A system is presented for measuring, analyzing and/or reporting web traffic, predetermined events, and/or user activity on one or more web pages utilizing a landing page having code embedded thereon, wherein the program code is structured to deploy at least one portal element onto the landing page. Further, the portal element is structured to display at least one web page therein, while remaining substantially imperceptible at a client interface. Additionally, the program code is structured to detect a source of the web visit, and other predetermined events, including mouse clicks and other navigation activity. |
Citations|
| US5787253 | May 28, 1996 | Jul 28, 1998 | The AG Group | Apparatus and method of analyzing internet activity | | US6112238 | Feb 14, 1997 | Aug 29, 2000 | Webtrends Corporation | System and method for analyzing remote traffic data in a distributed computing environment | | US6167441 | Nov 21, 1997 | Dec 26, 2000 | International Business Machines Corporation | Customization of web pages based on requester type | | US6317787 | Aug 11, 1998 | Nov 13, 2001 | WebTrends Corporation | System and method for analyzing web-server log files | | US6360261 | Oct 21, 1999 | Mar 19, 2002 | WebTrends Corporation | System and method for analyzing remote traffic data in distributed computing environment | | US6393407 | Sep 2, 1998 | May 21, 2002 | Enliven, Inc. | Tracking user micro-interactions with web page advertising | | US6393479 | Jun 4, 1999 | May 21, 2002 | WebSide Story, Inc. | Internet website traffic flow analysis | | US6434614 | May 29, 1998 | Aug 13, 2002 | Nielsen Media Research, Inc. | Tracking of internet advertisements using banner tags | | US6539392 | Mar 29, 2000 | Mar 25, 2003 | Bizrate.com | System and method for data collection, evaluation, information generation, and presentation | | US6662227 | Jan 11, 2002 | Dec 9, 2003 | Netiq Corporation | System and method for analyzing remote traffic data in a distributed computing environment | | US6751654 | Mar 31, 1999 | Jun 15, 2004 | International Business Machines Corporation | Simulating web cookies for non-cookie capable browsers | | US6789115 | Jul 9, 1999 | Sep 7, 2004 | Merrill Lynch & Company | System for collecting, analyzing, and reporting high volume multi-web server usage | | US6792458 | Oct 4, 2000 | Sep 14, 2004 | Urchin Software Corporation | System and method for monitoring and analyzing internet traffic | | US6804701 | May 10, 2001 | Oct 12, 2004 | Urchin Software Corporation | System and method for monitoring and analyzing internet traffic | | US6925442 | Jan 29, 1999 | Aug 2, 2005 | | Method and apparatus for evaluating vistors to a web server | | US6944827 | Jul 30, 2001 | Sep 13, 2005 | Appeon Corporation | System and method of data transmission for computer networks utilizing HTTP | | US6971107 | Mar 22, 2001 | Nov 29, 2005 | International Business Machines Corporation | System and method for frame storage of executable code | | US7031932 | Jul 25, 2000 | Apr 18, 2006 | aQuantive, Inc. | Dynamically optimizing the presentation of advertising messages | | US7085682 | Sep 18, 2002 | Aug 1, 2006 | Doubleclick Inc. | System and method for analyzing website activity | | US7185085 | Feb 27, 2002 | Feb 27, 2007 | Webtrends, Inc. | On-line web traffic sampling | | US7206838 | Oct 17, 2003 | Apr 17, 2007 | Webtrends Corporation | System and method for analyzing remote traffic data in a distributed computing environment | | US7216162 | Jan 23, 2002 | May 8, 2007 | Verint Systems Ltd. | Method of surveilling internet communication | | US7222171 | Jan 9, 2003 | May 22, 2007 | Fujitsu Limited | Site evaluation system and site evaluation program storage medium | | US7225246 | Aug 21, 2001 | May 29, 2007 | WebTrends, Inc. | Data tracking using IP address filtering over a wide area network | | US20020087679 | Jan 4, 2001 | | Visual Insights | Systems and methods for monitoring website activity in real time | | US20020165954 | May 4, 2001 | | | System and method for monitoring browser event activities | | US20030115586 | Oct 10, 2002 | | | Method for measuring and analysing audience on communication networks | | US20030140103 | Jan 22, 2002 | | Yahoo, Inc. | Providing instant messaging functionality in non-instant messaging environments | | US20030163563 | Feb 27, 2002 | | NetIQ Corporation, a Delaware Corporation | On-line web traffic sampling | | US20030231203 | Jun 18, 2002 | | NetIQ Corporation, a Delaware Corporation | Method and apparatus for using a browser to configure a software program | | US20040015580 | Nov 2, 2001 | | | System and method for generating and reporting cookie values at a client node | | US20060031404 | May 16, 2005 | | MobiLaps, LLC | Method of providing a web page with inserted content | | US20060117256 | Oct 31, 2005 | | | Method of operating a web | | US20070061412 | Mar 31, 2006 | | | System and method for design and dynamic generation of a web page | | US20070143343 | Dec 21, 2005 | | | Web analytics data ranking and audio presentation |
Claims1. A system for measuring web traffic conducted via a client interface, comprising: - at least one web server disposed in a communicative relation with the client interface via an interactive computer network,
- at least one web site hosted on said at least one web server, said web site including a plurality of web pages disposed on said at least one web server, wherein at least one of said plurality of web pages disposed on said at least one web server comprises a landing page having program code embedded thereon, and wherein at least one of said plurality of web pages comprises a non-landing page,
- the client interface being disposed in a communicative relation with said interactive computer network and structured to submit a first request to said web server and initiate a first session, said first request at least partially defined by at least one source URL,
- a unique client identifier associated with the client interface by said program code,
- said unique client identifier structured to identify the client interface in a subsequent session, wherein said subsequent session is initiated via a subsequent request comprising a URL corresponding to at least one of said plurality of web pages on said web site,
- a portal element deployed onto said landing page via said program code embedded on said landing page, said portal element structured to display at least one of said plurality of web pages therein while said portal element remains substantially imperceptible at the client interface,
- said program code embedded on said landing page structured to detect at least one predetermined event,
- a measurement service disposed in a communicative relation with said interactive computer network,
- said program code further structured to communicate at least one session data element to said measurement service, and
- said measurement service being structured to receive and analyze said at least one session data element.
2. The system as recited in claim 1 wherein said program code is further structured to compile and transmit at least one session data set to said measurement service, wherein said session data set includes said at least one session data element. 3. The system as recited in claim 2 wherein said source URL is structured to be parsed to identify a marketing campaign. 4. The system as recited in claim 3 wherein said program code is structured to parse said source URL. 5. The system as recited in claim 4 wherein said session data set includes a marketing campaign identifier. 6. The system as recited in claim 5 wherein said session data set includes an advertising identifier associated with said marketing campaign. 7. The system as recited in claim 2 wherein said session data set includes an event identifier. 8. The system as recited in claim 2 wherein said session data set includes a web page identifier corresponding to at least one of said plurality of web pages. 9. The system as recited in claim 2 wherein said session data set includes at least one client data element. 10. The system as recited in claim 2 wherein said session data set includes a unique session identifier. 11. The system as recited in claim 2 wherein said session data set includes a unique web site identifier. 12. The system as recited in claim 1 wherein at least one of said plurality of web pages is hard-coded within said program code. 13. The system as recited in claim 1 wherein said at least one predetermined event includes a duration of said session. 14. The system as recited in claim 1 wherein said at least one predetermined event includes a user activated event. 15. The system as recited in claim 1 wherein said at least one predetermined event includes a pointer activity. 16. The system as recited in claim 1 wherein said at least one predetermined event includes navigation between different ones of said plurality of web pages. 17. The system as recited in claim 1 further comprising at least one auxiliary module deployed at said client interface. 18. The system as recited in claim 17 further comprising an auxiliary code transmitted to said landing page, wherein said auxiliary code is structured to deploy said auxiliary module. 19. The system as recited in claim 18 wherein said at least one auxiliary module includes a promotional element. 20. The system as recited in claim 18 wherein said at least one auxiliary module is structured to prompt user action. 21. The system as recited in claim 20 wherein said at least one auxiliary module includes a chat box. 22. A system for measuring web traffic conducted via a client interface, comprising: - at least one web server disposed in a communicative relation with the client interface via an interactive computer network,
- at least one web site hosted on said at least one web server, said web site including a plurality of web pages, wherein at least one of said plurality of web pages comprises a landing page having program code thereon, and at least one of said plurality of web pages comprises a non-landing page, said non-landing page at least partially defined as a web page absent said program code embedded thereon,
- said landing page and said program code residing on said at least one web server hosting said at least one web site,
- the client interface being disposed in a communicative relation with said interactive computer network and structured to submit a first request to said web server and initiate a first session, said first request at least partially defined by at least one source URL,
- a unique client identifier being associated with the client interface by said program code,
- said unique client identifier structured to identify the client interface in a subsequent session, wherein said subsequent session is initiated via a subsequent request comprising a URL corresponding to at least one of said plurality of web pages on said web site,
- said program code structured to identify at least one non-landing page as a requested web page,
- at least one portal element deployed onto said landing page via said program code, said portal element structured to display said requested web page therein,
- said program code structured to detect at least one predetermined event,
- said portal element deployed on said landing page further structured to display a different one of said plurality of web pages therein in response to a subsequent request,
- a measurement service disposed in a communicative relation with said at least one web server via said interactive computer network,
- said program code further structured to communicate at least one session data element to said measurement service, and
- said measurement service being structured to receive and analyze said at least one session data element.
23. A system for measuring web traffic conducted via a client interface, comprising: - at least one web server disposed in a communicative relation with the client interface via an interactive computer network,
- at least one web site hosted on said web server, said web site including a plurality of web pages, wherein at least one of said plurality of web pages comprises a landing page having program code disposed directly thereon, and at least one of said plurality of web pages comprises a non-landing page,
- a marketing campaign having at least one advertising medium associated therewith,
- at least one source URL corresponding to and structured to at least identify said marketing campaign,
- the client interface being disposed in a communicative relation with said interactive computer network and structured to submit a first request to said web server and initiate a first session, said first request at least partially defined by said source URL,
- a unique client identifier being associated with the client interface by said program code,
- said unique client identifier structured to identify the client interface in a subsequent session, wherein said subsequent session is initiated via a subsequent request comprising a URL corresponding to at least one of said plurality of web pages on said web site,
- at least one portal element deployed onto said landing page by said program code disposed directly on said landing page, said portal element structured to display at least one of said plurality of web pages therein while said portal element remains substantially imperceptible at the client interface,
- said program code disposed directly on said landing page structured to identify said marketing campaign corresponding to said source URL,
- said program code disposed directly on said landing page being further structured to detect at least one predetermined event,
- a measurement service disposed in a communicative relation with said at least one web server and the client interface via said interactive computer network,
- said program code further structured to communicate a session data set to said measurement service, and
- said measurement service being structured to receive and analyze said session data set.
|
