A marketing computer, a front-end computer, a back-end computer and a point-of-sale terminal are interconnected by networks. After loyalty rules for a customer loyalty program are entered and tested in the marketing computer, the corresponding loyalty rules are updated in the front-end computer. The...http://www.google.com/patents/US20020120514?utm_source=gb-gplus-sharePatent US20020120514 - Method, computer system and computer program product for processing customer loyalty data
