APPARATUS AND METHOD FOR ON-LINE PRICE COMPARISON OF COMPETITOR'S GOODS AND/OR SERVICES OVER A COMPUTER NETWORK
 Inventor: Charles Stack, Cleveland, Ohio
 Assignee: Cendant Publishing, Inc., Aurora, Colo.
 Appl. No.: 09/121,094
 Filed: Jul. 23, 1998
 Int. C I. G06R 17/60
 U.S. CI 705/20; 235/375
 Field of Search 705/20; 235/375
 References Cited
U.S. PATENT DOCUMENTS
5,873,069 2/1999 Reuhl 705/20
Primary Examiner—Harold I. Pitts
Attorney, Agent, or Firm—Rothwell, Figg, Ernst & Kurz
A method and apparatus are provided for a computerimplemented on-line price comparison method for performing price comparison and price reduction ol goods and/or services sold by a vendor over a computer network, such as the Internet. The price comparison method can be selected by a customer, whereupon the computer program requests a competitor's price by transmitting a price request over the computer network. When the competitor's price is received, it is displayed to the customer. The computer program compares the competitor's price to the item price for the specified item. If the competitor's price is higher, nothing is done. If the competitor's price is lower, however, the computer program presents to the customer the option of requesting a reduced price. If the customer requests a reduced price, the computer program checks to see if the competitor's price is below a predetermined threshold. If it is, the computer program advises the customer to buy the specified item from the competitor. If the competitor's price is not below the threshold, the vendor's item price is reduced and displayed to the customer, who may now purchase the product at a price lower than that of the competition.
32 Claims, 5 Drawing Sheets