(54) METHODS AND APPARATUS FOR
ORDERING ADVERTISEMENTS BASED ON
PERFORMANCE INFORMATION AND PRICE
(75) Inventors: SalarArta Kamangar, Mountain View,
CA (US); Eric Veach, Redwood City,
CA (US); Ross Koningstein, Menlo
Park, CA (US)
(73) Assignee: Google, Inc., Mountain View, CA (US)
( * ) Notice: Subject to any disclaimer, the term of this patent is extended or adjusted under 35 U.S.C. 154(b) by 1792 days.
This patent is subject to a terminal disclaimer.
(21) Appl.No.: 10/112,654
(22) Filed: Mar. 29, 2002
(65) Prior Publication Data
US 2003/0046161 Al Mar. 6, 2003
Related U.S. Application Data
(60) Provisional application No. 60/317,847, filed on Sep. 6, 2001.
(51) Int. CI.
G06Q 30/00 (2006.01)
G06F 3/048 (2006.01)
(52) U.S. CI 705/14.52; 705/14.43; 705/14.73;
(58) Field of Classification Search 715/517,
715/210; 705/14, 27, 14.43, 14.52, 14.73;
See application file for complete search history. (56) References Cited
U.S. PATENT DOCUMENTS 5,724,521 A 3/1998 Dedrick
An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad and/or a price parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores.
42 Claims, 5 Drawing Sheets
ACCEPT ATLEAST ONE PERFORMANCE PARAMETER FOR EACH OF THE CANDIDATE
DETERMINE SCORE FOR
EACH AD BASED ON
PARAMETERS AND PRICE