Internet advertising system and method

1. A computer system for creating and publishing customized electronic advertisements, for a seller, to internet media venues owned or controlled by other than the seller, comprising:

a first interface to the computer system through which each of the internet media venues is prompted to input presentation rules for the internet media venue for displaying electronic advertisements on the internet media venue;

a first database storing the presentation rules input by the internet media venues through the first interface;

a second interface to the computer system through which a seller is prompted to input information to select one or more of the internet media venues and prompted to input information to create an electronic advertisement for publication to the selected internet media venues;

a second database storing the information input by the seller through the second interface; and

a computer controller of the computer system processing and publishing the electronic advertisement to one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue, whereby the electronic advertisement is displayed on each of the one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue.

2. The computer system of claim 1, wherein the computer system and the computer controller each comprise a network of computers.

3. The computer system of claim 1, wherein the electronic advertisement comprises the advertisement or components of the advertisement.

4. The computer system of claim 1, wherein the internet media venue is a website comprising one or more web pages.

5. The computer system of claim 1, wherein the internet media venue comprises one or more virtual locations.

6. The computer system of claim 1, wherein the second interface for the seller is a self-serve interface that prompts the seller to input information using a menu-driven format.

7. The computer system of claim 6, wherein the menu-driven format includes one or more forms with text entry areas and menu-driven choices.

8. The computer system of claim 6, wherein the self-serve interface for the seller prompts the seller to input information identifying the seller.

9. The computer system of claim 8, wherein the seller information comprises information for establishing a seller account with the computer system.

10. The computer system of claim 9, further comprising a seller account database of the second database for storing the seller account information.

11. The computer system of claim 6, wherein the self-serve interface for the seller prompts the seller with a choice of advertisement types.

12. The computer system of claim 11, wherein the choice of advertisement types includes a text advertisement.

13. The computer system of claim 11, wherein the choice of advertisement types includes an image advertisement.

14. The computer system of claim 11, wherein the choice of advertisement types includes an interactive advertisement.

15. The computer system of claim 6, wherein the self-serve interface for the seller prompts the seller for advertising content or other components of the advertisement.

16. The computer system of claim 15, wherein the self-serve interface for the seller prompts the seller for a text component of the advertisement.

17. The computer system of claim 15, wherein the self-serve interface for the seller prompts the seller for an image component of the advertisement.

18. The computer system of claim 15, further comprising an advertising database of the second database for the seller input information that stores the components of the advertisement.

19. The computer system of claim 15, further comprising an advertising database of the second database for the seller input information that stores the advertisement.

20. The computer system of claim 6, wherein the selection information input by the seller targets one or more internet media venues.

21. The computer system of claim 20, wherein the selection information input by the seller targets one or more internet media venues by targeting one or more advertising channels.

22. The computer system of claim 21, wherein an advertising channel comprises one or more internet media venues.

23. The computer system of claim 20, wherein the selection information input by the seller targets one or more internet media venues by targeting demographics of one or more internet media venues.

24. The computer system of claim 20, wherein the selection information includes identification of individual internet media venues.

25. The computer system of claim 24, further comprising:

a database that stores information identifying internet media venues available to the computer system for publishing electronic advertisements,

wherein said seller inputs selection information through the self-serve interface for the seller that comprises identification of one or more individual internet media venues from among the available internet media venues.

26. The computer system of claim 25, wherein the seller inputs selection information through the self-serve interface for the seller that includes identification of individual internet media venues from among a displayed list of available internet media venues.

27. The computer system of claim 20, wherein a targeting database of the second database for the seller input information stores the selection information input by the seller.

28. The computer system of claim 6, wherein the self-serve interface for the seller prompts the seller to input advertising content to create a text advertisement.

29. The computer system of claim 28, further comprising:

a database that stores information identifying internet media venues available to the computer system for publishing advertisements; and

wherein said seller inputs selection information through the self-serve interface for the seller that comprises identification of one or more individual internet media venues from among the available internet media venues.

30. The computer system of claim 29, wherein the seller inputs the identification of one or more individual internet media venues from among a displayed list of available internet media venues.

31. The computer system of claim 1, wherein the first interface for the internet media venue is a self-serve interface that prompts each internet media venue to input its presentation rules using a menu-driven format.

32. The computer system of claim 31, wherein the menu-driven format comprises one or more forms including text entry areas and menu-driven choices.

33. The computer system of claim 31, wherein the self-serve interface for the internet media venue prompts the internet media venue to input information identifying the internet media venue.

34. The computer system of claim 33, wherein the internet media venue identifying information comprises information for establishing an internet media venue account with the computer system.

35. The computer system of claim 34, further comprising an internet media venue account database for storing the internet media venue account information.

36. The computer system of claim 32, wherein the self-serve interface for the internet media venue prompts the internet media venue for a choice of advertisement types.

37. The computer system of claim 36, wherein the choice of advertisement types includes a text advertisement.

38. The computer system of claim 36, wherein the choice of advertisement types includes an image advertisement.

39. The computer system of claim 36, wherein the choice of advertisement types includes an interactive advertisement.

40. The computer system of claim 31, wherein the self-serve interface for the internet media venue prompts the internet media venue for presentation rules comprising presentation guidelines.

41. The computer system of claim 40, wherein the presentation guidelines include standards, restrictions, and other specifications for advertisements.

42. The computer system of claim 40, wherein the presentation rules include controlling algorithms for advertisements.

43. The computer system of claim 40, wherein the presentation rules include benchmarks for advertisements.

44. The computer system of claim 31, further comprising a presentation rules database of the first database that stores the presentation rules for the internet media venue.

45. The computer system of claim 31, wherein the second interface for the seller is a self-serve interface that prompts the seller to input information using a menu-driven format.

46. The computer system of claim 28, wherein the first interface for the internet media venue is a self-serve interface that prompts each internet media venue to input its presentation rules for a text advertisement using a menu-driven format.

47. The computer system of claim 1, wherein the presentation rules of the internet media venue comprise design or style standards, further comprising a computer program design filter to automatically apply or compare the internet media venue design or style standards to the information input by the seller or the advertisement to control look and feel of the advertisement to be displayed on the internet media venue.

48. The computer system of claim 47, wherein the internet media venue design or style standards include formatting standards for advertisements.

49. The computer system of claim 47, wherein the internet media venue design or style standards include standards on amount of text that can be used.

50. The computer system of claim 47, wherein the internet media venue design or style standards include size standards for advertisements.

51. The computer system of claim 50, wherein the size standards include standards for height and width of advertisements.

52. The computer system of claim 47, wherein the internet media venue design or style standards include color standards for advertisements.

53. The computer system of claim 47, wherein the internet media venue design or style standards include font standards for advertisements.

54. The computer system of claim 47, wherein the internet media venue design or style standards include image standards for advertisements.

55. The computer system of claim 54, wherein the image standards include size standards for advertisements.

56. The computer system of claim 54, wherein the image standards include compression standards for advertisements.

57. The computer system of claim 54, wherein the image standards include file size standards for advertisements.

58. The computer system of claim 47, wherein the second interface for the seller includes the computer program design filter for the internet media venue design or style standards.

59. The computer system of claim 47, wherein the computer controller includes the computer program design filter for the internet media venue design or style standards.

60. The computer system of claim 47, wherein the computer controller is configured to automatically notify the seller if the advertisement does not comply with the internet media venue design or style standards applied or compared by the computer program design filter.

61. The computer system of claim 60, wherein the notification prompts the seller for review.

62. The computer system of claim 45, wherein the presentation rules of the internet media venue comprise design or style standards, further comprising a computer program design filter to automatically apply or compare the internet media venue design or style standards to the information input by the seller or the advertisement to control look and feel of the advertisement to be displayed on the internet media venue.

63. The computer system of claim 46, wherein the presentation rules of the internet media venue comprise design or style standards, further comprising a computer program design filter to automatically apply or compare the internet media venue design or style standards to the information input by the seller or the text advertisement to control look and feel of the text advertisement to be displayed on the internet media venue.

64. The computer system of claim 1, wherein the internet media venue presentation rules include editorial standards, further comprising a computer program editorial filter to automatically apply or compare the internet media venue editorial standards to the information input by the seller or the advertisement to control content of the advertisement to be displayed on the internet media venue.

65. The computer system of claim 64, wherein the internet media venue editorial standards include content standards.

66. The computer system of claim 65, wherein the internet media venue content standards include blocked words.

67. The computer system of claim 65, wherein the internet media venue content standards include blocked phrases.

68. The computer system of claim 65, wherein the internet media venue content standards include link restrictions.

69. The computer system of claim 65, wherein the internet media venue content standards include blocked references.

70. The computer system of claim 65, wherein the internet media venue content standards include language restrictions.

71. The computer system of claim 64, wherein the internet media venue editorial standards include grammar guidelines.

72. The computer system of claim 64, wherein the internet media venue editorial standards include spelling dictionaries.

73. The computer system of claim 64, wherein the second interface includes the computer program editorial filter for the internet media venue editorial standards.

74. The computer system of claim 64, wherein the computer controller includes the computer program editorial filter for the internet media venue editorial standards.

75. The computer system of claim 64, wherein the computer controller notifies the seller if the advertisement does not comply with the internet media venue editorial standards applied or compared by the computer program editorial filter.

76. The computer system of claim 75, wherein the notification prompts the seller for review.

77. The computer system of claim 62, wherein the internet media venue presentation rules comprise editorial standards, further comprising a computer program editorial filter to automatically apply or compare the internet media venue editorial standards to the information input by the seller or the advertisement to control content of the advertisement to be displayed on the internet media venue.

78. The computer system of claim 63, wherein the internet media venue presentation rules comprise editorial standards, further comprising a computer program editorial filter to automatically apply or compare the internet media venue editorial standards to the information input by the seller or the text advertisement to control content of the text advertisement to be displayed on the internet media venue.

79. The computer system of claim 1, wherein the internet media venue presentation rules comprise distribution factors, further comprising a computer program distribution filter configured to automatically apply or compare the internet media venue distribution factors to the information input by the seller or the advertisement to determine whether to publish the advertisement to the internet media venue.

80. The computer system of claim 79, wherein the internet media venue distribution factors include advertisement costs.

81. The computer system of claim 79, wherein the internet media venue distribution factors include blocked URLs.

82. The computer system of claim 79, wherein the internet media venue distribution factors include content standards.

83. The computer system of claim 82, wherein the internet media venue content standards include blocked words.

84. The computer system of claim 82, wherein the internet media venue content standards include blocked phrases.

85. The computer system of claim 82, wherein the internet media venue content standards include link restrictions.

86. The computer system of claim 82, wherein the internet media venue content standards include blocked references.

87. The computer system of claim 82, wherein the internet media venue content standards include language restrictions.

88. The computer system of claim 79, wherein the internet media venue distribution factors include publication dates or deadlines.

89. The computer system of claim 79, wherein the internet media venue distribution factors include demographics.

90. The computer system of claim 62, wherein the internet media venue presentation rules comprise distribution factors, further comprising a computer program distribution filter to automatically apply or compare the internet media venue distribution factors to the information input by the seller or the advertisement to determine whether to publish the advertisement to the internet media venue.

91. The computer system of claim 63, wherein the internet media venue presentation rules comprise distribution factors, further comprising a computer program distribution filter to automatically apply or compare the internet media venue distribution factors to the information input by the seller or the text advertisement to determine whether to publish the text advertisement to the internet media venue.

92. The computer system of claim 1, further comprising an interface for an operator of the computer system to input operator presentation rules to the computer system for advertisements published to the internet media venues.

93. The computer system of claim 92, wherein the operator of the computer system is an administrator or manager operating the computer controller.

94. The computer system of claim 1, further comprising a computer program design filter to automatically apply or compare operator presentation rules to the information input by the seller or the advertisement to control look and feel of the advertisement to be displayed on the internet media venue, wherein the operator presentation rules comprise design or style standards.

95. The computer system of claim 94, wherein the operator design or style standards include formatting standards for advertisements.

96. The computer system of claim 94, wherein the operator design or style standards include standards on amount of text that can be used.

97. The computer system of claim 94, wherein the operator design or style standards include size standards for advertisements.

98. The computer system of claim 97, wherein the size standards include standards for height and width of advertisements.

99. The computer system of claim 94, wherein the operator design or style standards include color standards for advertisements.

100. The computer system of claim 94, wherein the operator design or style standards include font standards for advertisements.

101. The computer system of claim 94, wherein the operator design or style standards include image standards for advertisements.

102. The computer system of claim 101, wherein the image standards include size standards for advertisements.

103. The computer system of claim 101, wherein the image standards include compression standards for advertisements.

104. The computer system of claim 101, wherein the image standards include file size standards for advertisements.

105. The computer system of claim 94, wherein the second interface for the seller includes the computer program design filter for the operator design or style standards.

106. The computer system of claim 94, wherein the computer controller includes the computer program design filter for the operator design or style standards.

107. The computer system of claim 94, wherein the computer controller is configured to automatically notify the seller if the advertisement does not comply with the operator design or style standards applied or compared by the computer program design filter.

108. The computer system of claim 107, wherein the notification prompts the seller for review.

109. The computer system of claim 90, further comprising an interface for an operator of the computer system to input operator presentation rules to the computer system; and

wherein the presentation rules of the operator comprise design or style standards, further comprising a computer program filter to automatically apply or compare the operator design or style standards to the information input by the seller or the advertisement to control look and feel of the advertisement to be displayed on the internet media venue.

110. The computer system of claim 91, further comprising an interface for an operator of the computer system to input operator presentation rules to the computer system; and

wherein the presentation rules of the operator include design or style standards, further comprising a computer program design filter to automatically apply or compare the operator design or style standards to the information input by the seller or the text advertisement to control look and feel of the text advertisement to be displayed on the internet media venue.

111. The computer system of claim 1, further comprising a computer program editorial filter to automatically apply or compare operator presentation rules to the information input by the seller or the advertisement to control content of the advertisement to be displayed on the internet media venue, wherein the operator presentation rules comprise editorial standards.

112. The computer system of claim 111 wherein the operator editorial standards include content standards.

113. The computer system of claim 112, wherein the operator content standards include blocked words.

114. The computer system of claim 112, wherein the operator content standards include blocked phrases.

115. The computer system of claim 112, wherein the operator content standards include link restrictions.

116. The computer system of claim 112, wherein the operator content standards include blocked references.

117. The computer system of claim 112, wherein the operator content standards include language restrictions.

118. The computer system of claim 111, wherein the operator editorial standards include grammar guidelines.

119. The computer system of claim 111, wherein the operator editorial standards include spelling dictionaries.

120. The computer system of claim 111, wherein the second interface includes the computer program editorial filter for the operator editorial standards.

121. The computer system of claim 111, wherein the computer controller includes the computer program editorial filter for the operator editorial standards.

122. The computer system of claim 111, wherein the computer controller notifies the seller if the advertisement does not comply with the operator editorial standards applied or compared by the computer program editorial filter.

123. The computer system of claim 122, wherein the notification prompts the seller for review.

124. The computer system of claim 109, wherein the operator presentation rules include editorial standards, further comprising a computer program editorial filter to automatically apply or compare the operator editorial standards to the information input by the seller or the advertisement to control content of the advertisement to be displayed on the internet media venue.

125. The computer system of claim 110, wherein the operator presentation rules include editorial standards, further comprising a computer program editorial filter configured to automatically apply or compare the operator editorial standards to the information input by the seller or the text advertisement to control content of the text advertisement to be displayed on the internet media venue.

126. The computer system of claim 1, further comprising a computer program distribution filter configured to automatically apply or compare operator presentation rules to the information input by the seller or the advertisement to determine whether to publish the advertisement to the internet media venue, wherein the operator presentation rules include distribution factors.

127. The computer system of claim 126, wherein the operator distribution factors include advertisement costs.

128. The computer system of claim 126, wherein the operator distribution factors include blocked URLs.

129. The computer system of claim 126, wherein the operator distribution factors include content standards.

130. The computer system of claim 129, wherein the operator content standards include blocked words.

131. The computer system of claim 129, wherein the operator content standards include blocked phrases.

132. The computer system of claim 129, wherein the operator content standards include link restrictions.

133. The computer system of claim 129, wherein the operator content standards include blocked references.

134. The computer system of claim 129, wherein the operator content standards include language restrictions.

135. The computer system of claim 126, wherein the operator distribution factors include publication dates or deadlines.

136. The computer system of claim 126, wherein the operator distribution factors include demographics.

137. The computer system of claim 1, wherein the second interface for the seller automatically applies or compares the internet media venue presentation rules to the information input by the seller or the advertisement to enforce compliance with the internet media venue presentation rules.

138. The computer system of claim 1, wherein the second interface for the seller automatically modifies or re-formats the information input by the seller or the advertisement to comply with the internet media venue presentation rules.

139. The computer system of claim 1, wherein the second interface for the seller automatically restructures data comprising the information input by the seller or the advertisement to comply with the internet media venue presentation rules.

140. The computer system of claim 1, wherein the computer controller processes the advertisement by automatically applying or comparing the internet media venue presentation rules to the information input by the seller or the advertisement to enforce compliance with the internet media venue presentation rules.

141. The computer system of claim 1, wherein the computer controller processes the advertisement by automatically modifying or reformatting the advertisement to comply with the internet media venue presentation rules.

142. The computer system of claim 1, wherein the computer controller processes the advertisement by automatically restructuring data comprising the information input by the seller or the advertisement so that the advertisement complies with the internet media venue presentation rules.

143. The computer system of claim 1, further comprising an advertisement generation program for displaying the advertisement published by the computer controller on the one or more of the selected internet media venues in compliance with the internet media venue presentation rules.

144. The computer system of claim 143, wherein the advertisement generation program operates on each of the one or more of the selected internet media venues.

145. The computer system of claim 144, further comprising a database associated with the advertisement generation program for storing the internet media venue presentation rules.

146. The computer system of claim 143, wherein the computer controller publishes the advertisement with the internet media venue presentation rules to the one or more of the selected internet media venues for display by the advertisement generation program in compliance with the internet media venue presentation rules.

147. The computer system of claim 143, wherein the computer controller publishes the internet media venue presentation rules to the one or more of the selected internet media venues in advance of publishing the advertisement for display by the advertisement generation program in compliance with the internet media venue presentation rules.

148. The computer system of claim 141, wherein the computer controller publishes the modified or reformatted advertisement to the one or more of the selected internet media venues for display by an advertisement generation program in compliance with the internet media venue presentation rules.

149. The computer system of claim 142, wherein the computer controller publishes the restructured advertisement to the one or more of the selected internet media venues for display by an advertisement generation program in compliance with the internet media venue presentation rules.

150. The computer system of claim 1, further comprising a general management program of the computer controller for generating online reports.

151. The computer system of claim 150, wherein the online reports include accounting reports.

152. The computer system of claim 150, wherein the online reports include trend analysis reports.

153. The computer system of claim 150, wherein the online reports include billing and collection reports.

154. The computer system of claim 150, wherein the online reports include transaction reports.

155. The computer system of claim 1, further comprising a management interface for one or more inventory or accounting management systems of the seller.

156. The computer system of claim 155, wherein the computer controller automatically updates, changes, or modifies information in the advertisement based on information received from the inventory or accounting management systems through the management interface.

157. The computer system of claim 156, wherein the computer controller automatically updates, changes, or modifies the advertisement to the one or more of the selected internet media venues in real time or near real time.

158. The computer system of claim 156, wherein the computer controller automatically updates, changes, or modifies the advertisement in response to an increase or decrease in available inventory of a product, good, or service of the advertisement.

159. The computer system of claim 156, wherein the computer controller automatically updates, changes, or modifies the advertisement in response to an increase or decrease in price of a product, good, or service of the advertisement.

160. The computer system of claim 156, wherein the computer controller automatically updates, changes, or modifies the advertisement in response to an increase or decrease in available quantity of a product, good, or service of the advertisement.

161. The computer system of claim 156, wherein the computer controller automatically updates, changes, or modifies the advertisement in response to a change in description of a product, good, or service of the advertisement.

162. The computer system of claim 156, wherein the computer controller automatically controls timing for publishing the advertisement to the one or more of the selected internet media venues based on information received from the one or more inventory control and management systems through the management interface.

163. The computer system of claim 1, wherein the computer system further comprises:

a web server owned or controlled by the operator of the computer system for hosting a website; and

wherein said website operates as a internet media venue for the computer system and displays the electronic advertisement of the seller as an interactive electronic advertisement offering for sale, transfer, or conveyance a product, good, or service of a seller to a buyer.

164. The computer system of claim 163, further comprising an interface of the website prompting the buyer for information for the computer system to complete a sale, transfer, or conveyance transaction for the product, good, or service.

165. The computer system of claim 164, wherein the computer system further comprises a transaction computer program to process and complete the transaction based on the information input by the buyer.

166. The computer system of claim 163, wherein the interactive advertisement provides pricing information for the product, good, or service.

167. The computer system of claim 163, wherein the interactive advertisement provides available inventory information for the product, good, or service.

168. The computer system of claim 163, wherein the interactive advertisement provides a description of the product, good, or service.

169. The computer system of claim 163, further comprising a referral computer program that determines one or more available alternative products, goods, or services for an unavailable product, good, or service of the interactive electronic advertisement.

170. The computer system of claim 169, wherein the interface prompting the buyer offers for sale, transfer, or conveyance the one or more alternative products, goods, or services to the buyer.

171. The computer system of claim 1, wherein the computer system further comprises:

a web server owned or controlled by the operator of the computer system for hosting a website; and

wherein said website operates as a internet media venue for the computer system and displays the electronic advertisement of the seller as an interactive electronic advertisement offering for reservation a product, good, or service of a seller to a buyer.

172. The computer system of claim 171, further comprising an interface of the website prompting the buyer for information for the computer system to complete a reservation transaction for the product, good, or service.

173. The computer system of claim 172, wherein the computer system further comprises a transaction computer program to process and complete the reservation transaction based on the information input by the buyer.

174. The computer system of claim 171, wherein the interactive advertisement provides pricing information for the product, good, or service.

175. The computer system of claim 171, wherein the interactive advertisement provides available inventory information for the product, good, or service.

176. The computer system of claim 171, wherein the interactive advertisement provides a description of the product, good, or service.

177. The computer system of claim 171, further comprising a reservation referral computer program that determines one or more available alternative products, goods, or services for an unavailable product, good, or service of the interactive electronic advertisement.

178. The computer system of claim 177, wherein the interface prompting the buyer offers for reservation the one or more alternative products, goods, or services to the buyer.

179. A method of using a computer system for creating and publishing customized electronic advertisements, for a seller, to internet media venues owned or controlled by other than the seller, comprising:

prompting each of the internet media venues through a first interface to the computer system to input presentation rules for the internet media venue for displaying electronic advertisements on the internet media venue;

storing the presentation rules for the internet media venues in a first database,

prompting a seller through a second interface to the computer system to input information to select one or more of the internet media venues;

prompting the seller through the second interface to input information to create an electronic advertisement for publication to the selected internet media venues;

storing the information input by the seller through the second interface in a second database; and

processing and publishing the electronic, advertisement to one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue, whereby the electronic advertisement is displayed on each of the one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue.

180. The method of claim 179, wherein the step of processing and publishing includes using a computer controller of the computer system.

181. The method of claim 180, wherein the computer system and the computer controller each comprise a network of computers.

182. The method of claim 179, wherein the step of processing and publishing the electronic advertisement comprises publishing the advertisement or components of the advertisement.

183. The method of claim 179, wherein the internet media venue is a website comprising one or more web pages.

184. The method of claim 179, wherein the internet media venue comprises one or more virtual locations.

185. The method of claim 179, wherein the step of prompting a seller through a second interface to input information includes prompting the seller to input information through a self-serve interface using a menu-driven format.

186. The method of claim 185, wherein the step of prompting the seller to input information through a self-serve interface using a menu-driven format includes providing one or more forms including text entry areas and menu-driven choices.

187. The method of claim 185, further comprising the step of prompting the seller through the self-serve interface to input information identifying the seller.

188. The method of claim 187, further comprising the step of establishing a seller account with the computer system with information inputted by the seller.

189. The method of claim 188, further comprising the step of storing the seller account information in a seller account database of the second database.

190. The method of claim 185, further comprising the step of prompting the seller through the self-serve interface with a choice of advertisement types.

191. The method of claim 190, wherein the choice of advertisement types includes a text advertisement.

192. The method of claim 190, wherein the choice of advertisement types includes an image advertisement.

193. The method of claim 190, wherein the choice of advertisement types includes an interactive advertisement.

194. The method of claim 185, further comprising the step of prompting the seller through the self-serve interface for advertising content or other components of the advertisement.

195. The method of claim 194, wherein the step of prompting the seller through the self-serve interface for advertising content or other components of the advertisement includes prompting the seller for a text component of the advertisement.

196. The method of claim 194, wherein the step of prompting the seller through the self-serve interface for advertising content or other components of the advertisement includes prompting the seller for an image component of the advertisement.

197. The method of claim 194, further comprising the step of storing the components of the advertisement in an advertising database of the second database.

198. The method of claim 194, further comprising the step of storing the advertisement in an advertising database of the second database.

199. The method of claim 185, further comprising the step of targeting one or more internet media venues using the selection information input by the seller.

200. The method of claim 199, wherein the step of targeting one or more internet media venues includes targeting one or more advertising channels.

201. The method of claim 200, wherein an advertising channel comprises one or more internet media venues.

202. The method of claim 199, wherein the step of targeting one or more internet media venues includes targeting demographics of one or more internet media venues.

203. The method of claim 199, wherein the selection information includes the identification of individual internet media venues.

204. The method of claim 203, further comprising the step of

storing information identifying internet media venues available to the computer system for publishing electronic advertisements in an internet media venue database,

wherein the selection information input by the seller through the self-serve interface for the seller comprises information identifying one or more individual internet media venues from among the available internet media venues.

205. The method of claim 204, wherein the step of prompting the seller to input information through the self-serve interface for the seller to select internet media venues includes prompting the seller to identify individual internet media venues from among a displayed list of available internet media venues.

206. The method of claim 199, further comprising the step of storing selection information input by the seller in a targeting database of the second database for the seller input information.

207. The method of claim 185, wherein the step of prompting the seller to input information through a self-serve interface includes prompting the seller to input advertising content to create a text advertisement.

208. The method of claim 207, further comprising the step of

storing information identifying the internet media venues available to the computer system for publishing electronic advertisements in an internet media venue database; and

wherein the selection information input by the seller through the self-serve interface for the seller comprises information identifying one or more individual internet media venues from among the available internet media venues.

209. The method of claim 208, wherein the step of prompting the seller to input selection information includes prompting the seller to identify one or more individual internet media venues from among a displayed list of available internet media venues.

210. The method of claim 179, wherein the step of prompting each of the internet media venues through a first interface to input presentation rules includes prompting each internet media venue to input its presentation rules through a self-serve interface using a menu-driven format.

211. The method of claim 210, wherein the step of prompting each internet media venue to input its presentation rules through a self-serve interface using a menu-driven format includes providing one or more forms including text entry areas and menu-driven choices.

212. The method of claim 210, further comprising the step of prompting the internet media venue through the self-serve interface to input information identifying the internet media venue.

213. The method of claim 212, further comprising the step of establishing an internet media venue account with the computer system with identifying information inputted by the internet media venue.

214. The method of claim 213, further comprising the step of storing the internet media venue account information in an internet media venue account database.

215. The method of claim 210, further comprising the step of prompting the internet media venue through the self-serve interface with a choice of advertisement types.

216. The method of claim 215, wherein the choice of advertisement types includes a text advertisement.

217. The method of claim 215, wherein the choice of advertisement types includes an image advertisement.

218. The method of claim 215, wherein the choice of advertisement types includes an interactive advertisement.

219. The method of claim 210, further comprising the step of prompting the internet media venue through the self-serve interface for internet media venue for presentation rules comprising presentation guidelines.

220. The method of claim 219, wherein the presentation guidelines include standards, restrictions, and other specifications for advertisements.

221. The method of claim 219, wherein the presentation rules include controlling algorithms for advertisements.

222. The method of claim 219, wherein the presentation rules include benchmarks for advertisements.

223. The method of claim 210, further comprising the step of storing the presentation rules for the internet media venue in a presentation rules database of the first database.

224. The method of claim 210, wherein the step of prompting a seller through a second interface to input information includes prompting the seller to input information through a self-serve interface using a menu-driven format.

225. The method of claim 207, wherein the step of prompting each of the internet media venues through a first interface to input presentation rules includes prompting each internet media venue to input its presentation rules for a text advertisement through a self-serve interface using a menu-driven format.

226. The method of claim 179, wherein the presentation rules of the internet media venue comprise design or style standards, further comprising the step of automatically applying or comparing the internet media venue design or style standards to the information input by the seller or the advertisement to control look and feel of the advertisement to be displayed on the internet media venue.

227. The method of claim 226, wherein the internet media venue design or style standards include formatting standards for advertisements.

228. The method of claim 226, wherein the internet media venue design or style standards include standards on amount of text that can be used.

229. The method of claim 226, wherein the internet media venue design or style standards include size standards for advertisements.

230. The method of claim 229, wherein the size standards include standards for height and width of advertisements.

231. The method of claim 226, wherein the internet media venue design or style standards include color standards for advertisements.

232. The method of claim 226, wherein the internet media venue design or style standards include font standards for advertisements.

233. The method of claim 226, wherein the internet media venue design or style standards include image standards for advertisements.

234. The method of claim 233, wherein the image standards include size standards for advertisements.

235. The method of claim 233, wherein the image standards include compression standards for advertisements.

236. The method of claim 233, wherein the image standards include file size standards for advertisements.

237. The method of claim 226, wherein the step of automatically applying or comparing the internet media venue design or style standards includes applying or comparing the standards through the second interface using a computer program design filter.

238. The method of claim 226, wherein the step of automatically applying or comparing the internet media venue design or style standards includes applying or comparing the standards through the computer controller using a computer program design filter.

239. The method of claim 226, further comprising the step of automatically notifying the seller if the advertisement does not comply with the internet media venue design or style standards.

240. The method of claim 239, wherein the step of notifying includes prompting the seller for review.

241. The method of claim 224, wherein the presentation rules of the internet media venue comprise design or style standards, further comprising the step of automatically applying or comparing the internet media venue design or style standards to the information input by the seller or the advertisement to control look and feel of the advertisement to be displayed on the internet media venue.

242. The method of claim 225, wherein the presentation rules of the internet media venue comprise design or style standards, further comprising the step of automatically applying or comparing the internet media venue design or style standards to the information input by the seller or the text advertisement to control look and feel of the text advertisement to be displayed on the internet media venue.

243. The method of claim 179, wherein the internet media venue presentation rules include editorial standards, further comprising the step of automatically applying or comparing the internet media venue editorial standards to the information input by the seller or the advertisement to control content of the advertisement to be displayed on the internet media venue.

244. The method of claim 224, wherein the internet media venue editorial standards include content standards.

245. The method of claim 244, wherein the internet media venue content standards include blocked words.

246. The method of claim 244, wherein the internet media venue content standards include blocked phrases.

247. The method of claim 244, wherein the internet media venue content standards include link restrictions.

248. The method of claim 244, wherein the internet media venue content standards include blocked references.

249. The method of claim 244, wherein the internet media venue content standards include language restrictions.

250. The method of claim 243, wherein the internet media venue editorial standards include grammar guidelines.

251. The method of claim 243, wherein the internet media venue editorial standards include spelling dictionaries.

252. The method of claim 243, wherein the step of automatically applying or comparing the internet media venue editorial standards includes applying or comparing the standards through the second interface using a computer program editorial filter.

253. The method of claim 243, wherein the step of automatically applying or comparing the internet media venue editorial standards includes applying or comparing the standards through the computer controller using a computer program editorial filter.

254. The method of claim 243, further comprising the step of automatically notifying the seller if the advertisement does not comply with the internet media venue editorial standards.

255. The method of claim 254, wherein the step of notifying includes prompting the seller for review.

256. The method of claim 241, wherein the internet media venue presentation rules comprise editorial standards, further comprising the step of automatically applying or comparing the internet media venue editorial standards to the information input by the seller or the advertisement to control content of the advertisement to be displayed on the internet media venue.

257. The method of claim 242, wherein the internet media venue presentation rules comprise editorial standards, further comprising the step of automatically applying or comparing the internet media venue editorial standards to the information input by the seller or the text advertisement to control content of the text advertisement to be displayed on the internet media venue.

258. The method of claim 179, wherein the internet media venue presentation rules comprise distribution factors, further comprising the step of automatically applying or comparing the internet media venue distribution factors to the information input by the seller or the advertisement to determine whether to publish the advertisement to the internet media venue.

259. The method of claim 258, wherein the internet media venue distribution factors include advertisement costs.

260. The method of claim 258, wherein the internet media venue distribution factors include blocked URLs.

261. The method of claim 258, wherein the internet media venue distribution factors include content standards.

262. The method of claim 261, wherein the internet media venue content standards include blocked words.

263. The method of claim 261, wherein the internet media venue content standards include blocked phrases.

264. The method of claim 261, wherein the internet media venue content standards include link restrictions.

265. The method of claim 261, wherein the internet media venue content standards include blocked references.

266. The method of claim 261, wherein the internet media venue content standards include language restrictions.

267. The method of claim 258, wherein the internet media venue distribution factors include publication dates or deadlines.

268. The method of claim 258, wherein the internet media venue distribution factors include demographics.

269. The method of claim 241, wherein the internet media venue presentation rules comprise distribution factors, further comprising the step of automatically applying or comparing the internet media venue distribution factors to the information input by the seller or the advertisement to determine whether to publish the advertisement to the internet media venue.

270. The method of claim 242, wherein the internet media venue presentation rules comprise distribution factors, further comprising the step of automatically applying or comparing the internet media venue distribution factors to the information input by the seller or the text advertisement to determine whether to publish the text advertisement to the internet media venue.

271. The method of claim 179, further comprising the step of prompting an operator of the computer system through an operator interface to input operator presentation rules to the computer system for advertisements published to the internet media venues.

272. The method of claim 179, wherein the operator of the computer system is an administrator or manager operating the computer controller.

273. The method of claim 179, further comprising the step of automatically applying or comparing operator presentation rules to the information input by the seller or the advertisement to control look and feel of the advertisement to be displayed on the internet media venue, wherein the operator presentation rules comprise design or style standards.

274. The method of claim 273, wherein the operator design or style standards include formatting standards for advertisements.

275. The method of claim 273, wherein the operator design or style standards include standards on amount of text that can be used.

276. The method of claim 273, wherein the operator design or style standards include size standards for advertisements.

277. The method of claim 276, wherein the size standards include standards for height and width of advertisements.

278. The method of claim 273, wherein the operator design or style standards include color standards for advertisements.

279. The method of claim 273, wherein the operator design or style standards include font standards for advertisements.

280. The method of claim 273, wherein the operator design or style standards include image standards for advertisements.

281. The method of claim 280, wherein the image standards include size standards for advertisements.

282. The method of claim 280, wherein the image standards include compression standards for advertisements.

283. The method of claim 280, wherein the image standards include file size standards for advertisements.

284. The method of claim 273, wherein the step of automatically applying or comparing the operator design or style standards includes applying or comparing the standards through the second interface for the seller using a computer program design filter.

285. The method of claim 273, wherein the step of automatically applying or comparing the operator design or style standards includes applying or comparing the standards through the computer controller using a computer program design filter.

286. The method of claim 273, further comprising the step of automatically notifying the seller if the advertisement does not comply with the operator design or style standards.

287. The method of claim 286, wherein the step of notifying includes prompting the seller for review.

288. The method of claim 269, further comprising the step of prompting an operator of the computer system to input operator presentation rules to the computer system through an operator interface of the computer system; and

wherein the presentation rules of the operator comprise design or style standards, further comprising the step of automatically applying or comparing the operator design or style standards to the information input by the seller or the advertisement to control look and feel of the advertisement to be displayed on the internet media venue.

289. The method of claim 270, further comprising the step of prompting an operator of the computer system to input operator presentation rules to the computer system through an operator interface of the computer system; and

wherein the presentation rules of the operator include design or style standards, further comprising the step of automatically applying or comparing the operator design or style standards to the information input by the seller or the text advertisement to control look and feel of the text advertisement to be displayed on the internet media venue.

290. The method of claim 179, further comprising the step of automatically applying or comparing operator presentation rules to the information input by the seller or the advertisement to control content of the advertisement to be displayed on the internet media venue, wherein the operator presentation rules comprise editorial standards.

291. The method of claim 290 wherein the operator editorial standards include content standards.

292. The method of claim 291, wherein the operator content standards include blocked words.

293. The method of claim 291, wherein the operator content standards include blocked phrases.

294. The method of claim 291, wherein the operator content standards include link restrictions.

295. The method of claim 291, wherein the operator content standards include blocked references.

296. The method of claim 291, wherein the operator content standards include language restrictions.

297. The method of claim 290, wherein the operator editorial standards include grammar guidelines.

298. The method of claim 290, wherein the operator editorial standards include spelling dictionaries.

299. The method of claim 290, wherein the step of automatically applying or comparing the operator editorial standards includes applying or comparing the standards through the second interface using a computer program editorial filter.

300. The method of claim 290, wherein the step of automatically applying or comparing the operator editorial standards includes applying or comparing the standards through the computer controller using a computer program editorial filter.

301. The method of claim 290, further comprising the step of automatically notifying the seller if the advertisement does not comply with the operator editorial standards.

302. The method of claim 301, wherein the step of notifying includes prompting the seller for review.

303. The method of claim 288, wherein the operator presentation rules include editorial standards, further comprising the step of automatically applying or comparing the operator editorial standards to the information input by the seller or the advertisement to control content of the advertisement to be displayed on the internet media venue.

304. The method of claim 289, wherein the operator presentation rules include editorial standards, further comprising the step of automatically applying or comparing the operator editorial standards to the information input by the seller or the text advertisement to control content of the text advertisement to be displayed on the internet media venue.

305. The method of claim 179, further comprising the step of automatically applying or comparing operator presentation rules to the information input by the seller or the advertisement to determine whether to publish the advertisement to the internet media venue, wherein the operator presentation rules include distribution factors.

306. The method of claim 305, wherein the operator distribution factors include advertisement costs.

307. The method of claim 305, wherein the operator distribution factors include blocked URLs.

308. The method of claim 305, wherein the operator distribution factors include content standards.

309. The method of claim 308, wherein the operator content standards include blocked words.

310. The method of claim 308, wherein the operator content standards include blocked phrases.

311. The method of claim 308, wherein the operator content standards include link restrictions.

312. The method of claim 308, wherein the operator content standards include blocked references.

313. The method of claim 308, wherein the operator content standards include language restrictions.

314. The method of claim 305, wherein the operator distribution factors include publication dates or deadlines.

315. The method of claim 305, wherein the operator distribution factors include demographics.

316. The method of claim 179, further comprising the step of automatically applying or comparing through the second interface the internet media venue presentation rules to the information input by the seller or the advertisement to enforce compliance with the internet media venue presentation rules.

317. The method of claim 179, further comprising the step of automatically modifying or re-formatting through the second interface the information input by the seller or the advertisement to comply with the internet media venue presentation rules.

318. The method of claim 179, further comprising the step of automatically through the second interface restructuring data comprising the information input by the seller or the advertisement to comply with the internet media venue presentation rules.

319. The method of claim 179, further comprising the step of automatically through the computer controller applying or comparing the internet media venue presentation rules to the information input by the seller or the advertisement to enforce compliance with the internet media venue presentation rules.

320. The method of claim 179, further comprising the step of automatically through the computer controller modifying or reformatting the advertisement to comply with the internet media venue presentation rules.

321. The method of claim 179, further comprising the step of automatically through the computer controller restructuring data comprising the information input by the seller or the advertisement so that the advertisement complies with the internet media venue presentation rules.

322. The method of claim 179, further comprising the step of displaying the advertisement published by the computer controller on the one or more of the selected internet media venues in compliance with the internet media venue presentation rules using an advertisement generation program.

323. The method of claim 322, wherein the step of displaying includes operating the advertisement generation program on each of the one or more of the selected internet media venues.

324. The method of claim 323, further comprising the step of storing the internet media venue presentation rules in a database associated with the advertisement generation program.

325. The method of claim 322, further comprising the step of automatically through the computer controller publishing the advertisement with the internet media venue presentation rules to the one or more of the selected internet media venues for display by the advertisement generation program in compliance with the internet media venue presentation rules.

326. The method of claim 322, further comprising the step of publishing the internet media venue presentation rules through the computer controller to the one or more of the selected internet media venues in advance of publishing the advertisement for display by the advertisement generation program in compliance with the internet media venue presentation rules.

327. The method of claim 320, further comprising the step of publishing the modified or reformatted advertisement through the computer controller to the one or more of the selected internet media venues for display by an advertisement generation program in compliance with the internet media venue presentation rules.

328. The method of claim 321, further comprising the step of publishing the restructured advertisement through the computer controller to the one or more of the selected internet media venues for display by an advertisement generation program in compliance with the internet media venue presentation rules.

329. The method of claim 179, further comprising step of generating online reports.

330. The method of claim 329, wherein the online reports include accounting reports.

331. The method of claim 329, wherein the online reports include trend analysis reports.

332. The method of claim 329, wherein the online reports include billing and collection reports.

333. The method of claim 329, wherein the online reports include transaction reports.

334. The method of claim 179, further comprising the step of providing a management interface for one or more inventory or accounting management systems of the seller.

335. The method of claim 334, further comprising the step of automatically updating, changing, or modifying information in the advertisement based on information received from the inventory or accounting management systems through the management interface.

336. The method of claim 335, further comprising the step of automatically updating, changing, or modifying the advertisement to the one or more of the selected internet media venues in real time or near real time.

337. The method of claim 335, further comprising step of automatically updating, changing, or modifying the advertisement in response to an increase or decrease in available inventory of a product, good, or service of the advertisement.

338. The method of claim 335, further comprising step of automatically updating, changing, or modifying the advertisement in response to an increase or decrease in price of a product, good, or service of the advertisement.

339. The method of claim 335, further comprising step of automatically updating, changing, or modifying the advertisement in response to an increase or decrease in available quantity of a product, good, or service of the advertisement.

340. The method of claim 335, further comprising step of automatically updating, changing, or modifying the advertisement in response to a change in description of a product, good, or service of the advertisement.

341. The method of claim 335, further comprising step of automatically controlling the timing for publishing the advertisement to the one or more of the selected internet media venues based on information received from the one or more inventory control and management systems through the management interface.

342. The method of claim 179, further comprising the steps of:

hosting a website on a web server owned or controlled by the operator of the computer system; and

operating the website as a internet media venue for the computer system and displaying the electronic advertisement of the seller as an interactive electronic advertisement offering for sale, transfer, or conveyance a product, good, or service of a seller to a buyer.

343. The method of claim 342, further comprising the step of prompting a buyer through an interface of the website for information for the computer system to complete a sale, transfer, or conveyance transaction for the product, good, or service.

344. The method of claim 343, further comprising the step of processing and completing the transaction through a transaction computer program and based on the information input by the buyer.

345. The method of claim 342 wherein the interactive advertisement provides pricing information for the product, good, or service.

346. The method of claim 342, wherein the interactive advertisement provides available inventory information for the product, good, or service.

347. The method of claim 342, wherein the interactive advertisement provides a description of the product, good, or service.

348. The method of claim 342, further comprising the step of determining, through a referral computer program, one or more available alternative products, goods, or services for an unavailable product, good, or service of the interactive electronic advertisement.

349. The method of claim 348, further comprising the step offering for sale, transfer, or conveyance the one or more alternative products, goods, or services to the buyer through the interface prompting the buyer.

350. The method of claim 179, further comprising the steps of:

hosting a website on a web server owned or controlled by the operator of the computer system; and

operating the website as a internet media venue for the computer system and displaying the electronic advertisement of the seller as an interactive electronic advertisement offering for reservation a product, good, or service of a seller to a buyer.

351. The method of claim 350, further comprising the step of prompting the buyer through an interface of the website for information for the computer system to complete a reservation transaction for the product, good, or service.

352. The method of claim 351, further comprising the step of processing and completing the reservation transaction using a transaction computer program and based on the information input by the buyer.

353. The method of claim 350, wherein the interactive advertisement provides pricing information for the product, good, or service.

354. The method of claim 350, wherein the interactive advertisement provides available inventory information for the product, good, or service.

355. The method of claim 350, wherein the interactive advertisement provides a description of the product, good, or service.

356. The method of claim 350, further comprising the step of determining one or more available alternative products, goods, or services for an unavailable product, good, or service of the interactive electronic advertisement using a reservation referral computer program.

357. The method of claim 356, further comprising the step of offering for reservation the one or more alternative products, goods, or services to the buyer through the interface prompting the buyer.

358. A computer system for creating and publishing customized electronic advertisements, for a seller, to internet media venues owned or controlled by other than the seller, comprising:

a first self-serve interface to the computer system through which each of the internet media venues is prompted to input design or style standards for the internet media venue to control look and feel of the advertisement when displayed on the internet media venue; said first interface prompting each internet media venue for design or style standards using a menu-driven format,

a first database storing the design or style standards input by the internet media venues through the first interface;

a second self-serve interface to the computer system through which a seller is prompted to input targeting information to target one or more of the internet media venues and prompted to input advertising content information to create an electronic advertisement for publication to the selected internet media venues; said second interface prompting each seller for the advertising content and selection information using a menu-driven format,

a second database storing the advertising content and selection information input by the seller through the second interface; and

a computer controller of the computer system processing and publishing the electronic advertisement to one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue, whereby the electronic advertisement is displayed on each of the one or more of the selected internet media venues in compliance with the design or style standards of the internet media venue; said computer controller comprising a design filter automatically applying or comparing the design or style standards of the internet media venue to the advertising content information input by the seller or the advertisement to control the look and feel of the advertisement when displayed on the internet media venue.

359. The computer system of claim 358, wherein the internet media venue design or style standards comprise design or style restrictions or other specifications for advertisements.

360. The computer system of claim 358, wherein the internet media venue design or style standards include one or more format standards for advertisements.

361. The computer system of claim 358, wherein the internet media venue design or style standards include one or more color standards for advertisements.

362. The computer system of claim 358, wherein the internet media venue design or style standards include one or more image standards for advertisements.

363. The computer system of claim 358, wherein the design filter automatically modifies or reformats the advertisement to comply with the design or style standards of the internet media venue.

364. The computer system of claim 358, wherein the design filter automatically restructures data comprising the advertisement so that the advertisement complies with design or style standards of the internet media venue.

365. The computer system of claim 358, further comprising an advertisement generation program for displaying the advertisement published by the computer controller on the one or more of the selected internet media venues in compliance with the media venue presentation rules.

366. The computer system of claim 365, wherein the advertisement generation program operates on each of the one or more of the selected internet media venues; wherein each of said internet media venues is a website comprising one or more web pages.

367. The computer system of claim 358, wherein internet media venue is enabled to input distribution factors through the first self-serve interface, further comprising a distribution filter automatically applying or comparing the internet media venue distribution factors to the information input by the seller or the advertisement to determine whether to publish the advertisement to the media venue.

368. The computer system of claim 367, wherein the internet media venue distribution factors include advertisement costs.

369. The computer system of claim 367, wherein the internet media venue distribution factors include blocked URLs.

370. The computer system of claim 367, wherein the internet media venue distribution factors include content standards.

371. The computer system of claim 370, wherein the internet media venue content standards include blocked words.

372. The computer system of claim 370, wherein the media venue content standards include blocked phrases.

373. The computer system of claim 370, wherein the media venue content standards include link restrictions.

374. The computer system of claim 370, wherein the media venue content standards include blocked references.

375. The computer system of claim 370, wherein the media venue content standards include language restrictions.

376. The computer system of claim 367, wherein the media venue distribution factors include publication dates or deadlines.

377. The computer system of claim 367, wherein the media venue distribution factors include demographics.

378. The computer system of claim 358, further comprising a general management program of the computer controller for generating online reports.

379. The computer system of claim 378, wherein the online reports include trend analysis reports.

380. The computer system of claim 378, wherein the online reports include billing and collection reports.

381. The computer system of claim 378, wherein the online reports include transaction reports.

382. The computer system of claim 358, further comprising a management interface for one or more inventory or accounting management systems of the seller.

383. The computer system of claim 382, wherein the computer controller automatically updates, changes, or modifies the advertisement based on information received from the inventory or accounting management systems through the management interface.

384. The computer system of claim 383, wherein the computer controller automatically updates, changes, or modifies the advertisement based on an increase or decrease in available inventory or quantity of a product, good, or service of the advertisement.

385. The computer system of claim 383, wherein the computer controller automatically updates, changes, or modifies the advertisement in response to an increase or decrease in price of a product, good, or service of the advertisement.

386. The computer system of claim 383, wherein the computer controller automatically updates, changes, or modifies the advertisement in response to a change in description of a product, good, or service of the advertisement.

387. The computer system of claim 383, wherein the computer controller controls timing of publication of the advertisement based on information received from the one or more inventory control and management systems through the management interface.

388. The computer system of claim 358, said computer system further comprising:

a web server owned or controlled by the operator of the computer system for hosting a website; and

wherein said website operates as a internet media venue for the computer system and displays the electronic advertisement of the seller as an interactive electronic advertisement offering for sale, transfer, or conveyance a product, good, or service of a seller to a buyer.

389. The computer system of claim 388, further comprising an interface of the website prompting the buyer for information for the computer system to complete a sale, transfer, or conveyance transaction for the product, good, or service.

390. The computer system of claim 389, wherein the computer system further comprises a transaction computer program to process and complete the transaction based on the information input by the buyer.

391. The computer system of claim 388, further comprising a referral computer program that determines one or more available alternative products, goods, or services for an unavailable product, good, or service of the interactive electronic advertisement.

392. The computer system of claim 391, wherein the buyer interface offers for sale, transfer, or conveyance the one or more alternative products, goods, or services to the buyer.

393. The computer system of claim 358, said computer system further comprising:

a web server owned or controlled by the operator of the computer system for hosting a website; and

wherein said website operates as a internet media venue for the computer system and displays the electronic advertisement of the seller as an interactive electronic advertisement offering for reservation a product, good, or service of a seller to a buyer.

394. The computer system of claim 393, further comprising an interface of the website prompting the buyer for information for the computer system to complete a reservation transaction for the product, good, or service.

395. The computer system of claim 394, wherein the computer system further comprises a transaction computer program to process and complete the reservation transaction based on the information input by the buyer.

396. The computer system of claim 393, further comprising a reservation referral computer program that determines one or more available alternative products, goods, or services for an unavailable product, good, or service of the interactive electronic advertisement.

397. The computer system of claim 396, wherein the buyer interface offers for reservation the one or more alternative products, goods, or services to the buyer.