-08-29
US20110087551A1 (en) 2011-04-14
US20070011050A1 (en) 2007-01-11
WO2006127645A9 (en) 2007-02-01

Similar Documents

Publication Publication Date Title
WO2006127645A3 (en) Digital advertising auction system
WO2007028173A3 (en) Methods and apparatuses for scheduling pay-per-call advertising
WO2005062863A3 (en) Method and system for providing targeted graphical advertisements
WO2007022137A3 (en) Method and system for placement and pricing of internet-based advertisements or services
WO2008011474A3 (en) System and method for distributing advertising content
WO2008026195A3 (en) An approach for associating advertising supplemental information with video programming
WO2009099962A3 (en) Online map advertising
WO2008021022A3 (en) Computing system for monetizing calendar applications
WO2007115197A3 (en) Providing advertising in aerial imagery
WO2007078640A3 (en) Call-based advertising
WO2006096768A3 (en) Enhanced online advertising system
WO2008005893A3 (en) Slot preference auction
WO2009006534A3 (en) Electronic advertising system
WO2010088605A3 (en) System and method for auctioning avails
WO2009092026A3 (en) Universal ad creative
WO2007146960A3 (en) System and method for auctioning avails
WO2005052738A3 (en) Online advertising
WO2009052419A3 (en) Online advertisement effectiveness measurements
WO2007013955A3 (en) Method and system for distributing consumer photograph-based advertisement and/or information
WO2008042812A3 (en) Advertisement campaign simulator
WO2008055172A3 (en) Targeted advertisement in the digital television environment
WO2009152466A3 (en) Goal-based front end buying of broadcast advertisements
WO2010051496A3 (en) Network proxy bidding system
WO2007021546A3 (en) Bid-based delivery of advertising promotions of internet-connected media players
WO2006091970A3 (en) System and method to merge pay-for-performance advertising models

Legal Events

Date Code Title Description
WWE Wipo information: entry into national phase

Ref document number: 1020077006780

Country of ref document: KR

121 Ep: the epo has been informed by wipo that ep was designated in this application
NENP Non-entry into the national phase

Ref country code: DE

NENP Non-entry into the national phase

Ref country code: RU

122 Ep: pct application non-entry in european phase

Ref document number: 06784458

Country of ref document: EP

Kind code of ref document: A2