Disclosed are embodiments of systems and methods for selection of promotional media items and/or generation of promotional or advertising units. In one embodiment, a set of promotional media items may be dynamically identified responsive to an input set of media items. In another embodiment, a promotional...http://www.google.com/patents/US7877387?utm_source=gb-gplus-sharePatent US7877387 - Systems and methods for promotional media item selection and promotional program unit generation