(75) Inventor: Karl Cama, Roanoke, TX (US)
(73) Assignee: International Business Machines Corporation, Armonk, NY (US)
( * ) Notice: Subject to any disclaimer, the term of this patent is extended or adjusted under 35 U.S.C. 154(b) by 190 days.
This patent is subject to a terminal disclaimer.
(21) Appl.No.: 12/050,345
(22) Filed: Mar. 18, 2008
(65) Prior Publication Data
US 2008/0168148 Al Jul. 10, 2008
Related U.S. Application Data
(63) Continuation of application No. 11/243,421, filed on Oct. 4, 2005, now Pat. No. 7,366,762.
(51) Int. CI.
(52) U.S. CI 709/206; 709/207
(58) Field of Classification Search 709/206 207,
See application file for complete search history. (56) References Cited
U.S. PATENT DOCUMENTS
A method, apparatus, and computer usable program code for tracking and reporting e-mail campaigns. An instruction set is placed in a tagged e-mail to form a modified e-mail, wherein the data type of the instruction set is set to hypertext markup language. The modified e-mail is sent to a distribution list, wherein the instruction set is executed when the modified e-mail is opened. The instruction set captures and records attributes about a reader of the modified e-mail, requests a web page at a website, passes information about the e-mail and the reader, causes a local server to request the website image from an original version of the website located on an original server in response to the non existence of the web page, causes the original server to capture relevant information about the e-mail and the reader as tracking information, and transmits the captured tracking information to a collection device.
12 Claims, 10 Drawing Sheets