A system and method for reliable content access using a cellular/wireless device with imaging capabilities, to use part of a printed or displayed medium for identifying and using a reference to access information, services, or content related to the reference, including capturing an image of the reference...http://www.google.com/patents/US20070175998?utm_source=gb-gplus-sharePatent US20070175998 - SYSTEM AND METHOD FOR RELIABLE CONTENT ACCESS USING A CELLULAR/WIRELESS DEVICE WITH IMAGING CAPABILITIES