(19) United States
(12) Patent Application Publication (io) Pub. No.: US 2003/0171990 Al
Rao et al. (43) Pub. Date: Sep. 11,2003
(54) METHODS, SYSTEMS, AND ARTICLES OF MANUFACTURE FOR MANAGING THE DELIVERY OF CONTENT
(75) Inventors: Bejugum Venkateshwara Rao, Flower
Mound, TX (US); Barry Craig Smith,
Flower Mound, TX (US); Ladislav
Lettovsky, Trophy Club, TX (US);
Daniel Cummings Delph, Euless, TX
(US); Andrew Kevin Barber, Irving,
TX (US); Raghuram Trivikraman,
Coppell, TX (US)
ALSTON & BIRD LLP
BANK OF AMERICA PLAZA
101 SOUTH TRYON STREET, SUITE 4000
CHARLOTTE, NC 28280-4000 (US)
(73) Assignee: Sabre Inc.
(21) Appl. No.: 10/322,608
(22) Filed: Dec. 19, 2002
Related U.S. Application Data
(60) Provisional application No. 60/340,848, filed on Dec. 19, 2001.
(51) Int. CI.7 G06F 17/60
(52) U.S. CI 705/14; 705/10
Methods, systems, and articles of manufacture consistent with certain principles related to the present invention enable a computing system to manage the delivery of web content based on historical site visit data and revenue optimization processes. In one aspect consistent with certain features related to the present invention, a publisher may provide ad campaigns that target various criteria. The publisher may be configured to allocate impressions of web content based on forecasted site visits and impressions for future months. The impression allocations may be adjusted based on overlapping targeting criteria between the campaigns and a prediction of whether a campaign may reach an impression goal before the expiration of the campaign's run period. The impression allocations are also adjusted by expected revenue from clicks and revenue per impression for different campaigns.