WO2010100389A1

WO2010100389A1 - Method for displaying a webpage on a communication terminal

Info

Publication number: WO2010100389A1
Application number: PCT/FR2010/050386
Authority: WO
Inventors: Denis Rivas; Gorka Catania; Bernard Euverte; Richard Legendre; Erick Melquiond; Thibaud Esnouf
Original assignee: Workit
Priority date: 2009-03-05
Filing date: 2010-03-05
Publication date: 2010-09-10
Also published as: EP2404252A1; EP2404248A1; WO2010100340A1

Abstract

The invention relates to a method for displaying a web page on a communication terminal, the webpage corresponding to a data stream received by the terminal, referred to as an initial stream. The method comprises the following steps: intercepting (76) the initial stream received by the terminal (10), searching (78, 80, 82), in said initial stream, for the data related to a product referenced in a database (16), said data being called initial data, inserting (92) complementary data from the database into the initial stream, said complementary data being associated with the initial data in the database (6) and including technical characteristics relative to the product and associated with a certification, the technical characteristics being associated with the certification in the database, and displaying (94, 96) the thus-modified stream on the terminal, including displaying a so-called modified area including the complementary data (50).

Description

Method of displaying a web page on a communication terminal

The present invention relates to the technical field of displaying web pages, in particular but not exclusively, web pages intended to indicate that technical characteristics relating to a consumer product presented on the Internet are certified by a certification body.

We know that a large number of Internet sites present consumer products, such as appliances in the field of air conditioning, refrigeration, heating, sealing or security. For example, the site of a manufacturer of the device, a distributor, an importer, a wholesaler, a consultant, or any online trading site, present these types of products, often in order to offer them for sale.

There are also known organizations offering certification of technical characteristics of a device. For example, the certification "Eurovent Certification Company" (registered trademark) certifies the performance of air conditioning and refrigeration products, in accordance with European or international standards, in order to increase consumer confidence by creating a common and independent platform for manufacturers.

Thus, when a user is interested in a particular product, he consults a website on which the product is presented. Then, if he wants to know if the technical characteristics of the product are certified, the user can go to the website of the corresponding certification body, identify the product, for example by means of a search engine integrated to this site, and then take note of the certified features.

The present invention aims to simplify the steps of a user when consulting the web, especially when he wants to learn about the possible certification of a product.

For this purpose, the subject of the invention is a method of displaying a web page on a communication terminal, the web page comprising a data stream received by the terminal, called an initial stream, characterized in that it comprises the following steps: - interception of the initial stream received by the terminal, searching, in this initial flow, for data relating to a product listed in a database, these data being called initial data,

- insertion of additional data from the database in the initial flow, these additional data including technical characteristics called certified technical characteristics of the product, associated on the one hand with the initial data, on the other hand with a certification, this association being made in the database, and

- Display of the stream thus modified on the terminal, comprising the display of a so-called modified area comprising the complementary data.

With the method defined above, it is possible to locally modify the display of the web page on the communication terminal, so as to provide additional data. Thus, when a user consults a page comprising data relating to a known product, for example a particular air conditioner model, listed in the database, it is possible to modify the display of the web page initially received by the terminal, to add certification data for this product, listed in the database. Thanks to this method, the technical characteristics associated with the certification relating to the product are directly displayed on any page consulted by the user in the modified zone, this page may be the page of a particular distributor of the product or that of a search engine, and the user does not need to go to a site specifically dedicated to product certification, or search in this site, the product that interests him, possibly using a search engine of the certification site. Thus, the user does not need to juggle between several web pages nor to query search engines on these web pages, the certified technical characteristics of the product presented being directly on the modified web page. From this web page, it can be further provided that the user can choose technical features he wants to see displayed, or click on a link directing him directly to the site of a certification body. We understand that the user does not need to separate its product identification and search actions of one or more certifications of this product on a specific site, the two actions are now possible by consulting a single page modified according to the method proposed above.

The term "web page" means a document intended to be accessed remotely, by the web (also called "World Wide Web"). Often, a web page consists of a document in HTML (for Hypertext Markup Language), or in PDF ("Portable Document Format"), and corresponds to a stream of data transmitted by a server hosting the page to a communication terminal. The terminal is a terminal configured to receive and display web pages, for example a computer, a mobile phone or a PDA ("Personal Digital Assistant"). The stream received by the terminal, before it is modified by the terminal, corresponds to the initial stream. The web page may possibly be limited access, that is to say that only certain users have access to it, for example by entering access codes. In particular, the web page may possibly be displayed via an intranet. Note that the database is preferably an external database, viewable by the communication terminal over the Internet.

Moreover, the term "technical characteristics associated with the initial data" means physical parameters (or physical quantities) relating to the product listed, for example the product corresponds to a device and the technical characteristics include the power of the device, its noise level. , its energy efficiency (such as the coefficient of performance COP or the energy efficiency ratio EER - Energy Efficiency Rating), or performance indicators such as an energy label classifying the appliance according to its energy consumption, performance, energy efficiency and / or any other relevant ratio. Preferably, but not exclusively, the listed product is a device in the field of air conditioning, refrigeration, heating, sealing or safety, and the technical characteristics may be the power of the apparatus (which may be expressed in kilowatts), its noise level (which can be expressed in decibels), its energy efficiency, its energy class, etc. In addition, the term "associated with a certification" means that the technical characteristics in question are certified by a certification body. A certification body is an independent body that certifies, after verification steps, that the technical characteristics can be considered accurate by a user. Generally, a certification body carrying out product certification acquires its certifying status by fulfilling the requirements defined in the accreditation standard EN 4501 1. For example, the technical characteristics may be associated with the "Eurovent Certification Company" certification, this body being accredited according to EN 4501 1. It is understood that the additional data may include other technical characteristics relating to the product, associated with one or more other certifications. -AT-

Thus, it is understood that the database is configured, firstly to identify and list products that may be presented on Internet sites, secondly to associate these products with certified technical characteristics, so that the supplementary data includes data relating to technical characteristics (for example a physical quantity), data relating to a product (for example an identifier of a device), and data relating to a certification (for example the name of the certification associated with the physical quantity for this device).

The method may further include one or more of the following features.

The step of displaying the modified flow comprises a step of displaying a background and a step of displaying the modified zone in the form of a bubble provided with complementary data, superimposed on the background; this step of displaying the bubble being conditioned by the position of pointing means attached to the communication terminal. The word "bubble" means a label superimposed on the background. This background can be the initial web page, which corresponds to the initial flow. The background may also be a modified page, for example composed of the initial web page, on which means for indicating zones that can trigger the display of a bubble have been inserted. Moreover, the pointing means designate means enabling the user to activate an area of the terminal screen, for example a mouse making it possible to move a cursor on the screen, or a keyboard for controlling the position. an active area. With this embodiment, when the user consults a web page and the method has identified a product listed in the database, the displayed page may vary depending on the position of the pointing means on the terminal screen, so depending on the desires of the user. Thus, depending on the position of the cursor, bubbles with different data may be displayed, or leave behind the background without bubble.

- The background includes the initial web page, initially transmitted to the terminal, and means for indicating areas of the initial web page that can trigger the display of a bubble.

The displayed modified stream comprises an initial so-called zone, notably displaying the initial flow, and in which the modified zone is inserted inside the initial zone. Thus, the display of the modified area does not necessarily depend on the position of pointing means, the web page automatically presenting a frame for additional data, disposed in the page, without being superimposed over a background . For example, if the web page consulted is the web page of a search engine, the initial zone may correspond to the initial stream transmitted by the server, including a search engine input area and a zone displaying the results of this search engine. Search engine, and the modified area can be composed of a frame arranged between these two areas, below the input area and above the area displaying the results. It can be provided that the display and / or that the contents of the modified area are conditioned by the position or the activation of pointing means attached to the communication terminal.

The step of displaying the modified zone comprises a step of displaying a first modified zone, followed by a step of displaying a second modified zone, the second modified zone comprising the complementary data. Thus, for ergonomic reasons, the user can decide whether or not to develop or unwind the bubble to show the certified technical characteristics of the product.

- The step of displaying the modified zone includes a step of displaying an area proposing the user to compare a technical characteristic with that of other products listed in the database, the display of this zone being followed by a step of entering, by the user of the terminal, a type of certified technical characteristic to be compared.

The input step is followed by a step of displaying a list of the other products listed, classified according to an order defined for the type of characteristic entered.

- The web page is a page of a search engine including an input bar, the method comprising a step of determining a product type linked to keywords entered by a user of the terminal in the input bar, a step of displaying products of this type, a step of choosing a product by the user of the terminal, then the step of inserting the complementary data, the complementary data comprising technical characteristics associated with a certification and relating to the product chosen by the user.

The step of displaying the modified zone comprises a step of moving the modified zone from one edge of a screen of the terminal to another part of the screen. This portion may optionally be disposed in the vicinity of an area on which the pointing means were positioned when triggering the display of the bubble. Thus, the bubble takes the form of a "zipper" that moves, which attracts the attention of the user.

- The display of the modified zone is delayed. The modified area, including the bubble, is displayed for a predetermined period of time, for example for 3 to 5 seconds, and then disappears automatically so that only the background be displayed. The disappearance of the bubble can also be non-automatic, controlled by the user. The step of disappearing the bubble can be implemented instantaneously or gradually, for an ergonomic effect.

- The initial data searched for in the initial flow corresponds to Uniform Resource Locator (URL) stored in the database. Thus, advantageously, it is from the hypertext links made available on the web pages, hence from the URLs present in the source code of a web page of the distributors, that it is proposed to list the products in the database. It should be noted that it is particularly interesting to reference the products of distributors by the URL of the product on the distributor's website. Indeed, while it may be necessary to ask distributors to provide specific information in order to feed and update the database or to detect the products listed in this database, the method proposed here works by detecting URLs on the web pages accessed by the user, without having to request information from distributors. - The product listed is a device in the field of air conditioning, refrigeration, heating, sealing or security. The product can also be any industrial product having operating characteristics based on physical quantities.

The step of inserting additional data is preceded by a step of selecting a main certification from among several certifications stored in the database, the additional data comprising technical characteristics associated with this main certification.

The step of selecting the main certification comprises a step of determining a country associated with the communication terminal, this determining step comprising for example a step of identifying the language used in a browser installed in the terminal or in a terminal. an operating system of the communication terminal or a step of identifying an extension of a domain name of the web page.

The invention also relates to a computer program for executing the method defined above. Preferably, this computer program is installed locally on the communication terminal. This program can also be called "insertable program", "plugin", "intrusive module", or "widget". This insertable program is configured to be installed on the terminal and to interact with a main program of the communication terminal, for example with a browser installed on the communication terminal. Thus, this program executed locally on the communication terminal comprises the following means:

means for intercepting an initial stream received by the communication terminal; means for searching, in the intercepted initial stream, for data relating to a product listed in a database to which the program is connected, by example of the URL search means in the initial flow, the URL being relative to a product listed in the database, the data being called initial data,

means for inserting additional data from the database into the initial stream, these complementary data comprising technical characteristics called certified technical characteristics of the product, associated on the one hand with the initial data, on the other hand with a certification , and

means for displaying the stream thus modified on the terminal, comprising the display of a so-called modified zone comprising the complementary data.

The invention also relates to the provision of the program defined above on a website for download on a communication terminal.

The invention will be better understood on reading the description which follows, given solely by way of example and with reference to the drawings in which:

FIG. 1 is a schematic view of a system capable of implementing a method of displaying a web page according to one embodiment;

FIG. 2 is a view illustrating a modified web page displayed on the communication terminal of FIG. 1;

FIG. 3 is a view similar to FIG. 2, the page being displayed by a method according to another embodiment;

FIG. 4 is a diagram illustrating an exemplary method of displaying the web page of FIG. 2; and FIG. 5 is a diagram illustrating an exemplary method of displaying the web page of FIG. 3.

A communication system comprises a communication terminal 10, connected to a communication network 12, for example the Internet network. The terminal 10 is in particular connected via the network 12 to a server 14 and to a database 16.

The server 14 hosts resources constituting at least one web page, searchable by the terminal 10. To view this web page, the user of the terminal 10 connects to the server 14 which then transmits to the terminal 10 a data stream. The stream received by the terminal 10 is called the initial stream. This initial flow can be in the form of a Hypertext Markup Language (HTML) stream. The terminal 10 further comprises a display screen 18, pointing means 20 attached to the terminal 10, in this case a computer mouse. These pointing means are used to activate an area of the screen 18, by means of a cursor or a pointer movable in the screen. In particular, the user can activate, through means 20, links displayed on the screen 18.

The terminal 10 furthermore comprises a program 22, called an insertable program, or a plugin or widget, intended to operate locally on the terminal 10. The insertable program 22 is installed in the terminal 10 and is configured to interact with a browser program 24 installed. on the terminal 10, designed to consult web pages. More specifically, in this example, the program 22 is intended to interact with the browser marketed under the trademark "Internet Explorer". In this case, the program 22 is installed at the level of the operating system of the terminal 10. Nevertheless, the program 22 could interact with another type of browser. For example, in the case where the browser is marketed under the trademark "Firefox", the program 22 can be installed at the browser, so independently of the operating system of the terminal.

The program 22 comprises means for intercepting streams received by the terminal 10, in particular for intercepting a stream sent by the server 14 to the terminal 10, means for consulting the database 16, search means, in intercepted streams, data relating to at least one product listed in the database 16, means for inserting data from this database 16 into the intercepted stream, in particular so-called complementary data comprising technical characteristics certified products of the product, associated on the one hand with the initial data, therefore the product, on the other hand with a certification, this association being carried out in the database 16, and display means of the stream thus modified on the terminal 10 These display means of the modified stream include means for displaying modified zones, in particular a modified zone comprising the complementary data. A modified area may take the form of a bubble superimposed on a background page, as described in the following with reference to FIG. 2. The means for displaying the bubble are connected to detection means. the position of the cursor means 20. According to one variant, the display means of the modified stream may include means for sharing the displayed page in a so-called initial zone, in particular displaying the initial flow, within which a modified zone is inserted, the modified zone possibly displaying complementary data, as described later in FIG. 3. Preferably, program 22 comprises means for displaying a plurality of modified zones, as described hereinafter. Among these display means, it is possible to provide means proposing to the user to compare a certified technical characteristic with that of other products listed in the database 16, means for the user of the terminal to enter the data. a type of certified technical characteristic to be compared and means for displaying a list of listed products, classified according to an order defined for the type of characteristic entered.

Preferably, the different display means are configured to be timed, i.e. they only display for a predetermined period of time.

Also preferably, the program 22 comprises means for moving the bubble from one edge of the screen 18 to another part of the screen 18.

The program 22 may also include means for selecting a main certification among several certifications stored in the database 16.

These selection means may comprise means for determining a country associated with the terminal 10, comprising means for identifying the language used in the browser 24 or in the operating system of the terminal 10. Alternatively, the means country determination include means for identifying the extension of a domain name from the web page.

It will be understood that the various means of the program 22, in particular the means for determining the type of product and the means for selecting a main certification, are configured to interact with the database 16. They can be provided directly in the database. data 16, and searchable by program 22, or elsewhere than in program 22.

Furthermore, in this example, the initial data search means in the initial stream include search means, in the initial flow, of URLs listed in the database 16. These search means more specifically comprise means of detection of URLs present in the initial flow and means of verification the presence of these URLs in the database 16. Furthermore, the search means for data relating to a product in the intercepted streams may further comprise means for determining a product type linked to keywords entered by a user of the terminal in an input bar of the web page, associated with means for displaying products of this type, means for recording the choice of a product by the user and insertion means in the initial flow of complementary data comprising technical characteristics associated with a certification and relating to the product chosen by the user.

Still in this example, the product listed is a device in the field of air conditioning, refrigeration, heating, sealing or security. Moreover, the technical characteristics that are in the additional data can be physical parameters of the apparatus, for example the power (in kilowatts), its noise level (in decibels), its energy efficiency, or

15 performance indicators such as an energy label (eg Classes A to E) ranking the device according to its energy consumption, efficiency, energy efficiency and / or any other relevant ratio. These technical characteristics are associated with a certification, corresponding to an attestation that the associated technical characteristics are certified by a certification body.

According to one example, the technical characteristics may be associated with the "Eurovent Certification Company" certification, but other types of certifications may be stored in the database 16, each type of certification being associated with corresponding technical characteristics.

According to an exemplary structure of the database 16, the products can be listed as two tables in the following manner.

Of course, the tables proposed above illustrate only a simplified example, among a large number of possibilities, of the structure of the database 16. In this example, it can be seen that the different product models are referenced in the product table by the description URL of this product template on each distributor site offering to sell that template. It will be understood that a multitude of other information may be associated with the above information.

A web page 30 displayed on the terminal 10 after modification of the data stream by the program 22 will now be described with reference to FIG. 2.

The modified web page 30 includes an address bar 31, a background page 32 and a first modified area, in the form of a bubble 34, or label 34, coming from

15 on the background page 32 and whose display depends on the position of the cursor 36 of the mouse 20 on the background 32. In the example of FIG. 2, the back page plan 32 includes the initial web page 32, corresponding to the data stream initially transmitted by the server 14. Also in this example, the initial web page 32 belongs to the site of a distributor, "venteenligne.com", selling in particular devices

20 such as air conditioners, and includes a number of models of air conditioners, each illustrated with a picture of the model, possibly accompanied by the price and other conditions of sale. In Figure 2, the pointer 36 of the mouse is disposed on a zone 38 corresponding to the photo of an air conditioner model. However, this photo is also a link to another page of the website, dedicated solely to the

25 air conditioner in zone 38. In other words, in the initial flow coded in HTML language, the zone 38 includes in particular a URL. In the example of Figure 2, the URL of the zone 38 corresponds to a URL listed in the database 16, which is why the bubble 34 is displayed, according to the method described below. Optionally, the background 32 further comprises means 33 for indicating areas that can trigger the display of a bubble relating to one or more certifications of the product of the zone 38. The means of indication 33 comprise, in the the example of FIG. 2, a chip placed next to and / or superimposed over areas of the initial page 32 comprising a URL listed in the database 16 (such as the zone 38). The pellet 33 comprises for example a logo identifying the program 22. It may further comprise additional data from the database, associated with the URL of the corresponding area. In another example, the indication means 33 comprise only or in addition a colored frame surrounding the zones such as the zone 38, so as to indicate the zones that can trigger the display of a bubble relating to one or more certifications.

The first bubble 34 presents, in this example, a header area 40, identifying the program 22, to indicate to the user that the bubble 34 is from the program installed on the terminal 10. For example, the zone 40 includes the name, the mark and / or a logo illustrating the program 22. The bubble 34 further comprises a zone 42 identifying the product of the zone 38, thanks to data provided by the base 16, more precisely by the table of products . These data from the bubble 34 are associated, in the database 16, with the initial data, more precisely with the URL of the product of the zone 38. In the example of FIG. 2, the zone 42 can comprise the name of the manufacturer, "ABCD", the product reference, "1234", the product type (s), "Chilled water air conditioner" and "Air conditioner from 0 to 12kW", a link to the manufacturer's website of the product, as well as any other indications on the product AB1234. The first bubble 34 also includes a zone 44 identifying a certification of the product of the zone 38. This zone 44 comprises for example the name and / or the logo of the certification 1 registered in the base 16, for example "Eurovent Certification Company".

If the user activates the zone 44, for example by clicking on it, a second modified zone 46, also in the form of a bubble 46, appears. This second bubble 46 includes a zone 48 identifying the certification 1, for example similar to the zone 44, as well as complementary data 50, also associated with the initial data, more precisely with the URL of the product of the zone 38, in the base 16. Additional data 50 includes, in particular, technical characteristics 52, 53, 54 associated on the one hand with the product of the zone 38, on the other hand with the certification 1, this association with the certification 1 being carried out in the database 16. In the example, the zone 52 indicates that the noise level of the air conditioner AB1234 according to the certification 1 is 20 dB, the zone 53 indicates that its power according to the certification 1 is of 10 kW and the zone 54 that the product is of the class "A" in the energy label according to certification 1.

The first bubble 34 further includes a zone 56 proposing to the user to consult more technical characteristics relating to the certification 1, this zone 56 including a link to a corresponding website, for example to http: // www. I .com certification.

The first bubble 34 optionally includes a zone 58 proposing the user to consult technical characteristics relating to a certification other than certification 1, for example by displaying "see other certifications".

Finally, again in this example, the first bubble 34 includes a zone 60 indicating "compare to other products", offering the user to compare the product of the zone 38 with other similar products. When the zone 60 is activated by the user, a third modified zone 62, again in the form of a bubble 62, appears. The third bubble 62 proposes the user to compare a technical characteristic associated with the certification 1 with that of other products listed in the database 16, by means of a list of types of technical characteristics 64, including for example the characteristics Noise level, "Power" and "Energy label". If the user enters a type of technical characteristic in the list 64, a fourth bubble 66 appears, comprising a list 68 of other products listed in the base 16, classified according to an order defined for the type of characteristic entered, the order corresponding a priori to an order of preference. For example, if the user has entered "Noise level" in the balloon 62, the list 68 will present other air conditioners registered in the database 16, the first of the list being the one with the lowest noise level. .

Optionally, the bubbles 34, 46, 62, 66 comprise tabs or zones offering other indications, possibly in the form of logos. For example, they may have a tab for viewing user reviews for the product in Area 38, also collected from other sites. According to another embodiment, the modified web page 30 'can take the form shown in FIG. 3. This page 30' comprises a zone 32'a, 32'b, or initial zone, mainly displaying the elements of the web page. initial transmitted by the server 14, and a first modified zone 34 'inserted inside the initial zone, displaying the complementary data inserted from the database 16. As described below, the zone 32 a includes an input bar 35, allowing the user to enter keywords for his search, and the zone 34 'presents complementary data, associated with the key words previously entered in the bar 35. More precisely, the zone 34 includes a part 34'a having several product models associated with the keywords, and a zone 34'b, displayed when the mouse pointer is positioned on a zone 38 'corresponding to a product of the zone 34'a . The content of the zone 34'b is similar to that of the first bubble 34 of FIG. 2, and may be replaced by the contents of the other bubbles 50, 62, 66 if the user activates the corresponding zones.

The display method of the web page of FIG. 2 will now be described, with reference to the diagram of FIG. 4. When the user of the terminal 10 wishes to connect to a web page, he proceeds to a step 70 requesting a connection to the server 14, for example by entering the address of the desired web page in the zone 31 of its browser. Following this connection request, the server 14 proceeds to a step 72 of sending a data stream, called initial flow, intended to display the corresponding web page on the terminal 10. Following receipt 74 of this initial flow , the terminal 10, more precisely the program 22, implements a step 76 of interception of the initial flow, then a step of searching, in this initial flow, data relating to a product listed in the database 16. More specifically for this example, this search step includes a step 78 of detecting the URLs present in the initial stream, a step 80 of sending the detected URLs to the database 16, a step 82 of searching for the presence of these URLs detected in the database 16. This step 82 is followed by a test step 84 on the presence of URLs stored in the database 16. If none of the URLs detected in the initial stream are listed in the database 16, one passes to a step 86 of displaying, on the terminal 10, the web page corresponding to the initial stream, without any modification of this stream. Note that this step 86 of display of the initial page can be implemented upon receipt 74 of the initial flow, before the search step 78, 80, 82, 84, and regardless of the result of the test 84. If one or more URLs were detected in step 82, proceed to a data recovery step 88, including the complementary data 50 associated with the URLs. detected during step 82, then at a step 90 of transmission of these data to the terminal 10, more precisely to the program 22. The program 22 then proceeds to a step 92 of insertion, in the initial flow intercepted during step 74, data, among which complementary data 50, obtained following step 90. This step 92 is followed by a step 94, 96 of display of the modified stream, therefore of page 30. In In the example of FIG. 2, step 94 corresponds to a display of the background 32, thus a display of the initial page 32 and possible indication means 33. It will be noted that the display step of FIG. the initial page 32 could alternatively have been implemented as soon as the initial flow 74 was received. The step 94 was followed by a test step 96 on the position of the cursor 36 of the mouse 20. If the cursor 36 not point to one of the URLs detected in step 82, the page 30 displayed on the terminal 10 remains the background page 32, 33, alone. If the cursor 36 points to one of the URLs identified in step 82, which is the case in FIG. 2, a step 100 is made to display the first bubble 34 corresponding to this URL. After this step 100, the test is repeated on the position of the pointer 36, so as to delete the bubble displayed previously, during a step 88, or to display another bubble 34, corresponding to the URL of the new product on which is arranged the cursor 36.

Step 100 is followed by steps 102 that can take different forms, depending on the zone or areas activated by the user in the first bubble 34. In particular, if the user activates the zone 44 then we go to a step 104 of display of the bubble 46 including the complementary data 50. If the user activates the zone 60, we then go to a step 106 of displaying the third bubble 62 proposing the user to compare a technical characteristic with that of other products listed in the base 16, the display 106 being followed by a step 108 of input, by the user, of a type of certified technical characteristic to be compared then by a step 1 10 of displaying the bubble 66 comprising list 68 of the other products listed, classified according to a defined order for the type of characteristic entered.

Note that the display 100 of the bubble 34, or other bubbles 50, 62, 66 may include a step of moving the bubble from an edge of the screen 18 to another part of the screen 18, disposed at vicinity of the zone 38 on which the pointing means were positioned when triggering the display of the bubble.

In addition, the display of the various modified zones can be delayed. The display method of the web page of FIG. 3 is slightly different from that of the page of FIG. 2. It is described below, with reference to FIG.

In the case of the web page of FIG. 3, the user of the terminal 10 is already connected to a search engine, hosted by the server 14 and proceeds to a step 112 of querying the search engine, by entering words In the example of FIG. 3, the site of the search engine has the address "WL" _. iπ) M§MÖ§I§chQJch§ _. : _. Ç _. _Q. π) _{.. '} and the user has entered the word "air conditioner" in the field 35. The interrogation step 1 12 is followed by a step 114 of transmission, by the server 14 to the terminal 10, of a list of links in response to the interrogation 112. This step 1 14 is followed by a step 1 16 of interception, by the terminal 10, more precisely by the program 22, the data stream sent by the server 14 during step 114, this flow being called initial flow. Step 1 16 is followed by a step 1 18 for interrogating the database 16, which performs a test 120 on the presence, in the database 16, of products related to the keywords entered in the course of step 1 12. If none of the keywords entered in step 112 is considered to be related to one of the products of the database 16, a display step 122 is carried out, on the screen 18, of the page of the initial stream transmitted by the server 14 during the step 114. In other words, a web page is displayed with the answers of the search engine, for example with the zones 32'a and 32'b just below each other, without a modified zone. It will be noted that, as for the method of FIG. 4, this step 122 for displaying the initial flow can be implemented as soon as the initial stream is received, just after the transmission 14 by the server 14, that the result of the test 120 either positive or negative. If keywords entered during the step 1 12 are instead considered as related to products in the database 16, we go to a step 124 to obtain data relating to the identified products, for example a photo, the product name and a URL for this product. It will be noted that the keywords entered are associated with products through a program called "thesaurus", grouping terms to identify a type of product. Also, step 120 often includes a step of associating the keywords entered with a product type and step 124 obtaining data relating to all the products of the database 16 belonging to this type of product. . Step 124 is followed by a step 126 of inserting the data obtained during step 124 into the initial stream, so as to generate a first modified stream. This step 126 is followed by a step 128 of displaying the modified stream, comprising the zones 32'a, 34'a and 32'b. As can be seen, the modified web page has a zone 34'a listing one or more products related to the keywords entered in the zone 35. The step 128 is followed by a test step 130 on the position of the cursor 36 of the mouse 20. If the cursor 36 does not point to one of the zones 38 'of the zone 34'a, the page 30' displayed on the terminal 10 is not modified, it still includes the areas 32'a, 34'a and 32'b. If the pointer 36 points to a zone such as the zone 38 ', which is the case in FIG. 3, proceed to a interrogation step 132 of the database 16 to obtain the data relating to the product of the zone 38. ', then to a data recovery step 134, including the complementary data 50, associated with the product of the area 38'. Step 134 is followed by a step 136 of inserting the data obtained during step 134 into the stream modified following step 126. A display 138 of zone 34'b is then carried out between zone 34'a and zone 32'b, so as to display the complementary data. The zone 34'ba has a similar content to the first bubble 34 of Figure 2, it has several areas, to activate the appearance of other modified areas of content similar to that of bubbles 46, 62, 66, and all particularly the technical characteristics 50 associated with a certification of the product of the zone 38 '. It should be noted that the test 130 on the position of the cursor is carried out continuously, so that when the cursor 36 points to another product of the zone 34'a, steps 132 to 138 are again implemented to recover the data. relating to the corresponding product.

According to another embodiment, step 124 makes it possible to obtain all the data relating to the products related to the keywords entered, including the additional data including the technical characteristics associated with the certifications, and the step 126 makes it possible to insert all this data in the initial flow, which avoids the new interrogation 132 of the database 16 when the cursor 36 points to another similar product in step 88 of Figure 2.

In addition, the step 120 during which the keywords are associated with a product type is directly implemented by the program 22, in the terminal 10.

According to a particularly interesting embodiment, the step 92, 126 or 136 of insertion of additional data is preceded by a step of selecting a main certification among several certifications stored in the database, the inserted complementary data comprising technical characteristics associated with this main certification. More specifically, step 92, 126 or 136 is preceded by a step of determining, by program 22, a country associated with terminal 10. This country determination step may take the form of a step of identification of the language used in the browser program 24 of the terminal 10 or the language used in its operating system, or a step of identifying an extension of a domain name of the web page consulted. Once a country has been identified, the program 22 sends this indication during its interrogation of the database 16 to obtain the complementary data. Thus, it makes it possible to identify which is the main certification to display on the terminal 10. In fact, the product certifications are often associated with certain countries, the technical characteristics required for certain devices depending on the country. For example, an air conditioner must meet certain characteristics in a cold country and other characteristics in a warm country. Thus, the program 22 can for example identify that the domain name of the visited site ends in ".fr", send this information to the database 16, in which it is recorded that France is associated with the certification 1, so that the certification 1 will be considered as the main certification among the data inserted in the flow, it is thus this certification which will appear automatically in zone 44 of the bubble 34. However, the user will be able to consult other certifications thanks to to zone 58. Optionally, the step of selecting the main certification among other certifications may be fully implemented by program 22 when it receives the additional data, in which case the data received includes the countries associated with the certifications. provided.

It will be understood that the invention is not limited to the examples described above. In particular, the display method, the program 22 and / or the database 16 may be different from those described above. Moreover, the presentation of the bubbles 34, 46, 62, 66 or zones 34 ', 34 "displaying the complementary data can be of multiple forms.

The program 22 can be an insertable program, executed locally on the terminal 10, which can for example interact with the browser of the terminal 10. This program 22 can be made available on a web page of a website in order to be downloaded from the terminal 10.

Among the advantages of the method described above, it should be noted that the user does not need to go to a specific certification site to search for and read the certified technical characteristics of a product available on a sales site. online, he can obtain information relating to the certification as soon as he consults a web page of a particular site of on-line sale. The user does not therefore no need to separate the research actions of a product distributor and research the certified technical characteristics of this product.

It will be noted that, thanks to the display method described above, local intervention is made on the terminal 10 and not on the server 14 to provide information relating to the offers of the different distributors. As a result, the method is particularly easy to implement, and does not require any particular operations on the part of the server 14.

Claims

1. A method of displaying a web page (30) on a communication terminal (10), the web page (30) comprising a data stream received by the terminal, called the initial stream, characterized in that it comprises the following steps: interception (76, 96) of the initial stream received by the terminal (10), search (78, 80, 82, 120), in this initial flow, of data relating to a product listed in a database ( 16), these data being called initial data, - insertion (92, 126, 136) of complementary data (50) from the database into the initial stream, these complementary data including technical characteristics (52, 53, 54, 48) called certified technical characteristics of the product, associated on the one hand with the initial data, on the other hand with a certification, this association being carried out in the database (16), and displaying (94, 96) of the thus modified flow on the terminal, including the display of a so-called modified (46, 66) comprising the complementary data (50).

2. Method according to the preceding claim, wherein the step of displaying the modified stream comprises a step (94) for displaying a background (32, 33) and a display step (104) of the zone modified in the form of a bubble (46) provided with complementary data (50), superimposed on the background, this step of displaying the bubble being conditioned by the position of pointing means (20, 36) connected to the communication terminal (10).

3. Method according to the preceding claim, wherein the background comprises the initial web page (32), initially transmitted to the terminal (10), and means (33) for indicating zones of the initial web page that can trigger displaying a bubble.

4. Method according to claim 1, wherein the displayed modified stream comprises a so-called initial zone (32'a, 32'b), in particular displaying the initial flow, and wherein the modified zone (34 ') is inserted in the inside the initial area.

The method according to any one of the preceding claims, wherein the step of displaying the modified area comprises a step of displaying (100) a first modified area, followed by a display step ( 104) of a second modified area (46), the second modified area comprising the complementary data (50).

6. Method according to the preceding claim, wherein the step of displaying the modified zone comprises a step of displaying (106) a zone (62) proposing the user to compare a technical characteristic with that of other products listed in the database, the display of this zone (62) being followed by a step of input (108), by the user of the terminal, of a type of certified technical characteristic to be compared then by a step (110) of displaying a list (68) of the other listed products, classified according to an order defined for the type of feature entered.

A method as claimed in any one of the preceding claims, wherein the web page (30 ') is a page of a search engine comprising an input bar (35), the method comprising a step of determining a type of product linked to keywords entered by a user of the terminal (10) in the input bar (35), a step of displaying products of this type, a step of choosing a product by the user of the terminal then the step of inserting the complementary data (50), the complementary data including technical characteristics (52, 53, 54) associated with a certification and relating to the product chosen by the user.

The method of any one of the preceding claims, wherein the step of displaying the modified area comprises a step of moving the modified area (34, 46, 62, 66) from an edge of a screen. (18) from the terminal to another part of the screen.

9. Method according to any one of the preceding claims, in which the display of the modified zone is delayed.

The method of any one of the preceding claims, wherein the initial data searched for in the initial stream corresponds to URLs stored in the database (16).

A method according to any one of the preceding claims, wherein the product listed is an apparatus in the field of air conditioning, refrigeration, heating, sealing or security.

The method according to any of the preceding claims, wherein the step of inserting (92, 126, 136) complementary data is preceded by a step of selecting a primary certification from among several certifications stored in the database (16), the complementary data including technical characteristics (52, 53, 54) associated with this main certification.

13. The method according to the preceding claim, wherein the step of selecting the main certification comprises a step of determining a country associated with the communication terminal, this determination step comprising for example a language identification step used. in a browser installed in the terminal or in an operating system of the communication terminal or a step of identifying an extension of a domain name of the web page (30).

Computer program (22) for executing a method according to any one of the preceding claims.

15. Provision of the program according to the preceding claim on a website for download on a communication terminal.