(i9) United States
(12) Patent Application Publication
Musgrove et al.
(54) CONTROLLABLE AUTOMATED
GENERATOR OF OPTIMIZED ALLIED
(75) Inventors: Tim Musgrove, Morgan Hill, CA (US);
Steve Krause, San Francisco, CA (US);
Howard Burrows, Oakland, CA (US);
Robin Hiroko Walsh, San Francisco,
NIXON PEABODY, LLP
401 9TH STREET, NW
WASHINGTON, DC 20004-2128 (US)
(73) Assignee: CNET Networks, Inc., San Francisco, CA (US)
(21) Appl. No.: 11/702,662
(22) Filed: Feb. 6, 2007
Related U.S. Application Data
(60) Provisional application No. 60/765,173, filed on Feb. 6, 2006.
An automated and highly scalable system and method optimizes the selection of allied products in association with a main product. Initially, a plurality of allied products is identified. Each allied product is categorized to determine attributes by which the allied products are evaluated. Each allied product is rated to create a ranked list of allied products. Content, such as textual information, corresponding to each of the allied products is automatically generated using assertion models. Highly customized optimization rules are then applied to refine the ranked list and select optimal allied products. In one application, the optimization rules may be based on business requirements and the selected allied products are cross-sold with the main product on an online retail web site.