Novel point-of-purchase cantilevered deflectable display assemblies, which normally extend transversely into a shopping aisle. Display assemblies which accommodate substitution of one frame-carried form or configuration of advertising for another, which can be radically different, without disconnecting...http://www.google.com/patents/US20020073588?utm_source=gb-gplus-sharePatent US20020073588 - Point-of-purchase advertising by a cantilevered display mechanism and related methods