A social network targets advertisements to its members using inferential ad targeting. An inferential ad enables advertisers to reach members that do not meet targeting criteria for lack of information. A member's connections in the social network that satisfy the targeting criteria are leveraged to...http://www.google.com/patents/US20100257023?utm_source=gb-gplus-sharePatent US20100257023 - Leveraging Information in a Social Network for Inferential Targeting of Advertisements
