Systems and method for providing a single sign in a gaming console that associates online activity that is out-of-game/cross game, and/or online activity that is in-game, and/or activity that is offline and in-game with that account. While online, a service tracks activity of gamers and provides usage...http://www.google.com/patents/US7837561?utm_source=gb-gplus-sharePatent US7837561 - Ubiquitous unified player identity tracking system