An approach to operating a web site. A visitor to the web site is identified, either precisely by name, or imprecisely, as by ascertaining a category to which the visitor belongs. An example of a category may be: Avid golfers between ages of 35 and 50. Once the visitor is identified, either precisely...http://www.google.com/patents/US20040205489?utm_source=gb-gplus-sharePatent US20040205489 - Operation of web sites on internet
