Techniques for using latent semantic structure of textual content ascribed to the items to provide automatic recommendations to the user. A user inputs a selected item and, in turn, a latent semantic algorithm is applied to the user selection and the textual content of the items in a database to generate...http://www.google.com/patents/US6615208?utm_source=gb-gplus-sharePatent US6615208 - Automatic recommendation of products using latent semantic indexing of content