A system and method for merchandizing content to wireless subscribers that have upgraded their mobile station or service is disclosed. The wireless carrier maintains a database of identifying data for content downloaded to subscribers' mobile stations. When a subscriber upgrades his or her mobile station...http://www.google.com/patents/US7925245?utm_source=gb-gplus-sharePatent US7925245 - System and methods for wirelessly providing update information of and downloading previously obtained content to a newly activated mobile station