A method, apparatus, system, or computer program product facilitates trustworthy electronic commerce by providing a methodology for uniquely identifying a product offered for sale online so as to improve the trustworthiness of a purchase that was initiated electronically. A product for sale in an online...http://www.google.com/patents/US7266522?utm_source=gb-gplus-sharePatent US7266522 - Method and system in electronic commerce for uniquely identifying products to improve reliability and confidence in transactions initiated online
