(19) United States
(12) Patent Application Publication (io) Pub. No.: US 2002/0049968 Al
Wilson et al. (43) Pub. Date: Apr. 25,2002
(76) Inventors: Daniel C. Wilson, Edmonton (CA);
Daniel A. Boulet, Sherwood Park (CA);
Sandro A. Torrieri, Edmonton (CA);
Dean T. Michaels, Edmonton (CA)
Mr. Marc D. Machtinger, Esq.
Law Office of Marc D. Machtinger, Ltd.
750 W. Lake Cook Road, Suite 350
Buffalo Grove, IL 60089-2073 (US)
(21) Appl. No.: 09/877,718
(22) Filed: Jun. 8, 2001
Related U.S. Application Data
(63) Non-provisional ol provisional application No. 60/210,468, filed on Jun. 9, 2000.
(51) Int. CI.7 II04N 7 10
A method and apparatus for delivering targeted assets to subscribers using communication media, wherein each subscriber has a set top box, the method comprising the steps ol generating a profile ol each subscriber at the set top box associated with the respective subscriber, broadcasting an asset to all subscribers along with target information; and delivering the asset only to subscribers whose profiles match the target information. The delivery ol the asset, and accumulated information from delivery ol the asset to other subscribers, is reported to a user using an asset delivery notification, without identilying the subscriber to the user. A privacy manager is used to strip identification information from the asset delivery notification. The profile, which may include real time information, for example on whether the subscriber set is on and what it is tuned to, is generated by monitoring the viewing habits ol the subscriber and storing the information at a set top box.